Sports Marketing in Vicarage

Get in touch

Sports Advertising in Vicarage

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Vicarage, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Vicarage?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Vicarage, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in WS10 9?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Vicarage get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Vicarage (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Ashmore Park Ridge Hill West Smethwick Portobello Harvills Hawthorn Old Dock Woods Bank Millfields Tettenhall Wood Castlecroft Kineton Green Londonderry Shirley Heath Ashmore Lake Stechford Tyseley Hockley Box Trees Stoke Park Roughley Goldthorn Hill The Delves Amblecote Bickenhill Fordhouses Underhill Wake Green Reddicap Heath Bloomfield Darlaston Alum Rock Church End Stoke Heath Pinley Perry Westwood Gardens Oxley Old Fallings Showell Green Blakenall Heath Upper Witton Black Lake Ruiton Oxbarn Packwood Hasbury Pendeford Woodgate Golds Hill Loxdale Stoke Aldermoor Tibbington Tudor Hill Wallbrook Willenhall Lower Gornal Monks Park Springs Mire Langley Green Elston Hall Dudley Wood Falcon Lodge Chapel Green Lyndon Church Hill Fordbridge Moseley Lower Bradley Tividale Dickens Heath Longbridge Parkfield Solihull Merry Hill Balls Hill Stoke Lifford Bell Green Stambermill Bramford Meer End Cheylesmore Pelsall Wood Bartley Green Ettingshall Lime Tree Park Caldmore Merry Hill Moseley Village Washwood Heath Griffin's Hill Bordesley Green East Upper Gornal Grace Mary Estate Shelfield Yardley Wood Bromley Pinkett's Booth Rowley's Green Woodcross Round's Green Ley Hill Friar Park Yardley Wylde Green Hall Green Warley Woods Brownhills Withymoor Village Pensnett New Town Tile Cross Stow Lawn Great Bridge Hockley Castle Vale Primrose Hill Wootton Green Hill Canley Gardens Coventry Norton Green Holbrooks Sandwell Balsall Common Whitmore Reans Northfield Vigo Ladywood Wood Hayes Woodshires Green The Knowle Packwood Gullet Springfield Chester Road Beechwood Coundon Green Hay Mills Whiteheath Gate Dibdale Old Oscott Moor Green Blakeley Green Walsgrave on Sowe Wyken Green New Town Garretts Green London Fields Wightwick Knowle Springfield Vauxhall Newbridge Brandhall Summer Hill Horseley Heath Witton Chapel Fields Streetly Wallington Heath Gravelly Hill Hurst Green Little London Mount Pleasant Park Village Albion The Leys Stivichall The Flatts Tat Bank Whitehouse Common Swan Village Marston Green Brownshill Green Wednesbury Short Cross Weoley Castle Old Swinford Guns Village Thimble End Brierley Hill Tipton Westwood Heath Green Lane Quarry Bank Old Hill Queslett Erdington Greet King's Norton Alcester Lane's End Lode Heath Dixon's Green Selly Park Tippity Green Hill and Cakemore Minworth Freezeland Harden Barston Blossomfield Maney Goscote New Dock South Yardley Waring's Green Four Oaks Ocker Hill Rough Hills New Invention Brookfields Hill Top Yardley Fields Deritend Gibbet Hill Meriden Solihull Lodge Allesley Green Scott's Green Hall End Brickhouse Farm Little Bromwich Small Heath Buckland End Lozells Gosford Green Moor Hall Little Bloxwich Bristnall Fields Wren's Nest Hasluck's Green Whoberley Mesty Croft Lanesfield Berkswell Blowers Green Salter Street Carol Green Tividale Hall Woodgate Valley Priestfield Chadwick End Middle Bickenhill Wordsley Portway Reeves Green Draper's Fields Elmdon Heath Finchfield Keresley Gornalwood Palmers Cross Spring Bank Greets Green Dunstall Hill New Cross Glebe Farm Nordley Hill All Saints Priory Windmill End Mushroom Green Bradmore Bescot Allesley Finham Wood End Copt Heath Hall Green Ridgacre Billesley Common Frankley Oscott King's Hill Woodsetton Handsworth Dudley Port Walsall Wood Eaves Green Tile Hill Bilston Bournbrook Bishopgate Green Golds Green