Sports Marketing in Langley Green

Get in touch

Sports Advertising in Langley Green

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Langley Green, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Langley Green?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Langley Green, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in RH11 7?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Langley Green get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Langley Green (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Small Dole Tullecombe Twineham Green World's End Partridge Green Ferring Graffham Cote Ancton Fox Hill River Salvington Ifield Green Fox Lea East Ashling Kingsfold West Grinstead Botolphs Tower Hill Itchingfield Warningcamp Climping Henley Common High Cross Fisher Hassocks Shoreham-by-Sea Woodend Franklands Village Nep Town Plummers Plain Waterbeach East Wittering Titty Hill Bines Green Fyning North End Bolnore Rock Hole Street Coolham Donnington Navant Hill County Oak Albourne Green Chorley Common Southbourne Lagness Shripney Worthing Pulborough Bepton Common Durleighmarsh Burleys Wood Angmering Henley Two Mile Ash Maplehurst Findon Valley Old Shoreham Somerley Sullington Warren Treyford Pyecombe Southwater Rose Green Whitehall Upperton Whyke Mannings Heath Woodmancote Crossbush Albourne Street Whitemans Green Elsted Ifieldwood Barlavington Lower Cokeham Toddington Beggars Bush East Lavington Ashurst Wood Bignor Kingston Gorse Highbrook Hammer West Green Crabtree Henfield Thorney Island West Marden Woodmansgreen Wheatsheaf Common Newtimber Blackwell West Tarring Duncton Queen's Corner Loxwood Fulking Lidsey Smithbrook Riverhill Snow Hill Bosham Hoe North Marden Fernhurst Chithurst Bognor Regis Nuthurst Norton South Bersted Blackstone Norton Birchgrove Nyewood Brook Street Hoyle Windfallwood Common Poling Corner Runcton Langley Green Heyshott Green Heath End Ardingly West Worthing Barns Green Shillinglee Elmers Marsh South Stoke Maidenbower Plaistow Stockbridge Broomer's Corner Little Heath Oakhill Crouchers Trotton Halfway Bridge West Thorney Wineham Fishbourne Hammerpot Stubbermere Tangmere Wiggonholt Poynings Racton Walberton West Harting Up Marden East Grinstead West Kingston Quags Corner White's Green Faygate Broadford Bridge Ifield Chilgrove West Itchenor Bury Halnaker North Heath Byworth Abingworth Tortington Earnley Wepham Fontwell Halecommon Adsdean Lower Horncroft Haywards Heath Walstead West Durrington Dial Post Staples Hill West Wittering Gay Street Strettington Borden Ford Lyminster Middleton-on-Sea Coldwaltham Sidlesham Crockerhill Dragons Green Lambs Green West End Burgess Hill Gossops Green Stedham Fisherstreet Milland Broadwater Shoreham Beach Cowfold Cootham Coates South Mundham Down Park Sullington Minsted Broadfield Upper Norwood Colgate Burndell Merston Bedlam Street Furnace Green Summersdale Hangleton Inlands Sutton Findon Lurgashall Little Bognor Nutbourne Common Albourne Elbridge Singleton Littleworth Aldingbourne West Hoathly Lowfield Heath Compton Flathurst Mackerel's Common Commercial Square Little London Nursted Keynor Estate Iping Chidham Pease Pottage Hunston Broadbridge Selsfield Common Linchmere Codmore Hill Upper Wardley Leggatt Hill Three Bridges Poling Binsted Amberley East Preston Edburton Cuckfield Bramber Stonequarry Patching Alfold Bars Tinsley Green Sidlesham Common Eartham Lyoth Common Easebourne Bepton Rowhook Bury Common Saddlescombe Rogate Buchan Hill North Mundham Selsey Shermanbury Warninglid Tyler's Green West Chiltington Common Washington Doomsday Green Trotten Marsh Woodcote Lancing Clapham Barnham West Stoke Bolney Boxgrove Roffey Sayers Common Haslingbourne Houghton Topleigh Crawley Down Goddards' Green Broadbridge Heath South Lancing North End Rake Hardham Westlands Aldwick Langley Ashington Five Oaks Gunter's Bridge Worth Abbey Hickstead Bury Hollow Midhurst Eastergate Bucks Green East Beach Breach East Kingston High Salvington North End West Ashling Sompting Abbotts Hatch Farm Hill Wiston Rowfant Lumley Tillington Nutbourne Northgate Slough Green Thakeham Cross Gate Brooks Green Shopwyke Oving Crosspost Upper Cokeham Bexleyhill Bracklesham Didling Ansty Shipton Green Northchapel Andrew's Hill Flansham Bedham Deanlane End Twineham Black Corner Walderton Nutbourne Lickfold Hurstpierpoint Dumpford Bosham Slaugham Woodgate Furnace Wood Birdham Copthorne Crabbet Park Broomershill Ifold Newpound Common Scayne's Hill Strood Green Slinfold Westhampnett Fernhill Marylands Park Green Street Churchwood Kingston by Sea Wisborough Green Foxhill Avisford Stopham Adversane Terwick Common Street End Watersfield Shipley Selham Dial Green Woolbeding Burpham Kirdford Elmer Tisman's Common Bolnore Village Stoughton Portfield Woodmancote Madehurst Coombes Felpham Dell Quay Hillgrove Balls Green Durrington-on-Sea Sta Turners Hill Goose Green West Burton Sunnyside Fittleworth Arundel Castle Town Balcombe Lane Pagham Wick Highleigh Shipley Bridge Pickhurst Kingsley Green Rudgwick Keymer Lower Fittleworth Trotton Marsh Copsale Lindfield Kent Street West Lavington Nyetimber Forestside Aldsworth Warminghurst Abbotsford East Hampnett West Dean Sharpthorne East Marden Nyton Goring-by-Sea Staplefield The Haven Funtington Almodington Prinsted Yapton South Harting Westergate Forge Wood Crawley Baldwins Hill Habin Steyning Southgate Hooksway Chownes Mead Mid Lavant Hawkhurst Court Apuldram Roundstreet Common Atherington Lickfold Hambrook Church Norton Petworth Tilgate Forest Row Cocking Balls Cross Marehill East Worthing West Town Marley Heights North Lancing Lodsworth Charlton Rotherbridge Parbrook Horsted Keynes Handcross Southwater Street Tilgate Rustington Holbrook North Bersted Littlehampton Hurst Wickham Monk's Gate Nepcote Woldhurst Southwick Horsemere Green East Dean Heyshott Warnham New Town Billingshurst Ingrams Green Coneyhurst Pound Hill Maudlin Horsham Lodsworth Common West Lavant Shopp Hill Upper Beeding Manor Royal Westbourne Rusper Sutton End Westerton Cinder Hill Worth Slindon Common Durfold Wood The Common Clayton Rapkyns Withypitts Robins Colworth Lordington Rookwood West Barnham Hampers Green Bilsham St John's Common Upwaltham Greatham West Chiltington Gospel Green Camelsdale Elsted Marsh The Close Brookpits North Stoke Smock Alley Ashfold Crossways Storrington Balcombe Redford Little Haven Rackham Ashurst Slindon East Lavant Offham Bewbush East Harting Sompting Lower Beeding Cocking Causeway Ebernoe Chichester Gorehill South Ambersham