Bus Advertising in Mill End

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Bus Marketing in Mill End

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Mill End - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Mill End - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Mill End- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Mill End - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
East Claydon Bradwell Meadle Great Hivings Lent Baker's Wood Fishermead Browns Wood Little London Aston Abbotts Mantles Green Hillesden Hamlet Hazeley Thorney Furzton Chalfont St Peter Saunderton Lee Bledlow Ridge Westlington Willen Winterhill Fingest Wycombe Marsh Ledburn Chartridge Bradville Jordans Medbourne Waterend Sands Wingrave Filgrave Darvillshill Westcott Wendover Cressex Greenlands Bradenham Simpson Petsoe End Lillingstone Lovell Quarrendon Ludgershall Little Ickford Skittle Green Biddlesden Fern Moor End New Bradwell Stewkley Woolstone Greatgap Wilton Park New Denham Bennett End Hanslope Green End Hodge Lea Cores End Wheeler End Asheridge Newton Leyes Upper Weald Tetchwick Winchmore Hill Pednor Bottom Latimer Hedsor Monks Risborough Cryers Hill Botley Little Wood Corner Whelpley Hill Grendon Underwood Ashland Boveney Townsend Penn Bottom Hyde Heath Ashendon Micklefield Summer Heath Walton Hall Foscote Longwick Cholesbury Haversham Buckland Oxley Park Woodrow Little Marlow Middleton Addington Aylesbury Lee Gate Oakley Kingsash Fawley Moor Common Pond Park The Bowl Page Hill Quainton Victoria Park Giffard Park Manor Park Cold Brayfield Ilmer Wavendon Gate Bishopstone Orchard Leigh Brinklow Ascott Little Brickhill Dorney Reach Whiteleaf Langley Corner Forty Green Sherington Wolverton Askett Broughton Crossing Stoke Mandeville Lane End Woodham Steeple Claydon Knowlhill Shenley Lodge Penn Tickford End Sedrup Newlands Water Eaton Lee Clump Chetwode Medmenham Long Crendon Stoke Hammond Richings Park Lower Hartwell Shenley Church End Waddesdon Walton Upper Winchendon Clanking Cublington Creslow Berryfields The Lee Two Mile Ash Wolverton Mill South Beamond End Hardmead Thornton Middle Weald Amersham on the Hill Rotten Row Little Horwood Nash Chesham Barton Hartshorn Ford Egypt Lake End Well End Stonebridge Wolverton Mill East Rockwell End Wing Halton Pheasant's Hill Stratford Fields Weston Turville Rout's Green Bedgrove South End Moulsoe Smokey Row Twyford Tinkers Bridge Newton Blossomville Tilbrook Rush Green Hunt's Hill Saunderton Little Linford Hotley Bottom Higher Denham Slapton Stoke Green Stokenchurch Speen Pednormead End Buckingham Whitchurch Westbury Ashley Green Terrick Amersham Turweston Heath End Great Kingshill Weston Underwood Buffler's Holt Bolter End Padbury Littlecote South Heath Leckhampstead Ellesborough Bottrells Close Sheepridge Marsworth Mobwell Southend Shabbington Bolbeck Park Pitstone Hill Tyringham Lathbury Great Horwood Woughton Park Warrington Elmhurst Widmer End Church End Lent Rise Linden Village Wymbush Bury End Westcroft Woughton on the Green Long Street Bovingdon Green Shenley Wood Aston Sandford Skirmett Neath Hill Wolverton Mill Amersham Old Town Hughenden Valley Nearton End Ravenstone Walton Manor Lacey Green Astwood Kimble Wick Diggs Burcott Fawley Bottom Oakhill Buckmoorend Oving Milton Keynes Gibraltar Swan Bottom Ham Green Kingswood Kents Hill Caldecotte North Lee Church End Farnham Common Lower Cadsden Wooburn Common Dadford Coleshill Hollybush Hill Walter's Ash Studley Green Bourne End Elfield Park Hedgerley Green Brook End Lower Weald Charndon Bow Brickhill Downley Northall Wooburn North Marston South End Dorney Chalfont Grove Layters Green Winslow Nether Winchendon Turville Heath Bockmer End Willen Park Flowers Bottom Chicheley Downhead