Sports Marketing in Prestwick

Get in touch

Sports Advertising in Prestwick

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Prestwick, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Prestwick?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Prestwick, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in NE20 9?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Prestwick get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Prestwick (Northumberland)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Low Buston Earsdon Dunstan Newham Ellington Juniper Bolton Berwick-upon-Tweed Thornton North Seaton Akeld Tweedmouth Mickley Square Broxfield Hallington Birkshaw Strothers Dale Great Bavington Acomb Plenmeller Parkside Glade Sharperton Holy Island Netherwitton Knowesgate High Angerton Acklington Mindrum Butteryhaugh Melkridge Horncliffe West Thirston Whitelea Grange Thrunton Alnwick Belford Hebron Charlton Detchant Hepburn Newton Underwood Bolam West Houses Flotterton Abberwick Dye House Yetlington Roddam Beanley Newbrough Ridsdale Whitton Thornley Gate Haugh Head Beaconhill Green Swarland Meldon Horsley New Bewick Broomhaugh High Mickley Snitter Langley Elsdon Thropton Heugh Colpitts Grange Bedlington Chesterhope Mayfield Glade Norham Bygate Crofts Lynemouth Ouston Blenkinsopp Hall Kirkheaton Halton Shields Eglingham Alwinton The Butts Mardon Choppington Cartington Whitfield Hall Close Green Warenton Haydon Bridge Beaconhill Grange Bearsbridge Warenford Nedderton Chollerton Littlehoughton Aydon Road Estate Holystone Sheepwash Eals Spittal Otterburn Wooley Gunnerton Slaley Catcleugh Ridley Stokoe Longhirst West Learmouth Carterway Heads Cheswick Burradon Newton Hall Linton Hazon Hepscott Deadwater Fenrother Lanton Widdrington Newton Low Gate Wooler Stamford Bardon Mill Diptonmill Bareless High Buston Christon Bank Dirt Pot Brandon Wingates Chollerford Halton Lea Gate High Hauxley Cresswell Chathill Elrington Shilburn Pigdon Blyth Mickley Hall Close Grange Middleton Hall Forestburn Gate Wharmley Low Humbleton Anick Brownieside East Hartford Cowpen Houghton Stannersburn Flodden Southfield Green Great Whittington Stocksfield Berwick Hill Medburn Powburn Whiteside Slaggyford Trygill Hall Close Dale Longbyre Greendykes Bingfield Freelands Eachwick Wooley Woodhorn Demesne Dilston Cambo Guessburn East Woodburn Kimmerston Whitley Chapel Ancroft Mayfield Dale Wylam Seaton Sluice Newtown Biddlestone Newtown Black Heddon Lowick North Choppington Loanend Horsley Eshott Heigh Chillingham Boulmer Togston Doxford Birling Coanwood Spartylea Haughton Newton on the Moor Wark Klondyke Rowfoot Howick West Mickley Denwick Newbiggin Stannington Higham Dykes West Flodden Greystead Hepscott Park Swinhoe Stakeford Low Angerton Glantlees Great Swinburne Red Row Brunton Harwood Bowsden Tughall Eastfield Dale Hawkhill Bebside Newbiggin-by-the-Sea Dalton Sinderhope Collingwood Chase Featherstone Rowfoot Linbriggs East Kyloe Woodhorn The Lee Middleton Hirst Lucker Seahouses Longframlington Bothal Kirkharle Dalton Limestone Brae Humshaugh Collingwood West Chevington Thockrington West Allerdean Guide Post Humbleton High Warden Scotland Gate Heddon-on-the-Wall Bates Cottages Whalton Stonehaugh East Horton Mitford Capheaton Baybridge Ogle Bilton Hall Close Chase Tarset Oakwood East Ord Doddington Stokoe Barrasford West Horton Town