Sports Marketing in Bournville

Get in touch

Sports Advertising in Bournville

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Bournville, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Bournville?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Bournville, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in B30 1?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Bournville get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Bournville (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Whiteheath Gate Tollbar End Harden Rotton Park Green Lanes Moseley Village Sandwell Moseley Mount Pleasant Aldridge Stivichall Swan Village Old Oscott Rubery Watford Gap New Cross Hall Green Woodway Park Swan Village Blakenall Heath Knowle Dorridge Moxley Holly Hall Walmley Hardwick Millfields Amblecote Brandwood End Potter's Green Bromley Ettingshall Lutley Lodge Green Spon End Griffin's Hill Princes End Upper Gornal Flint's Green Wren's Nest Underhill Oxley Saltley Coseley Stockland Green Woodside Brownhills Goldthorn Park Charlemont Tividale Roseville Eastcote Tansley Hill Three Maypoles Daisy Bank Caldmore Yardley Four Oaks Park Earlsdon Bowling Green Eaves Green Stow Lawn Allesley Green New Invention Sparkbrook Birchfield Reeves Green Royal Sutton Coldfield Clayhanger Handsworth Wood Shard End Black Lake Fishley Dunstall Hill Queslett West Bromwich Lee Bank Mushroom Green Billesley Common Westwood Gardens Dudley's Fields Vauxhall Stambermill Summer Hill Shirley Street Monkspath Garrets Green Selly Oak Tipton Glebe Farm Balsall Street Four Oaks Blakeley Green Smethwick Hart's Hill Packwood Wylde Green The Flatts Parkfield Hill and Cakemore Ryders Green Coal Pool Titford Rowley's Green Knowle Grove Spring Vale Birmingham Vigo Tile Hill Blowers Green Wood End Middle Stoke Hasluck's Green Nechells Stourbridge The Coppice Compton Spring Bank Soho Short Heath Parting of the Heaths Lambert's End Hamstead Lea Hall Netherwood Heath Temple Balsall Bishopgate Green Shire Oak Kates Hill Bradmore Edgbaston Highgate Stone Cross Monks Park Woodgate Wood End New Dock Greets Green Coombeswood Ten Acres Warstock Brookfields Willenhall New Town Shelfield Woodcock Hill Gib Heath Ryecroft Bilston Manor House Pedmore Wollescote Gosford Green Catshill Brandhall Winson Green Canley Penn Fields Goscote Brownshill Green Reddicap Heath South Yardley Cradley Heath Baptist End Londonderry Bickenhill Illey Fordbridge Benton Green Tat Bank Carol Green Castlecroft Lye Ley Hill Wednesbury Oak Witton Rood End Wood Green Weoley Castle Selly Park Bloxwich Scott's Green Middle Bickenhill Freezeland Bristnall Fields West Smethwick The Lunt Bromford Springs Mire Kitt's Green Thimble End Old Dock Radford Stoke Heath Eve Hill Leighswood Lyndon Perry Common Pleck Walker's Heath Holly Bank Minworth Hawkes End Wallbrook Nordley Hill Banners Gate Stow Heath Berkswell Moseley Bacon's End Darlaston Green Cannon Hill Barr Common Upper Stoke Upper Eastern Green Ridgacre Ladywood Balls Hill Cawney Hill Deepfields Bentley Heath Daw End Whitmore Park West Coseley Tyseley Beechwood Gardens Wellington Place Pendeford Walsall Wood Greet Dudley Port Batmans Hill Loxdale Red Hill Summerfield Park Longford Yew Tree Tibbington Bloomfield Northfield Draper's Fields Wolverhampton Tyburn Brickhouse Farm Wergs Hollyberry End Illshaw Heath Streetly Walsall Roughley Churchfield Wallington Heath Quarry Bank Brades Village Solihull Lodge Dickens Heath Low Hill Lower Bradley Bramford Palmers Cross Guns Village Hill Hook Palfrey Stockwell End Yardley Wood Golds Hill Hockley Heath Rotten Row Wightwick Heath End Hall Green Tower Hill Mesty Croft Bushbury Ladywood Pelsall Wood King's Norton Chadwick End Nechells Green Fallings Park Olton March End Lifford Ridge Hill Tile Cross Darby's Hill Heronfield Shirley Aldersley Penn