Sports Marketing in Bridge Street

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Sports Advertising in Bridge Street

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Bridge Street, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

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What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Bridge Street?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Bridge Street, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

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What is the Cost of Advertising in The Sports Industry in CO10 9?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

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If you are looking to promote your company in the highly competitive sports and fitness industry in Bridge Street get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

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Other locations available for sports marketing
Creeting Hills Beccles Otley Nether Street Apsey Green Sibton Ballingdon Leiston Melon Green Magpie Green Tostock East End Monks Eleigh Tye Ringsfield Corner Mill Green Burstallhill Tunstall Bedfield Long Green Nayland Kirkley Chalkstone Cobblers Corner Wrentham West End Sutton Common Flempton Coldfair Green Blackheath Ilketshall St Lawrence Cargate Nettlestead Swingleton Green Ringshall Stocks Potash Washmere Green Long Thurlow Great Green Eriswell Annis Hill Great Waldingfield Battlies Green Bramfield Swan Green Gainsborough Ilketshall St Margaret Bedingfield Blacksmith's Green Forward Green Hollybush Corner Thelnetham Brome Street Capel St Andrew West Row Witnesham Rumburgh Thorington Street Martlesham Heath Great Ashfield Wordwell Bacon's Green Benacre Shottisham Willingham South Cove Warren Heath Wickhambrook Barking Little Bealings Cranley Kettleburgh All Saints' South Elmham Creeting St Mary Worlingham Reydon Hazel Stub Bobby Hill Cherrytree Green Gipsy Row Broadway Walpole 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North Green Stoke Park Metfield Bildeston Oakley Pea Porridge Green Eastbridge Dallinghoo Gislingham Rickinghall Earl's Green Martlesham Stores Corner Kenny Hill Washbrook Street Kennett End Hawkedon Little Green Ash Corner Cocks Green Drinkstone Green Edwardstone Bucks Horn Place Annesons Corner Willisham Camps Heath Bloodman's Corner Saxtead Little Green Somersham Withermarsh Green Hanningfield Green Sotterley Badwell Ash Metfield Common Kersey Tye Broadgrass Green Debenham Ringshall Mendham Cotton Corton Great Thurlow Blyford Burgate Kedington Brockley Wortham Blacksmith's Corner Hadleigh Heath Chilton Herringfleet Horham Wixoe Barley Green Newthorpe Stonecross Green Upthorpe High Street Fornham All Saints Battisford Tye Fakenham Magna Sharpstone Street Bleach Green Hollesley Drakestone Green Dorking Tye Shotley Gate Walsham le Willows Calais Street Gazeley Great Cornard Crowfield Green Wyverstone Green Hanchett End Brettenham Rushmere Street Canham's Green Sherbourne Street Cuckoo Tye Dandy Corner Cavenham Rushbrooke Friday Street Great Wratting Aldham Heckfield Green Clopton Corner Badingham Brampton Little London Bromeswell Barham Base Green Mill Green Westbourne Dennington Corner Brockford Green The Port of Felixstowe Depden Green Stockhold Green Holton St Mary Gedgrave Hall Capel Green Carlton Earl Stonham Benhall Street Melton Bures Easton Hemp Green Sudbury Sternfield Orford Wingfield Tannington Lampardbrook Saxtead Kenton Corner Sutton Gosling Green Wyverstone Otley Bottom Rishangles Culford Dalham Westhall Sapiston Elveden Brundish Street Farnham Knettishall Kersey Upland Clopton Green Wainford Hunston Troston The Downs Whitton Linstead Parva Silverlace Green Thurston End Mile End Clare Lidgate Little Thurlow Meeting Green Great Blakenham Chickering Aspall Otley Green Kelsale Tan Office Green Nedging Tye Earl Soham Benhall Green Mellis Horringer Ramsholt Back Street Hartest Hill Barningham Little Wenham Ipswich Stoke Ash Cookley Wrentham Little Finborough Middleton Chelsworth Great Green Polstead Heath Tannington Place Winston Green Upper Weybread Rendlesham Rougham Green Fornham St Martin Wherstead Harkstead Pinford End Barnardiston Great Green Barrow Wick's Green Cornard Tye Wortham Ling Woolverstone Fornham St Genevieve North Green Studlands Park Mutford Timworth Bird Street Levington Little Welnetham Woodbridge Walk Rattlesden Cock and End Lattinford Hill Stackyard Green Coddenham Green Four Ashes Brandeston Hagmore Green Burstall Felsham