Sports Marketing in Dunsmore Heath

Get in touch

Sports Advertising in Dunsmore Heath

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Dunsmore Heath, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Dunsmore Heath?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Dunsmore Heath, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in CV23 9?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Dunsmore Heath get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

Other locations available for sports marketing
Collycroft Barnacle Radford Semele Sutton-under-Brailes Newton Wolston Tredington Alderminster Little Shrewley Bulkington Preston on Stour Coleshill Kenilworth Mancetter Chapel Green Temple Herdewyke Cawston Blackwell Grove End Guy's Cliffe Shrewley Preston Green Willoughby Merevale Cubbington Crackley Kitebrook Weddington Lower Binton Tidmington Burmington Street Ashton Burton Hastings Atherstone Newton Regis Copt Green Old Arley Ingon Five Ways Green Lane Ullenhall Lighthorne Rough Morton Spirt Stockton Aspley Heath The Spring Hampton Lucy Halford Bentley Royal Leamington Spa Campion Hills Iron Cross Bedworth Woodlands Nethercote Model Village Monks Kirby Lea Marston Oldbury Langley Weethley Corley Whitestone New Town Ufton Stareton Beaudesert Bentley Common Botts Green Alveston Hill Cherington Haseley Knob Freasley Bushwood Ashow Grendon Sydenham Devitts Green Hill Borrowell Heath End Gaydon Priory Hall Robinson's End Edstone New Arley Southam Long Lawford Hurley Common Burton Dassett Eathorpe Nebsworth Bramcote Kington Bourton on Dunsmore Rowington Marston Farnborough Ashorne Marston Doles Monwode Lea Terry's Green Honiley New End Stockingford Haselor Chesterton Fenny Compton Alcester Nuthurst Abbey End Alvecote Wootton Wawen Mousley End Whatcote Hunningham Rugby Darlingscott Pillerton Priors Dordon Alne End Earlswood Henley-in-Arden Newbold Pacey Castle Green Marston Little Wolford Hunningham Hill Ladyes Hills Newbold on Avon Buckley Green Bascote Wolfhampcote Binton Bramcote Mains Wibtoft Newtown Kemps Green Barcheston Harborough Parva Hallend Polesworth Dunsmore Heath Whateley Chapel Green Little Packington Myton Marton Moor Churchover Black Hill Mount Pleasant Ascott Weston under Wetherley Bubbenhall Sun Rising Little Walton Overslade Old Town Chadshunt Bearley Cross Horeston Grange Ansley Common Temple Grafton Blunt's Green Hartshill Winderton Spernall Gorcott Hill Wolverton Upper Quinton Newnham Shelford Furnace End Stoneleigh Kingswood Brook Clifford Chambers Ansley Black Bank Duke End Marlcliff Morton Bagot Charlecote Norton Lindsey Long Compton Bermuda Budbrooke Outhill Wilmcote Shottery Keresley Newlands Longbridge Bishop's Itchington Corley Ash Hawkesbury Yew Green Loxley Water Orton Ladbroke Easenhall Lower Clopton Lower Clopton Walcote Old Milverton Hill Top Gross Green Lillington Kite Green Hillmorton Hill Top Weethley Bank Green End Preston Fields Warwick Camp Hill Copston Magna Mill End Ryton-on-Dunsmore Little Compton Admington Ilmington Packmores Bickmarsh Bishopton Brownsover Marston Jabbett Walton Shotteswell Galley Common Little Warton Attleborough Park Hill Little Dassett Sambourne Bridge Town Dean's Green Chapel End Ettington Baddesley Ensor Exhall Gilbert's Green Bridge End Shuttington Milverton Allen End