Sports Marketing in Laide

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Sports Advertising in Laide

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Laide, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

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What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Laide?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Laide, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

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What is the Cost of Advertising in The Sports Industry in IV22 2?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

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If you are looking to promote your company in the highly competitive sports and fitness industry in Laide get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

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We cover Laide (Ross and Cromarty)

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Other locations available for sports marketing
Grudie Caroy / An Cadha Ruadh Tournaig Ardnagrask North Erradale Blairninich Little Garve / Gairbh Beag Cullicudden Garrafad Toscaig Bogallan An Lethallt Knock Rash Dunan / An Dùnan Rockfield Breckrey Wester Lonvine Eyre / Eighre North Cuil Plockton / Am Ploc Pitmaduthy Anancaun Roskhill Knockbreck Glenbrittle Borrodale Upper Tote Dounie Point of Sleat Mellon Udrigle Staffin / Stafainn Valtos / Bhaltos Feriniquarrie / Fearann MhicGuaire Skinidin / Sgianaidin Tain Waterloo / Achadh a' Chùirn South Cuil Stein Annat Lael Forest Totscore Tullich Muir Conon Bridge Corry of Ardnagrask Annishader Culnamean Heribost Cnoc Ruadh Uig Geary Arpafeelie Lower Ollach Shulista Lochcarron Ardnagoine Fiskavaig / Fioscabhaig Fasag Saltburn / Alltan an t-Salainn Knockbreck Brae of Achnahaird Lonbain Ullinish / Uilbhinnis Mid Strome Talladale Ferryton Strath Kingsburgh / Cinnseaborg Ryefield Leidchruich Kensaleyre / Ceann Sail Eighre Carse of Bayfield Redcastle Shiel Bridge Cuaig Polbain Fortrose Lower Breakish / Breacais Ìosal Opinan Saasaig / Sàsaig Kilmore Holmisdale / Holmasdal Shillinghill Strome Ferry Contin / Cunndainn Balnaguisich Loggie Barbaraville Resolis Redburn Sheader / Siadair Bernisdale / Bearnasdal Harlosh / Harlois Clachan / An Clachan Dorrachan Tore Newmills North Kessock Prabost Moll Ardessie Carbost Badluachrach / Badluarach Husabost Lower Milovaig Lonemore Corran Craigton Glenuachdarach Blarnalearoch Badenscallie Applecross Strath Garve / Srath Gairbh Stenscholl / Steinnseall Leacanashie / Leacanaisigh Shieldaig Braefindon Auchtertyre Ardtreck Edderton South Erradale Inverinate Culnacnoc / Cul nan Cnoc Redpoint Letterewe Srath Carran Lower Tullich Fearnmore Penifiler / Peighinn nam Fìdhleir Tokavaig / Tòcabhaig Reiskmore Ferindonald / Fearann Dhomhnaill Glasnakille Scotsburn Rheindown Nigg Balgunearie Drumfearn / Druim Fhearna Stromemore Uig An Àrd Limepark / Pairc an Aoil Balleigh Laide Newton of Cromarty Kirkton East Suisnish Suledale Brochel Coulnacraggan / Cul na Creagan Alligin Shuas Ardindrean Sartle / Sartail Ard Dorch / An Àird Dhorcha Aird Greshornish / Griseornais Cromarty First Coast Big Sand Marybank Culbokie Balmacqueen Glackmore Leacnasaide Easter Ardross Talisker Camusterrach Glasphein / A' Glas Pheighinn Gairloch Naast Balmeanach / Am Baile Meadhanach Maligar / Malagar Coillore Carbostmore Portnalong Cove Arnish Kyleakin / Caol Acain Balmeanach Ussie Eabost / Eubost Aultgrishan Balblair Blair Incheril Borve / Borbh Gorstan Edinbane / An t-Aodann Ban Clachamish Drumbuie Inveralligin Carn-gorm Mellon Charles Achlorachan Newton of Ferintosh Ardvannie Halistra Crepkill Hill of Fearn Calligarry Tote Peiness Sallachy Miltown Upper Tullich Heribusta Glen Conon Inchina Bottacks Brogaig Dunans Achiltibuie Logie Hill Boor Corntown Auchtercairn Kilvaxter / Cille a' Bhacstair Balnabruaich Balmacara Square Garros / Gearros Portree / Port Rìgh Achnashellach / Achadh na Seileach Kildonan / Cill Donnain Achilty Rhiroy Knockbain Drynie Park Swordale Jamestown Blackpark / A' Phairce Dhubh Badicaul Camas-longart Melvaig Jemimaville Crofts of Kingscauseway Reraig Killen Pitcalnie Badachonacher Muir of Tarradale Achmore Invergordon Idrigill Linnie Fearnbeg Nonikiln Firhill Kinlochewe / Ceann Loch Iù Inverarish Hamaraverin Cadboll Glenelg Kylerhea / Caol Reatha Leckmelm Solitote Glen Heysdal Ramasaig Camas-luinie Windhill Craigdarroch Wester Arboll Digg / An Dig Pollosgan Balnabruach Kilmuir Milton Clachan Glenmore Dingwall Evanton / Baile-Eoghain North Tarrel Rhynie Strathcanaird