Sports Marketing in Shard End

Get in touch

Sports Advertising in Shard End

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Shard End, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Shard End?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Shard End, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in B34 7?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Shard End get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Shard End (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Handsworth Wood Wren's Nest Mill Green Canley Gardens Ruiton Colehall Ley Hill Springfield Moseley Coseley Shard End Upper Ettingshall Foleshill Showell Green Parkes Hall Vigo Dibdale Ocker Hill Wood End Canley Wood End Woodshires Green The Woods Smethwick Wellington Place Woodcross Walsall Woodside Doe Bank King's Hill Swan Village Pelsall Monmore Green Yardley Leamore Amblecote Blackheath Bartley Green Beechwood Gardens All Saints Merry Hill Bescot Chadwick End Highfields Winson Green Palmers Cross Oakeswell End Rotten Row Millfields Hilltop Little Bloxwich Wood Green Leighswood New Mills Woodgate Tividale Hall Withymoor Village Tile Hill Wollescote Turves Green Darby End Hodgehill Blakeley Green Whitley Ulverley Green Finchfield Blossomfield Carol Green Bishopgate Green Newbridge Castle Bromwich Middle Stoke Hasluck's Green Birchills Berkswell Perry Beeches Wyken Green Falcon Lodge Woodway Park Mount Pleasant Portobello Court House Green Cawney Hill Great Heath Fallings Heath Aston Bordesley Banners Gate Cinder Hill Norton Aldridge Dickens Heath Sheldon Garretts Green Eastcote Rotton Park New Town Row Old Oscott Ettingshall Spon End Nordley Hill Summerfield Park Blakenhall Billesley Common Packwood New Dock Holly Hall Illey New Town Fordhouses Catchems Corner Hillfields The Coppice Spring Vale Lower Eastern Green Keresley Tividale Sutton Coldfield Churchfield Wightwick Wolverhampton Witton Rough Hills Church End Tyburn West Bromwich Moseley Upper Stoke Hockley Heath Minworth Golds Green Nechells Green Sandwell Old Swinford Castlecroft Waring's Green New Oscott Lambert's End Flint's Green Elston Hall Hardwick Harvest Hill Yew Tree Chapel Fields Ryecroft Aston New Town Ten Acres Sharmans Cross Lower Stoke Oakham Underhill Gravelly Hill Coundon Tettenhall Upper Gornal Woodgate Valley Barston Gilbertstone Cheylesmore Bentley Warley Woods Salter Street Scotlands Pinley Gardens Balsall Street Highter's Heath Short Heath Fallings Park Stow Lawn Upper Witton Wall Heath Catherine-de-Barnes Bradmore Ward End Newbolds Wylde Green Tipton Horseley Heath Bell Green Tile Cross Summer Hill Stockfield Rushall Bromford Highgate Selly Park Bearwood Tipton Green Charlemont Ridge Hill Shirley Heath Moor Hall Gib Heath Greet Hasbury London Fields Edgwick Tansley Hill Stow Heath Sparkhill Earlsdon Little Bromwich Ryders Green Lapal Temple Balsall Hill Hook Longbridge Northfield Perry Barr Lozells Little Heath Dudley Wood Heronfield Brierley Hill Church Hill Bradley Round's Green Lime Tree Park Walmley Bradnock's Marsh Box Trees Hawne Hockley Shenley Fields Whoberley Spring Vale Birchfield Binley Hamstead Kingswinford Cofton Common Fishley Erdington Blowers Green Tippity Green Brookfields Woodsetton Priory Hill Top Manor House California The Flatts Roughley Hawkesley Stockwell End Thimble End Lodge Green Mushroom Green Guns Village Glebe Farm Streetly Bunker's Hill Dudley's Fields Balls Hill Foxford Oldbury Yardley Fields Lye Buckland End Darley Green Chester Road Bowling Green Pickford Green Small Heath Netherwood Heath Wyken Pinkett's Booth Russell's Hall Illshaw Heath Stechford Wootton Green Streetly Lee Bank Pheasey Lower Bradley Tat Bank Shire Oak Green Lane Fordbridge Halesowen Lane Head Stirchley Tidbury Green Penn Bentley Heath Ashmore Park Chelmsley Wood Sparkbrook Heath End