Airport Advertising in Brynafan

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Airport Marketing

Advertising in airports is something which is becoming increasingly popular, especially with large international brands who are recognised across the world. As options are fairly limited, sites and availability are at a premium and, therefore, highly sought-after.

With a captive audience and with airports now boasting fantastic shopping facilities, exposure to potential customers of all ages, backgrounds, and nationalities is excellent, with both business travellers and holidaymakers exposed to these adverts. For these reasons, airports are a favourite place to advertise expensive luxury brands, flight carriers, major local attractions and holiday companies.

If airport advertising is something you are interested in contact us today, tell us which airport you are interested in and we will come back with options to suit your budget and target market.

Most campaigns have a recommended minimum spend of £3000 to have a successful impact. 

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What is Airport Advertising?

Basically, it is advertising in airport terminals and the surrounding areas, such as car parks and roundabouts. 

It is a popular form of marketing as it represents a captive audience, who are often waiting, bored and with little to do, meaning that they are often receptive to a range of messages. 

It is popular with global brands as well as attractions local to the city. It is a growing and popular media outlet with various options to suit differing budgets. 

What Are The Options for Airport Advertising?

There are a number of advertising opportunities available when advertising in airports; these are mainly outdoor and out-of-home advertising techniques and typically include:

  1. Static or digital poster sites in the terminals and shopping areas.

  2. Full branded walkways to and from the flight terminals.

  3. Rest-room and restroom options.  

  4. Ads and poster sites in departure lounges.

As airports are often clean, white and spacious, highly visible, bright stand-out artwork works really well. More details on the outdoor advertising options can be found here.

Also, as there are people of all nationalities, strong images rather than text and word-based advertising is often more successful, so that is something to bear in mind when putting together the creative of the ad. 

What are the Costs of Airport Advertising?

The costs of airport advertising are dependent on a number of factors, namely:

  • Size of the airport - the size of the airport and the number of daily flights can affect the cost of the marketing options. Advertising in major international terminals with high footfall and numbers of passengers, such as Heathrow Airport, Gatwick Airport, Manchester and Birmingham, is more expensive than smaller, more local ones - but this is because they have many million passengers using them every year. Space is often booked in advance so get in early if you want to get the sites you desire.

  • Types of media employed – branding a whole walkway is expensive whilst posters in toilets or generally smaller poster sites can offer reach at a more affordable rate, however, there are options to suit most. 

  • Length of cycle - how long you want your advert to run for, most options are for a minimum period of two weeks. 

For more information on options and costs, contact us today. 

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Which Industries Use Airport Marketing?

Airport advertising is used by a range of different industry sectors to appeal to both new as well as existing customers. The most popular industries which use this type of marketing are below: 

The above are often universal service and products, so they appeal to a huge cross-section and demographic, often leading with strong visual imagery. 

Terminal, Airline and In-Flight Advertising Options

As well as advertising inside the airport it’s also worth thinking about advertising outside of the terminals.

Most people travel to an airport via train or taxi so think about poster sites at train stations or taxi branding, take a look at this page for more details on vehicle adverts.

Other options could be large outdoor poster sites and 48 sheets around the airport at key roundabouts.

For those with larger budgets, there are even options to brand planes as well as a host of in-flight magazines to consider.

Frequently Asked Questions

  1. "How much does it cost to advertise in an airport?" They are a number of advertising opportunities to consider and there are different associated costs attached. Typically seen by a million passengers or so, airport adverts aren't one of the cheapest on the market but they are proven to be very successful, particularly for global brands as well as attractions local to that specific city. 

  2. "Why do airports advertise?" They generally advertise to generate money for the upkeep of the airport and surrounding areas, targeting people living in that country and also advertising to tourists

Summary

A relatively new and evolving form of marketing, options are variable depending on the specific airport as they vary greatly in size and options. If you have a specific airport you are interested drop us a message and we will let you know the options suitable for your budget and target market. 

Also don't forget to check out our advertising blog which looks at a full range of subjects including regional marketing, the dos and don'ts on social media, advertising in the summer months, which outdoor ads work best and more!

Contact us

If airport advertising is something that you are interested contact us today. Let us know the airport you are interested in, what media you are interested in and an idea of the budget.

We will then put together a bespoke package for you.

