Sports Marketing in Carn-gorm

Get in touch

Sports Advertising in Carn-gorm

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Carn-gorm, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Carn-gorm?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Carn-gorm, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in IV40 8?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Carn-gorm get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Carn-gorm (Ross and Cromarty)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Ferryton Pool Crofts Marybank Bridgend Newmills Lower Tote Strathpeffer Torridon Logie Hill Hallin Conon Bridge Valtos / Bhaltos Totardor Balblair Ruigh'riabhach Achgarve Breckrey Shandwick Ardvasar / Àird a' Bhasair Dunans Bualintur Culnacnoc / Cul nan Cnoc Carbost Gorstan Millnain Rhiroy Lemlair Bottacks Lòndubh Bishop Kinkell Borrodale Torrin / Na Torrin Opinan Arpafeelie Badcaul Sanachan Balleigh Prabost Quarryhill Balachuirn Aird Miltown Gillen Boor Arrina / Arinacrinachd Fortrose Hilton Milnafua Newfield Strath Rusdale Upper Edinbane / Braigh an Aodainn Bhain Crofts of Kingscauseway Upper Ollach Ardarroch Fasag Fernilea Ratagan Portree / Port Rìgh Stromemore Charleston Corntown Achnandarach Easter Kinkell Badenscallie Craigrory Arabella Kyleakin / Caol Acain Lochluichart Drynoch Dùn Colbost Shieldaig Lochcarron Sconser / Sgonnsair Ryefield Swordale Lower Milovaig Auchtertyre Mial Nigg Ferry Lower Breakish / Breacais Ìosal Kinbeachie Dounie Portneora Penifiler / Peighinn nam Fìdhleir North Tarrel Lower Arboll Ullapool Point of Sleat Halistra Raddery Heatherfield / An Torran Uaine Knockbreck Carnach Kenmore Totscore Newton of Cromarty Peinmore Craig Upper Halistra Feriniquarrie / Fearann MhicGuaire Calligarry Camusterrach Heaste / Heasta Balmeanach Portmahomack Sallachy Conasta Carn-gorm Totaig Glengrasco Claigan Leidchruich Leacanashie / Leacanaisigh South Cuil Garrafad Clachamish Gedintailor / Gead an t-Sailleir Ardintoul Achnashellach / Achadh na Seileach Edderton Fearn Carbostmore Milton Camascross / Camus Croise Balnapaling Lonmore Delny Cromarty Solitote Achintraid / Achantraid Boath Polglass Callakille Inverchoran Inver Arrisa Kilmarie Allt nan Sùgh Lochslin Achtalean Braes of Ullapool Dalnacroich Dunvegan / Dùn Bheagan Badachonacher Reiff Ferindonald / Fearann Dhomhnaill Lower Diabaig Arnisdale Heights of Kinlochewe Newton of Kinkell Kildary Ord / An t-Òrd Digg / An Dig Peterburn Glen More Borve / Borbh Duncanston Nostie Letters Stittenham Newhall Ellishadder / Ealaiseadar Linicro / Lionacro Culbo Hamaraverin Treaslane Earlish / Earlais Alligin Shuas Invergordon Carbost Tomich Killilan Lower Pitcalzean Aultvaich Toscaig Lonemore Alness Leachachan Garve / Gairbh Rhue Pitmaduthy Jamestown Ullinish / Uilbhinnis Reraig Leacnasaide Orbost / Orabost Coishletter Geary Newmore Milton Drumbuie Camustianavaig / Camas Tianabhaig Munlochy Ardnarff South Erradale Cartbostbeg Bindal Sheader / Siadair Urray Glen Bernisdale Harlosh / Harlois Balintraid Upper Milovaig Mount High Strathcarron Drynie Park Saltburn / Alltan an t-Salainn An Àrd Stenscholl / Steinnseall Dunan / An Dùnan Strath Peinachorrain / Peighinn a' Chorrain Balnaknock / Baile nan cnoc Balnabruach Gairloch Lower Ollach Tarbat Mains Ormiscaig Romesdal Achmore Rha Barbaraville Feorlaig Suledale Drumfearn / Druim Fhearna Glenbrittle Londain Drinan Drummond Croftnacriech Badicaul Greep Inchina Ashaig / Aisig North Cuil Fanks / Na Faingean Balmuchy Inveralligin Leacanasigh Broomhill Attadale Garros / Gearros Dornie Kingsburgh / Cinnseaborg Braeintra Lower Pitkerrie Glasnakille Ardessie Coulin Lodge Knockbreck Badluachrach / Badluarach Shieldaig / Sildeag Ardross Easter Ardross Galltair Upper Tullich Corry of Ardnagrask Mugeary Black Hill / Cnoc Dubh An Lethallt Millcraig Kilbeg Merkadale Ussie Mountgerald Naast Balmacqueen Tighnafiline Glen Heysdal Easter Lonvine Corry Caroy / An Cadha Ruadh Clachan Newton Kilmaluag Glasphein / Glas-Pheighinn Shiel Bridge Sand Strathy Lael Forest Struan / An Sruthan Kinlochewe / Ceann Loch Iù Knockfarrel Aird / An Àird Fiskavaig / Fioscabhaig Brenachie Croftown Shulista Clashandorran Ardmair Fasach Balmacara Cullicudden Kilvaxter / Cille a' Bhacstair Coast Ollach / An t-Ollach Eyre / Eighre Drumchork Tore Dorrachan Blair Morefield