Bus Advertising in Greenleys

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Bus Marketing in Greenleys

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Greenleys - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Greenleys - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Greenleys- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Greenleys - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Greenleys (Buckinghamshire)

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Stoke Goldington Newlands Lower End Aston Abbotts Pennyland Marsh Denham Ravenstone Ford Walter's Ash Beacon's Bottom Woburn Sands South End Mentmore Bow Brickhill Saunderton Lee Taplow Aston Clinton Chilton Stony Stratford Honeyburge Radclive Tyler's Hill Bierton Chalkshire Ley Hill Halton Wilton Park Fullers Slade Tinkers Bridge Manor Park East Claydon Forty Green Rush Green Bockmer End Waterend Clanking Fawley Bottom Bradenham The Lee Edlesborough Monkston Hilltop Bancroft Park Wooburn Lower Hartwell Wooburn Common High Wycombe Sills Yard Weedon Lillingstone Dayrell Diggs Stoke Green Shenley Brook End Townsend Newton Leyes Knotty Green Verney Junction Farnham Common Little Brickhill Sedrup Bottrells Close Ivinghoe Lavendon Wroughton Park Page Hill Nether Winchendon Milton Keynes Village Waterside Lower Weald Cold Brayfield Hollingdon West Wycombe Heath End Hollybush Hill Mop End Bellingdon Bradwell Buckland Common Linden Village East End Soulbury Aston Sandford Tilbrook Calverton Westlington Monkston Park New Denham Wexham Street Stony Green Fleet Marston Lye Green Charndon Summer Heath Church End Knowlhill Cholesbury Waddesdon Northall Little Kimble Bleak Hall Wooburn Green Easington Lathbury Dagnall Thornborough Chesham Elfield Park Turweston World's End Oldbrook Shenley Lodge Hitchambury Central Milton Keynes Tinkers End Sheepridge Pitchcott Castlethorpe Church End Pheasants Hillesden Little Wood Corner Cryers Hill Middle Claydon Bancroft Lee Clump Widmer End Chalfont Common Pitch Green Buckingham Well End Stone Greenleys Mobwell Fern Adstock Northend Netherfield Conniburrow Shenley Wood Pheasant's Hill Ellesborough Saunderton Filgrave Lane End Mount Pleasant Love Green Hyde End Petsoe End Hedgerley Whiteleaf Startop's End Old Farm Park Studley Green Holly Green Gayhurst Wheeler End Horsleys Green Chalfont St Giles Great Horwood Parslow's Hillock Crownfield Ham Green Penn Street Bradville Asheridge Prestwood Little Kingshill Great Kingshill Hedsor Hulcott Lillingstone Lovell Towerage Whelpley Hill Marlow Bottom Baker's Wood Dorton Fenny Stratford Chicheley Codmore Middle Weald Tattenhoe Grove Maids Moreton Danesfield Chisbridge Cross Oxley Park Browns Wood Parmoor Little Marlow Booker Stokenchurch Fulmer Cadmore End Coombe Slapton Peartree Bridge Whaddon Shipton Shreding Green Little Horwood Bedgrove Newtown Saunderton Woolstone Chackmore Warrington Foscote Princes Risborough Upper Pollicott Skirmett Chessmount Chenies Far Bletchley Horton Wharf Chalfont St Peter Medbourne Cuddington Mantles Green Layters Green Marlow Common Downs Barn Mursley Blakelands Ivinghoe Aston Little Chalfont Langley Corner Lower North Dean Butler's Cross Speen Green End Swanbourne Iver Heath Sprig's Alley Haydon Hill Owlswick Simpson Whitney Nup End North Lee Bucklandwharf Dinton Stewkley Dean Bury End Kingsash Higher Denham Ascott Woodham Oakhill Greenlands Padbury Wendover Dean Dorney Chivery Mundaydean Bottom Farnham Park Middle Green Medmenham Loosley Row Horton Seer Green Bryant's Bottom Pitstone Hill Wood Green Cressex Stacey Bushes Kingswood Stoke Hammond Biddlesden Hunt's Hill Ashley Green Furzton Leckhampstead Chearsley Rout's Green Two Mile Ash Dunton Moor Common Atterbury Meadle Southend Tylers Green Boveney Chetwode Littleworth Common Lacey