Airport Advertising in Odell

Get in touch

Airport Marketing

Advertising in airports is something which is becoming increasingly popular, especially with large international brands who are recognised across the world. As options are fairly limited, sites and availability are at a premium and, therefore, highly sought-after.

With a captive audience and with airports now boasting fantastic shopping facilities, exposure to potential customers of all ages, backgrounds, and nationalities is excellent, with both business travellers and holidaymakers exposed to these adverts. For these reasons, airports are a favourite place to advertise expensive luxury brands, flight carriers, major local attractions and holiday companies.

If airport advertising is something you are interested in contact us today, tell us which airport you are interested in and we will come back with options to suit your budget and target market.

Most campaigns have a recommended minimum spend of £3000 to have a successful impact. 

Enquire Now

What is Airport Advertising?

Basically, it is advertising in airport terminals and the surrounding areas, such as car parks and roundabouts. 

It is a popular form of marketing as it represents a captive audience, who are often waiting, bored and with little to do, meaning that they are often receptive to a range of messages. 

It is popular with global brands as well as attractions local to the city. It is a growing and popular media outlet with various options to suit differing budgets. 

What Are The Options for Airport Advertising?

There are a number of advertising opportunities available when advertising in airports; these are mainly outdoor and out-of-home advertising techniques and typically include:

  1. Static or digital poster sites in the terminals and shopping areas.

  2. Full branded walkways to and from the flight terminals.

  3. Rest-room and restroom options.  

  4. Ads and poster sites in departure lounges.

As airports are often clean, white and spacious, highly visible, bright stand-out artwork works really well. More details on the outdoor advertising options can be found here.

Also, as there are people of all nationalities, strong images rather than text and word-based advertising is often more successful, so that is something to bear in mind when putting together the creative of the ad. 

What are the Costs of Airport Advertising?

The costs of airport advertising are dependent on a number of factors, namely:

  • Size of the airport - the size of the airport and the number of daily flights can affect the cost of the marketing options. Advertising in major international terminals with high footfall and numbers of passengers, such as Heathrow Airport, Gatwick Airport, Manchester and Birmingham, is more expensive than smaller, more local ones - but this is because they have many million passengers using them every year. Space is often booked in advance so get in early if you want to get the sites you desire.

  • Types of media employed – branding a whole walkway is expensive whilst posters in toilets or generally smaller poster sites can offer reach at a more affordable rate, however, there are options to suit most. 

  • Length of cycle - how long you want your advert to run for, most options are for a minimum period of two weeks. 

For more information on options and costs, contact us today. 

Get a Quote

Which Industries Use Airport Marketing?

Airport advertising is used by a range of different industry sectors to appeal to both new as well as existing customers. The most popular industries which use this type of marketing are below: 

The above are often universal service and products, so they appeal to a huge cross-section and demographic, often leading with strong visual imagery. 

Terminal, Airline and In-Flight Advertising Options

As well as advertising inside the airport it’s also worth thinking about advertising outside of the terminals.

Most people travel to an airport via train or taxi so think about poster sites at train stations or taxi branding, take a look at this page for more details on vehicle adverts.

Other options could be large outdoor poster sites and 48 sheets around the airport at key roundabouts.

For those with larger budgets, there are even options to brand planes as well as a host of in-flight magazines to consider.

Frequently Asked Questions

  1. "How much does it cost to advertise in an airport?" They are a number of advertising opportunities to consider and there are different associated costs attached. Typically seen by a million passengers or so, airport adverts aren't one of the cheapest on the market but they are proven to be very successful, particularly for global brands as well as attractions local to that specific city. 

  2. "Why do airports advertise?" They generally advertise to generate money for the upkeep of the airport and surrounding areas, targeting people living in that country and also advertising to tourists

Summary

A relatively new and evolving form of marketing, options are variable depending on the specific airport as they vary greatly in size and options. If you have a specific airport you are interested drop us a message and we will let you know the options suitable for your budget and target market. 

Also don't forget to check out our advertising blog which looks at a full range of subjects including regional marketing, the dos and don'ts on social media, advertising in the summer months, which outdoor ads work best and more!

Contact us

If airport advertising is something that you are interested contact us today. Let us know the airport you are interested in, what media you are interested in and an idea of the budget.

We will then put together a bespoke package for you.