Loanreoch Garafad / An Garadh Fada Ardroag Culnamean Rhicullen Windhill Dìurinis / Diùranais Flodigarry Mid Strome Armadale / Armadail Maligar / Malagar Camas-longart North Fearns Clachan / An Clachan Balmeanach / Baile Meadhanach Fendom Glenelg Marishader / Maraiseader Drumuie / Druim-aoidh Upper Feorlig / Feolaig Ard Letterfearn Isleornsay / Eilean Iarmain Glenmore Sròndubh Tokavaig / Tòcabhaig Pollosgan Little Scatwell Loans of Tullich Charlestown Ardullie The Dock Carse of Bayfield Camusnagaul Lamington Ramasaig Saasaig / Sàsaig Garrachan Shillinghill Redburn Avernish Breabost Wester Alligin Burnside Dalmore Brae Ardtreck Portnalong Tournaig Blackwood Achnacloich Upper Tote Arcan Muir Bogallan Newton of Ferintosh Kildonan / Cill Donnain Bracadale Peinlich Achnagarron Corran Bundalloch Flashader / Flaiseader Sgalamus / Skulamus Achterneed Morvich Poolewe Peinaha Nigg Morangie Tarskavaig / Tarscabhaig Davidston Arcan Kilbride / Cille Bhrìghde Balnabruaich Coille Ghillidh Loandhu Maryburgh Hill of Fearn Bernisdale / Bearnasdal Coul of Fairburn Reiskmore Ardmore Aultbea Allt a' Chruinn Skinidin / Sgianaidin Second Coast Colbost / Cealabost Knott / Cnot Melvaig Leckmelm Coillore Gearymore / An Gearraidh Mòr Balgown Conordan Aultgrishan Idrigill Craig Tain Ardelve Eynort Kirkton Annishader Firemore / Fhaighear Mhòir Little Garve / Gairbh Beag Blairninich Clashnamuiach Kendram Balmeanach Suisnish Dingwall Resolis Duisdalebeg / Duisdeil Beag Greallainn Eabost West Hilton of Cadboll Northfield Tote Eabost / Eubost Fearnbeg Kilmuir Ardcharnich Hamaramore Achintee Teandalloch Tore Wester Arboll Keistle Ardnagrask Balmeanach / Am Baile Meadhanach Opinan Auchtercairn East Suisnish Kilmuir Redcastle Uig Roskhill Borreraig / Boraraig Park Bernisdale Fearnmore Cuaig Strome Ferry Talladale Muir of Tarradale Ardnagoine Culbokie Fodderty Teangue / An Teanga Oskaig / Osgaig Drumsmittal Inverinate Coulags Hungladder Culduie Achmore Talisker Annat Achilty Trumpan Bay Invershiel Alnessferry Kirkton Kilbride / Cille Bhrìgnde Muir of Ord Skinnerton Polbain Fettes Letterewe Àird Anancaun Heribost Loggie Rhynie Bualnaluib Blackpark / A' Phairce Dhubh Acheninver Rhenetra Coulnacraggan / Cul na Creagan Husabost Badbea Glen Dale / Gleann Dail Rheindown Kylerhea / Caol Reatha Glen Conon Auchindrean Coulwood Arnish Avoch Glenuachdarach Rootfield Crepkill Duntulm Harrapool / Harrapul Lower Halistra Luib Port Henderson Stein Struanmore Altandhu Waterloo / Achadh a' Chùirn Broadford / An t-Àth Leathann Bornesketaig / Borgh na Sgiotaig Camas-luinie Lair Strollamus / Stròlamas Keppoch Greshornish / Griseornais Elgol / Ealaghol Knockbain Rosemarkie Tullich Muir Wester Lonvine Toulvaddie Artafallie Achadh a'Choirce / Achachork Moll Inverarish Pitcalnie Laide Limepark / Pairc an Aoil Mol-chlach Balnaguisich Uig Uigshader North Kessock Big Sand Blarnalearoch Pollo Craigton Sluggans Scotsburn Balintore Broomhill Ardindrean Sartle / Sartail Roag Scoraig Incheril Badrallach Obsdale Park Dundonnell Glackmore Peiness Kensaleyre / Ceann Sail Eighre Duisdalemore / DuisdeiI Mòr Toravaig / Tòrabhaig Sùlaisiadar Mòr Staffin / Stafainn Balblair First Coast Redpoint Achanalt Strathcanaird Dunmore Kilmore Brae of Achnahaird Cuidrach Cnoc Ruadh Brochel Durnamuck Srath Carran Lonbain Tarvie Mellon Udrigle Kilcoy Linnie Achduart / Achadh Dubhaird Evanton / Baile-Eoghain Rhives Badachro Edinbane / An t-Aodann Ban Achandunie Eilanreach Hartmount Achnasheen / Achadh na Sine Grudie Glasphein / A' Glas Pheighinn Alcaig Kalnakill North Erradale Ardvannie Ard Dorch / An Àird Dhorcha Balnacra Craigdarroch Culnacraig Breacais Galtrigill / Galtraigeall Sgeitheabost / Skeabost Inverasdale Satran Horneval Kishorn Mellon Charles Erbusaig Smithstown Balgunloune Balmacara Square Ose / Os Ardaneaskan Firhill Nonikiln Cadboll Jemimaville Springfield Balgunearie Lusta Grealin Heribusta Mileabhaig Sgoir Beag Rechullin Lower Tullich Achiltibuie Rockfield Westford Waterstein / Bhatairsteinn Uiginish / Uiginis Knock Rash An Leth-Pheighinn / Lephin Ard-dhubh Holmisdale / Holmasdal Vatten Muir of Fairburn Cove Killen Glaick Balvaird Braefindon Achlorachan Camustiel Ardheslaig Contin / Cunndainn Upper Diabaig Strath Garve / Srath Gairbh Brogaig Kirkibost Inveralivaig Applecross Plockton / Am Ploc Chaol Loch Aillse