Sports Marketing in Old Arley

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Sports Advertising in Old Arley

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Old Arley, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

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What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Old Arley?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Old Arley, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

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What is the Cost of Advertising in The Sports Industry in CV7 8?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

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If you are looking to promote your company in the highly competitive sports and fitness industry in Old Arley get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

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Other locations available for sports marketing
Nethercote Old Milverton Dunsmore Heath Yarningale Common Bentley Common Broadwell Little Dassett Coleshill Lawford Heath Wootton Wawen Spernall Church End Shipston-on-Stour Salford Priors Alderminster Radway Red Hill Cloudesley Bush Oldberrow Harborough Magna Weston under Wetherley Wolfhamcote Aston Cantlow Chadshunt Burmington Haseley Knob Allen End Oversley Green Ullenhall Little Alne Ridge Lane Finwood Cliff Hill Abbey Fields Shottery Atherstone on Stour New End Willoughby Offchurch Goldicote Shustoke Preston on Stour Great Wolford Idlicote No Man's Heath Ladbroke Dunnington Whateley Broom Hill Bridge Town Chesterton Monks Kirby High Cross Drayton Hatton Rock Weethley Gate Marston Corley Moor Preston Fields Lowsonford Hampton Lucy Sawbridge Deppers Bridge Old Town Hampton Magna Churchover Long Compton Henley-in-Arden Northend Mappleborough Green Exhall Newton Regis Rushford Temple Herdewyke Willey Bassetts Pole Newton Dorsington Chesterton Green Wixford Woodloes Park Ratley Morton Spirt Barford Wood End Alne End St Helena Overslade Hillmorton Green End Little Kineton Robinson's End Nuthurst Ladyes Hills Nethercote Gilson Whittington Bishop's Tachbrook Weston-on-Avon Heath End Compton Wynyates Frankton Corley Barcheston Astley Kenilworth Wormleighton Wappenbury Bedworth Alveston Bishopton Cliff Tredington Stourton Hill Barnacle Great Alne Clifton upon Dunsmore Littleworth End Southam Admington Walcote Shotteswell Iron Cross Winderton Weddington Newtown Hill Top Littleworth Dean's Green Piccadilly Model Village Barton Charlecote Pinley Green Eathorpe Warmington Whitacre Heath Bearley Cross Seckington Nuneaton Lower Clopton Heath End Gilbert's Green Ascott Pillerton Hersey Kite Green Copston Magna Hampton on the Hill Preston Green Upper Quinton Yew Green Bascote Heath Castle Green Haseley Green Kites Hardwick Rowington Green Middleton Woolscott Binley Woods Stockton Burton Dassett Hoggrill's End Bulkington Priory Hall Bourton on Dunsmore Claverdon Beaudesert Windy Arbour Napton on the Hill Meon Vale Lower Binton Lower Brailes Hurley Harborough Parva Grove End Flecknoe Polesworth Hunts Green Cathiron Upper Tysoe Myton Shilton Ansley Common Kitebrook Haselor Snitterfield Longbridge Lower Norton Baddesley Ensor Upper Milcote Blyth End Burton Green Temple Grafton Grendon Common Marton Coughton Botts Green Ardens Grafton Lighthorne Bubbenhall Campion Hills Heathcote Kemps Green Gaydon Arlescote Attleborough Birchmoor Stretton-on-Dunsmore Sun Rising Brownlow Green Bramcote Butlers Marston Water Orton Moreton Morrell Knowle End