Sports Marketing in Stoughton

Get in touch

Sports Advertising in Stoughton

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Stoughton, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Stoughton?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Stoughton, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in GU2 9?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Stoughton get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Stoughton (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Mount Hermon Rose Hill Charlton Wanborough Tatsfield Shamley Green Chipstead Thorpe Heatherside Sutton Green Reigate Heath Smoky Hole Dorking Langley Vale May's Green Bisley Oxshott Dunsfold Hatchford End Capel Beare Green Pyrford Green Frimley Green Upper Halliford Thorpe Green Ash Vale Whitebushes The Chart Horley Fredley Munstead Heath Sandy Cross Felbridge Windlesham Pyrford Stanwell Moor Hindhead Churt Farley Green Hogden Bottom Send Woodcote Jacobs Well Compton Upper Hale East Horsley Millbridge Holland Merrow Merstham Nalderswood Newchapel Gadbrook Hawk's Hill Godstone Bishopsgate New Haw West End Banstead Ashtead Abinger Bottom Mugswell Giggshill Brook Long Ditton Merle Common Mead Vale Worcester Park Frimley Ridge Weybridge Burrowhill Lower Kingswood Tilford Wey Meadows Friday Street Norwood Hill Ranmore Common Hinchley Wood Runnymede Spreakley Compton Pitland Street Rydens Tower Hill Chobham Hurst Green Guildford Park South Nutfield Crowhurst Lane End Lingfield Common Weybourne Shellwood Cross Burrows Cross Holmwood Corner Harpesford Crosswater Thorpe Lea Mickleham Bagshot Heath Rydeshill Westfield Shortheath Farnham Walliswood Whitfield Court Lane End Shackleford Russ Hill Caterham Shepherd's Hill Great Bookham Stonebridge Wood Street Village St Johns Fetcham Grove Loxhill Norney Whitmoor Bottom Elstead Forest Green Catteshall Brewer Street Blackbrook Brookwood Highstreet Green Sunbury Common Green Cross Combe Common Fickleshole Row Town Hale Wentworth Claremont Park Pot Common Pirbright Camp Limpsfield Chart Mimbridge Trumps Green Lyne Weston Green Woldingham Garden Village Redhill Abbey Mead Whitewood Lock Island Castle Green Hatton Hill Stanwell Burgh Heath Subrosa Seale Godalming Stanford Common Littleton Norley Common Ellen's Green Hog Hatch Runfold Outwood Ewhurst Green Lightwater Hurlands Aaron's Hill Hurtmore East Shalford Isle of Wight Farncombe Smallfield Peartree Green Titsey Stonehill Ansteadbrook Wheelerstreet North Looe Hamm Moor West Ewell Limpsfield Common Deepcut Buckland Hatchford Ridge Green Littlefield Common Dunsfold Green Grafham Tuesley Willey Green Fairmile West Molesey Knowle Grove Holmethorpe Pray Heath Slyfield Sidlow Mayford Wisley Littlewick Ashley Park Little Bookham Whiteley Village Abbotswood Hoe Esher Critchmere Lordshill Common Smart's Heath Thames Ditton Oxted St Ann's Hill Royal Holloway Binscombe Beasley's Ait Wormley Stoughton Sunbury Normandy Weatherhill Walton-on-Thames Longcross West End Ewell Strood Green Hascombe Woodmansterne Woldingham Bramley York Town Boundstone Broadford Okewood Hill Headley Whitmoor Vale Ottershaw Elm Corner Abinger Common Burstow Pixham Pyle Hill Grayswood Newdigate Woodham Bowlhead Green Old Woking Walton on the Hill Cudworth Salfords Upper Eashing Shepperton Burntcommon Brooklands Greatpark Culmer Manor