The Knowle Lodge Hill Cofton Common Stirchley Darley Green Lime Tree Park West Heath Short Heath Lower Gornal Bushbury Hill Alcester Lane's End Merry Hill Toll End Court House Green Gospel Oak Old Fallings Pinley Tilehouse Green Bradley New Town Dudley Wood Old Hill Kingshurst Erdington Moor Green Small Heath Finham Rough Hills Bentley Russell's Hall Grove Vale Tettenhall Hockley The Woods Neachells Dibdale Dixon's Green Short Cross Great Heath Birches Green Meer End Box Trees Norton Green Darby End Elmdon Heath Wyken Meriden Little Bromwich Aston Alum Rock Turves Green Ashmore Lake Copt Heath Wyken Green Blackheath Cheylesmore Langley Green Hurst Green Digbeth All Saints Falcon Lodge Pickford Green Round's Green Wordsley Windmill End Chapel Green Moor Hall Rowley Regis Bourne Vale Packwood Gullet Priestfield Lode Heath Lower Stoke Old Swinford Hall Green Mill Green Hill Wood Chapel Fields Balsall Common Woodgate Valley Brownhills West Haden Cross Woods Bank Solihull Friar Park Walsgrave on Sowe Withymoor Village Bradnock's Marsh Marston Green New Oscott Chelmsley Wood Stockfield Upper Ettingshall Whitlock's End Elmdon Allesley Hawne Cotteridge Mere Green Causeway Green Canley Gardens Harvest Hill Wollaston Sharmans Cross Ulverley Green Lozells Upper Witton Ashmore Park Church Hill Bartley Green Stoke Park Heath Town Pelsall Frankley Cheswick Green Summerford Place Kingswinford Whoberley Pype Hayes Oakham Stoke Aldermoor Harborne Sparkhill Hasbury Westwood Heath Mayer's Green Sutton Coldfield King's Hill Wall Heath Ettingshall Park Lane Head Grace Mary Estate Gornalwood Blakenhall Wood Hayes Perry Oxbarn Rough Hay Oldbury Beechwood Hampton in Arden Harvills Hawthorn Shirley Heath Vicarage Little Heath Green Lane Shenley Fields Kineton Green Deritend Netherton Bell Green Beech Lanes Hawkesley Tidbury Green Highfields Halesowen Catherine Cross Bunker's Hill Balsall Ocker Hill The Manor Fordhouses Washwood Heath Gibbet Hill The Straits Newton The Delves Primrose Hill Leamore Darlaston Bordesley Green East Stubber's Green The Chuckery Holbrooks Salter Street Woodshires Green Cradley New Town Row Golds Green Ladymoor Ruiton Portobello Hillfields Great Barr Wake Green Lapal Tudor Hill New Mills Lyndon Green Claregate Balsall Heath Billesley Alderman's Green Showell Green Sedgley Aston New Town Hockley Rushall Pheasey Stechford Streetly Finchfield Springfield Warley Woods Kingstanding Hill Top Perry Barr Lanesfield Brown's Green Hodgehill Church End Millison's Wood Hilltop Oscott Merridale Elston Hall Rumbush Sheldon Castle Bromwich Fallings Heath Garretts Green St Chads Pinkett's Booth Longbridge Hall Green Tividale Hall Oldwich Lane Fen End Hall End Paradise Coventry Wednesfield Brockmoor Binley Oakeswell End Willenhall Hay Mills Edgwick Tettenhall Wood Kirby Corner Bescot Scotlands Cape Hill Blossomfield Wednesbury County Bridge Portway Four Oaks Goldthorn Hill Shepwell Green Keresley Greenleighs Henley Green Foleshill Albion Catherine-de-Barnes Birchills Black Patch California Newtown Pensnett Walsal End Chester Road Springfield Springfield Brierley Hill Chad Valley Buckland End Woodsetton Whitley Tipton Green Dudley Doe Bank Maney Catchems Corner Newbolds Tippity Green Wootton Green Colehall Horseley Heath Burnt Tree Park Village London Fields Yardley Fields Spring Vale Highter's Heath Parkes Hall Waring's Green Bordesley Green Barston Cinder Hill Norton Little London Sedgemere Hayley Green Whitmore Reans Lower Eastern Green Handsworth The Leys Perry Beeches Coundon Green Ward End Priory Newbridge Castle Vale Bournville Pinley Gardens Coundon Bournbrook King's Heath Gravelly Hill Great Bridge Bearwood Gilbertstone Bordesley Foxford Boldmere Monmore Green Acocks Green Whitehouse Common Merry Hill Hateley Heath Hurst Hill Hill Woodcross Pickford Stoke Little Bloxwich Langley