Sports Marketing in Little Bromwich

Get in touch

Sports Advertising in Little Bromwich

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Little Bromwich, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Little Bromwich?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Little Bromwich, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in B9 5?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Little Bromwich get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Little Bromwich (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Bradmore Tyseley Harden Spring Bank Mushroom Green Barr Common Hayley Green Balsall Claregate Bilston Burnt Tree Fallings Heath Wootton Green Perry Beeches Yew Tree Woodside Swan Village Little Bloxwich Dorridge Black Patch Mayer's Green Handsworth Albion Illshaw Heath Chapel Green Ladymoor Benton Green Coal Pool Shirley Heath Upper Gornal Wightwick Highter's Heath Wednesfield Shard End Billesley Common Parkes Hall Glebe Farm West Heath Meer End Hill Moseley Kates Hill Low Hill Tollbar End Wall Heath Allesley Queslett Highgate Lambert's End Hawne Erdington Packwood Gullet Tividale Barston Lower Bradley Shelfield Lane Head Buckland End Rowley Regis Oldwich Lane The Lunt Smethwick Tettenhall Temple Balsall Princes End Harvest Hill Lodge Hill Stone Cross Tudor Hill Golds Green Weoley Castle Witton Monmore Green Lyndon Perry Three Maypoles Harborne Gosford Green Dudley Stockfield Woods Bank Dickens Heath Ward End Hamstead Bentley Heath Knowle Springfield Summerford Place Catshill Loxdale Beech Lanes Coseley Holly Hall Soho Sedgemere Woodcross Kingstanding Foleshill Charlemont Pedmore Dudley Wood Cinder Hill Roughley Shirley Street Brookfields Woodcock Hill Paradise Bescot Hill and Cakemore Stourbridge Scott's Green Fordbridge Halesowen Ryecroft Pickford Middle Stoke Heath End New Dock Yardley Gibbet Hill Spon End Parting of the Heaths Doe Bank Hateley Heath Kingswinford Woodshires Green Elston Hall Harvills Hawthorn Box Trees Mere Green Aldridge New Oscott Walsal End Greenleighs Blowers Green Wren's Nest New Town Pelsall Northfield Keresley Finham Sedgley Shepwell Green Canley Darby's Hill Bordesley Green East Quarry Bank Brades Village California Tile Cross Hockley Heath Cheylesmore Bearwood Lanesfield Sandwell Eaves Green Sparkbrook Coombeswood Greet Lapal Upper Ettingshall Bournville Palmers Cross Norton Green Bickenhill Blakenall Heath Wellington Place Stoke Heath Green Lanes Westwood Heath Wordsley Wyken Four Oaks Park Bishopgate Green Perry Barr Wood End Walsgrave on Sowe Whitehouse Common Blakeley Green Great Barr Ten Acres Vauxhall Goldthorn Hill Pendeford Aston Whitmore Reans Ridgacre Fen End Brandwood End Pinley Gardens Tippity Green Earlsdon Old Fallings Bloxwich Springfield Tansley Hill Woodsetton Pinkett's Booth Stivichall The Leys Reddicap Heath Golds Hill Sheldon Rough Hay Ruiton Reeves Green Old Dock Vigo Netherwood Heath Lyndon Green Holbrooks Oakeswell End Ashmore Lake Stow Lawn Willenhall Perry Common Neachells Wednesbury Oak Griffin's Hill Dunstall Hill Portway Hollyberry End Cawney Hill Old Swinford Nordley Hill Maney Primrose Hill The Woods Chapel Fields Netherton Cradley Heath Copt Heath Toll End Spring Vale Henley Green Bromley Shirley Showell Green Royal Sutton Coldfield Sutton Coldfield Ulverley Green Rood End Heath Town Marston Green Bartley Green Illey Bradnock's Marsh Balsall Street Potter's Green Upper Eastern Green Merridale New Mills Priory The Straits Oxbarn Cofton Common Bacon's End Hall Green Lye Olton Gornalwood Tat Bank Yardley Wood Hawkes End Great Heath Lower Stoke Gilbertstone Finchfield Walsall Wood Fordhouses West Bromwich Bordesley Green Canley Gardens Stoke Eastcote Wollescote Wood Hayes New Town Russell's Hall Hart's Hill Blakenhall Highfields Balls Hill Small Heath Cheswick Green Bloomfield Great Bridge