Sports Marketing in Brae of Achnahaird

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Sports Advertising in Brae of Achnahaird

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Brae of Achnahaird, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

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What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Brae of Achnahaird?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Brae of Achnahaird, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

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What is the Cost of Advertising in The Sports Industry in IV26 2?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

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If you are looking to promote your company in the highly competitive sports and fitness industry in Brae of Achnahaird get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

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Other locations available for sports marketing
North Tarrel Stittenham Culnamean Corran Inveralivaig Kilvaxter / Cille a' Bhacstair North Cuil Milton Gorstan Boor Balnapaling Balvaird Corntown Newton of Cromarty Feorlaig Tournaig Balnaknock / Baile nan cnoc Lonbain Heribusta Linicro / Lionacro Uig Drynoch Balnabruach Coul of Fairburn Contin / Cunndainn Coulags Auchtercairn Ard-dhubh Galtrigill / Galtraigeall Auchtertyre Mugeary Harlosh / Harlois Orbost / Orabost Aird Reiff Brae Auchindrean Barbaraville Brae of Achnahaird Avoch Marybank Tore Pitcalnie Cadboll Morvich South Erradale Lower Pitkerrie Balgown Coille Ghillidh Totaig Grealin Glenbrittle Lonmore Penifiler / Peighinn nam Fìdhleir Kildary Hallin Dorrachan Kirkton Melvaig Inver Staffin / Stafainn Rhicullen Incheril Balblair Aultbea Little Scatwell Ullapool Camas-luinie Achiltibuie Camustiel Black Hill / Cnoc Dubh Alness Ullinish / Uilbhinnis Cove Colbost / Cealabost Rheindown Dingwall Lower Milovaig Camustianavaig / Camas Tianabhaig Upper Milovaig Ardarroch Coulnacraggan / Cul na Creagan Toscaig Glen More Heribost Urray Uigshader South Cuil Raddery Torridon Badluachrach / Badluarach Ardindrean Burnside Carnach Galltair Toulvaddie Easter Ardross Prabost Arrina / Arinacrinachd Alligin Shuas North Erradale Lower Pitcalzean Anancaun Carbost Newton of Ferintosh Tain Holmisdale / Holmasdal Ardvannie Camusterrach Balmeanach / Baile Meadhanach Balmacqueen Newfield Alcaig Ardnarff Lochcarron Braeintra Dalmore Shieldaig Lower Tullich Grudie Moll Chaol Loch Aillse Duncanston Hilton of Cadboll Sheader / Siadair Bindal Killilan Coishletter Balintore Redpoint Bualnaluib Ardvasar / Àird a' Bhasair Solitote Lonemore Bay Westford Fettes Valtos / Bhaltos Bottacks Eilanreach Pool Crofts Alnessferry Kalnakill Ferindonald / Fearann Dhomhnaill Badenscallie Londain Morangie Jemimaville Mount High Poolewe Mileabhaig Gairloch Upper Diabaig Mol-chlach Borve / Borbh Upper Ollach Cnoc Ruadh Horneval Culbokie Crofts of Kingscauseway Millcraig Acheninver Gillen Hamaramore Allt a' Chruinn Letterewe Blackwood Lemlair Saasaig / Sàsaig Luib Achnacloich Glenelg Greep Craigdarroch Kilmaluag Fearnbeg Strath Ratagan Braefindon Fernilea Achandunie Balmacara Coillore Cuidrach Glackmore Annishader Smithstown Pollosgan Ardroag Balnacra Dunan / An Dùnan Culnacraig Rha Calligarry Mid Strome Sand Arpafeelie Suledale Portneora Eynort Jamestown Rootfield Newhall Avernish Greallainn Ardmair Strathcanaird The Dock Redcastle Loggie Tarvie Bornesketaig / Borgh na Sgiotaig Reraig Upper Tullich Gedintailor / Gead an t-Sailleir Kensaleyre / Ceann Sail Eighre Teandalloch Inverasdale Knott / Cnot Glenmore Borrodale Kinbeachie Nonikiln Dounie Balleigh Fortrose Craigrory Bishop Kinkell Bracadale Glen Conon Obsdale Park Drinan Milton Shiel Bridge Struan / An Sruthan Caroy / An Cadha Ruadh Sconser / Sgonnsair Coast Aultgrishan Firhill Duisdalebeg / Duisdeil Beag Oskaig / Osgaig Talladale Peiness Leacanasigh Ardnagoine East Suisnish Cartbostbeg Struanmore Opinan Garros / Gearros Upper Feorlig / Feolaig Ard Knockbreck Balnaguisich Harrapool / Harrapul Strath Rusdale Earlish / Earlais Peinlich Greshornish / Griseornais Balgunloune Balmacara Square Tullich Muir Tarskavaig / Tarscabhaig Pollo Lochluichart Ferryton Badachonacher First Coast Sluggans Kilbride / Cille Bhrìgnde Rhiroy Dunans Leachachan Achduart / Achadh Dubhaird Broomhill Second Coast Culbo Easter Lonvine Keistle Badrallach Strathy Plockton / Am Ploc Kildonan / Cill Donnain Gearymore / An Gearraidh Mòr Balmeanach / Am Baile Meadhanach Dunmore Kendram Glasphein / Glas-Pheighinn