Park Blackheath Shottermill The Wells Chaldon Horsell Brockham Park West Byfleet Stanners Hill Westhumble Tilford Common Penny Pot West Clandon Ashtead Common Skimmington Lower Bourne Cranleigh Epsom Downs Cobham Oatlands Park Byfleet Hamhaugh Island Effingham Common Kempton Park Frith Hill Meath Green Burpham Peasmarsh East Molesey Camberley Little London Ashford Almshouse Common Haslemere Donkey Town Martyr's Green Mid Holmwood Field Common Shalford Sheerwater Hydestile Whyteleafe Lower Ashtead Horne Witley Knaphill Chertsey The Sands South Holmwood Laker's Green Albury Artington Rowledge Sheet's Heath Keeper's Corner Henley Park Egham Wick Littleton Stoke D'Abernon Hamm Court Estate Dogkennel Green St Ann's Heath Tandridge Mayes Green Lucas Green Crawley Hill Felthamhill Rowly Margery Worplesdon Nutfield Hooley Leigh Paynes Green Fetcham Warwick Wold Crownpits Knowle Green Park Barn Mytchett Place Bunce Common Leatherhead Addlestonemoor Beacon Hill Woking Dennisville Tongham St George's Hill Send Grove Dormansland Limpsfield Middle Bourne Gatwick Ash Estates Hookwood Westbrook Pains-Hill Holloway Hill Fairlands Logmore Green Littleton Common East Ewell Hambledon Kingswood Hersham Burwood Park Elmbridge Village Chilworth Broadham Green Dockenfield Bushy Hill Bletchingley Great Burgh Hermitage Woods Estate Lower Green Frensham Shepperton Green Chelsham Chertsey Meads White Post Peaslake Cartbridge Netherne on-the-Hill Epsom Charleshill Ashford Common Sandhills Thorncombe Street Great Enton East Clandon Kingswood Warren Palmers Cross Ockford Ridge Frimley Farleigh Court Puttenham Grove Heath Brook Deepdene Polesden Lacey Wotton Tyrell's Wood Church Town Rowhill Englefield Green Tyrrell's Wood Givons Grove Gomshall Milford Warlingham Chiddingfold Sutton Abinger Moorhouse Bank Horsell Birch Thursley Wasp Green Crowhurst The Ridge Haxted Woolmer Hill Shrubs Hill Reigate Felcourt Fan Grove Downside Pitch Place Irons Bottom Ripley Springs North Holmwood Wyke Pirbright Pachesham Park Wray Common Farleigh Pagewood Nutcombe Send Marsh St John's Brick Hill Lingfield Addlestone Hamsey Green Shortfield Common Badshot Lea Birtley Green Lower Eashing Maybury Abinger Hammer Lower Halliford Ramsnest Common Kingfield Hook Heath Mousehill Egham Hythe Bellfields Wrecclesham Stroud Common Virginia Water Domewood The Bourne Claygate Holmbury St Mary Ash Stoneleigh Guildford Alfold Crossways Newlands Corner Heath End Livingstone Park Egham Bisley Camp Penton Hook Effingham Westborough Brockham Parkgate Leatherhead Common Blindley Heath Sunbury-on-Thames Ash Green Ockley Ridgebridge Hill New England Mogador Coldharbour Dunsfold Common Dippenhall Ewhurst Pharaoh's Island Peper Harow Clark's Green Buckland Fisher's Hill South Godstone West Bedfont Albury Heath Knowle Hill Brook Place Hockering Estate Busbridge Alfold Waterloo Rushmoor Doversgreen South Park Bagshot Chattern Hill Tadworth Eashing Dawesgreen Wonersh Towpath Tyler's Green Staines-upon-Thames Tilford Reeds Woodhatch Cramhurst Box Hill Ripley Hurst Park Dormans Park Onslow Village Stroude Mytchett South Merstham Broadmoor Shere Anglefield Corner Laleham Enton Green Westcott Nork Coles Meads Betchworth Woodbridge Hill Gatton Batt's Corner Flexford Pyrford Village Charlwood Ockham Upper Ifold Birch Green South Earlswood West Horsley Povey Cross