Sports Marketing in Backmoor

Get in touch

Sports Advertising in Backmoor

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Backmoor, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Backmoor?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Backmoor, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in S8 8?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Backmoor get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Backmoor (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Four Lane End Bullhouse Neepsend Wheatley Hills Hangsman Hill Gawber Bridge End Ecclesall Whinney Hill Carbrook Hardwick Harthill Windhill Wood Willows Stephen Hill Hickleton Sunnyfields Millhouses Steel Bank Wingfield Stockbridge Berry Moor Cusworth Little Norton Hooton Pagnell Low Stubbin The Wheel Hollow Meadows Townhead Bradway Finkle Street Carr New Edlington Longley Estate Low Wincobank Onesacre Ardsley Old Denaby High Wincobank Malinbridge Hoyland Hillfoot Rawmarsh Elsecar Philadelphia Fullshaw Hurl Field Meadow Hall Park Side Lindrick Dale Toll Bar Charnock Hall Bents Green Green Moor Highgate Royston Oxspring Holbrook Ughill Shiregreen Conisbrough Staincross Wisewood Wormley Hill Skellow Stocksbridge Little Houghton Barnsley Cundy Cross Kimberworth Auckley Hooton Levitt Gateway Plaza Orgreave New York Woodside Firbeck Grimesthorpe Rostholme Woodlands East Cubley Nutwell Dropping Well Swallownest Clifton Manor Park Swaithe Pismire Hill Victoria Edge Mount Fulwood Ringinglow Upper Bradway East Dene Campsall Athersley South Dalton Parva Lewden West Melton Norton Lees Waleswood Intake Askern Meersbrook Bank Hood Hill Haywood Great Houghton Plumbley Sheffield Lane Top Hemsworth Stannington Adwick upon Dearne Coldwell Snowden Hill Sutton Hatfield Woodhouse Meersbrook Conanby Platts Common Highfield Hatfield Chase Barnburgh Thorn Hill Aldwarke Hollin Busk Long Sandall Oughtibridge Woodhouse Mill Kirkhouse Green New Totley Gleadless Townend Harden Scawthorpe Cudworth Common Fosterhouses Aughton Hyde Park Hexthorpe Endcliffe Crescent Slade Hooton East Whitwell Cotterhill Woods Backmoor Fall Bank Langsett Shafton Bolehill Upperthorpe Scholes Worsbrough Village Castle Green Attercliffe Dore Wickersley Mexborough Shafton Two Gates Barrow Swinton Eastfield Worsbrough Dale Moss Gleadless Valley Firth Park Measborough Dike Hatfield Clayton Sunnyside Wigtwizzle South Lane Todwick Blackburn Horner House Wilthorpe Dungworth Gleadless Bromley Whirlow Greenland Keresforth Hill Mortomley Whirlow Brook Nether Edge Hanging Water Sothall Bentley Kexbrough Normandale North Anston Liberty Hill Rollestone Harlington Ecklands Boulder Hill Pogmoor Thorpe Common Treeton Brierholme Carr Wales Bar Townhead Lea Brook Park Head Instoneville Abbeydale Park High Bradfield Coisley Hill Brecks Maltby Banner Cross Cudworth Dunscroft Littleworth Denaby Main Highfields Dunford Bridge Edenthorpe Hayfield Green Trumfleet Studfield Hill Parkwood Springs Birdwell Silkstone Common Goole Green Dodworth Woodlands Loxley Ryecroft Herringthorpe Royd Moor Nethergate Catshaw Crosspool Higham Common New Lodge Smithies Worsbrough Bridge Wombwell Burngreave Wincobank Greasbrough Fourlane Ends Broomfield Hoyle Mill Stubbin Broom Jordanthorpe Armthorpe Brightholmlee Braithwaite Waterthorpe Stone Long Line Braithwell Darton Hallowmoor Darfield Smithley Kendray Frickley Richmond Dean Head Worrall Ranmoor Kine Moor Lings Common Sykehouse Herdings Carcroft Common High Green Low Holdworth Manvers Mosborough Ravenfield Potter Hill Manor Estate Norton Heeley Hoyland Common Barnes Hall Broomhill Crane Moor Wortley South Anston Wybourn Lane End Moorgate Tickhill Base Green Blaxton Brincliffe Canklow Crow Edge Almholme Crookesmoor Thorpe Salvin Cricket Houses Finningley Wales Orchard Square Brierley Handsworth Hill Jump Harley Upper Midhope Wheatley Stainton High Melton Netherthorpe Tinsley Hemingfield Sheffield Park