Sports Marketing in Calthorpe

Get in touch

Sports Advertising in Calthorpe

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Calthorpe, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Calthorpe?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Calthorpe, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in OX16 9?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Calthorpe get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Calthorpe (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Stonor Rose Hill Lower Radley Hempton Wainhill Nuffield Sonning Common Northmoor South Newington Merton Witney Farmoor Hinton Waldrist East Hendred Finstock Stonesfield Littleworth Golden Balls Shippon Binfield Heath Langford Village Path Hill Ardington Crawley Benson Sunnymead Shilton Baldon Row Hardwick Shrivenham Gallowstree Common Nuneham Courtenay Chalkhouse Green Fringford Crowell Pyrton Newton Purcell Towersey Ledwell Kingham Middle Barton Great Tew Baynard's Green Nethercote West Challow Whiteoak Green Crowsley Little Chesterton Cleveley Taston East Lockinge Watchfield Sutton Courtenay Blenheim Boars Hill Thame Kelmscott Woodleys Ascott-under-Wychwood Park Town Holwell Radcot Fawler Rousham Mollington Watlington Swerford Swinbrook Brize Norton Sandhills Bicester North Hinksey Village Little Tew Bould Moreton Woolstone Letcombe Bassett Steventon Greys Green Pishill Bank Park Corner Shiplake Row Stanton Harcourt Brightwell Baldwin High Meadow View Henwood Pusey Lower Tadmarton Worsham Gosford Broughton Cuxham Clattercote Fewcott Tusmore Asthall Hailey Aston Lyneham Sonning Eye Oakley Wood Sparsholt Lower Arncott Frilford Heath Freeland Wigginton Bushey Ground Cutteslowe Radfordbridge Dane Hill Barford St Michael Bodicote Didcot Swinford Sandford St Martin Lower Wainhill New Hinksey Walton Manor Grandpont Water Eaton Nuney Green East Challow North Newington New Botley Piddington Westwell Buscot Wick Jericho Gibralter Upper Wolvercote Coscote Caldecott Brightwell-cum-Sotwell Upton Shellingford Overy Woodway Gozzard's Ford Broadplat Toot Baldon Shifford North Moreton Nether Worton Filchampstead Chimney-end Begbroke Fifield Radley Cumnor Hill Russell's Water Albury Tetsworth Risinghurst Alvescot Chilton North Leigh Stoke Row Tubney Dunthrop Stadhampton Wigginton Heath Neithrop Enslow Chastleton Millend Mongewell Coleshill Mount Skippett Wildmoor Cholsey Newnham Murren Clifton Hampden Sarsden Halt Hailey Milton-under-Wychwood Great Rollright Fulwell Kiddington Moulsford Launton Baulking Chawley Buckland Upper Wardington Over Norton Blewbury Southmoor High Cogges Heythrop Littlemore Uffington Kingston Stert Harpsden Heights Ascott Earl Buscot Brookhampton Southrop Hardwick Eaton Eynsham Clare Henley-on-Thames Asthall Leigh Stoke Lyne Lower Heyford North Stoke Steeple Aston East Hanney Shutford Carterton Deddington Checkendon Bourton Well Place Rotherfield Peppard Field Assarts Knighton Old Woodstock Bradwell Collins End Camp Corner Ardington Wick Charterville Allotments Stoke Talmage East Ginge Play Hatch Lodge Hill West Hendred Peppard Hill Rokemarsh Charlbury Eaton Hastings Osney Longcot Leafield Lyford Drayton Yelford Chipping Norton Bloxham Lower Highmoor East Adderbury Fawler Abingdon-on-Thames Temple Cowley Culham Bayworth Lidstone Lower Bourton Longworth Letcombe Regis Steeple Barton Upperton Greenend Heath End Barford St John Rowstock Goring Headington Quarry Newington Tadley Hornton West End Scotland End Berrick Salome Southcombe Whitchurch Hill Burford Wytham Ewelme Bucknell Woodcote Townsend Blackthorn Little Bourton Tiddington Swalcliffe Bicester Village Drayton Barton Abbey Fernham Catslip Little Milton Enstone Brighthampton Tadmarton Ashbury Whitchurch-on-Thames Westhall Hill Cornwell Hill Bottom Littleworth Down End Netherton Upton Cleeve