Page's Green St Cross South Elmham Church End Boulge Hoxne Frostenden Corner Brome Cretingham Lower Green Rotten End Uggeshall Brockley Corner Denham Lound Bawdsey Wangford Worlington Ashfield Green Bower House Tye Saxtead Green Hemley Swilland Pettistree Wickham Market Cuckold's Green Mendlesham Lower Layham Lowestoft Blackthorpe Sutton Street Botesdale Fingal Street Little Green Yoxford Eyke Hawstead Green Sotherton Weybread Alpheton Holywell Row Frostenden East End Halesworth Broom's Barn Hengrave Cattishall Leavenheath Chimney Street West Street Great Finborough Bury St Edmunds Badwell Green St Michael South Elmham Depden Brook Green Maidensgrave Harrow Green Landwade Felixstowe Ferry Ampton Sotherton Corner Harleston Thorndon Hinderclay Great Wenham Higham Great Livermere St Peter South Elmham Dennington Hall Redgrave Erwarton Ward Green Barnby High Street Green Knodishall Lawshall Green Cay Hill Wingfield Green Bedfield Great Saxham Daisy Green Trimley St Martin Ufford Cole's Green Coopers Corner Henstead North Warren Stoven Stone Street Thorpe Morieux Bacton Hargrave Weston Ditch Ilketshall St Andrew Chippenhall Green Dublin Little Bradley Rede Shotley Oak Hill Stowupland Shotley Common Barnham Gulling Green Lower Street Daisy Green Priory Heath Kingshall Street Tuddenham St Martin Stutton Stanway Green Newtown Bell's Corner Bruisyard Street Bramford Newman's Green Beyton Cross Green Reydon Smear Kettlebaston Henley East Barton Shelland Blundeston Chilton Leys Thornham Magna Stanstead Honington St James South Elmham Norton Little Green Brundish St Nicholas South Elmham Stock Hill Laxfield Homersfield Claydon Parkway Wyverstone Street Lakenheath Dorley's Corner Hestley Green Boyton Wetherden Brockley Green Brackenham Gosbeck Scotland Street Westhorpe Mildenhall White Horse Corner Norton Upper Layham Battisford Rodbridge Corner Framlingham Kittle's Corner Charsfield Kenton Old Newton Farley Green Cattawade Great Bealings Denham Cookley Green Monewden Little Blakenham Finningham Combs Ford Playford Slough Hill Hasketon Honey Tye North Cove Great Barton Langham Kentford Colton Higham Stone Street East Green Newton Flixton Buxhall Chillesford Capel St Mary California Wentford Stanton Street Duke Street Baylham Crackthorn Corner The Woodlands Ringsfield Gipping Shadingfield Weston Little Eriswell Cock & End Wattisfield Hog's Corner Priory Green Debach Waldringfield Heath Woolpit Heath Iken Acton Place Hacheston Braiseworth Willisham Tye Mill Hills Wetherden Upper Town Cove Bottom Bentley Earsham Street Chattisham Spexhall Elmswell Upper Town Trimley Lower Street Whatfield Thorpeness Moulton Sibton Green Pettaugh Cratfield Linstead Green Coltsfoot Green Kessingland Beach Mendlesham Green Worlingworth Clopton Green Oakley Park Pakenham Tuddenham Grundisburgh Mells Long Melford Woolpit Green Ixworth Thorpe Chelmondiston Lackford Clay Common Great Common Wenhaston Black Heath Combs Ford's Green Battlesea Green Malting End Frizzeler's Green Owl's Green Brantham Rose Green Cavendish Haverhill Goddard's Corner Ashbocking Thorpe Green Occold Lower Falkenham Methersgate Chedburgh Hitcham Brabling Green Rendham Hessett Cock Street Lawshall Capon's Green Ringsfield Common Botesdale Green Snape Smallwood Green Lindsey The City Great Glemham Hundon Elmsett Cross Green Cranmer Green Cross Green Hunston Green Lindsey Tye Thorns Dagworth Hoggard's Green Hobbles Green Wetheringsett Chediston Trimley St Mary Pixey Green Winston Pitcher's Green Upper Holton Risby Chediston Green The Heath Gisleham Parliament Heath Flixton Holton Stubbing's Green Crown Corner Lavenham Barking Tye Blythburgh Park Gate Baxter's Green Easton Green Lower Holbrook Covehithe Denston Pitmans Corner Candle Street West End Timworth Green Round Maple Drinkstone Lower Common Stratford St Andrew Undley Stoke-by-Nayland Waldringfield Ubbeston Lambfair Green Shingle Street Weybread Street Birds End Fenstead End Chevington Black Street Withersfield Poystreet Green Curlew Green Wilsey Cowlinge Genesis Green Great Bricett Somerleyton Great Welnetham Stow's Hill Little Whittingham Green High Rougham Wickham Green Toad Row Broad Street Knaves Green Kirton Athelington Parham Tattingstone Burgh Woodbridge Broke Hall Fressingfield Huntingfield Stanningfield Sproughton Mace Green Woodside View Thwaite Wissett Silverley's Green Hanningfields Green Water Run Duck Corner Little Saxham Walton Theberton Ashfield Green Humble Green Needham Street Larks' Hill Brightwell 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