Achgarve Letterfearn Avoch Achnandarach Balvaird Drumchork Mol-chlach Pollo Davidston Port Henderson Arnisdale Luib Kinbeachie An Leth-Pheighinn / Lephin Breabost Black Hill / Cnoc Dubh Uigshader Trumpan Balnacra Bundalloch Culbo Drumsmittal Urray Toulvaddie Vatten Elgol / Ealaghol Lonmore Eynort Roag Kendram Camascross / Camus Croise Orbost / Orabost Scoraig Glen Dale / Gleann Dail Greallainn Suisnish Blackwood Tomich Obsdale Park Struanmore Kirkibost Knockfarrel Munlochy Balmeanach / Baile Meadhanach Conordan Upper Edinbane / Braigh an Aodainn Bhain Heatherfield / An Torran Uaine Lower Pitkerrie Aultvaich Auchindrean Totardor Lochslin Balnaknock / Baile nan cnoc Newmore Millnain Park Bernisdale Letters Bridgend Hallin Ardintoul Ardmore Morefield Camustiel Glengrasco Lusta Portmahomack Hungladder Broomhill Brenachie Achnacloich Achtalean Àird Ormiscaig Kilcoy Kilbeg Lemlair Keistle Bay Lower Tote Teandalloch Duncanston Delny Poolewe Balintore Drynoch Carbost Arcan Muir Fearn Nostie Ratagan Coishletter Shieldaig / Sildeag Easter Kinkell Ardheslaig Achterneed Reiff Clashandorran Rechullin Badachro Shandwick Balmuchy Alness Kilmuir Polglass Upper Diabaig Achandunie Coast Hamaramore Avernish Rhicullen Ardullie Garrachan Hilton Opinan Ord / An t-Òrd Earlish / Earlais Keppoch Duisdalemore / DuisdeiI Mòr Bornesketaig / Borgh na Sgiotaig Rootfield Ardroag Oskaig / Osgaig Peterburn Coille Ghillidh Glaick Lower Halistra Nigg Ferry Tarvie Kilbride / Cille Bhrìgnde Lower Diabaig Linicro / Lionacro Gearymore / An Gearraidh Mòr Morangie Merkadale Coulags Claigan Sgeitheabost / Skeabost Glen Bernisdale Garve / Gairbh Balmeanach Upper Ollach Dalmore Struan / An Sruthan Dunvegan / Dùn Bheagan Sanachan Allt nan Sùgh Londain Flodigarry Balgunloune Leachachan Duisdalebeg / Duisdeil Beag Ellishadder / Ealaiseadar Leacanasigh Arrina / Arinacrinachd Fettes Mileabhaig Achadh a'Choirce / Achachork Camustianavaig / Camas Tianabhaig Fernilea Wester Alligin Knott / Cnot Peinachorrain / Peighinn a' Chorrain Fasach Cartbostbeg Brae Second Coast Upper Feorlig / Feolaig Ard Balachuirn Satran Charlestown Ullapool Drinan Glasphein / Glas-Pheighinn The Dock Strathcarron Callakille Treaslane Upper Milovaig Strathy Morvich Attadale Tore Inveralivaig Lower Arboll Arabella Kenmore Harrapool / Harrapul Sconser / Sgonnsair Craig Charleston Craig Heights of Kinlochewe Milton Totaig Achanalt Achintraid / Achantraid Ollach / An t-Ollach Badbea Toravaig / Tòrabhaig Kirkton Kilmarie Coul of Fairburn Kalnakill Dùn Colbost Achnasheen / Achadh na Sine Ardnarff Bracadale Achduart / Achadh Dubhaird Greep Sgalamus / Skulamus Romesdal Inver Sròndubh Drumuie / Druim-aoidh Bindal Burnside Galtrigill / Galtraigeall Loandhu Stittenham Rha Dunmore Gedintailor / Gead an t-Sailleir Mount High Achintee Fanks / Na Faingean Pool Crofts Braes of Ullapool Springfield Rosemarkie Lochluichart Artafallie Alcaig Balintraid Ardvasar / Àird a' Bhasair Lamington Duntulm Milnafua Ardelve Killilan Kildary Muir of Ord Newhall Sluggans Horneval Torrin / Na Torrin Flashader / Flaiseader Achnagarron Ardross Isleornsay / Eilean Iarmain Raddery Balmacara Ard-dhubh Ardmair Bualnaluib Maryburgh Peinmore Fodderty Marishader / Maraiseader Kilmaluag Coulin Lodge Balgown Northfield Mugeary Uiginish / Uiginis Drummond Lòndubh Carnach Newton of Kinkell Tarskavaig / Tarscabhaig Sand Loanreoch Ose / Os Portneora Dìurinis / Diùranais Kilbride / Cille Bhrìghde Durnamuck Croftown Tarbat Mains Ruigh'riabhach Badrallach Rhenetra Muir of Fairburn Strollamus / Stròlamas Tighnafiline Teangue / An Teanga Breacais Dalnacroich Aird / An Àird Peinaha Firemore / Fhaighear Mhòir Eilanreach Quarryhill Badcaul Balblair Grealin Allt a' Chruinn Bualintur Erbusaig Rhue Strath Rusdale Inverchoran Invershiel Craigrory Sgoir Beag Glen More Eabost West Coulwood Camusnagaul Lair Strathpeffer Westford Millcraig Broomhill Heaste / Heasta Gillen Kishorn Galltair Ardaneaskan Boath Loans of Tullich Newfield Ardcharnich Acheninver Achmore Colbost / Cealabost Fendom Sùlaisiadar Mòr Corry Bishop Kinkell Arcan Ardarroch Dornie Culnacraig Alnessferry Braeintra Newton Arrisa Broadford / An t-Àth Leathann Upper Halistra Chaol Loch Aillse Peinlich Armadale / Armadail Smithstown Croftnacriech Culduie Clashnamuiach Little Scatwell Lower Pitcalzean Garafad / An Garadh Fada Borreraig / Boraraig Altandhu Mountgerald North Fearns Conasta Cuidrach Waterstein / Bhatairsteinn Aultbea Hilton of Cadboll Torridon Easter Lonvine Balnapaling Dundonnell Rhives Mial Skinnerton Feorlaig Ashaig / Aisig Hartmount Inverasdale