Sports Marketing in Chelynch

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Sports Advertising in Chelynch

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Chelynch, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

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What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Chelynch?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Chelynch, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

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What is the Cost of Advertising in The Sports Industry in BA4 4?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

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If you are looking to promote your company in the highly competitive sports and fitness industry in Chelynch get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

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Other locations available for sports marketing
Tarnock Havyatt Green Upton Noble Cranmore Alston Sutton South Brewham Hollands Knowle St Giles Weston Village Alcombe Newtown Heale Blagdon Marksbury Ashcott Corner Backwell Green Chewton Mendip Newton St Loe Hungerford Sandford North Town Upton Hardington Marsh Ellicombe Holton Over Stratton Nailwell North Town Northway Gotton Coley Upper Littleton Ford Barwick Down End Monksilver Lippiatt Westonzoyland Limington Overton Coleford Nyland Nedge Hill Rodhuish Exebridge Bloomfield Langport Berkley Down Cutcombe Henley Yeovil Runnington Leighland Chapel Greenham Steanbow Nunney Catch Parchey Aley Smitham Hill Westhay Badgworth Durborough Clapton in Gordano Tyning Haybridge Chedzoy Windmill Hill Kenny Halse Lye Hole Downside Bare Ash Southway Portbury Lower Knapp Whitley Head Egford Lower Weacombe Rode Hill Willand Thornfalcon Stream Bathway Sea Charlton Mackrell East End Hapsford Bridgetown Knapp West Mudford Woodlands Allerford Barrow Huish Episcopi Firepool Listock North Town Forton Tatworth Crimchard Middle Chinnock Spring Gardens Ham Southfield Pleamore Cross Pilton Broadway Blatchbridge Simonsbath Widcombe Wooten Hall Bason Bridge Sampford Moor Milborne Wick North Brewham Shipham Otterhampton Houndsmoor Lydford Fair Place Fox Hills Discove Woolston Sutton Wick Mid Lambrook Leigh upon Mendip Cholwell Longhouse Twerton Bleadney Fromefield Whitefield Aisholt Oxenpill Shiplate Bishop Sutton Kilmersdon West Camel Tuckerton Abbas Combe Shoscombe Lufton Sticklynch Oare Slape Cross Friarn Townsend Bilbrook Cambridge Batch North Wick West Buckland Exton Tyntesfield Winscombe Higher Street Backwell Common Kingdown Hockholler Corfe Edingworth Higher Foddington Pear Ash Lytes Cary Stogursey North End Weston-Super-Mare Upper Coxley Furringdons Cross Buckland St Mary Westowe Lower Halsway Maidenbrook Tracebridge Lower Merridge Coombses Glastonbury East Rolstone Wick Moor Grosvenor Barrington Claverton Down Launcherley Howleigh Chidgley Ham Rolstone Welham Pitsford Hill 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Margaret East Clevedon Wellington Benter Clavelshay Marston Bigot Yeovil Marsh Newtown Midford Eyewell Kingsway Plaster's Green Lower Failand Adsborough Combe Throop Udley Star Trull Lyngford Shockerwick Wheeler's Hill East Water Monkton Combe Darshill West End Montacute Woodspring Priory Hillfarrance Tarr Kenn Moor Gate Ford Bleadon Norton St Philip Lower Stratton Bagley Green Winterfield Coombe Bottom Prestleigh Axeford Estate Dommett Highbridge Kingsdon Edington Angersleigh High Littleton Batcombe Chilson Dunkerton Ashbrittle Wick South Cheriton East Twerton Watchfield Small Way East Combe Weare Nye Bratton Appley Fowler's Plot Vellow Kingsmead Mudford Lower Marsh East Horrington Orchard Portman Chapel Allerton Leighton Stretcholt Pict's Hill North Town Huntworth Mudgley West Stoughton Peasedown St John Cox's Green Obridge Highway Cuttiford's Door St Michael Church Dowslands Rodney Stoke Bishop's Hull Raddington North Petherton Hemington Whitney Bottom South Petherton Waterside 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Hurcot Ford Street New Town Snails Hill Fenny Castle Dundry Timsbury Greinton Southwood Beckington Staple Fitzpaine Willhayne Willstock Village Batten's Green Holman Clavel Chipstable Priston Cross Ways Chelynch West End Hoccombe Enmore Ford Littleton Shapwick West Hill Poundisford Upper Westholme Screedy Weston Charlton Battleton Buckland Down Carhampton Town's End East Dundry Periton Draycott Sutton Montis Hele Sutton Mallet Easton-in-Gordano Single Hill Hinton Cotford St Luke Puckington Barrow Vale Brushford Clutton Inglesbatch Dinnington Bossington Tolland West Hewish Norton West Hatch Langford Budville Webbington Ham Green Whatley Stoney Stratton Worth Huntstile West Shepton Beckery Kilve Shepton Mallet Ridge Kilton Farleigh Hungerford Ammerham Dunster Pill Bradley Green Heale West Town Otterford Wootton Courtenay Porlock Cockwood Hinton St George Breach Porlockford Broadshard Knoll Green Woolavington Higher Beetham Wincanton Splatt Withiel Florey Stamborough Ston Easton Latcham 