Sports Marketing in Westborough

Get in touch

Sports Advertising in Westborough

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Westborough, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Westborough?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Westborough, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in GU2 8?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Westborough get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Westborough (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Stroude Weston Green Field Common Fickleshole Fairlands Tandridge Walton on the Hill Wrecclesham Fisher's Hill Rowledge Spreakley Stonebridge Paynes Green Box Hill Hog Hatch Limpsfield Common St John's Lingfield Common Esher Norwood Hill South Merstham New England Peaslake Wonersh Stoughton Stanwell Ellen's Green West Horsley Flexford Domewood Mount Hermon Dippenhall Hatchford End Weatherhill Rydens Lower Halliford South Nutfield Rose Hill Smart's Heath The Wells Cartbridge Pyrford Green Frimley Green Westcott Betchworth Guildford Park Effingham Common Ash Green Blackbrook Bishopsgate Fan Grove Reigate Long Ditton Shere Whitfield Court Dormans Park Brook Place Littlewick Pitland Street Hatton Hill Middle Bourne Coles Meads Pixham Wanborough Windlesham Lower Kingswood Chattern Hill Charleshill Hydestile Artington Whiteley Village Strood Green Horsell Birch White Post Ewhurst Green The Sands Blindley Heath Dorking Willey Green Pachesham Park Laleham Pyrford Ashtead Common Cobham Bletchingley Sheerwater Wisley Runfold Ripley Farley Green Wray Common Tyler's Green Littleton Dawesgreen Almshouse Common Laker's Green Epsom Shackleford Heath End Bisley Camp Elstead Hinchley Wood Dunsfold Godalming Russ Hill Guildford Lane End West Molesey Frimley Ridge Felcourt Horne Hooley Alfold Buckland Westborough Anglefield Corner Hockering Estate Pagewood Knaphill Sutton Abinger Ewhurst Green Cross Abinger Bottom Boundstone Hookwood Banstead Abinger Hammer Shortfield Common Sheet's Heath Sutton Green South Park Ranmore Common Polesden Lacey Pirbright West Bedfont Hermitage Woods Estate Manor Park Donkey Town Henley Park Eashing Englefield Green Fredley Wood Street Village Thorpe Lea Claygate Trumps Green Leatherhead Bisley Chobham Stoke D'Abernon Forest Green Stonehill Whitewood Sandhills Margery Westbrook Woolmer Hill Ockley Holloway Hill Sandy Cross Pirbright Camp Royal Holloway Smallfield Grayswood Hamhaugh Island Mead Vale Pharaoh's Island Broadmoor Penton Hook Stanners Hill Nutcombe Church Town Cudworth Mid Holmwood Little London Hurtmore Hawk's Hill Fetcham Grove New Haw Gadbrook Milford Lyne Oxshott Gatton Lower Eashing Towpath Thursley Wheelerstreet Ashford Common Dogkennel Green Heatherside Horley Loxhill Redhill Reigate Heath Send Haxted Send Marsh Newchapel Titsey Ashley Park Stoneleigh Mayes Green Weybourne Shrubs Hill Staines-upon-Thames Tatsfield Caterham Tuesley Walliswood Skimmington Kingswood Shepperton Green Bagshot Heath Critchmere Lower Green Chilworth Clark's Green Culmer Smoky Hole Bushy Hill Warwick Wold Knowle Green Addlestonemoor Witley Parkgate Deepdene Badshot Lea Peper Harow Nalderswood Beasley's Ait Great Enton Farncombe Virginia Water Crowhurst Lane End Upper Hale Stroud Common Gomshall Chiddingfold Upper Halliford St Johns Dennisville Lucas Green Bellfields Ash