Blackbird Leys Filkins Ascott d' Oyley Goring Heath Crocker End Grove New Yatt Chiselhampton Shirburn Fulbrook Milcombe Adwell Wolvercote Chilson Hook Norton Garford Kennington Milton Common Dean Wardington Berinsfield Middle Assendon Minster Lovell Waterstock Bampton Middle Aston Forest Hill Cray's Pond Meadside Murcott Ducklington Townsend Witheridge Hill Marston Balscote Iffley Bix Newtown Shipton-under-Wychwood Shiplake Crowmarsh Gifford Bruern Abbey Exlade Street Upper Heyford Crowell Hill Lewknor South Stoke Sibford Ferris Preston Crowmarsh Shiplake Bottom Salford Little Minster Mapledurham Yarnton Juniper Hill Little Coxwell Hook End Spelsbury Cowley Shillingford Belmont Great Holcombe Littlestead Green West Adderbury Shepherd's Green Bainton Hatford Drayton St Leonard Wroxton Woodgreen Cowleaze Corner Kingstone Winslow Epwell New Osney Idbury West Lockinge South Moreton Newland Lower Assendon Hensington Woodfield Curbridge Churchill Poffley End Appleton Harcourt Hill Lower Wolvercote New Marston Upper Milton Kingston Lisle Calthorpe Highfield Warborough Langford Greenwood Little Heath Horton-cum-Studley Charlton-on-Otmoor The Green Chalgrove Westcot Holton Emmington Somerton Milton Heights Roke Mackney Milton Hill Milton Sutton Stanford in the Vale Bure Park West Ginge Chazey Heath Dry Sandford East End Appleford-on-Thames Barnard Gate Idstone Satwell Bunkers Hill Caulcott Marcham Cold Harbour Aston Tirrold Barton Bessels Leigh Dunsden Green Chadlington Great Bourton Ipsden Standlake Cote Maidensgrove Upper Arncott Finmere Woodstock Harwell Sydenham Newbridge Cogges Kirtlington Bletchingdon Marsh Baldon Slade End Church Hanborough East End Oxford Ardley Wheatley Denton Howe Hill Shipton-on-Cherwell Binsey Warpsgrove Compton Beauchamp Cuddesdon Sibford Gower Headington Moreton Kingwood Common Tokers Green Mixbury Fritwell Cookley Green Trench Green Radley Park Godington Wallingford Middleton Stoney Fencott Botley Summertown Adderbury Kingston Bagpuize Hethe Stanton St John Pishill Bottom Easington Huntercombe End Church End Garsington Kencot Charlton Childrey Chesterton Bridge End South Weston Northcourt Britwell Salome Kingston Blount Delly End Lew Bradwell Grove West Hanney Gainfield Neat Enstone Cane End Kidmore End Cothill Grimsbury Cottisford Old Chalford Souldern Claydon Horspath Grafton Great Milton Woodeaton Nettlebed Weston-on-the-Green Broughton Poggs Worton Hardwick Denchworth Highmoor Cross Blackditch Horley Brookend Alkerton Chimney Great Coxwell Dorchester Harpsden Wilcote Clanfield Long Hanborough Over Worton Waterperry Chinnor Lower Shiplake Aston Rowant Heathfield Village Highmoor Charney Bassett Wantage Rack End Wootton Sunningwell Shenington Black Bourton Oddington Oxford Spires Park Westend Islip South Hinksey New Headington Hopcroft's Holt Postcombe Little Haseley Thrupp Duns Tew Buckland Marsh Rotherfield Greys Winterbrook Little Wittenham Eastend Widford Noke Shores Green West Hagbourne Glympton East Hagbourne Ambrosden Radford Over Kiddington Bladon Ramsden Milton Peachcroft Hanwell North Aston Cassington Little Rollright Fordwells Clifton Goosey Cumnor Beckley Wootton Little Faringdon Norham Manor Hempton Cropredy Foscot Broadwell Tackley Ruscote Wendlebury Christmas Common Whistlow Burdrop Sarsden Shorthampton Headington Hill Aston Upthorpe Weald Taynton Oakley Carswell Marsh Kidlington Easington Garden City Gagingwell Caversfield Frilford Williamscot Westcott Barton Stratton Audley Little Clanfield Harpsden Bottom Twyford Hampton Poyle Elsfield Pishill East End Fyfield Combe Shotover Hill Hampton Gay Campsfield Sandford-on-Thames Wootton Village Dean Court Signet South Leigh Foxcombe Hill Henton Greenfield Long Wittenham King's End Draycot Burcot Oakley Court Florence Park Church Enstone Faringdon Banbury Great Haseley