Sports Marketing in Staunton in the Vale

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Sports Advertising in Staunton in the Vale

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Staunton in the Vale, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

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What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Staunton in the Vale?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Staunton in the Vale, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

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What is the Cost of Advertising in The Sports Industry in NG13 9?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

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If you are looking to promote your company in the highly competitive sports and fitness industry in Staunton in the Vale get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

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Other locations available for sports marketing
Harby Knapthorpe Bevercotes Beauvale Forest Fields Averham Barrows Green North Clifton Lambley Scrooby South Carlton Cromwell Grove Rockley Ruffs Wollaton New Lenton Rylands Annesley Sutton Bonington Cinderhill Upper Broughton Eaton Goverton Top Valley Widmerpool New Ollerton Thorney Moor Thoresby North Carlton Lound Southwell Stapleford Moorgreen Dunsill Hoveringham Whitemoor Harworth Woodborough Mattersey Oxton Beeston Woodthorpe Markham Moor Bunny Hill Walkeringham Chilwell Norton Cottam Redhill West Bridgford Coddington Ordsall Kilvington Saundby Nornay Kings Clipstone Wellow Hayton Colston Bassett Wiseton Selston Carlton Rise Park Daybrook Swingate Screveton Standard Hill Gonalston Sutton on Trent Hawksworth Colwick Fernwood Edingley Barnby in the Willows Langford Bramcote Perlethorpe Normanton on Trent Granby Mattersey Thorpe Ossington Tuxford Carburton Westville Gunthorpe Plain Spot The Green Winthorpe Sherwood Rise West Drayton Newstead Bilsthorpe Milton Papplewick Lowdham Maplebeck Holbeck Woodhouse Clipstone Keyworth North Muskham West Stockwith Westwood Stragglethorpe Beechdale South Muskham Syerston Sibthorpe Bilsthorpe Moor Kinoulton Normanton-on-the-Wolds Brough Ranskill Moorhaigh Morton Ragnall Morton Spalford Kneesall Thorney Trowell Kneeton Nottingham White Post Bircotes Carlton-on-Trent Cox Moor High Town Bradmore Bestwood St Albans Toadhole Burton Joyce Old Basford Caunton Laneham South Scarle New Kingston New Basford Oxton Hill Annesley Lane End Clarborough Linby Girton Selston Green Toton Nuthall Everton Budby Burrowsmoor Holt Hawton Serlby Bole Church Warsop Newark-on-Trent Allen's Green Gringley on the Hill Car Colston Hyson Green Fenton Darlton Dunham on Trent Thrumpton Clayworth Weecar Bulcote Aslockton Coates Worksop Annesley Woodhouse Rempstone The Park Harlow Wood Newington Cropwell Bishop Gamston Bestwood Village Skegness Shelton Fulwood Highbury Vale Egmanton Hanstubbin Woodnook Bothamsall Zouch Inkerman Newlands White Houses Little Gringley Normanton Thorpe in the Glebe Stanford Hills Commonside Bracebridge Sutton Forest Side Harlequin Shipley Gate Newthorpe Common Langar Askham Broxtowe Dalestorth Flawborough Nuncargate Pleasleyhill Saxondale Shireoaks Tiln Huthwaite Beacon Hill Treswell Stanton Hill Bagthorpe Flintham Cossall Mapperley Kelham Laxton Meadows Bailey Grove Kirkby-in-Ashfield Newtown Stanley Hall Green Butler's Hill East Stoke Rainworth Upper Saxondale Babbington Haughton Brinsley Elston Wysall Collingham Misson Brinkley Friezeland Gateford Common South Wheatley Wigsley Skegby Blue Hill Stokeham Plumtree Park Attenborough Aspley Tithby Oldcotes Adbolton Darfoulds Cuckney Netherfield Strelley Sutton Kersall Meden Vale Sookholme Calverton Sneinton Retford Church Laneham Hempshill Vale Commonside Averham Park Upper Morton Stanford on Soar Kirklington Gateford Lenton Abbey Mansfield Top Green Wighay Manton Rhodesia Lace Market Bleak Hills Stony Dale Cotgrave Plumtree North Wheatley Kilton Nether Langwith East Bridgford Walesby South Clifton Scofton Scarrington Thorneywood Babworth Ompton The Park Kirkby Woodhouse Langold Staythorpe Warsop Vale Bilby Balderton Maythorne Bingham Bentinck Town West Leake Awsworth Newton Harwell Whatton-in-the-Vale Winkburn Low Marnham Drinsey Nook Little Carlton Watnall Edwalton Blidworth Dale Blyth Willoughby-on-the-Wolds Mapperley Park Scrooby Top Bobbers Mill Carlton Forest Alverton West Retford Hickling Edwinstowe Cossall Marsh Stoke Bardolph Rampton Haywood Oaks Headon Elton on the Hill West Field Shelford Hickling Pastures Costock Dove Green Bolham Weston Radcliffe on Trent Bestwood Grassthorpe Upton Normanton on Soar Thoroton Holme Lane Thorpe Beckingham Old Lenton Torworth Besthorpe Forest Town Barnstone Eastwood Hall Ratcliffe on Soar Gotham Sutton cum Lound Bassingfield Bathley Rufford Westhorpe Misterton Soss Cropwell Butler Osberton Hill Top Owthorpe Bunny Alma Gamston Fledborough Selston Common Holbeck Beauvale Cotham New Westwood Redmay Corner Staunton in the Vale Scaftworth St Ann's Bull Farm Skegby Fiskerton Wallingwells Belle Eau Park Teversal Spion Kop Clifton Radford Giltbrook South Leverton Rolleston Hockerton South Retford Market Warsop Newthorpe Halam Ravensdale Orston Red Hill Dunkirk Carrington Nether Headon Upton Welham Hodsock Holme Pierrepont Eastwood Mansfield Woodhouse Gorsethorpe Bulwell New Balderton Barnby Moor Farnsfield Carlton in Lindrick Misterton New Eastwood Ranby Bulwell Forest Rosemaryhill Woodbeck Sunnyside Wilford Ruddington North Leverton with Habblesthorpe Lower Beauvale Norwell East Markham Epperstone Pye Hill Sherwood Newton Town Wigthorpe Holme Sutton in Ashfield Tibshelf Wharf Greasley Gedling Porchester Tollerton Blidworth Bottoms High Marnham Stanton-on-the-Wolds Hardwick Village Gibsmere Kimberley Sturton le Steeple Arnold Sibthorpe West Markham Styrrup Thrumpton Ravenshead Littleborough Boughton Bleasby Clipston Underwood Kingston on Soar Blidworth Elkesley Bilborough Kirton Jacksdale Upton Field Drakeholes Radmanthwaite Costhorpe East Drayton Hazelgrove Ladybrook Woodhouse Ollerton Hucknall East Leake Broomhill Easthorpe New Cross Barton in Fabis Farndon Halloughton Eakring New Bagthorpe Norwell Woodhouse New Brinsley Alexandra Park Thurgarton Fackley Harworth Balk Field Trowell Moor Caythorpe Bramcote Hills Bakers Fields Moorhouse

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