Airport Advertising in Bidwell

Get in touch

Airport Marketing

Advertising in airports is something which is becoming increasingly popular, especially with large international brands who are recognised across the world. As options are fairly limited, sites and availability are at a premium and, therefore, highly sought-after.

With a captive audience and with airports now boasting fantastic shopping facilities, exposure to potential customers of all ages, backgrounds, and nationalities is excellent, with both business travellers and holidaymakers exposed to these adverts. For these reasons, airports are a favourite place to advertise expensive luxury brands, flight carriers, major local attractions and holiday companies.

If airport advertising is something you are interested in contact us today, tell us which airport you are interested in and we will come back with options to suit your budget and target market.

Most campaigns have a recommended minimum spend of £3000 to have a successful impact. 

Enquire Now

What is Airport Advertising?

Basically, it is advertising in airport terminals and the surrounding areas, such as car parks and roundabouts. 

It is a popular form of marketing as it represents a captive audience, who are often waiting, bored and with little to do, meaning that they are often receptive to a range of messages. 

It is popular with global brands as well as attractions local to the city. It is a growing and popular media outlet with various options to suit differing budgets. 

What Are The Options for Airport Advertising?

There are a number of advertising opportunities available when advertising in airports; these are mainly outdoor and out-of-home advertising techniques and typically include:

  1. Static or digital poster sites in the terminals and shopping areas.

  2. Full branded walkways to and from the flight terminals.

  3. Rest-room and restroom options.  

  4. Ads and poster sites in departure lounges.

As airports are often clean, white and spacious, highly visible, bright stand-out artwork works really well. More details on the outdoor advertising options can be found here.

Also, as there are people of all nationalities, strong images rather than text and word-based advertising is often more successful, so that is something to bear in mind when putting together the creative of the ad. 

What are the Costs of Airport Advertising?

The costs of airport advertising are dependent on a number of factors, namely:

  • Size of the airport - the size of the airport and the number of daily flights can affect the cost of the marketing options. Advertising in major international terminals with high footfall and numbers of passengers, such as Heathrow Airport, Gatwick Airport, Manchester and Birmingham, is more expensive than smaller, more local ones - but this is because they have many million passengers using them every year. Space is often booked in advance so get in early if you want to get the sites you desire.

  • Types of media employed – branding a whole walkway is expensive whilst posters in toilets or generally smaller poster sites can offer reach at a more affordable rate, however, there are options to suit most. 

  • Length of cycle - how long you want your advert to run for, most options are for a minimum period of two weeks. 

For more information on options and costs, contact us today. 

Get a Quote

Which Industries Use Airport Marketing?

Airport advertising is used by a range of different industry sectors to appeal to both new as well as existing customers. The most popular industries which use this type of marketing are below: 

The above are often universal service and products, so they appeal to a huge cross-section and demographic, often leading with strong visual imagery. 

Terminal, Airline and In-Flight Advertising Options

As well as advertising inside the airport it’s also worth thinking about advertising outside of the terminals.

Most people travel to an airport via train or taxi so think about poster sites at train stations or taxi branding, take a look at this page for more details on vehicle adverts.

Other options could be large outdoor poster sites and 48 sheets around the airport at key roundabouts.

For those with larger budgets, there are even options to brand planes as well as a host of in-flight magazines to consider.

Frequently Asked Questions

  1. "How much does it cost to advertise in an airport?" They are a number of advertising opportunities to consider and there are different associated costs attached. Typically seen by a million passengers or so, airport adverts aren't one of the cheapest on the market but they are proven to be very successful, particularly for global brands as well as attractions local to that specific city. 

  2. "Why do airports advertise?" They generally advertise to generate money for the upkeep of the airport and surrounding areas, targeting people living in that country and also advertising to tourists

Summary

A relatively new and evolving form of marketing, options are variable depending on the specific airport as they vary greatly in size and options. If you have a specific airport you are interested drop us a message and we will let you know the options suitable for your budget and target market. 

Also don't forget to check out our advertising blog which looks at a full range of subjects including regional marketing, the dos and don'ts on social media, advertising in the summer months, which outdoor ads work best and more!

Contact us

If airport advertising is something that you are interested contact us today. Let us know the airport you are interested in, what media you are interested in and an idea of the budget.

We will then put together a bespoke package for you.