Green Goddards Pitstone Gibraltar Rowsham California Fulwell Flowers Bottom Weston Underwood Edgcott Boarstall Church End Ashendon Emberton Walton Court Loughton Bletchley Steeple Claydon South Heath Long Street Leadenhall Fingest Middleton Gawcott North Marston Pednormead End Lent Great Linford Woodrow Church End Newton Longville Beanhill Wavendon Hardmead Hotley Bottom Oving Brill Cheddington Kiln Farm Ilmer Jordans Green End Stonebridge Bourne End Great Holm Caldecote Griffitts Yard Littlecote Ballinger Bottom Emerson Valley Hedgerley Hill Astwood Hughenden Valley Piddington Buckmoorend Kingsey Chartridge Rooksley Long Crendon Giffard Park Redland End Wooburn Moor Coleshill Nearton End Little London Wycombe Marsh Newport Pagnell Colstrope Naphill Wolverton Austenwood Fort End Sherington Clayhill Bragenham Iver Fox Milne Great Kimble Hazlemere Amersham Common Green Hailey Turville Barton Hartshorn Whitchurch Aylesbury Lenborough Horsenden Drayton Parslow Bennett End Winchmore Hill Walton Manor Smokey Row Westbury Lower Woodend West End Granborough Creslow Elmhurst St Leonards Kents Hill Wotton Underwood Heelands Wardrobes Thorney Wymbush Lower Cadsden Lower Pollicott Woughton Park Nash Lee Hunt's Green Burnham Marsworth Botolph Claydon Tickford End Hanslope Askett Hardwick Ibstone Willen Hodge Lea Westcroft Marlow Richings Park Bledlow Skittle Green Kingsmead Fawley Broughton Bovingdon Green Victoria Park Tingewick Bye Green Lower Ascott Walnut Tree Kingston Downley Little Crawley Buffler's Holt Old Wolverton Singleborough Ledburn Stratton Chase Amersham Eaglestone Terriers Ickford Downhead Park East Burnham Little Boys Heath South End Berghers Hill Woughton on the Green Broughton Crossing Winslow Berryfields Lent Rise Ditchfield Thornton Rockwell End Latimer Botley Hawridge The City Akeley Hillesden Hamlet Rose Hill Wavendon Gate North Crawley Flackwell Heath George Green Monks Risborough Lower Bois Drayton Beauchamp Haversham Grange Farm Woodhill Holtspur Buckland Hazeley Loudwater Broughton Spurlands End Beaconsfield Beamond End Stratford Fields Tongwell Wolverton Mill South Twyford Barley End Furzton Lake Penn Bottom Southcourt Beachampton Pitstone Green Orchard Leigh Chesham Bois Willen Lake Olney Weston Turville Burcott Milton Keynes Springfield Stewkley Upper Weald Haddenham Great Missenden Farnham Royal Longwick Quarrendon Heath End Addington Tetchwick Burcott Blue Bridge Tyringham Turville Heath Littleworth Corner Ludgershall Kimble Wick Wendover Little Frieth Northfield Linford Wood Salden Clifton Reynes Great Brickhill Water Eaton Walton Hall Radnage Bradwell Common Hoggeston Bolbeck Park Little Missenden Worminghall Winterhill Little Ickford Caldecotte Stoke Poges Pond Park Grendon Underwood Bradwell Abbey Amersham on the Hill Great Hivings Shabbington The Badgers Ashland Tatling End Dadford Micklefield The Bowl Fishermead Widmoor Upper Winchendon Lee Gate Hedgerley Green Watermead Penn Dunsmore Shipton Lee Greatgap Burroughs Grove Willen Park Egypt Hyde Heath Little Linford Upper Hartwell Hambleden Oakley Redmoor Shenley Church End Nash Walton Great Hampden Brook End New Bradwell Lee Common North End Bishopstone Holmer Green Moor End Poundon Pednor Bottom Dorney Reach Bledlow Ridge Church End Stantonbury Westcott Brinklow Crafton Wingrave Calvert Campbell Park Terrick Wolverton Mill East Moulsoe Brook End Stoke Mandeville Rotten Row Mill End Lake End Upton Marsh Gibbon Amersham Old Town Sands Gerrards Cross Wolverton Mill Shalstone Horn Hill Little Hampden Wing Bolter End Swan Bottom Quainton Forty Green Water Stratford Frieth Chalfont Grove Newton Blossomville Darvillshill Alscot Ballinger Common Cores End Walton Tathall End Denbigh West Cublington Crownhill Preston Bissett Coffee Hall Neath Hill Upper North Dean