Goldthorn Park Ridge Hill Cannon Hill Solihull Red Hill Oldbury Hawkesley Springfield Darby End Lode Heath Lozells Short Heath Castle Vale Ley Hill Stirchley Churchfield Watford Gap Little London Lee Bank Guns Village Falcon Lodge Old Hill The Knowle Westwood Gardens Shenley Fields Nechells Green Kirby Corner Sharmans Cross Tipton Stoke Aldermoor Hill Wood Coundon King's Norton Birches Green New Town Row Dibdale Flint's Green Chad Valley Pleck Bentley King's Hill Bradley Saltley The Manor Minworth Foxford Newtown Hilltop Tyburn Grace Mary Estate Bushbury Willenhall Upper Stoke Bourne Vale Brickhouse Farm Alderman's Green Rumbush Penn Fields Roseville Wednesbury Old Oscott Turves Green Beechwood Gardens Four Oaks Stow Heath Carol Green Merry Hill Gospel Oak Garrets Green Scotlands Newbolds Pelsall Wood Ladywood Upper Witton Titford Cotteridge New Invention Withymoor Village Bowling Green Leighswood Chadwick End Four Oaks Spring Vale Selly Park Wallington Heath Walsall Shire Oak Hodgehill Amblecote Greets Green King's Heath Tipton Green London Fields Moor Green Clayhanger Leamore Chelmsley Wood Hill Top Rough Hills Bordesley Short Cross Tibbington Dudley Port Woodway Park Elmdon Heath Friar Park Vicarage Brandhall Warley Woods Dixon's Green Swan Village Hurst Hill Caldmore Summerfield Park Hillfields Thimble End Tower Hill Stockland Green Pheasey Pinley All Saints Draper's Fields Wylde Green Lifford Ocker Hill Selly Oak Tettenhall Wood Bushbury Hill Elmdon Tilehouse Green Goscote Baptist End Chester Road Tividale Hall Rotton Park Tile Hill Rotten Row Wood Green Horseley Heath Short Heath Fallings Park Hockley St Chads Batmans Hill Pype Hayes Penn Stubber's Green Wyken Green Hasbury Hardwick Darlaston Middle Bickenhill Brownhills Rubery Hill Hook Mill Green Ryders Green Green Lane Merry Hill The Delves Hall End Palfrey Stechford Cradley County Bridge Radford Nechells Hall Green Heronfield Daisy Bank Brockmoor The Flatts Oscott Hall Green Windmill End Coventry Haden Cross Rowley's Green Balsall Heath West Smethwick South Yardley Longbridge Woodgate Wergs Wollaston Brown's Green Causeway Green Springs Mire Mesty Croft Balsall Common Summer Hill Pensnett Moseley Village Billesley Ladywood Acocks Green Banners Gate Wake Green Allesley Green Warstock Stoke Park New Cross Darlaston Green Londonderry Moor Hall Langley Green Birmingham Portobello Meriden Lime Tree Park Waring's Green Walmley Dudley's Fields Eve Hill Whiteheath Gate Manor House Salter Street Oxley Whitmore Park Ettingshall Solihull Lodge Rushall Tidbury Green Parkfield Little Bromwich Colehall Kingshurst Newton Fishley Church End Mount Pleasant Castlecroft Bournbrook Walker's Heath Hay Mills Darley Green Bell Green Deritend Millfields Handsworth Wood Hasluck's Green Lower Eastern Green Kineton Green Aston New Town Hockley Ettingshall Park Coundon Green Bunker's Hill Ashmore Park Freezeland Longford Berkswell West Coseley Hampton in Arden Brownshill Green Stockwell End Catchems Corner Lea Hall Holly Bank Edgwick Wolverhampton Daw End Bristnall Fields Knowle Grove Frankley Birchills Birchfield Stambermill Langley Deepfields Bromford Lodge Green Newbridge Moxley Underhill Packwood Priestfield Boldmere Blossomfield Grove Vale Alum Rock Castle Bromwich Brierley Hill Wood End Round's Green Monks Park Catherine Cross Binley Edgbaston Wallbrook Millison's Wood Church Hill The Coppice Kitt's Green Streetly Hurst Green Park Village Oakham Whitlock's End Alcester Lane's End Compton Winson Green Whitley Blackheath Washwood Heath Bramford Hall Green March End Brownhills West Lutley Court House Green Pickford Green Monkspath Aldersley The Chuckery Norton Catherine-de-Barnes Gravelly Hill Woodgate Valley Sparkhill Black Lake Garretts Green Cape Hill Whoberley Streetly Lower Gornal Little Heath Yardley Fields Gib Heath Moseley Beechwood Digbeth