Contact Us

We cover Odell (Bedfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for airport advertising
Maulden Bolnhurst Woodmer End Astwick Biggleswade South End Little Staughton Chellington Green End Rushmere Cliton Manor Water End Bidwell Farleygreen Girtford Green End Mount Pleasant Bourne End Stopsley North End Biddenham Meppershall How End Thrales End Beeston Ravensden Wharley End Wood End East End Houghton Park Little Billington Upper Sundon Putnoe Potsgrove Steppingley Tempsford Clapham Green Upper Gravenhurst Greenfield Upper Dean Limbury Blunham Hart Hill Wingfield Honeydon Southill Clifton Sevick End Upper Caldecote Aspley Guise Little Barford Upper Shelton Old Warden Speedwell Ampthill Water End Hall End Bletsoe Radwell Keeley Green Tebworth Cotton End Clapham Pegsdon Battlesden Whipsnade Lidlington Hinwick Eggington Sutton Stotfold Common Husborne Crawley Green End Knotting Wootton Green Keysoe Row Sandy Wootton Holwellbury Woodside Sharnbrook Houghton Regis Tilsworth Stratford Scald End Parkside Leedon Campton High Town Arlesey Slip End Queen's Park Higham Gobion Bromham Duloe Shefford Wymington Pertenhall Haynes Great Denham East Hyde Sheeplane Colmworth Bedford Higher Rads End East End Henlow California Hatch Hanscombe End Chalton Pavenham Marsh Farm Wrestlingworth Houghton Conquest Someries Studham Cardington Eaton Bray Channel's End Goldington Chicksands Holywell Ridgmont Cockayne Hatley Stagsden Backnoe End Beadlow Stipers Hill Beecroft West End Milton Bryan Hillfoot End Apsley End Marston Moretaine Harrowden Farndish Sharpenhoe Milton Ernest Souldrop Wood End New Mill End Mill End Stagsden West End Knotting Green Luton Higher Berry End Green End Snow Hill Tithe Farm Langford Kensworth Cople Eyeworth Wootton Bourne End Everton North End Fenlake Chalgrave Hulcote Upper Staploe Thurleigh Hollington Great Barford Chadwell End Farley Hill Cross End Turvey Elms Farm Eastcotts Haynes Church End Warden Street Podington Wootton Broadmead Millbrook Swineshead Wixams Fox Corner Bushmead Bourne End Tyrells End Duck End Millow Bougton End Felmersham Box End Pilgrims Rest Shelton Honeywick Lower Dean Leighton Buzzard Brickhill Stanbridgeford Littleworth Brogborough Hall End Chawston Duck's Cross Appley Corner Seddington Biscot Church End Broom Water End Eversholt Workhouse End Stotfold Chaul End Upton End Cranfield Church End Streatley Haynes West End Harrold Deadman's Cross Bramingham Park Rootham's Green Silsoe Keysoe Heath and Reach Shortstown Toddington Herring's Green Woburn Totternhoe Flitton Kempston Church End Woodside Caulcott Oldhill Wood Church End Woodbury Colworth Ho Westoning Pulloxhill Ickwell Church End Ireland Brook End Clophill Downside Staploe West End Renhold Bott End Gossard's Green Wigmore Little Wymington Dunstable Middle End Bury End Kempston West End Dunton Church End Lower Stondon West End Kempston Hardwick New Town Ickwell Green Aley Green Newton Bromswold Riseley West End Chalton Roxton Willington Potton West Hyde Caddington Chapel End Chiltern Green Salford Northill Wood End Churchend Melchbourne Coffle End Hockliffe Park Town Chapel End Moggerhanger Staughton Moor Thorn Pinfoldpond Chalk Hill Old Linslade Chapel End Stevington South End Little Odell Kempston Odell Tingrith Oakley Emmaus Village Carlton Broad Green Sundon Park Edworth Shillington Wyboston Salford Ford Wick End Barton-le-Clay Warden Hill Stanford Fancott Elstow Cleat Hill Yelden Aspley Heath Wilstead Linslade Well Head Upper Stondon Flitwick Moor End Bury End Church End Thorncote Green Birchmoor Green Leagrave Top End Lower Shelton Gibraltar Lower End Harlington Lower Sundon Sewell Holme Stopsley Common Round Green Church End Wardhedges Carlton Lower End Bury Park Lower Caldecote Tartlett End Lower Gravenhurst Colesden Stanbridge Church End Salph End Lewsey Farm Pepperstock Stewartby Winsdon Hill Wilden Wood End Billington Kensworth Lynch Newton