Sports Marketing in Stone Street

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Sports Advertising in Stone Street

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Stone Street, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

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What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Stone Street?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Stone Street, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

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What is the Cost of Advertising in The Sports Industry in CO10 5?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

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If you are looking to promote your company in the highly competitive sports and fitness industry in Stone Street get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

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Other locations available for sports marketing
Fressingfield Worlingham Blackheath Boxford Lower Hacheston Blacksmith's Corner Thorington Street Assington Green Bromeswell Capel St Mary Westleton Wattisham Stone Combs Ford Wetheringsett Moats Tye Daisy Green Cobblers Corner Wales End Great Cornard Thornham Parva Framlingham Walpole Lower Holbrook Bush Green Sutton Risby Tuddenham St Martin Lound St Michael South Elmham Baylham Blacksmith's Green Mill Street Knaves Green Hartest Hill Battlies Green Meeting Green Tannington Place Ward Green Henley Brightwell Heath Collipy's Green Thwaite Weston Walsham le Willows Scotland Street Elmswell Little Finborough Bungay Middleton Moor Friday Street Braiseworth Great Welnetham Denham Corner Swilland Swingleton Green Bradfield St George Broom's Barn Little Glemham Redisham Stansfield Wickham Skeith Lavenham Rougham Green Butley White Horse Corner Poystreet Green Daisy Green Cuckoo Tye Hobbles Green Temple End Brockley Green Worlington Thorpe Morieux Windsor Green Flempton Wilsey Letheringham Broad Green Bramfield Rushmere Bradfield St Clare Denston Lower Layham Friday Street Clopton Green Mount Pleasant Bentley Felixstowe Ferry The Port of Felixstowe Brown Street Brampton Beyton Kingshall Street East Bergholt Burgate Coddenham Framsden Ixworth Thorpe Brandeston Clopton Green Friston Barningham Monks Eleigh Chattisham Birds End Exning Southwold Thelnetham Calais Street Mendlesham Green Badingham Culpho Brantham Whatfield Assington St Peter South Elmham Pitmans Corner Higham Creeting St Mary Cratfield Bredfield Southolt Ford's Green Ubbeston Benhall Street Charles Tye Coltsfoot Green Somerleyton Little Wratting Uggeshall Sotterley Bradfield Combust Shotley Gate Saxmundham Bruisyard Street Monks Eleigh Tye Honey Tye Wyverstone Street Syleham Audley End Conyer's Green Mickfield Frostenden Corner Mellis Green Hoxne Smithwood Green The Street Sotherton Stanton Redgrave Pinford End Black Street Tattingstone White Horse Westbourne Easton Bavents Gedding Drybridge Hill North Green Base Green Chippenhall Green Heckfield Green Henstead Depden Green Stonham Aspal Earsham Street Newton Wingfield Wicker Street Green Hoggard's Green Barnby Bedingfield Wrentham West End Wordwell Naughton Leiston Great Finborough Walton Rushmere Street Hanningfield Green Newbourne Upper Town Sowley Green Brackenham Dallinghoo Stanton Street Cox Common Aspall Burgh Little Green Wootten Green Akenham Duck Corner Hunston Drinkstone Chelsworth Common William's Green Oakley Park Great Saxham Calford Green Kittle's Corner Withermarsh Green Cuckold's Green Metfield Great Blakenham Cranley Sternfield Broke Hall High Street Mill Green Potash Beyton Green Washmere Green Drakestone Green Lower