Estates Normandy Littlefield Common Tilford Common Albury Heath Hersham Hogden Bottom Holmbury St Mary Slyfield Ripley Springs Egham Hythe Epsom Downs Birch Green Sidlow The Chart Shamley Green South Godstone Mytchett Place Nutfield Jacobs Well Moorhouse Bank Wyke The Ridge Frensham Wormley Tadworth Hamm Moor Elmbridge Village Grafham Dunsfold Green Westfield Burwood Park Brick Hill West Clandon Longcross Ansteadbrook Pyle Hill Egham Warlingham Woldingham Garden Village Alfold Crossways Waterloo Capel Holmwood Corner Elm Corner Harpesford Ashford Fetcham Subrosa Rowly St George's Hill Ridgebridge Hill Newlands Corner Langley Vale Camberley Wasp Green Cranleigh Woldingham Knowle Grove Knowle Hill Aaron's Hill Tongham Giggshill Mugswell Deepcut Chertsey Whitmoor Bottom Irons Bottom Ottershaw Mimbridge Burrowhill Godstone Beare Green Woodbridge Hill East Molesey Farleigh Holmethorpe Fairmile Norley Common Wotton Crosswater Compton Outwood Sunbury-on-Thames Effingham North Looe Ramsnest Common Newdigate Norney Hamsey Green Limpsfield Burstow West End Walton-on-Thames Wey Meadows Sunbury Common Worplesdon Hurst Green Livingstone Park York Town Chertsey Meads Ashtead Seale Tyrell's Wood Burntcommon Shepperton Keeper's Corner Isle of Wight Ewell Oatlands Park Westhumble Pains-Hill Brewer Street Holland The Bourne Worcester Park Woodham East Shalford Cramhurst Wentworth Thorpe Green Hamm Court Estate Munstead Heath Broadford North Holmwood Maybury Woodmansterne Chipstead East Clandon Downside Brook Burpham South Holmwood Martyr's Green Little Bookham Greatpark Mytchett Buckland Millbridge Birtley Green Gatwick Castle Green Kingfield Penny Pot Salfords Thorpe Leatherhead Common Whitmoor Vale Felbridge Shellwood Cross Frimley Highstreet Green Mickleham Park Barn Bowlhead Green Kempton Park Okewood Hill Crownpits Netherne on-the-Hill Hatchford Woodhatch Palmers Cross Hindhead Meath Green Mousehill Albury Tilford Reeds Peasmarsh Ridge Green Lower Bourne West End Ash Vale Byfleet St Ann's Hill Abinger Common Woking East Ewell Tyrrell's Wood Churt Abbotswood Rydeshill Chelsham Limpsfield Chart Frith Hill Ockford Ridge Givons Grove East Horsley Enton Green Leigh Farleigh Court Doversgreen Onslow Village Brookwood Row Town Old Woking Lightwater Hurlands Pitch Place Brook Shalford Busbridge Shottermill Catteshall Mayford Compton Tower Hill Dunsfold Common Lordshill Common Farnham Merle Common Addlestone Peartree Green Lingfield Combe Common Crawley Hill Hoe Oxted Whitebushes Felthamhill Hale Lower Ashtead Rowhill Charlton Hurst Park Headley Crowhurst Beacon Hill Merstham Whyteleafe Merrow Nork Great Burgh Sunbury Mogador Friday Street Burgh Heath Puttenham Blackheath Broadham Green Logmore Green Kingswood Warren West Byfleet Burrows Cross Runnymede West Ewell Littleton Send Grove Haslemere Bunce Common Stanford Common Dormansland Woodcote Shortheath Brooklands Abbey Mead Tilford Batt's Corner Coldharbour Dockenfield Chaldon Hascombe Egham Wick Brockham Park Ockham Charlwood Pot Common Pray Heath Stanwell Moor Horsell Povey Cross St Ann's Heath Binscombe Bramley Bagshot May's Green Littleton Common Claremont Park Weybridge Great Bookham South Earlswood Upper Eashing Lock Island Hambledon Ash Thames Ditton Rushmoor Pyrford Village Shepherd's Hill Grove Heath Upper Ifold Brockham Hook Heath Thorncombe Street