Saltley Cannon Hill Rotten Row Cawney Hill Stirchley Shirley Street Pickford Flint's Green Hawkesley Cotteridge Pheasey Dorridge Bradnock's Marsh Tidbury Green Kingswinford Moseley Chelmsley Wood Wall Heath Whitlock's End Foleshill Lea Hall Birches Green Red Hill Claregate Tipton Green Roseville Hurst Hill Lutley Kingshurst Dudley Birchills Aldersley Wednesbury Oak Lye Rough Hay Whitmore Park Eastcote Banners Gate Grove Vale Pelsall Shirley Wellington Place Beechwood Gardens Ryders Green Bentley Heath Cheswick Green Coseley Chad Valley Sparkbrook Tollbar End Newtown Smethwick Great Heath Mill Green Bordesley Hockley Heath Monkspath Hollyberry End Perry Beeches Radford Rubery Daw End The Manor Scotlands Mayer's Green Hateley Heath Monmore Green Spon End Netherwood Heath Neachells Paradise Wolverhampton The Chuckery Aldridge Newbolds Summerfield Park Turves Green New Oscott Birchfield Royal Sutton Coldfield Tower Hill Balsall Street Daisy Bank Highfields Penn Fields New Town Row Lodge Hill Rumbush Castle Bromwich Elmdon Holly Bank Hampton in Arden Illshaw Heath Hill Wood Handsworth Wood Foxford Bacon's End Perry Common Walker's Heath Blakenhall Fallings Heath Russell's Hall California West Coseley Lambert's End Clayhanger Little Heath Toll End Cradley Leamore Edgbaston Bearwood Whitley Kates Hill Colehall Wyken Lane Head Acocks Green Wood Green Heath Town Doe Bank The Lunt Wood End Hilltop Alderman's Green Greenleighs Walsall Hill Hook Black Patch Aston New Town Upper Ettingshall Boldmere Oakeswell End Dudley's Fields Low Hill Shenley Fields Bushbury Hill Woodside Wollaston Streetly Sheldon Darley Green Lodge Green Ten Acres Rood End Green Lanes Pype Hayes Stockland Green Upper Stoke Oldwich Lane Olton Nechells Balsall Wergs Bowling Green Cradley Heath New Mills Catshill Burnt Tree Coundon Rowley Regis Titford Shard End Tilehouse Green Willenhall Wollescote Stubber's Green Hayley Green Highgate Walmley Coal Pool Haden Cross Perry Barr Earlsdon Kitt's Green Cape Hill Sedgley Henley Green Norton Stourbridge West Bromwich Charlemont Soho Darby's Hill Manor House Upper Eastern Green Court House Green Tyburn Bordesley Green Lee Bank Bushbury Heronfield Sharmans Cross Hodgehill Cofton Common Parkes Hall Yew Tree Nechells Green Rotton Park Great Barr Ladywood Netherton Barr Common Lower Stoke Woodcock Hill Princes End Millison's Wood Sutton Coldfield The Woods Ward End Tansley Hill Palfrey Benton Green Ryecroft Birmingham Pinley Gardens Summerford Place Deepfields Brandwood End Hall Green Batmans Hill Bromford Tettenhall Ulverley Green Wednesfield Merridale Canley Hawne Middle Stoke Beech Lanes Illey Moxley Langley Balsall Heath Harborne Spring Vale Gospel Oak Kirby Corner Bourne Vale Hawkes End Stockwell End Bournville Sparkhill Churchfield Woodway Park Fen End Heath End Pedmore Gilbertstone Coombeswood Hamstead Kingstanding Newton Ettingshall Park Bradley Oakham County Bridge Baptist End Highter's Heath Lower Eastern Green St Chads Winson Green Pleck Four Oaks Blackheath Stow Heath Catherine-de-Barnes Longford Catchems Corner Stockfield Leighswood Temple Balsall Goldthorn Park King's Heath Rushall Brownhills West Shire Oak Potter's Green Billesley The Straits Selly Oak Ladymoor March End Pickford Green Hillfields Catherine Cross Four Oaks Park Halesowen Swan Village Darby End Edgwick Lyndon Green Knowle Grove Causeway Green Parting of the Heaths Digbeth Spring Vale Warstock Aston Watford Gap Eve Hill Garrets Green Fishley Mere Green Sedgemere Bunker's Hill Lapal Fallings Park Short Heath Bloxwich Cinder Hill The Coppice Stone Cross Hall Green Darlaston Green Compton Penn Gib Heath Binley Hardwick Brockmoor Vicarage Three Maypoles Walsal End Hart's Hill Springfield Bentley Short Heath Brades Village Harvest Hill West Heath Holly Hall Shepwell Green Brown's Green Oldbury