Falkenham Hibb's Green Rede Orford West End Acton Bull Green Tuddenham Little Knowles Green Haverhill Hemp Green Lidgate Crownland Langham Battisford Tye Wilde Street Chillesford Fen Street Cross Green Sibton Stratford St Andrew Stradishall Broadgrass Green Landwade Stone Street Edwardstone Harrow Green 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St Cross South Elmham Saxham Street Washbrook Street Beck Row Cowlinge Hessett Lower Raydon Sharpstone Street Dandy Corner Sibton Green Snape Watering Hoo Harkstead Upper Street Warren Heath Eriswell Hitcham Sutton Common Somersham Winston North Green Westhorpe Sweffling Kingshall Green Pettaugh Lowestoft Worlingworth Martlesham Stowupland Hagmore Green Newthorpe Spratt's Street Wetherden Upper Town Saxtead Green Mill Common Town Street Wrentham Larks' Hill Coney Weston Ashbocking Forward Green Darmsden Tunstall Great Green East End Oaks Tye Attleton Green Parham Rendlesham Cherrytree Green The Woodlands Poslingford Friday Street Foals Green Buxhall Fen Street Withersdale Street Cross Green Ash Corner Walberswick Little Waldingfield Freckenham Wick's Green Beccles Stackyard Green Horner's Green Onehouse Earl's Green Chelmondiston Lindsey Oulton Broad Sizewell Thorns Rattlesden Stanstead Upper Layham Saxtead Benacre Oak Hill Lattinford Hill Stratford St Mary Kersey Nayland Cookley Green Bedingfield Street Pettistree Haughley Annis Hill Clopton Green Flixton Brandon East Green Lawshall Green Clare Tannington Denham Street Hillside Gislingham Button's Green Harleston Wainford Hawstead Gromford Humble Green Brome Street Denham Green High Street South Cove Earl Stonham The City Great Ashfield Stuston Great Thurlow Great Livermere Wickham Market Wattisham Eyke Copdock Newman's Green Benhall Green Erwarton Ashfield Green Elveden Chimswell Poslingford Corner Mile End Almshouse Green Shingle Street Rotten End Chelsworth Dunwich Priory Green Thorpeness Mill Hills Oakley Brockford Street Rougham Whepstead Barsham Holbrook Ousden Little Bradley Little Wenham Bacton Thornham Magna Gipping Pound Green Horham Wenhaston Bacton Green Eastbridge Cotton Little London Little Whittingham Green Newtown Capon's Green North Warren Tan Office Green Yaxley Great Wenham Bromswell Heath Stockhold Green Cockfield Iken Cavendish Gosbeck East End Tattingstone Ixworth Pakenham Eye Middleton Knettishall Sudbury Middlewood Green Kentford Barnaby Green Hawstead Green Holywell Row Apsey Green Ilketshall St Lawrence Lambfair Green Wyverstone Wingfield Green Hulver Street Castle Hill Ringshall Stocks Bures Long Melford Smallwood Green Dennington Hall Great Wratting Reydon Polstead Mickley Green Spexhall Hadleigh Bedfield Woolverstone Slough Hill Brabling Green Trimley Lower Street Leavenheath Halesworth Hemley Occold Hog's Corner Sudbourne Hightown Green Bardwell Stone Common Freston Wixoe Blyford Laxfield Baxter's Green Stonecross Green Ash Street Mutford Moulton Timworth West Stow Felsham Stowlangtoft Mill Green Maypole Green Hinderclay Reydon Smear Curlew Green Little London Palgrave Coddenham Green Boyden End Ashfield Green Coopers Corner Otley Green Chevington Mill Green Alpheton Hollybush Corner Ampton North Cove Hawkedon Lady's Green Holton Cornard Tye Covehithe Culfordheath Falkenham Crown Corner Pixey Green Withersfield Denham Lindsey Tye Hintlesham Haughley Green Kettleburgh Cove Bottom Whitton Sackers Green Blackthorpe Stubbing's Green Gipsy Row The Downs Bird Street Four Ashes Debach Burstall Aldeburgh Heveningham Stow's Hill Swan Green Upthorpe Westerfield Somerton Ramsholt Bury St Edmunds Little Stonham Boot Street Brampton Street California Stock Hill Kenton Helmingham Needham Market