Centre Catton Aydon Matfen Mount View Terrace Bridge End Nelson Village Thorngrafton Maiden's Hall New Heaton Burnstones Ford Forge Fallowfield Fenwick Kirknewton Steel Harle Ponteland Alnham Bedlington Station Netherton Park Ayle Branton Etal Preston Healey Beltingham New Hartley Shoresdean Birtley Settlingstones The Riding Ryal Burton Parkside Dale Beadnell Cramlington Donkleywood Simonburn Milbourne Ford Scremerston Wallridge Hexham Glororum Easington South Broomhill Amble Tranwell Woods Seaton Terrace Embleton Barrow Burn West Woodburn Clennell West Sleekburn Edlingham Greenhaugh Widdrington Station Black Heddon Hampeth Hartburn Beauclerc Netherton Belsay West Mains Carham Tranwell Coalcleugh Nunnykirk Lambley Carrshield Ross Whittingham South Newsham East Learmouth New Ridley Newsham Parkside Grange Ellingham Ninebanks Stobswood Whittonstall Low Brunton Ingoe West Wylam Warden Shilvington Colwell Kellah Scots' Gap East Sleekburn Loansdean Seaton Delaval Church Side Walwick Weldon Collingwood Grange Lilburn Grange Shoreswood Byerhope Shawdon Hall East Cramlington North Blyth Halton Grindon Melkington Linhope Great Tosson Guyzance Kiln Pit Hill Wallington Eastfield Chase Stobhill Hole Leadgate Byrness Causey Park Bridge Ashington Stonelaw Grange Kilham Morpeth Pawston Alnmouth Nether Warden Longhorsley Peppermoor Low Alwinton Burgham Chesterwood Holywell Longwitton Mayfield Grange Hipsburn Beal Ford Hill Fenwick Keenley Broomley Rothbury Riding Lea Redburn West Fleetham Shotleyfield Annitsford Berrington Bolam Shotton Wark Common Corbridge Pegswood Shilbottle Grange Lesbury Ilderton North Middleton Craster Lanehead Holburn Knarsdale Low Newton-by-the-Sea Cheswick Buildings Ingram High Pit South Charlton North Seaton Colliery Warkworth Branxton Fair Moor Bellingham Lilburn Glebe Nesbit Bellshill West End Town Stonelaw Dale Hadston Henshaw Newlands Elwick Whygate Broomhill Eastfield Green Sandhoe Crookham Blanchland Norham West Mains High Newton-by-the-Sea North Togston Wooperton Eltringham Harnham Ancroft Northmoor Rochester Spindlestone Seghill North Sunderland Riding Mill Throphill East Thirston Harbottle New Bingfield Felton Old Bewick Callaly East Lilburn New Delaval Harlow Hill Clifton Hawkhope Pressen Shilbottle Parkside Chase Cambois North Charlton Branch End Ovingham Shillmoor Welton Cramlington Village Lilburn Tower Knocklaw Hepple Saltwick Cocklaw South Middleton Tow House Prestwick Darras Hall Edgewell Howtel Scrainwood Middleton Eslington Park Healey Cote Bomarsund Beaconhill Glade Allenheads Bridge End Titlington Stanton Old Swarland Rugley Ovington Park Village Cornhill on Tweed Malvin's Close Rothley Westnewton Hedley on the Hill Rock Kielder Painshawfield Redesmouth Glanton Prior Park Stobhillgate Waren Mill Milfield Raylees Southfield Lea Goswick High Callerton Otterburn Camp Bamburgh Wall Eastfield Hall Ridley North End Whitelea Chase Healey Hall Low Prudhoe Prudhoe Whitfield Hall Little Bavington Kirkwhelpington Rennington Falstone Wark Beaconhill Lea Little Swinburne Radcliffe Chatton Whitelea Dale Rawgreen Haggerston Seaton Longhoughton Snods Edge Low Hauxley Stamfordham Bywell Marshall Meadows Ordley Tritlington Apperley Dene Whitelea Glade Allendale Town Yeavering Felkington Duddo Molesden Haltwhistle Fourstones Scrogg Wood Ulgham Reedsford High Church Eland Green Hall Close Glade Greenhead