Airport Advertising in Folly

Get in touch

Airport Marketing

Advertising in airports is something which is becoming increasingly popular, especially with large international brands who are recognised across the world. As options are fairly limited, sites and availability are at a premium and, therefore, highly sought-after.

With a captive audience and with airports now boasting fantastic shopping facilities, exposure to potential customers of all ages, backgrounds, and nationalities is excellent, with both business travellers and holidaymakers exposed to these adverts. For these reasons, airports are a favourite place to advertise expensive luxury brands, flight carriers, major local attractions and holiday companies.

If airport advertising is something you are interested in contact us today, tell us which airport you are interested in and we will come back with options to suit your budget and target market.

Most campaigns have a recommended minimum spend of £3000 to have a successful impact. 

Enquire Now

What is Airport Advertising?

Basically, it is advertising in airport terminals and the surrounding areas, such as car parks and roundabouts. 

It is a popular form of marketing as it represents a captive audience, who are often waiting, bored and with little to do, meaning that they are often receptive to a range of messages. 

It is popular with global brands as well as attractions local to the city. It is a growing and popular media outlet with various options to suit differing budgets. 

What Are The Options for Airport Advertising?

There are a number of advertising opportunities available when advertising in airports; these are mainly outdoor and out-of-home advertising techniques and typically include:

  1. Static or digital poster sites in the terminals and shopping areas.

  2. Full branded walkways to and from the flight terminals.

  3. Rest-room and restroom options.  

  4. Ads and poster sites in departure lounges.

As airports are often clean, white and spacious, highly visible, bright stand-out artwork works really well. More details on the outdoor advertising options can be found here.

Also, as there are people of all nationalities, strong images rather than text and word-based advertising is often more successful, so that is something to bear in mind when putting together the creative of the ad. 

What are the Costs of Airport Advertising?

The costs of airport advertising are dependent on a number of factors, namely:

  • Size of the airport - the size of the airport and the number of daily flights can affect the cost of the marketing options. Advertising in major international terminals with high footfall and numbers of passengers, such as Heathrow Airport, Gatwick Airport, Manchester and Birmingham, is more expensive than smaller, more local ones - but this is because they have many million passengers using them every year. Space is often booked in advance so get in early if you want to get the sites you desire.

  • Types of media employed – branding a whole walkway is expensive whilst posters in toilets or generally smaller poster sites can offer reach at a more affordable rate, however, there are options to suit most. 

  • Length of cycle - how long you want your advert to run for, most options are for a minimum period of two weeks. 

For more information on options and costs, contact us today. 

Get a Quote

Which Industries Use Airport Marketing?

Airport advertising is used by a range of different industry sectors to appeal to both new as well as existing customers. The most popular industries which use this type of marketing are below: 

The above are often universal service and products, so they appeal to a huge cross-section and demographic, often leading with strong visual imagery. 

Terminal, Airline and In-Flight Advertising Options

As well as advertising inside the airport it’s also worth thinking about advertising outside of the terminals.

Most people travel to an airport via train or taxi so think about poster sites at train stations or taxi branding, take a look at this page for more details on vehicle adverts.

Other options could be large outdoor poster sites and 48 sheets around the airport at key roundabouts.

For those with larger budgets, there are even options to brand planes as well as a host of in-flight magazines to consider.

Frequently Asked Questions

  1. "How much does it cost to advertise in an airport?" They are a number of advertising opportunities to consider and there are different associated costs attached. Typically seen by a million passengers or so, airport adverts aren't one of the cheapest on the market but they are proven to be very successful, particularly for global brands as well as attractions local to that specific city. 

  2. "Why do airports advertise?" They generally advertise to generate money for the upkeep of the airport and surrounding areas, targeting people living in that country and also advertising to tourists

Summary

A relatively new and evolving form of marketing, options are variable depending on the specific airport as they vary greatly in size and options. If you have a specific airport you are interested drop us a message and we will let you know the options suitable for your budget and target market. 

Also don't forget to check out our advertising blog which looks at a full range of subjects including regional marketing, the dos and don'ts on social media, advertising in the summer months, which outdoor ads work best and more!

Contact us

If airport advertising is something that you are interested contact us today. Let us know the airport you are interested in, what media you are interested in and an idea of the budget.

We will then put together a bespoke package for you.