Contact Us

Other locations available for airport advertising
Bletsoe Lower Sundon Lower End Tebworth Colworth Ho Channel's End Upper Caldecote Lewsey Farm Cockayne Hatley Little Wymington Bolnhurst Old Warden Wyboston Bourne End California Park Town Goldington Marston Moretaine South End Carlton Little Odell Upper Staploe Stevington Holme Eyeworth Caulcott West End Heath and Reach Turvey Sevick End Cleat Hill Bidwell Shefford Harrold Tingrith Beecroft Tilsworth Honeywick Chicksands Wood End Wigmore Farleygreen Snow Hill Sharpenhoe Houghton Park Billington Wilstead Box End Wootton Green Linslade Yelden Edworth Felmersham Upper Stondon Haynes Elstow Greenfield Broom Hatch Tempsford Willington Colmworth Wingfield Husborne Crawley Shortstown Tithe Farm Totternhoe Ireland Biddenham Stipers Hill Potsgrove Coffle End Blunham Wood End Honeydon New Mill End Hanscombe End Farley Hill Chadwell End Salford Eversholt Clifton East Hyde Seddington Sharnbrook Water End Pertenhall Appley Corner Hall End Woodside Melchbourne Lower Shelton Warden Street Great Denham Wardhedges Higham Gobion Maulden Pilgrims Rest Well Head Rootham's Green Little Barford Leedon Girtford Newton Bromswold Slip End Caddington West End Campton Haynes Church End Hulcote Beeston Little Staughton Pavenham Bury End Pepperstock Kempston Church End Kempston West End Kensworth Lynch Woodmer End Speedwell Cross End Salph End Stanbridgeford Green End Churchend Hall End Keysoe Row Harlington Stanford Gossard's Green Holwellbury Upper Shelton Higher Rads End Woodbury Workhouse End Mount Pleasant Leighton Buzzard Langford Scald End Stotfold Common Stopsley Common Church End Lower End Cardington Littleworth Stopsley Clapham Green Studham Dunstable Wrestlingworth Eggington Henlow Green End North End Podington Bougton End Ickwell Green How End Ampthill Harrowden Stanbridge Pegsdon Woodside West End Westoning Chapel End New Town Milton Ernest Steppingley Winsdon Hill Fenlake Fancott Church End Bushmead Souldrop Hillfoot End East End Meppershall Barton-le-Clay Green End Oldhill Wood Cotton End Chapel End Church End Bott End Old Linslade Cople Round Green Backnoe End Chalton Ridgmont Upper Dean Millbrook Chawston West Hyde Moor End Woburn Water End Wick End Church End Chaul End Duck End Dunton Upper Gravenhurst Middle End Broad Green Biscot Salford Ford Queen's Park Top End Parkside Bramingham Park Hinwick Brook End Hollington Toddington Upper Sundon Higher Berry End Lower Dean Keeley Green Marsh Farm Aley Green Kempston Wharley End Pinfoldpond Odell Bromham West End Kempston Hardwick Northill Holywell Kensworth Bourne End Great Barford Keysoe Roxton Leagrave Bury Park Warden Hill Elms Farm Astwick Brickhill Eastcotts Sewell Hockliffe Stotfold Thorncote Green Church End Putnoe East End Potton Shillington Upton End Knotting Green Luton Wood End Chiltern Green Bedford Aspley Guise Emmaus Village Carlton Streatley Staughton Moor Knotting Lower Stondon Staploe Farndish Silsoe Someries Eaton Bray Stratford Church End Wootton Broadmead Moggerhanger Wixams Chapel End North End Stagsden Gibraltar Shelton Deadman's Cross Thurleigh Limbury Church End South End Sundon Park Duloe Church End Milton Bryan Thorn Wymington Rushmere Lower Gravenhurst Tyrells End Flitton Chalton Battlesden Beadlow Stewartby Renhold Sutton Sandy Biggleswade Brogborough Green End Houghton Conquest Flitwick Fox Corner Sheeplane Hart Hill Mill End Whipsnade Arlesey Wilden Millow High Town Herring's Green Duck's Cross Swineshead Wootton Bourne End Chalgrave Chalk Hill Oakley Apsley End Cliton Manor Wootton Lower Caldecote Chellington Ravensden Wood End Tartlett End Everton Colesden Southill Radwell Houghton Regis Cranfield Stagsden West End Bury End Riseley Clophill Clapham Pulloxhill Lidlington Little Billington Aspley Heath Thrales End Water End Newton Ickwell Haynes West End Birchmoor Green Downside