Sports Marketing in Houghton

Get in touch

Sports Advertising in Houghton

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Houghton, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Houghton?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Houghton, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in BN18 9?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Houghton get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Houghton (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Slaugham Crawley Down Lindfield Nepcote Halfway Bridge Atherington Patching Stubbermere Abbotsford Mid Lavant Borden West Burton Tilgate Balls Green Hampers Green Shopp Hill Treyford Hammer Twineham Green Lidsey Littleworth Warnham Amberley Buchan Hill Lodsworth Common Riverhill White's Green Langley Slough Green Cuckfield Bepton Ifield Durfold Wood Runcton Ardingly Wick Hawkhurst Court Highleigh Chidham Dell Quay Madehurst Fyning Waterbeach Camelsdale Warminghurst South Stoke Nutbourne Turners Hill Bucks Green Sidlesham East Wittering Alfold Bars Hambrook Cocking Causeway Smock Alley Hassocks Highbrook Shermanbury New Town Shoreham-by-Sea Rudgwick Black Corner Lurgashall Dragons Green Loxwood Hole Street Findon Valley Steyning Cowfold Dumpford Balls Cross Broomer's Corner Gunter's Bridge Woodend Nutbourne Pease Pottage Saddlescombe Rock Heath End Hurst Wickham Green Street Eastergate Coombes South Ambersham Botolphs Broadwater Hangleton Ferring Manor Royal Old Shoreham Bewbush Pound Hill Stopham Commercial Square West Worthing Shipton Green West Ashling Cocking Quags Corner West Harting Sutton End Hillgrove Nep Town St John's Common Newtimber Aldsworth Easebourne Bolnore Village Strood Green Henley Southbourne Sullington Warren Upper Beeding Walberton Lyoth Common North Mundham Lodsworth Horsted Keynes Heyshott Green Lancing Flansham Habin Cinder Hill Whyke Pyecombe Westhampnett Deanlane End Henley Common Watersfield South Lancing Monk's Gate Five Oaks Yapton East Kingston Birdham Iping West Hoathly Upper Cokeham Queen's Corner Crabbet Park Bolney East Beach Haywards Heath Kingsfold Up Marden Gossops Green Poling Fox Lea Little Heath Cootham Toddington Faygate Walderton Shripney Trotton Marsh Duncton Bexleyhill Milland Shipley Bridge East Lavant Elmers Marsh Tillington Lumley Itchingfield Partridge Green West Dean Charlton Lower Cokeham Fontwell Elsted West Marden Bury Common Bosham Hoe Inlands Southwater Street Marylands Park Findon Poling Corner Goddards' Green Brook Street Arundel Woodmansgreen West Durrington Bedham Ford Aldwick Mannings Heath Holbrook Eartham Albourne Green Sompting Abbotts Bury Hollow Lower Beeding Hickstead Prinsted Lower Horncroft Angmering West Wittering Roffey Rustington Northgate Durleighmarsh Burgess Hill Poynings Sutton Worthing Bilsham Woolbeding Bines Green Ashurst Wood East Dean Stonequarry West Chiltington Common Elmer Barnham Flathurst Cote Hoyle Brookpits Westbourne Whitehall Colgate Rogate Crosspost Woodcote Rapkyns Balcombe East Worthing Lagness Nursted Minsted Leggatt Hill Oving Balcombe Lane Shipley Chownes Mead Horsham Somerley Fulking Lowfield Heath Staplefield Woodgate Thakeham Robins Adversane Sullington Nutbourne Common Kingsley Green Coldwaltham Lower Fittleworth Burpham Twineham Almodington Cross Gate Worth County Oak Kingston by Sea The Close Kirdford Goring-by-Sea Bosham Broadford Bridge Offham Donnington Upper Wardley High Cross Southwick Stedham Rose Green Trotton Upperton Breach Lordington Warninglid Withypitts Ashington Wiston Down Park Ashfold Crossways Topleigh Churchwood Earnley North Lancing Brooks Green Felpham Langley Green Clayton Maidenbower Rowhook Albourne Street Goose Green Roundstreet Common Selsfield Common Sayers Common Northchapel Tisman's Common Slinfold Chithurst Slindon Common Sompting Sharpthorne Gospel Green West Town South Harting Aldingbourne Hunston Snow Hill Furnace Wood Merston Worth Abbey Elbridge East Hampnett Hurstpierpoint South Mundham Shopwyke Abingworth Wiggonholt The Haven Little Bognor Salvington Heyshott Terwick Common Midhurst Rotherbridge Burleys Wood Stockbridge West Lavington Bramber Westerton East Grinstead Gorehill Hooksway Sidlesham Common Lickfold Ansty Coates Small Dole Pagham Marehill Westlands Climping Dial Green Foxhill Marley Heights Broadbridge Clapham Elsted Marsh Funtington Selham Handcross Nyewood North End Whitemans Green Horsemere Green Middleton-on-Sea Upper Norwood Norton Crouchers Tortington Pulborough West Grinstead Fishbourne Strettington Fittleworth Fernhill Coneyhurst Petworth Plummers Plain Norton Hatch Farm Hill Colworth East Preston Broomershill Selsey Barlavington West Green Fisherstreet Storrington Lambs Green Plaistow West Itchenor North End Maudlin Summersdale Slindon Tyler's Green Street End Windfallwood Common Rackham Gay Street Washington Trotten Marsh Southwater Birchgrove Lyminster Durrington-on-Sea Sta Broadbridge Heath Andrew's Hill Broadfield East Lavington Nyton Graffham Oakhill Bury South Bersted Albourne Halecommon Three Bridges Crawley North Marden West Stoke West Kingston Rake Kent Street West End Two Mile Ash Forestside Woodmancote Church Norton Staples Hill Shoreham Beach Ancton Singleton Bognor Regis Lickfold Westergate Binsted Racton East Marden Forge Wood Beggars Bush Doomsday Green Ingrams Green Wheatsheaf Common Walstead West Thorney Chichester Crockerhill Edburton Ifield Green Tower Hill Little Haven Chorley Common West Tarring Ebernoe Rowfant Houghton Linchmere Hammerpot Woodmancote Wineham Halnaker Maplehurst Byworth Redford Nyetimber Portfield Coolham Adsdean Tangmere Parbrook Southgate Fernhurst Fox Hill Nuthurst Bracklesham Compton Keymer Scayne's Hill Copthorne Billingshurst Blackstone Burndell Franklands Village Ifieldwood Bepton Common Blackwell North Stoke Boxgrove Didling Ifold Tilgate Forest Row Greatham High Salvington Baldwins Hill Tinsley Green West Chiltington Avisford Hardham Thorney Island Furnace Green West Lavant Sunnyside Barns Green River Crabtree Rusper Castle Town Littlehampton Warningcamp World's End North Heath Henfield Upwaltham Copsale Fisher Rookwood Pickhurst Bignor Chilgrove Mackerel's Common Navant Hill North End Dial Post Shillinglee Codmore Hill Haslingbourne Bedlam Street Newpound Common Keynor Estate Stoughton Little London Crossbush Titty Hill East Ashling North Bersted Ashurst Kingston Gorse Apuldram Woldhurst Wepham East Harting Tullecombe West Barnham Wisborough Green Smithbrook The Common Bolnore