All Saints' South Elmham Milden Gibraltar Thorington Stores Corner Westhall Great Green Brundish Street Depden Rushmere St Andrew Clements Waldringfield Heath Rose Hill Old Felixstowe Woodside View Button Haugh Green Athelington Corton Hepworth Gisleham Bower House Tye Wenhaston Black Heath Chilton Ballingdon Offton Upper Weybread Shadingfield Carlton Colville Page's Green Metfield Common Kenton Corner Old Newton Troston Bobby Hill Horringer Broad Green Mildenhall Shop Corner Sotherton Corner Hacheston West Street Wetherden Trimley St Martin Roman Hill Capel Green Aldham Bacon's Green Mill Hole Fen Street Rumburgh Lower Street Creeting Bottoms Woodbridge Walk Cargate Grimstone End Sherbourne Street Otley St Margaret South Elmham Stoke Little Eriswell Brockley Corner Tan Office Dublin Knodishall Pakefield Grinstead Hill Gainsborough Hanchett End Hundon Denham Barking Tye Battisford High Street Alderton Undley Brook Green East Green Gulling Green Botesdale Green Preston St Mary Hopton Ringsfield Corner Hartest Crackthorn Corner Stoke-by-Clare Falkenham Sink Dorking Tye Burstallhill Norton Little Green Wangford Honington Little Green Rodbridge Corner Cretingham Thurston End Trimley St Mary Barrow Bures Green Whelp Street Acton Place Shimpling Street Wetherup Street Earl Soham Willisham Tye Chilton Leys Cranmer Green Mendlesham Hunston Green Weston Ditch Santon Downham Round Maple Bicker's Heath Burthorpe Dagworth Shimpling Bedfield Long Green Cocks Green Kennett End Duke Street West Row California Chimney Street Little Thurlow Monewden Nettlestead Cavenham Nacton Thistley Green Chantry Cock and End Shotley Stoke Park Gosland Green Cross Street Waldringfield Boulge Westley Stoke-by-Nayland Mill Green Brundish Fenstead End Wickham Green The Heath Castling's Heath Stutton Creeting St Peter Kesgrave Chickering Bowbeck Brome Chilton Street Farley Green Capel St Andrew Fakenham Magna Kedington Great Bricett Colchester Green Haughley New Street Wattisfield Russel's Green Fornham St Martin Wickham Street Hadleigh Heath Great Glemham Dalham Hollesley Hargrave Ilketshall St Andrew Wentford Nedging Tye High Street Green Wortham Candle Street Weybread Tostock Claydon Nedging Church End Kelsale Wissington Chedburgh Blaxhall Melton Ringsfield Brockley Maidensgrave Clay Common Little Livermere Bucklesham Wickhambrook Little Saxham Needham Street Peasenhall Linstead Green Little Cornard Thurston Planche St James South Elmham Herringswell Combs Hanchett Village Rendham Clopton Cook's Green Bell's Corner Farnham Parliament Heath Methersgate Charsfield Shelland Levington Thorney Green Water Run Studlands Park Great Green Blundeston Ipswich Fingal Street Redlingfield Chapel Hill Playford Shotley Common Great Waldingfield Witnesham Barking Hasketon Silverley's Green Grundisburgh Mace Green Higham Fornham St Genevieve Barnham Brockford Green Washbrook Shottisham Badwell Ash Kersey Upland Boxted Hemingstone Woolpit Heath Stoven Weybread Street Boyton End Lawshall Easton Green Willisham Campsea Ashe Toad Row Battlesea Green Barham Theberton Nowton Dennington Brettenham Sapiston Felixstowe St Nicholas South Elmham Mells Upsher Green Boardy Green Long Thurlow Barley Green Scotia Drift Genesis Green Timworth Green Otley Bottom Stanway Green Bloodman's Corner Bridge Street Lackford Gedgrave Snape Ringshall Mole Hill Saxtead Bottom Chediston Homersfield Little Thurlow Green Carlton Barnardiston Ashfield Cum Thorpe Sutton Street Maidenhall Maypole Green Frostenden Thorndon Brundon Ingham Cole's Green Bell's Cross Brightwell Stoke Ash Newmarket Gunton Herringfleet Longfield Green Lampardbrook Kirton Cock & End Darsham Wortham Ling Wickham Street