Park Lower North Dean George Green Fenny Stratford Water Stratford Cheddington Great Hampden Gawcott Littleworth Common Northend Whaddon Marsh Bradwell Common Chalfont St Giles Bryant's Bottom Drayton Parslow Barley End Owlswick Lower Woodend Haydon Hill Clayhill Chackmore Aston Clinton Farnham Royal Chisbridge Cross Little Frieth Old Farm Park Wotton Underwood Saunderton Wardrobes Pheasants Middle Green Wendover Dean Furzton Lake Milton Keynes Village Akeley Holtspur Castlethorpe Conniburrow Loudwater Church End Chenies Leadenhall Heelands Soulbury Ivinghoe Marsh Gibbon Verney Junction Woodhill North Crawley Marlow Colstrope Heath End Lower Pollicott Green Hailey Towerage Lavendon Holmer Green Bucklandwharf Church End Chilton Blue Bridge Linford Wood Green End Alscot Church End Sprig's Alley Little Chalfont Chalfont Common Upper Hartwell Ballinger Bottom Great Linford Stony Stratford Loosley Row Monkston Park Monkston Dunton Salden Bellingdon Oldbrook Crownfield Brook End Princes Risborough Dorton Watermead Dagnall Hyde End Central Milton Keynes Beanhill Pitstone Terriers Wroughton Park Pennyland Little Kimble Redmoor Booker Maids Moreton Walnut Tree Mursley West End Griffitts Yard Grange Farm Boarstall Rowsham Wooburn Moor Hunt's Green Swanbourne Newton Longville Startop's End Shenley Brook End Kingsey Bragenham Goddards Hambleden Fleet Marston Broughton Calvert North End Stratton Chase Tattenhoe Love Green Campbell Park Denham Fullers Slade Old Wolverton Lillingstone Dayrell Shalstone Greenleys Great Kimble Bleak Hall Stantonbury Ditchfield Bancroft Rose Hill Great Holm Hazlemere Hedgerley Hill Clifton Reynes Horsleys Green Bierton Broughton Iver Preston Bissett Pitchcott Worminghall Tyler's Hill Bancroft Park The Badgers Chalkshire Rooksley Berghers Hill Wavendon Netherfield Crafton Willen Lake Horton Wharf Shipton Lee Little Missenden Granborough Tylers Green Marlow Bottom Beacon's Bottom Chivery Kingston Lower Bois Mount Pleasant Ickford Kingsmead Bletchley Chesham Bois Wexham Street Botolph Claydon Bye Green Pitch Green West Wycombe Lower Ascott Little Hampden Ley Hill Farnham Park East Burnham Peartree Bridge The City Horton Tathall End Grove Caldecote Weedon Mundaydean Bottom Walton Court Upper Pollicott Holly Green Gayhurst Hillesden Fulmer Stoke Goldington Hollingdon East End Danesfield Emberton Wooburn Green Far Bletchley California Little Boys Heath Middle Claydon Crownhill Hawridge Burnham Drayton Beauchamp Southcourt Newport Pagnell Hilltop Cadmore End Buckland Common Bledlow Sills Yard Atterbury Hoggeston Downs Barn Hedgerley Wood Green Widmoor Coffee Hall Emerson Valley Stewkley Dean Ibstone Brill Cuddington Stone Naphill Little Kingshill Olney Nash Lee Pitstone Green Tingewick Mill End Radclive Poundon Blakelands Frieth Loughton St Leonards Upton Fox Milne Waterside Shipton Edgcott Woburn Sands Amersham Common Fulwell Newtown Northfield Parslow's Hillock Parmoor Stony Green Beaconsfield Tongwell Ballinger Common Horsenden Chessmount Knotty Green Walton Little Crawley Honeyburge Hitchambury Lower End Lenborough Bradwell Abbey Stacey Bushes Upper North Dean Beachampton Piddington Mop End Haddenham Easington Horn Hill Singleborough Chearsley Littleworth Corner Austenwood Calverton Marlow Common Iver Heath Kiln Farm Taplow Springfield Coombe Ivinghoe Aston Prestwood Eaglestone Flackwell Heath High Wycombe Spurlands End Forty Green Nup End Burroughs Grove Thornborough Hulcott Redland End Stoke Poges Gerrards Cross Tinkers End Mentmore Lee Common Butler's Cross Turville Denbigh West Dinton Edlesborough Great Missenden Lye Green Codmore Radnage Whitney Hardwick Tatling End Shreding Green Burcott World's End Seer Green Great Brickhill Adstock Fort End Penn Street Dunsmore