Sports Marketing in South Earlswood

Get in touch

Sports Advertising in South Earlswood

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in South Earlswood, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in South Earlswood?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in South Earlswood, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in RH1 5?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in South Earlswood get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover South Earlswood (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Walton on the Hill May's Green Nutfield Pyrford Village Sunbury-on-Thames Gatton Epsom Tilford Tyrrell's Wood Stanford Common Elmbridge Village Martyr's Green Hamhaugh Island Shere Langley Vale Hogden Bottom Middle Bourne Okewood Hill Isle of Wight Grafham Reigate Heath Eashing Holloway Hill Haxted Hascombe Pray Heath Horley Stoneleigh Skimmington Godstone Laker's Green Frimley East Molesey Bagshot Heath Epsom Downs Bletchingley Sutton Abinger Ashtead Frensham Reigate Deepdene Wey Meadows Egham Stroud Common Westborough Woodham Windlesham Ottershaw Great Bookham Horne The Sands Rushmoor Pitland Street Chertsey Meads Burgh Heath Hamsey Green Dogkennel Green Newchapel East Ewell Lightwater Mickleham Mogador Weybourne St Ann's Hill Albury Heath Effingham Lingfield Common Warwick Wold Pyle Hill Claremont Park Bisley Camp Bisley Tower Hill Haslemere Hawk's Hill Willey Green Chobham Little Bookham Hookwood Fetcham Grove Highstreet Green Mayford Dunsfold Common Heatherside Deepcut Seale Virginia Water Newlands Corner Catteshall Cranleigh Hurtmore Brewer Street Holmbury St Mary Woodmansterne West End Hersham Kingfield Pharaoh's Island Badshot Lea Brook Maybury Dippenhall Ripley Springs Merstham Loxhill Stoke D'Abernon Bramley Penton Hook Send Marsh New England Hockering Estate Fan Grove Dormans Park Wray Common Penny Pot Shottermill West Byfleet Fredley Felthamhill Ockham Sidlow Alfold Crossways Cudworth Hinchley Wood Broadham Green Lucas Green Sheerwater Brookwood Whitfield Court Brick Hill Ashford Culmer The Chart Charlwood Rydeshill Beasley's Ait Thorpe Lea Busbridge Stonebridge Blackbrook Felcourt East Horsley Littleton Pitch Place Almshouse Common Burrows Cross Chaldon Box Hill Effingham Common Peartree Green Tuesley Westbrook Parkgate Hamm Moor Ash Estates Upper Hale Chertsey Binscombe Cartbridge Mytchett West Clandon Wanborough Wormley Jacobs Well Holland Alfold Tandridge Hurst Park Crownpits Frimley Green Critchmere Compton Dockenfield Mytchett Place Gadbrook Onslow Village West End Horsell Wyke Strood Green Coldharbour Smart's Heath Capel Limpsfield Common Esher Peper Harow New Haw Thursley Pyrford Churt Thorpe Bunce Common Hook Heath Crawley Hill Stroude Coles Meads South Nutfield Fetcham Woking Sutton Green Shepperton Green Weston Green Spreakley Mimbridge Rowhill Norley Common Shrubs Hill Hurlands Felbridge Littlefield Common Thorncombe Street Tyrell's Wood Stanwell South Merstham Sandhills Egham Wick Burntcommon Chipstead Wrecclesham Munstead Heath Ash Outwood Pyrford Green Bowlhead Green Wonersh Blindley Heath Woldingham Garden Village Brook South Godstone Gomshall Whiteley Village East Clandon Salfords Ellen's Green Ash Green Puttenham Whitmoor Vale Whitebushes Whitmoor Bottom Ashford Common Redhill Heath End East Shalford Donkey Town Cobham