Achmore Badcaul Lower Diabaig Resolis Sgalamus / Skulamus Borreraig / Boraraig Clachan / An Clachan Uig Fearn Upper Halistra Port Henderson Glen Dale / Gleann Dail Kilbride / Cille Bhrìghde Duntulm Srath Carran Munlochy Arcan Muir Crepkill Peinaha Aultvaich Balblair Letterfearn Inchina Achnashellach / Achadh na Seileach Carbost Invershiel Ardcharnich Clachan Charlestown Sgoir Beag Roskhill Armadale / Armadail Polbain An Àrd Sròndubh Rhynie Saltburn / Alltan an t-Salainn Lochslin Balmuchy Torrin / Na Torrin Naast Blackpark / A' Phairce Dhubh Rechullin An Leth-Pheighinn / Lephin Trumpan Toravaig / Tòrabhaig Eyre / Eighre Achnagarron Kingsburgh / Cinnseaborg Ryefield Shandwick Shulista Millnain Conon Bridge Big Sand Strome Ferry Arcan Bundalloch Mellon Udrigle Àird Morefield Achadh a'Choirce / Achachork Inverinate Garve / Gairbh Tighnafiline Flashader / Flaiseader Rhue Brochel Sanachan Aird / An Àird Annat Durnamuck Ormiscaig Easter Kinkell Achterneed Blarnalearoch Polglass Bridgend Muir of Fairburn Leckmelm Edderton Glasnakille Skinnerton Digg / An Dig Strath Garve / Srath Gairbh Ardheslaig Stenscholl / Steinnseall Knockbain Ardessie Eabost West Clashandorran Achnasheen / Achadh na Sine Portmahomack Heaste / Heasta Shillinghill Achtalean Clashnamuiach Portree / Port Rìgh Bogallan Achilty Swordale Broomhill Drynie Park Maryburgh Ose / Os Portnalong Tomich Geary Knockbreck Drumchork Balmeanach Loanreoch Breabost Letters Teangue / An Teanga Croftnacriech Craig Sallachy Ardmore Miltown Broadford / An t-Àth Leathann Kilcoy Cuaig Fasag Peinachorrain / Peighinn a' Chorrain Boath Waterloo / Achadh a' Chùirn Balmeanach Idrigill Nostie Balachuirn Kinlochewe / Ceann Loch Iù Drumuie / Druim-aoidh Duisdalemore / DuisdeiI Mòr Rockfield Cromarty Glen Bernisdale Ollach / An t-Ollach Glenuachdarach Balnabruaich Mountgerald Elgol / Ealaghol North Fearns Rhenetra Glaick Hungladder Dùn Colbost Newton of Kinkell Davidston Reiskmore Blair Strathcarron Fanks / Na Faingean Ardaneaskan Dornie Breckrey Lusta Kilmarie Ussie Applecross Lael Forest Achintee Tore Treaslane Pitmaduthy Ardtreck Halistra Conordan Drumbuie Heatherfield / An Torran Uaine Blairninich Muir of Ord Mial Brenachie Arabella Inverchoran Ord / An t-Òrd Attadale Isleornsay / Eilean Iarmain Camascross / Camus Croise Hartmount Husabost Wester Lonvine Windhill Invergordon Rhives Badicaul Sartle / Sartail Achlorachan Altandhu Braes of Ullapool Arnish Waterstein / Bhatairsteinn Allt nan Sùgh Redburn Kishorn Lower Breakish / Breacais Ìosal Garrafad Keppoch Balintraid Tote Kirkibost North Kessock Ellishadder / Ealaiseadar Achintraid / Achantraid Ard Dorch / An Àird Dhorcha Claigan Corry of Ardnagrask Loandhu Edinbane / An t-Aodann Ban Ardelve Stromemore Firemore / Fhaighear Mhòir Garafad / An Garadh Fada Limepark / Pairc an Aoil Ruigh'riabhach Inveralligin Leacanashie / Leacanaisigh Upper Tote Merkadale Fodderty Lower Arboll Laide Kilmore Linnie Bualintur Charleston Maligar / Malagar Hill of Fearn Dìurinis / Diùranais Culnacnoc / Cul nan Cnoc Upper Edinbane / Braigh an Aodainn Bhain Glen Heysdal Suisnish Loans of Tullich Brogaig Shieldaig / Sildeag Strathpeffer Bernisdale / Bearnasdal Achnandarach Wester Alligin Garrachan Skinidin / Sgianaidin Roag Opinan Glasphein / A' Glas Pheighinn Croftown Badachro Dalnacroich Arnisdale Coulwood Wester Arboll Peinmore Uiginish / Uiginis Coulin Lodge Ardnagrask Tokavaig / Tòcabhaig Vatten Nigg Ferry Lair Eabost / Eubost Peterburn Knock Rash Romesdal Heights of Kinlochewe Ardullie Erbusaig Kilmuir Camas-longart Arrisa Rosemarkie Lamington Scotsburn Lower Tote Mellon Charles Carse of Bayfield Kirkton Lower Halistra Ashaig / Aisig Flodigarry Camusnagaul Craigton Callakille Tarbat Mains Marishader / Maraiseader Killen Totscore Lower Ollach Artafallie Dundonnell Little Garve / Gairbh Beag Achmore Carbostmore Quarryhill Ardross Drumsmittal Glengrasco Cullicudden Balgunearie Milnafua Hilton Kenmore Kilmuir Culduie Satran Breacais Kylerhea / Caol Reatha Springfield Muir of Tarradale Delny Ramasaig Inverarish Ardintoul Sùlaisiadar Mòr Park Bernisdale Point of Sleat Fearnmore Fasach Fiskavaig / Fioscabhaig Carn-gorm Hamaraverin Kilbeg Strollamus / Stròlamas Leacnasaide Sgeitheabost / Skeabost Corry Achgarve Talisker Northfield Drummond Lòndubh Conasta Stein Kyleakin / Caol Acain Drumfearn / Druim Fhearna Newmills Fendom Evanton / Baile-Eoghain Achanalt Feriniquarrie / Fearann MhicGuaire Newmore Clachamish Nigg Logie Hill Scoraig Dunvegan / Dùn Bheagan Badbea Craig Leidchruich Newton An Lethallt Totardor Knockfarrel