Plough Hill Bushwood North End Priors Hardwick Grendon Preston Bagot Halford Marston Lighthorne Rough Wolverton Lillington Sambourne Little Walton Little Morrell Church Lawford Grandborough Chessetts Wood Stareton Tipper's Hill Black Bank Mousley End Chilvers Coton Abbey End Braggington Dunchurch Alveston Hill Ailstone Haseley St Johns Freasley Edgehill Kingsbury Ash Green Hallend Newbold Pacey Ansty Bedworth Heath Budbrooke Barton-on-the-Heath Long Lawford Upper Brailes Whichford Willington Trap's Green Borrowell Langley Green Turner's Green Chapel Green Priors Marston Shuttington Rugby Cock Bevington Collycroft Cranhill Stoke End Camp Hill Coalpit Field Wolston King's Newnham Stratford-upon-Avon Harbury Princethorpe Bidford-on-Avon Hawkesbury Wellesbourne Griff Marton Moor Corley Ash Hill Top Binton Wood End Hillmorton Paddock Combrook Birdingbury Ashow Bishop's Itchington Ilmington Holywell Welford-on-Avon Lower Tysoe Avon Dassett Warwick Walton Wood Bevington Barnmoor Green Withybrook Long Itchington Neal's Green Green Lane Ingon Maxstoke Gross Green Over Green Bramcote Mains Kinwalsey Kings Coughton Outhill Oxhill Wolvey Kineton Ashorne Ballard's Green Waste Green Bridge End Langley Hatton Pillerton Priors Hurley Common Baddesley Clinton Oldbury Ettington Edstone Little Compton Terry's Green Atherstone Whatcote Lower Clopton Kingswood Brook Billesley Bilton New Arley Hartshill Blackdown Brinklow Knightcote Alne Hills Warton Furnace End Curdworth Bickmarsh Wolvey Heath Rookery Farnborough Whitnash Clifford Chambers Hartshill Green Alcester Chattle Hill Tanworth-in-Arden Hopsford Darlingscott Blunt's Green Blackwell Red Hill Emscote Bentley Cherington Marlcliff Norton Lindsey Middle Tysoe Lapworth Kington Milverton Brownsover Stoneleigh Bodymoor Heath Packmores Studley Buckley Green Shelford Wolfhampcote Whitestone Stretton under Fosse Danzey Green Monwode Lea Wibtoft Great Pinley Leamington Hastings Austrey Caldecote The Cape Over Whitacre Brandon Whitemoor Ansley Duke End New Bilton Bascote New Town Marston Jabbett Mill End Long Marston Tomlow Chapel Green Little Shrewley Chapel End Newbold-on-Stour Horeston Grange Hunningham Hill Little Lawford Fillongley Earlswood Copt Green Birchley Heath Pailton Marston Doles Sutton-under-Brailes Newbold on Avon Cawston Foul End Little Packington Fulready Armscote The Spring Tidmington Kinwarton Wilmcote Beausale Bedworth Woodlands Nether Whitacre Moreton Paddox Keresley Newlands Alvecote Stourton Goodyers End Little Warton Leek Wootton Hungerfield Kingswood Loxley Upton Old Arley Tachbrook Mallory Merevale Wood End Sydenham Whittleford Devitts Green Rowington Hunningham Wasperton Cubbington Newnham Lime Tree Village Thurlaston Galley Common Abbot's Salford Park Hill Royal Leamington Spa St Nicolas Park Guy's Cliffe Church End Crimscote Tattle Bank Baxterley Tiddington Ryton-on-Dunsmore Honington Luddington Five Ways Burton Hastings Crackley Little Wolford Sherbourne Shelfield Green Wishaw Lighthorne Heath Draycote Lower Shuckburgh Ufton Honiley Wroxall Middletown Easenhall Morton Bagot Baginton Shelfield Black Hill Lye Green Weethley Rushbrook Cosford Bermuda Wimpstone Arrow Dordon Shrewley Nebsworth Weston in Arden Lea Marston Fenny Compton Forshaw Heath Bretford Aspley Heath Oldfield Pathlow Leicester Grange Bearley Weethley Bank Stretton-on-Fosse Hatton Green Hill Wootton Mount Pleasant Mancetter Stockingford Radford Semele Littlewood Green Gorcott Hill Street Ashton Lower Quinton Stoneton White Stitch Coughton Fields Exhall