Sports Marketing in Poolewe

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Sports Advertising in Poolewe

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Poolewe, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

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What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Poolewe?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Poolewe, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

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What is the Cost of Advertising in The Sports Industry in IV22 2?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

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If you are looking to promote your company in the highly competitive sports and fitness industry in Poolewe get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

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We cover Poolewe (Ross and Cromarty)

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Glen Dale / Gleann Dail Arrina / Arinacrinachd Strollamus / Stròlamas Kilmore Flodigarry Balnaknock / Baile nan cnoc Dunans Clashnamuiach Bornesketaig / Borgh na Sgiotaig Galtrigill / Galtraigeall Ellishadder / Ealaiseadar Husabost Lamington Cadboll Fernilea Brae of Achnahaird Croftnacriech Newton Kinbeachie Culbokie Moll Culnacnoc / Cul nan Cnoc Carbost Kilcoy Rhiroy Arnisdale Carnach Fearnbeg Tighnafiline Lael Forest Heribusta Eabost West Achduart / Achadh Dubhaird Eabost / Eubost Kishorn Waterstein / Bhatairsteinn Bualnaluib North Kessock Torrin / Na Torrin Heights of Kinlochewe Braeintra Davidston Clachan / An Clachan Newfield Firhill Balvaird Applecross Ruigh'riabhach Shillinghill Craig Saasaig / Sàsaig Kensaleyre / Ceann Sail Eighre Newmills Bundalloch Balleigh Coillore Achlorachan Muir of Tarradale Bishop Kinkell Lower Ollach Rockfield Inveralligin Blarnalearoch Shieldaig / Sildeag Ullinish / Uilbhinnis Dìurinis / Diùranais Loans of Tullich Glen Conon Muir of Ord Earlish / Earlais Shulista Ard-dhubh Balmeanach North Erradale Arpafeelie Gearymore / An Gearraidh Mòr Lusta Pollosgan Solitote Reraig Lochluichart South Cuil Letterewe Halistra Blair Miltown Kirkton Poolewe Camas-luinie Rhenetra Struan / An Sruthan Skinnerton Plockton / Am Ploc Balnaguisich Armadale / Armadail Annat Nonikiln Edinbane / An t-Aodann Ban Achmore Redpoint Clachamish Shieldaig Hartmount Heaste / Heasta Brogaig Gedintailor / Gead an t-Sailleir Morangie Knockbreck Tarskavaig / Tarscabhaig Millcraig Killen Badenscallie Munlochy Ormiscaig Balgown Edderton Balintore Killilan Upper Diabaig Auchtertyre Garrafad Colbost / Cealabost Melvaig The Dock Little Garve / Gairbh Beag Strathpeffer Eilanreach Cuaig Culnacraig Ardvannie Rhives Achanalt Jemimaville Alligin Shuas Glasphein / Glas-Pheighinn Portree / Port Rìgh Harrapool / Harrapul Conordan Firemore / Fhaighear Mhòir Borrodale Clashandorran Sgoir Beag Mountgerald Rootfield Millnain Pollo Balmacara Square Flashader / Flaiseader Toravaig / Tòrabhaig Craigdarroch Totaig East Suisnish Waterloo / Achadh a' Chùirn Stein Ardmair South Erradale Glasnakille Coulin Lodge Big Sand Balmacqueen Aultvaich Burnside Leachachan Cuidrach Horneval Drynie Park Fasag Ryefield Upper Feorlig / Feolaig Ard Coulwood Kenmore Logie Hill Redcastle Totscore Sgalamus / Skulamus Drumsmittal An Lethallt Glaick Dorrachan Shandwick Leidchruich Achilty Achmore Harlosh / Harlois Ardessie Kirkton Lochcarron Toscaig Sconser / Sgonnsair Skinidin / Sgianaidin Gorstan Loggie Quarryhill Blairninich Teandalloch Lower Breakish / Breacais Ìosal Ardross Garve / Gairbh Lonmore Balmacara Portmahomack Digg / An Dig Heatherfield / An Torran Uaine Totardor Badluachrach / Badluarach Fodderty Aultgrishan Uig Sròndubh Inverchoran Dornie Bracadale Mugeary Sùlaisiadar Mòr Ardheslaig Callakille Scoraig Achnasheen / Achadh na Sine Brochel Alness Easter Lonvine Broomhill Nostie Linnie Mial Arcan Artafallie Polglass Peterburn Cullicudden Ferryton Carn-gorm Corry Camusnagaul Dunvegan / Dùn Bheagan Stromemore Fearnmore Inverinate Camusterrach Avernish Peinaha Torridon Badicaul Easter Ardross Oskaig / Osgaig Breacais Knockbreck Grealin Opinan Bindal Marybank Black Hill / Cnoc Dubh Satran Mid Strome Vatten Rha Point of Sleat Balgunloune Ardcharnich Knockfarrel Uigshader Roskhill Glasphein / A' Glas Pheighinn Grudie Corran Kilmaluag Glengrasco Drinan An Leth-Pheighinn / Lephin Idrigill Cnoc Ruadh Glen More Bridgend Laide Cartbostbeg Craig Dingwall Kildary Ard Dorch / An Àird Dhorcha Aird / An Àird Rhynie Breabost Peinachorrain / Peighinn a' Chorrain Bualintur Opinan Balblair Sand Durnamuck Contin / Cunndainn Balnabruach Glenmore Hallin Kilmarie Gillen Balnabruaich North Fearns Inver Inchina Hilton Dounie Mellon Charles Marishader / Maraiseader Borreraig / Boraraig Auchindrean Ullapool Hilton of Cadboll Ratagan Lower Pitkerrie Fasach Heribost Badachro Ardmore Dalmore Knockbain Ardnagrask Drynoch Tournaig Alcaig Kalnakill Tomich Badrallach Easter Kinkell Balachuirn Smithstown Uiginish / Uiginis Duisdalemore / DuisdeiI Mòr Jamestown Polbain Annishader Eynort Galltair Lonbain Linicro / Lionacro Romesdal Broadford / An t-Àth Leathann Allt a' Chruinn Naast Maryburgh Glenbrittle Charleston Elgol / Ealaghol Crepkill Attadale Achintee Àird Achgarve Kilvaxter / Cille a' Bhacstair Talladale Bay Conon Bridge Sartle / Sartail Kilmuir Carbost Erbusaig Corntown Upper Milovaig Camustiel Boor Raddery Ardvasar / Àird a' Bhasair Acheninver Chaol Loch Aillse Lower Pitcalzean Peiness Fortrose Barbaraville Cromarty Pitcalnie Achnandarach Upper Edinbane / Braigh an Aodainn Bhain Garafad / An Garadh Fada Hungladder Newton of Cromarty Lower Diabaig Obsdale Park Corry of Ardnagrask Garros / Gearros Ardnagoine Coul of Fairburn Leacanashie / Leacanaisigh Caroy / An Cadha Ruadh Balmuchy Balmeanach Balgunearie Calligarry Strath Blackpark / A' Phairce Dhubh Srath Carran Breckrey Duisdalebeg / Duisdeil Beag Fendom Milton Croftown Drummond Coille Ghillidh Feriniquarrie / Fearann MhicGuaire Mount High Struanmore Kingsburgh / Cinnseaborg Sgeitheabost / Skeabost Trumpan Rosemarkie Teangue / An Teanga Kilbride / Cille Bhrìgnde Letterfearn Ord / An t-Òrd Balnapaling Evanton / Baile-Eoghain Drumuie / Druim-aoidh Lower Tote Lonemore Wester Alligin Suisnish Drumbuie Tullich Muir Eyre / Eighre Badbea Carbostmore Keppoch Lower Arboll Boath Cove Sallachy Ferindonald / Fearann Dhomhnaill Tain Fettes Rheindown Milnafua Ardnarff Invergordon Nigg Ferry Morefield Roag Upper Halistra Portneora Arrisa Fanks / Na Faingean Kilbride / Cille Bhrìghde Achadh a'Choirce / Achachork Ussie Upper Ollach Glenelg Peinlich Mol-chlach Uig Rhicullen Londain Stenscholl / Steinnseall Claigan Strath Garve / Srath Gairbh Coishletter Dunan / An Dùnan Strathcanaird Glenuachdarach Ardelve Borve / Borbh Achterneed Mellon Udrigle North Cuil Auchtercairn Delny Wester Lonvine Kilmuir Ashaig / Aisig North Tarrel Strathy Letters Portnalong Glackmore Camustianavaig / Camas Tianabhaig Penifiler / Peighinn nam Fìdhleir Tore Balintraid Fiskavaig / Fioscabhaig Nigg Aird Tokavaig / Tòcabhaig Achintraid / Achantraid Stittenham Limepark / Pairc an Aoil Lochslin Dùn Colbost Newton of Ferintosh Hamaraverin Sheader / Siadair Resolis Lower Tullich Redburn Loanreoch Suledale Peinmore Isleornsay / Eilean Iarmain Strathcarron Broomhill Kendram Invershiel Ardaneaskan Pitmaduthy Camas-longart Culbo Aultbea Upper Tote Alnessferry Blackwood Duntulm Garrachan Merkadale Kirkibost Greep Sluggans Ardindrean Swordale Scotsburn Braefindon Westford Coulags First Coast Leacanasigh Rhue Ardullie Knock Rash Geary Culnamean Dundonnell Leckmelm Hamaramore Treaslane Balmeanach / Baile Meadhanach Conasta Ramasaig Ollach / An t-Ollach Badcaul Muir of Fairburn Glen Bernisdale Achnagarron Windhill Rechullin Carse of Bayfield Balmeanach / Am Baile Meadhanach Upper Tullich Brenachie Urray Gairloch Staffin / Stafainn Dunmore Tote Keistle Morvich Altandhu Lair Achnacloich Craigton Ardroag Arnish Strath Rusdale Mileabhaig Inverarish Sanachan Newmore Coulnacraggan / Cul na Creagan Toulvaddie Springfield Knott / Cnot Crofts of Kingscauseway Newhall Strome Ferry Luib Reiff Kildonan / Cill Donnain Shiel Bridge Northfield Feorlaig Loandhu Valtos / Bhaltos Little Scatwell Badachonacher Bottacks Inveralivaig Balnacra Drumfearn / Druim Fhearna Culduie Dalnacroich Bogallan Talisker Pool Crofts Braes of Ullapool Camascross / Camus Croise Park Bernisdale Clachan Tore Anancaun Kyleakin / Caol Acain Craigrory Wester Arboll Ardintoul Leacnasaide Arabella Kinlochewe / Ceann Loch Iù Kilbeg Glen Heysdal Hill of Fearn Holmisdale / Holmasdal Second Coast Incheril Achandunie Achtalean Ardarroch Port Henderson Lower Halistra Charlestown Lòndubh Ardtreck Greshornish / Griseornais Tarbat Mains Reiskmore Brae Duncanston Tarvie Drumchork Kylerhea / Caol Reatha Coast Arcan Muir Maligar / Malagar Saltburn / Alltan an t-Salainn Bernisdale / Bearnasdal Achiltibuie Fearn Ose / Os Allt nan Sùgh Orbost / Orabost Balblair Milton Prabost Greallainn Inverasdale Lower Milovaig Achnashellach / Achadh na Seileach Newton of Kinkell Avoch Lemlair An Àrd