Blackdown Withybrook Shipston-on-Stour Cosford Weston in Arden Haseley Green Butlers Marston Grendon Common Coughton Fields Bearley Whitemoor Baddesley Clinton Over Whitacre Mappleborough Green Abbey Fields Deppers Bridge Whitacre Heath Upton Kingswood Wood End Blyth End Forshaw Heath Barton-on-the-Heath Snitterfield Lower Brailes Holywell Marton Birchmoor Hillmorton Paddock Shelfield Woodloes Park Ballard's Green Fillongley Corley Moor Honington Atherstone on Stour Little Alne Salford Priors Bodymoor Heath Whittleford Piccadilly Meon Vale Stoneton Flecknoe Warmington Little Lawford Oldfield Hunts Green Curdworth Tiddington Offchurch Knowle End Braggington Thurlaston Wasperton Windy Arbour Plough Hill Ansty Lawford Heath Danzey Green Shelfield Green Priors Marston Kingsbury Radway Wolvey Lapworth Emscote Great Pinley Brownlow Green Aston Cantlow Bilton Austrey Hampton Magna Sawbridge Goldicote Northend Wood End Leek Wootton Lighthorne Ash Green St Helena Waste Green Tipper's Hill Middleton Willington Harbury Weethley Gate Goodyers End Stretton-on-Dunsmore Wood End North End Great Wolford Chattle Hill Hungerfield Compton Wynyates Lower Quinton Preston Bagot Long Itchington Upper Milcote Avon Dassett Shilton Drayton Wroxall Neal's Green Oldberrow Seckington Whichford St Nicolas Park Beausale Yarningale Common Willey Ridge Lane Stourton Red Hill Tachbrook Mallory Wimpstone Ailstone Leicester Grange Arlescote Baxterley Hatton Nether Whitacre Lowsonford Kings Coughton Lower Tysoe Upper Tysoe Napton on the Hill Moreton Morrell St Johns Dunnington Stoke End Cock Bevington Billesley King's Newnham Burton Green Chessetts Wood Church End Rowington Green Rookery Pailton Dorsington Hampton on the Hill Kineton Claverdon Weston-on-Avon Lime Tree Village Edgehill Haseley Hartshill Green Brandon Fulready Red Hill Dunchurch Wolfhamcote Grandborough New Bilton Bascote Heath Woolscott Barton Barnmoor Green Lower Norton Trap's Green Barford Alveston Great Alne Pillerton Hersey Clifton upon Dunsmore Baginton Oxhill High Cross Coughton Abbot's Salford Hoggrill's End Little Morrell Langley Green Leamington Hastings Knightcote Stourton Hill Alne Hills Gilson No Man's Heath Hill Wootton Kites Hardwick Bedworth Heath Armscote Warton Luddington Binley Woods Whittington Hatton Green Cranhill Heath End Rushford Studley Wixford Whitnash Wishaw Cloudesley Bush Littleworth End Cliff Turner's Green Brinklow Coalpit Field Broom Middle Tysoe Tattle Bank Pinley Green Nuneaton Birchley Heath Wellesbourne Wormleighton Broadwell Over Green Maxstoke Oversley Green Ardens Grafton Stratford-upon-Avon Wood Bevington Ratley Moreton Paddox Church Lawford Lye Green Crimscote Harborough Magna Foul End Kinwalsey Church End Rushbrook Bishop's Tachbrook Exhall White Stitch Long Marston Shustoke Chesterton Green Priors Hardwick Tomlow Finwood Lower Shuckburgh Littleworth Wolvey Heath Nethercote Sherbourne Combrook Chilvers Coton Littlewood Green Bretford Arrow Middletown The Cape Stretton under Fosse Welford-on-Avon Kinwarton Cathiron Bedworth Hatton Rock Hurley Griff Astley Caldecote Wappenbury Frankton Stretton-on-Fosse Upper Brailes Pathlow Little Kineton Cliff Hill Draycote Hopsford Lighthorne Heath Tanworth-in-Arden Birdingbury Idlicote Bassetts Pole Heathcote Bidford-on-Avon Princethorpe Newbold-on-Stour