Sports Marketing in Kilmersdon

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Sports Advertising in Kilmersdon

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Kilmersdon, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

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What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Kilmersdon?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Kilmersdon, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

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What is the Cost of Advertising in The Sports Industry in BA3 5?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

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If you are looking to promote your company in the highly competitive sports and fitness industry in Kilmersdon get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

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We cover Kilmersdon (Somerset)

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Street Holcombe North Town Stathe Othery Bradney North End North Newton Blindmoor Stream Tadhill West Pennard Fiddington Chard Clutton Blackrock Blatchbridge Leighland Chapel Moolham Little Load Stolford Holly Brook Clatworthy Strode Burton Weston in Gordano Stamborough Clevedon Lulsgate Bottom West Hatch Herons Green Christon Batcombe Priest Down Woolmersdon Congresbury Berkley Down West Yeo Sticklynch Pond Close Higher Chillington Norton sub Hamdon Berkley Marsh Buscott Newtown Willstock Village Dunster West Hill Hornsbury Orchard Portman Fairfield Park North Stoke Lawford Templecombe West Coker Henstridge Ash North Coker Pickney Butcombe Bratton South Horrington Rowford Willett Perrymead Greylake Eastbrook Whitelackington Upper Weston South Widcombe Alford Oareford Beercrocombe West Bagborough East End North Town Ditcheat Lullington Weston Village Small Way Nailsea Heaven's Door Coppleham Northmoor Corner Closworth Forton Holman Clavel Killing's Knap Four Forks Primmore Corner 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Cole Meare Green Fennington Hale Coombe Higher Beetham North Town Minehead Writhlington Wales South Cheriton Wadeford Crimchard Northay Oakhill Beardly Batch Higher Holton Kingston Seymour North Wootton Combe Fivehead Clavelshay Sticklepath Lye Hole West Harptree West Town Bowlish Icelton Batheaston North Wick Sandford Batch Godney Northover Link Breach Rodney Stoke Clandown Ashton Sticklinch Townsend Chilton Polden Blagdon East Bower Littleton Upper Cheddon West End Littleton Whitnell Stretcholt Charterhouse Marston Magna Sellick's Green Priorswood Drayton Clutton Hill Broadshard Oake Green Abbots Leigh High Ham Sharpstone Corfe Simonsbath Farringdon Baltonsborough East Chinnock Charlton Upper Westholme Elliots Green Haybridge Pendomer Rowbarton Tone Farleigh Hungerford Daw's Green Downside Lyncombe Vale Stock Peasedown St John Woolston Wellsprings Withycombe Catsham Lower Failand Stone-edge Batch Huntworth Drayton Eyewell New Town Locking Parklands Wonderstone Lower Leigh Henstridge 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Thorne Coffin Kingsbury Regis Westford Wick Walcombe Blue Anchor Norton Fitzwarren East Cranmore Ham West Huntspill Slough Green Hartswell Howley Lopen Head Halse Hockholler Ham Street Creech Heathfield Mells Green Pitney Escott Durleigh Curry Rivel Kilmersdon Haygrass Horsington Stembridge Havyatt Shoscombe Vale Bishop's Hull Claverton Woolston Tangier Mattock's Tree Green Milverton Upper Coxley Weacombe Farleigh Clarence Park Pawlett Hill Carlingcott Woolvershill Batch Bowdens West Quantoxhead Tone Green Street Ash Washbrook Wellisford Stowell Lower Weacombe Freshford Ilton Sutton Montis Langport Westover Cholwell Fitzroy Tucking Mill Podimore Sutton Mallet Ash Bradley Cross Bower Hinton Upper Swainswick Kingsdon Queen Camel Wrantage Newbury Waterside Redhill Wigborough Upper Milton Williton East End Backwell Common St Andrew West End West Stoke Buckland Down New England West Compton Town's End North Weston Curland Common Withial Exton Burcott Stratton-on-the-Fosse Kittisford Mearns Whitestaunton Borough Post Lower Swainswick Winscombe Newtown Chew Stoke Darvole Knowle Barrow Gurney Woolvers Hill Whitley Head Cox's Green Gundenham Westmoreland Mudford Marston Gate Pedwell Uphill Stoughton Cross Old Ditch Lower Langford Crofton Park Allowenshay Howleigh Ham Milborne Port Witcombe Cutler's Green Chelvey Bruton Nynehead Beechen Cliff Beckery Haydon Wheeler's Hill Budleigh Haines Hill Lower Wellisford West End Weekmoor Behind Berry South Petherton Huntstile Brinsea Moorlinch Gold's Cross Yeovil Hook Higher Durston Hardington Moor Lottisham Montacute Berrow Lansdown Elborough Biddisham Screedy Butt's Batch Litton Wanstrow Seavington St Michael Horton Cross Easthill Brompton Regis Frieze Hill South Cary Locksbrook Walton Bay Capland Middle Burnham Winterhay Green Sampford Arundel Ashwell Havyatt Green Wookey Odcombe Polsham West Lyng Keenthorne Fenny Castle Pyleigh Redlane Townsend Rumwell Yarde West Luccombe Burrow Chilson Common Alston Sutton West Lambrook West Hill Selworthy Wick Edgarley East Town Preston Plucknett Lydford-on Fosse Heath House Inglesbatch Binegar Rockwell Green Berkley Highway Dunball Low Ham Lamyatt Tuckerton Henlade Hambridge Longhouse Cross Angersleigh Atherstone Heale Hardington Marsh Sidcot East Huntspill Splatt Hewish Donyatt Neighbourne Bodden Portway Vole Chalkway Worle West Mudford Whatley Dommett Monger Ubley White Cross Coxley Green Parlour Rackley Church Town Holbear Latcham Nash May Pole Knap Upper Fivehead Huntham Smitham Hill Croford Rowberrow Edbrook Charlton Musgrove Old Way Weston Town Allerford Greenway East Coker Combe Throop Woodcombe Gurney Slade Portfield Weston Bampfylde Brockley Elm Way Wick Wallace St Decumans Wortheal Toulton Prestleigh Huxham Green Hele Kingweston Nailwell Stanton Prior Leigh Common Englishcombe Payton Nempnett Thrubwell Shipham Portishead Durborough Gothelney Green Sampford Moor Rodhuish Highway Little Keyford Aldwick Bathford North Town Limington Blackmoor East Rolstone West Buckland Creech St Michael Clapton in Gordano Verrington Combe Florey Northfield Nether Stowey Wambrook Cockwood Portway Stoke St Mary Lypiatt Churchtown Downhead Churchstanton Portland Steanbow Hoccombe Sparkford St Catherine Puckington Westfield Stockmoor Village Hallatrow Lydford Fair Place Wagg Lovington Little Moor Saltford Radlet Perry Green Whitchurch Lower Stratton Hemington Kenny Whitney Bottom Lower Writhlington Edithmead Galhampton Higher Wellisford Combe Park St Michael Church Lydeard St Lawrence Watchfield Marksbury Redlynch Bradford-on-Tone Silver Street Butleigh Nettlecombe Welton Chelston Camel Hill Martock Thornfalcon Hadspen East Combe Batch South Barrow Southwood Welham Cat Tail Sheepway Tyning Newtown Maidenbrook Misterton Lower Merridge Lower Weston Frome Cottle's Oak East End Rode Barlake Wellow Goar Knap Middletown Long Sutton Webbington Mill Cross Townsend Badbury Aller Rickford Cleeve Leigh upon Mendip