Brandhall Dunstall Hill Hill Cotteridge Old Fallings Balsall Common Draper's Fields Solihull Brades Village Allesley Green Stone Cross Four Oaks Park West Coseley Nechells Birmingham Brownhills West Moor Green Palfrey Batmans Hill Great Barr King's Heath Benton Green Four Oaks Mayer's Green Hollyberry End Old Hill Olton Monks Park Hill and Cakemore Acocks Green Tilehouse Green Dorridge Cradley Rood End Washwood Heath Rough Hay Hall Green Shirley New Town Haden Cross Bloxwich Finham Pendeford Balsall Edgbaston Darlaston Henley Green County Bridge Boldmere The Lunt Marston Green Low Hill Tettenhall Wood Langley Copt Heath Stoke Park Pickford Wednesbury Rowley Regis Ladywood Perry Common Lower Gornal Whitehouse Common Catherine Cross Harborne Dudley Port Alderman's Green Greets Green Wood Hayes Whiteheath Gate Dixon's Green Short Heath King's Norton Bordesley Green East Frankley Hayley Green Wallbrook Lanesfield St Chads Pleck Elmdon Heath Quarry Bank Black Patch Wake Green Sedgemere Short Cross The Straits Digbeth Reddicap Heath Parkfield Friar Park Lea Hall Saltley Brandwood End Billesley Titford Alcester Lane's End Kingstanding Netherton Woods Bank Solihull Lodge Caldmore Watford Gap Brickhouse Farm Claregate Oldwich Lane Wallington Heath Hateley Heath West Smethwick Causeway Green Whitmore Park Bushbury The Manor Daw End Priestfield Bromley Ridgacre Hall Green Stockland Green Oscott Gosford Green Hockley Ettingshall Park Hall End Hall Green Hampton in Arden South Yardley Warstock Freezeland Penn Fields Oxley Rumbush Brown's Green Goldthorn Hill Stubber's Green Scott's Green Cradley Heath Longford Lutley Chad Valley Blakenall Heath Swan Village The Leys Norton Green Catshill New Cross Hill Wood Kates Hill Queslett Cheswick Green Springfield Parting of the Heaths New Invention Bloomfield Bourne Vale Princes End Walsgrave on Sowe Great Bridge Maney Ashmore Lake Woodcock Hill Oxbarn Lode Heath Roseville Londonderry Primrose Hill Wollaston Rowley's Green Vauxhall Westwood Gardens Balsall Heath Wednesfield Pelsall Wood Neachells Tudor Hill Tyseley March End Stoke Aldermoor Radford Lyndon Green Kingshurst Windmill End Kitt's Green Pype Hayes Gibbet Hill Little London Barr Common Stourbridge Summerford Place Moxley Westwood Heath Stoke Heath Red Hill Merry Hill Castle Vale Newtown Clayhanger Goldthorn Park Walsall Wood Burnt Tree Gospel Oak Allesley Harden Hart's Hill Lodge Hill Whitlock's End Heath Town Bristnall Fields Holly Bank Hurst Hill Eaves Green Packwood Gullet Dudley Harvills Hawthorn Cape Hill Rubery Darlaston Green Selly Oak Kineton Green Holbrooks Walsal End Eve Hill Tollbar End West Heath Handsworth Middle Bickenhill Grove Vale Knowle Stambermill Bacon's End Baptist End Daisy Bank Goscote Gornalwood Three Maypoles Albion Spring Bank Potter's Green Pedmore Wergs Portway Hay Mills Paradise Alum Rock Vicarage Ladywood Millison's Wood Perry Whitmore Reans Coundon Green Hawkes End Springs Mire Golds Hill Toll End Green Lanes Tower Hill Wordsley Walker's Heath Knowle Grove Wednesbury Oak Lifford Willenhall Brownshill Green Newton Birches Green Bournbrook Meer End Willenhall Yardley Wood Ladymoor Shirley Street Elmdon Park Village Bramford Shepwell Green Griffin's Hill Coombeswood Bushbury Hill Bournville Merridale Pinley Grace Mary Estate Sedgley Monkspath Soho Mere Green Brownhills Hall Green Hurst Green Stivichall Brockmoor Coal Pool Meriden Old Dock Moseley Village Black Lake Shelfield Upper Eastern Green Bickenhill Darby's Hill The Chuckery Aldersley Bilston Kirby Corner The Knowle Cannon Hill Pensnett Beech Lanes Coventry Greenleighs Stoke The Delves Fen End Reeves Green Springfield Garrets Green Deepfields Bordesley Green Tibbington Weoley Castle Langley Green Compton Lyndon Loxdale Beechwood Four Oaks Mesty Croft Deritend Royal Sutton Coldfield Chapel Green