Contact Us

We cover Folly (Tyne and Wear)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for airport advertising
Spital Tongues Follingsby Kenton Palmersville Meadow Well Bensham Heworth Lane Millfield Jesmond Wallsend Hillview Southwick Ayton West Harton Bill Quay Ryton South Shields Clara Vale West Denton Humbledon Kibblesworth Marley Hill Blaydon Burn Hazlerigg Pallion St Peter's South Hylton Hastings Hill Bank Top Dunston Hill Shipcote Preston Grange Heworth Shore Ayre's Quay Rosehill Hasting Hill South Gosforth Low Thornley Hooker Gate Heaton Brockley Whins Oxclose Blaydon Haughs Seaburn Doxford Park Eighton Banks Walbottle Blackfell Whitley Bay Kingston Park Broom Hill Newbiggin Hall Estate Bigges Main Shiney Row Brenkley Harton Nook Axwell Park South Benwell Burdon Cowgate Preston Rickleton West Monkseaton Benwell Derwent Haugh Mill Dam Willington Donwell Fellside West Moor Forest Hall Crawcrook Low Walker Willington Quay West Jesmond Percy Main Winlaton Mill Westerhope High Shields Cauldwell Walkerville Castletown South Bents Wrekenton Gosforth Arthur's Hill Old Burdon Lyons Hendon Hylton Red House Glebe Fatfield Pelaw Main Callerton Lane End Low Moorsley Scotswood East Holywell Hebburn Hall Ponds Newcastle Great Park Thornhill Cresecent East Rainton Folly Street Gate Hetton le Hill Newburn Ryton Woodside Byermoor Sulgrave Middle Rainton Black Callerton Blakelaw Windy Nook Moorside North Side Hertburn Holy Cross West Holywell Teams Dinnington West Chirton Wardley Low Eighton Coalburns Barmston Campbell Park Stony Gate Hebburn New Town Jarrow Humbledon View Houghton-le-Spring North Shields Brunswick Village Whickham Fell Low Fell Rainton Bridge Rowlands Gill Cox Green Sunniside Blaydon Hebburn Somervyl Way Whiteleas Lambton Mount Pleasant Fulwell Bar Moor Columbia Marley Pots Penshaw Monkton Saltwell Grindon High Barnes East Jarrow Boldon Colliery Brunton Park Beacon Lough Longbenton Whitley Sands East Gateshead Fellgate East Denton Grangetown Middle Herrington Mount Pleasant Coxlodge Greenside Chowdene West Herrington Sunniside Biddick Burnside Monkseaton Concord Denton Burn Fence Houses Battle Field Felling Shore Chilton Moor Springwell Highfield Westoe Ford Silksworth Deptford Tunstall North Walbottle Albany The Lawe Throckley Newcastle Helix Usworth Swalwell Allerdene Washington Village Shieldfield Harton St Lawrence Harraton Ashbrooke High Spen Portobello Teal Farm Willington Square Birtley Town End Farm Howdon Tynemouth Lemington Grasswell Holystone Earsdon East Boldon North Brunton Ryhope Woolsington Elswick Pennywell Killingworth Village Whitehills Lobley Hill High Southwick Great Eppleton East Howdon Sedgeletch Carr Hill Witherwack Hylton Castle New Silksworth Hedworth High Heaton Murton Bell's Close Sunderland Callerton Offerton Melton Park Crookhill Sourmilk Hill Hebburn Colliery Carley Hill Hedgefield Gateshead Killingworth Moor Plains Farm West Allotment Washington Byker Old Fold Roker Monkwearmouth Horsley Hill Walkergate Billy Mill Blackhall Mill Newbottle Fordley New Town Lady Park Felling New York Harlow Green Paradise Kenton Bar Lyndhurst Low Southwick Chopwell Simonside Leam Lane Benton Square Cullercoats Beechgrove Friars Goose Lamesley Seaton Burn Elemore Vale Cleadon Bishopwearmouth Backworth Walker Tyne Dock Winlaton Farringdon Town Centre High Moorsley Stella North Hylton Fawdon Hetton Downs Old Ravensworth Old Benwell Dudley New Herrington Philadelphia St Anthony's Low Greenside Fenham Springwell Colliery Row Stargate Easington Lane West Boldon Brandling Village Newcastle upon Tyne Team Valley Sheriff Hill Wideopen Pelaw Biddick Hall Primrose Barlow Dunston East Herrington Downhill Point Pleasant Kenton Bank Foot Camperdown Shiremoor Burradon Whitburn Hebburn Row Benton Victoria Garesfield Cleadon Park High Dubmire Marden Howdon Pans Killingworth Hetton-le-Hole Thorney Close Deckham Whickham Heworth