Hamm Court Estate Meath Green Moorhouse Bank Bellfields Towpath Walliswood Ash Vale Shalford Leatherhead Common Henley Park Horsell Birch Little London Mead Vale Sheet's Heath Weybridge Castle Green Ridge Green Palmers Cross Wentworth Hurst Green Burrowhill Leatherhead Mousehill Pot Common Brockham Farleigh Frimley Ridge Knowle Grove Ansteadbrook Beacon Hill Lane End Bagshot Egham Hythe Caterham The Wells Hambledon York Town South Holmwood Laleham Betchworth Keeper's Corner Milford Great Enton Batt's Corner Slyfield Abbey Mead Titsey Hale Stanners Hill Knowle Green Domewood Rowledge Row Town Holmwood Corner Worcester Park Church Town Peaslake Stanwell Moor Tatsfield Frith Hill Hatton Hill Mugswell Crosswater Chiddingfold Downside Wotton Weatherhill Manor Park Artington Dawesgreen Lower Kingswood West Molesey Smallfield Shortheath Ewell Millbridge Normandy Subrosa Godalming Clark's Green Warlingham Abinger Hammer Pixham Chilworth Elstead Shepperton Paynes Green Dorking Rydens Rowly Doversgreen Tyler's Green Friday Street Abinger Bottom Claygate Kingswood Witley Tilford Reeds Sandy Cross Lyne Harpesford Anglefield Corner Hatchford Thorpe Green Givons Grove Nutcombe Shellwood Cross Lordshill Common Lower Green Fickleshole Woodhatch Runfold Brooklands Tadworth Farncombe North Holmwood Littlewick South Park Hooley St George's Hill Headley Forest Green West Bedfont Green Cross Mid Holmwood Abinger Common Fairlands Fisher's Hill Birtley Green Elm Corner Guildford Ripley Hoe Ranmore Common Ashtead Common Buckland Burpham Ramsnest Common Kingswood Warren Banstead Ockley Guildford Park Send Grove Knaphill St Ann's Heath Tongham Kempton Park Lower Ashtead Stonehill Pirbright Camp North Looe Flexford Nork Nalderswood Albury Livingstone Park Rose Hill The Bourne Hindhead Upper Ifold Norwood Hill St John's Broadford Crowhurst Lane End Combe Common Burwood Park Charlton Chelsham Holmethorpe Oxshott Shackleford Ockford Ridge Waterloo Lower Bourne Dormansland Runnymede Staines-upon-Thames Camberley Lower Eashing Grayswood Cramhurst Woodbridge Hill Woolmer Hill Lingfield Pains-Hill Wasp Green Lock Island Send Broadmoor White Post Westcott Abbotswood Farley Green Upper Eashing Brook Place Bishopsgate Pirbright Limpsfield Merle Common Greatpark Hog Hatch Royal Holloway Oxted Westhumble Fairmile Farleigh Court South Earlswood Wood Street Village Polesden Lacey Ashley Park Long Ditton Old Woking Walton-on-Thames Dennisville Logmore Green Netherne on-the-Hill Hydestile Stoughton Farnham West Ewell Whyteleafe Thames Ditton Pachesham Park Norney Dunsfold Green Ewhurst Green Worplesdon Littleton Common Longcross Povey Cross Pagewood Crowhurst Newdigate Leigh Woldingham Ridgebridge Hill Buckland Woodcote Hatchford End Knowle Hill Westfield St Johns Chattern Hill Giggshill West Horsley Shortfield Common Lower Halliford Hermitage Woods Estate Addlestonemoor Birch Green Shepherd's Hill Burstow Charleshill Tilford Common Wheelerstreet Byfleet Shamley Green Irons Bottom Upper Halliford Boundstone Ewhurst Trumps Green Mayes Green Littleton Bushy Hill Compton Park Barn Field Common Margery Addlestone Merrow Sunbury Oatlands Park Great Burgh Whitewood Beare Green Aaron's Hill Englefield Green Sunbury Common Grove Heath The Ridge Mount Hermon Blackheath Russ Hill Enton Green Dunsfold Wisley Gatwick Smoky Hole Peasmarsh Brockham Park Limpsfield Chart