Contact Us

Other locations available for airport advertising
Little Newcastle / Castell-newydd-bach Weston Talog Bont Fawr Llandysul Parc-y-rhôs The Valley Llansadwrn Landshipping Llundain-fach Pemberton Marloes Heol-ddu Roch Gate Laugharne / Talacharn Hawen Penplas Cynwyl Elfed Llandyfaelog Glanpwllafon Guilford Llanbadarn Fawr Robeston Cross Bontnewydd Dole Furnace Dyffryn Cwmffrwd Llanteg Coxlake Llanfallteg Ffos-y-ffîn Burry Port / Porth Tywyn Blaengeuffordd Rhydlewis Llwyndrain Cefncaeau Crugybar Lampeter Velfrey Llanfarian Milo St Ishmael Glan-dŵr Hubberston Tavernspite Rhydargaeau Bethesda Glasgoed Musselwick Castlemartin Cyffredin Llanddinog Upper Nash Llanelli Mydroilyn Llanybri Trefgarn Owen Foelgastell Aberffrwd Cilycwm Poyston Cross Llanegwad Croes-lan Bateman's Hill Trefasser Pibwrlŵyd Ferryside Broadway St Ishmael's Pont-rhyd-y-groes Llanfyrnach Bronant / Bronnant Sardis Ffarmers Pelcomb Llansteffan Clarbeston Mayeston Kingsmoor Rhodiad-y-Brenin Middle Mill Newcastle Emlyn / Castell Newydd Emlyn Kingsbridge Kete Caerwedros Maes 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Wood Eglwyswen Broadway Maesybont Llanycrwys Cerbid Cwmdwr Bancffosfelen Treleddyd-fawr Mynachlog-ddu Maes llyn Box Dreenhill Esgair Crundale Cwmystwyth Pwllcrochan Cwmpengraig The Clôs Brynberian Rusheylake Talgarreg Cockshead Glandwr Cefn-y-pant Yspitty Ffynnon-oer Llanon Lanesend St Dogmaels / Llandudoch Skerryford Llangolman Cwmcarnhywel Pen-y-banc Dyfatty Llangoedmor Adpar Llawhaden Rhydcymerau Henllan Amgoed Camrose Swyddffynnon Capel Capel Isaac Tregaron Brimaston Llanwrda Ystrad Aeron Thornton Furnace Aber-banc Star Llanhowel Harmony Carway / Carwe Priory Cwm-mawr Rhosfach Cwmsymlog Waun Baglam Ammanford / Rhydaman Merlin's Cross Cwmduad Penrherber Llangeitho Blaen-y-coed Jordanston / Trefwrdan Newbridge Pembroke / Penfro West Williamston Maesgwynne Manorbier / Maenorbyr Graig Ty Mawr Pwll-trap Pontrhydfendigaid Mynydd Cerrig Abercych Chapel Hill Pentrebach Bryn-henllan Cefneithin Bolahaul Fm Pont Lanio / Blaenplwyf Mascle Bridge Cresselly Pen-rhiw-newydd Capel Betws Lleucu Pant yr Athro Llangwyryfon Sardis Felindre Broad Haven Carnhedryn Johns' Terrace / Teras John Coomb Pontyglasier Aberporth Crosshands Milton Maddox Moor Caerfarchell Brawdy Llanddowror Garnant Henry's Moat Tremain Clareston Jeffreyston Narberth / Arberth Aberlerry Pen-y-Bont New Quay / Ceinewydd Ffostrasol Aberaeron Brongest Rushacre Porthgain Berea Lower Freystrop Pentre Galar Robeston Wathen Cwmisfael Ynyslas Roch Trevinert Rudbaxton Pen-y-garn Llwyn-têg Felindre Talbenny Upper Solva / Solfach Uchaf Dafen Maiden Wells Betws Bryn Myrddin Neuadd-Lwyd Moriah Llangunnor Llansaint Cwmtydu Keeston Allt Noyadd Trefawr Oakford / Derwen Gam Trawsnant Llangadog Betws Ifan Rhosson Crwbin Gartheli Achddu St Clears / Sanclêr Llanio Cwmorgan Casmael Nant-y-Bai East Trewent Plain Dealings Tregyddulan Llantood Wallis Pennant Llwynhendy Tynygraig Tenby / Dinbych-y-Pysgod Slade Begelly / Begeli Maenllegwaun Cwmbrwyno Llanddewi Brefi Lawrenny Quay Warren Cnwch Coch Croes-goch Glanwern Morfa Waun Fawr Pren-gwyn Hazelbeach Buarth Mawr Melinau Mynyddygarreg Cwm-oernant Tegryn Brithdir Cippin Stone Monkton Gwernogle Ffair-Rhos Nolton Haven Pembroke Ferry Houghton Glan-Duar St Twynnells Tir Syr Walter Nolton Newton Cross Cwm Capel Tretio Glanafon Dinas Lampeter / Llanbedr Pont Steffan Llansadwrnen Login Machynys Portheiddy Ram Cold Inn Leonardston Felingwmisaf Cuttybridge