Wadsley Bridge Little Hay Nooking Beighton Wadworth Old Cantley Higham Spink Hall Carcroft Holdworth Sandygate Church Field Warmsworth Higher Stubbin Netherthorpe Birley Edge Bradway Bank Tapton Hill Garden Village Parson Cross Sandhill Darnall Brightside The Manor Parkhead Hermit Hill Jordon Penistone Far Bank Sharrow Upper Tankersley Northfield Woodall Hollins End Pudding Hill Wood Royd Scout Dike Highfield Belle Vue Thorpe Hesley Carlton Catcliffe Haigh Tankersley Middlewood Maythorn New Village Newfield Green Brampton en le Morthen Wike Well End Stainforth Carlecotes Birley Estate Tilts Woodhouse Sim Hill Whiston Royd Hood Green Upper Whiston Hill Top Bolton upon Dearne Laughton en le Morthen South Bramwith Dalton Greenside Woodland View Topham Brampton Stacey Bank Kilnhurst Brick Houses Rossington Southey Green Greystones Stumperlowe Dodworth Bottom Pickburn Newhill Loxley Bottom Hill Top Wheatley Park Upper Hoyland Carr Head Totley Rise Under Tofts Holme Stopes Goldthorpe Howbrook Thrybergh Arbourthorne Normanton Spring Brinsworth Westfield Low Valley Billingley Mapplewell Blacker Hill Cadeby Morthen Batemoor Thurlstone Hall Broom West Green Grimethorpe Aston Lower Walkley Thorne Worsbrough Common Hackenthorpe Low Barugh Nether Haugh Grenoside Handsworth Woodthorpe Estate Owlerton Norton Hammer Howard Hill Fishlake Knoll Top Keppel's Column Spittal Houses Meadow Head Foldrings Elm Tree Hill Totley Gilroyd Broomhill Ewden Village Westfield St Ann's Kirk Bramwith Worsbrough Dinnington Redbrook Norton Woodseats Halfway Moorends Stairfoot Burncross Monk Bretton Carsick Hill Silkstone Pilley Thurcroft Low Harley Millhouse Green Micklebring Eastwood Bow Broom Den Bank Tivy Dale Totley Brook Kimberworth Park Lowfield Burghwallis Flanderwell Hellaby Gildingwells Waverley Parkgate Skelbrooke Greenhill Kelham Island Hillsborough Hill Top Piccadilly Attercliffe Hill Top Thurgoland Abdy Low Bradfield Drakehouse Canal Side Austerfield Dalton Magna Highlane Little Common Clifton Sprotbrough Lodge Moor Hazlehead Bentley Rise Causeway Head Arbourthorne Estate King Edwards Wharncliffe Side Jordan Owlthorpe Sheffield Bramley Bramley Lings East Herringthorpe Throapham Ingbirchworth Listerdale Balby Belle Green High Hoyland Norton Birkendale Slay Pits Old Edlington Knowle Top Doncaster Common Four Lane Ends Thorpe in Balne Wentworth Letwell West End Roughbirchworth Pincheon Green Richmond Hill Dunsville Turnerwood Bracken Moor Athersley North Swinton Bridge Town End Brodsworth Newton Deepcar Ward Green Brookhouse Barugh Green Lowedges Street Rotherham Edderthorpe The Lings Highwoods Pot House Cawthorne Intake Laughton Common Bolsterstone Soughley Low Laithes Loversall Upper Haugh Lower Crabtree Ravenfield Common Upper Crabtree Thurnscoe East Cantley Ecclesfield Cundy Hos Fairleigh Smithy Moor Old Haywoods Walkley Lower Bradway Midhopestones Hooton Roberts Beauchief Kiveton Park Templeborough Grange Lane Carter Knowle Hoober Fir Vale Eskholme Little Sheffield Mawson Green Owston Upper Cudworth Ickles Walkley Bank Adwick le Street Netherthorpe The Green Cortworth Kirk Sandall Chapeltown Sharrow Head Bradgate Arksey Longley Ings Shirecliffe Endcliffe Edge Carsick Barugh Wood Seats Pitsmoor Pinfold Hill Richmond Park Fenwick Shay House Noblethorpe Hoylandswaine Guilthwaite Sharrow Vale Abbeydale Old Town Hill Top Doncaster Storrs Scawsby Rivelin Glen Shaw Lands Common Side Port Mahon Nether Green Load Brook Bessacarr Middlecliffe Dodworth Green Honeywell Charltonbrook Crookes Dolcliffe Common Lundwood Holmes Hallam Head Milton Masbrough Deep Pit Thurnscoe Shaftholme Summerfield Frecheville Hampole Bawtry Hill Top Stainborough Spring Vale Lakeside Village Woodsetts Warren Thornseat Ulley Marr Wath upon Dearne Wadsley Hill Top New Rossington Birley Carr Wilsic Waldershaigh Greystones Cliffe Whitley Sprotbrough Park Lidget Lydgate Moorhole Branton Cat Hill Barnby Dun Park Hill