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East Hewish Penselwood Weston Park Cricket St Thomas Brompton Ralph Uphill Merridge Worle Gurney Slade Yarlington Norton Hill Brinsea Hillside Elborough Higher Shepton Burnworthy Berhill Street End Rodgrove Wortheal Eastertown Holywell West Hill Stone-edge Batch Oath Five Bells Burtle Hill Park Gate Green Parlour Hallatrow Tacker Street Andersfield Midelney Bathampton Beggearn Huish Keynsham Little Moor Upper Swainswick Silver Street Bramwell Chalkway Badger Street Lower Swainswick Blue Anchor Treborough Cole Hill Bratton Seymour Wellsprings Wrangway Ruggin West Town Twinhoe Publow Stoke St Gregory Burrow Whitley Batts Stockmoor Village Nunney Wagg South Chard Towns End Cheddar West End Taunton Seavington St Mary Weston Town Andersea Edgarley Congresbury Cutler's Green Hinton Charterhouse Town's End Outwood Hartford Combe Down Clays End Upper Milton Shepton Montague Yanley Higher Alham Puxton Hook Leigh Woods Kilkenny Middle Stoford Chapel Cleeve Weston in Gordano Barton St David Horton Cross May Pole Knap Hawkcombe Belle Vue Milborne Port Langley Chapel Leigh Sydenham Woolcotts Over Stowey Pecking Mill West Howetown Sherborne Podimore Woolston Venn Upper Vobster Narfords Whitestaunton South Cary Babcary Haydon Lowton Lower Godney Staplehay Galmington Stock Seven Ash Slough Green Clayhanger New Town Failand Haygrass Icelton Bury Dulcote Edford Foxcote Coultings Duddlestone Washbrook Curland Standerwick Woollard Holford Plot Gate Shepton Beauchamp Dinder High Ham Lympsham Herons Green Clarence Park Horsington South Stoke Higher Holton Walton St Mary Henley Westmoreland Steart Athelney Wigborough Shurton Lower Shepton Amesbury Hardington Mattock's Tree Green West Lyng Lydmarsh Portland Whitchurch Merriottsford Merriott Hale Coombe Sutton Bingham Bowlish Townsend Riding Gate Binegar Keenthorne Upper Fivehead Sandford Batch Critchill Marsh Street Wick Ashcott Four Foot South Widcombe Burrington Towns End Border Bincombe Badbury Willett Cannington Blackmoor Witham 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Meadgate West Tolbury Bradford-on-Tone Whitcombe Portfield Gundenham Moorlinch Rimpton Axbridge Lower Claverham Emborough Riverside Wambrook Brent Knoll Stocklinch Pedwell Maperton Knott Oak Chaffcombe Flax Bourton Stapley Sidbrook Cocklake Henstridge Ash Wookey West Coker Churchstanton Marston Gate Higher Vexford Upper Langridge Alhampton Mells Green Martock Northay Norton sub Hamdon St Andrew Heale Girt Sticklepath Eastover West End West Chinnock Strode Faulkland Allowenshay Lower Langford Sampford Arundel Stolford Bawdrip Pound Withy Mills Castle Cary East Lambrook Portishead Haymoor End Lower Chilton Cantelo East End Spaxton Vagg Chew Magna Kelston Blindmoor Hardway Walton Hamfield Hare Link Felton Brandish Street Stoke St Michael Chantry East Nynehead Fyfett Tucking Mill South Twerton Curry Mallet Fox Hill Yarrow Moorledge Ham Backwell Toulton Dean West Leigh Milton Clevedon Watchet Wilkinthroop Bonson Blackford Galhampton Lye Cross Larkhall Cannard's Grave Old Cleeve Ilminster St 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Cleers Hurst Chard Junction Charlcombe Yeovilton Towerhead Street Stockwitch Cross Sigwells Hayes Park Mearns Weacombe Brindham Chipley Brean Clapton Little Load Stoford East Huntspill Evercreech Charterhouse Stringston Wadeford Ashington Winterhead East Harptree Lower Roadwater Pye Corner West Harptree Double Hill Meadgate White Post Maines Batch North Cadbury Shadwell Rooks Bridge Furnham Bruton Lower Whatley Walrow Fairfield Park Muchelney Chilton Polden Burtle Norton Hawkfield Silver Knap Hutton Westford Street Ash Tunley Townsend Brympton d'Evercy Dunball Barrow Minehead Kibbear Dyche Skilgate Combe Florey Clutton Hill Welton Hollow St Georges Tangier Northend Chiselborough Burlinch Fitzhead Compton Martin Stoney Stoke Broadmead Churchill Green Shawford Curry Rivel Woodlands Lower Leigh Pendomer Dolemeads Puriton Stanton Drew Heaven's Door Cloford Common South Cadbury Stolford Berrow Chilthorne Domer Coursley Hockholler Green St Decumans Eastbrook Dry Hill Bedlam Bathford Pinksmoor Misterton Ruishton West End Coppits Hill Golsoncott Cary Fitzpaine North Newton Beacon Hill North Coker New Town Charlynch Beer North Widcombe Hastings Kingsbury Regis Oldford Daw's Green North Perrott Locksbrook Honey Hall Wick Stoke St Mary Compton Common Nether Stowey Greenvale Redlane Budleigh Priest Down Long Cross Stoke Trister Stogumber Mark Causeway Haydon Urgashay Monkton Heathfield Melcombe Lyatts Whatley Woodborough White Cross Townsend Frost Street Middle Leigh Monger Radlet Draycott Greyfield Tickenham Curland Common Chewton Keynsham Yeabridge Burrowbridge Bathpool Lyncombe Vale Highway Old Ditch Garden City Leigh Common Oareford Street Withyditch Camel Hill Dowlish Ford Walcot Coat Newtown Somerton Hill Old Estate Yards Nethercott Butt's Batch Sticklinch Wyke Champflower Yarde Stony Littleton Whitchurch Charlton Washford Yenston White Ball Horner Netherclay Wheathill Wall Mead Henstridge Marsh Cowslip Green Sheepway