Bus Advertising in Northall

Get in touch

Bus Marketing in Northall

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Northall - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Northall - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Northall- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Northall - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Northall (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Poundon Wolverton Mill East Woughton Park Cryers Hill Townsend Green End Water Stratford Studley Green Nash Southend Rotten Row West End Crafton Gibraltar Mill End Farnham Royal Little Hampden Worminghall Startop's End Naphill Bancroft Lee Gate Marlow Common Ickford Leadenhall Fern Barton Hartshorn Lye Green North Crawley Berryfields Broughton Bourne End Brill Little Kingshill Redmoor Wooburn Green Pitstone Walnut Tree Horsleys Green Fullers Slade Speen Langley Corner Radnage Chisbridge Cross Walter's Ash Gerrards Cross Grendon Underwood Hanslope Buckmoorend Tinkers Bridge Bradville Bryant's Bottom Bierton Newlands Emberton Ballinger Common Castlethorpe Summer Heath Gawcott Campbell Park Stoke Green Upper Winchendon Wingrave Lillingstone Dayrell Conniburrow Butler's Cross Shipton Lee Shenley Wood Little Horwood New Bradwell Bishopstone East Claydon Ley Hill Ditchfield Woburn Sands Ascott Turville Heath Buckland Common North Lee Westbury Kents Hill Drayton Beauchamp Tathall End Verney Junction Whitchurch Egypt Milton Keynes Mentmore Ravenstone Tickford End Hyde Heath Tetchwick Penn Bottom Wroughton Park Swanbourne Lillingstone Lovell Bellingdon Hollingdon Astwood Little Brickhill Westlington Oxley Park Goddards Aylesbury Kingswood Old Wolverton Grange Farm Thornborough Burcott Lent Rise Bletchley Honeyburge Central Milton Keynes Chalfont St Giles Pitchcott Beachampton Higher Denham Stoke Hammond Sedrup Holly Green Heath End Blue Bridge Layters Green Tingewick Dadford Walton Asheridge Great Hivings Hardmead Micklefield Willen Lake Botley Whiteleaf Horn Hill Water Eaton Victoria Park Dinton Cressex Peartree Bridge Great Hampden Parmoor Cheddington Holmer Green Smokey Row Winchmore Hill Skirmett Downhead Park Wolverton Mill South Rowsham Netherfield Soulbury The Bowl Rout's Green Lacey Green Chalfont St Peter Padbury Wooburn Pheasants Walton Hall Ford Drayton Parslow Hughenden Valley Rose Hill Clayhill Tylers Green Westcott Booker Woughton on the Green Ludgershall Halton Monkston Park Botolph Claydon Olney Great Missenden Adstock Hillesden Askett Great Horwood Stratford Fields Dagnall Weedon Terrick Mount Pleasant Tattenhoe Little Linford Loosley Row Downley Dorton Lake End Newton Leyes Taplow Lower Bois Haydon Hill Great Kimble Hodge Lea Edgcott Tilbrook Little Frieth Kingston Little Kimble Clanking Pitch Green Hitchambury Pitstone Green Granborough Quarrendon Barley End Hulcott Easington Newton Longville Simpson Chicheley Blakelands Coombe Mop End Heelands Clifton Reynes Littlecote North Marston Stewkley Horton Wharf Eaglestone Hazeley Crownhill Bleak Hall California Little London Chetwode Upper Hartwell Emerson Valley Green End Nup End Bradwell Abbey Wavendon Pednormead End Sands Kingsey Woodhill Maids Moreton Loughton Bolter End Great Holm Woodrow Denham Shenley Lodge South End Sherington Thorney Ham Green Ivinghoe Hedgerley Green Cores End Wendover Penn Street Lee Common Radclive Stony Green Hawridge Bye Green Foscote Edlesborough Willen Seer Green Bragenham Flackwell Heath Dorney Reach Upper Pollicott Elfield Park Rooksley Biddlesden Wheeler End Cholesbury The City Prestwood Lower Woodend Iver Penn Medbourne Shenley Brook End Forty Green Towerage Linden Village George Green Amersham Common Thornton Wotton Underwood Kingsash Wendover Dean Bovingdon Green Burnham Watermead Darvillshill Stacey Bushes Heath End Burcott Marlow Bottom Boarstall Preston Bissett Shalstone Swan Bottom Stantonbury Upton Kingsmead Whelpley Hill Pond Park Wymbush Redland End Lower North Dean Pitstone Hill Oldbrook Furzton Medmenham Long Street Chearsley Rush Green The Lee Upper North Dean Stony Stratford Ilmer Hedsor Tyler's Hill Farnham Park West Wycombe Ashendon Ashland Coleshill Mundaydean Bottom Stonebridge Greenlands Hillesden Hamlet Hunt's Hill Old Farm Park Little Ickford Chivery Little Missenden Broughton Crossing Browns Wood Lower End Horsenden Fawley Wilton Park Southcourt Leckhampstead Walton Court Wardrobes Shabbington Bolbeck Park Church End Piddington Aston Abbotts Wing Wooburn Common Saunderton Beanhill Bradenham Nether Winchendon Alscot Holtspur Caldecote South Heath Whaddon Marsh Gibbon Shreding Green Haddenham Haversham Cuddington St Leonards Weston Underwood Far Bletchley Bow Brickhill Lent Two Mile Ash Chesham Bois Northend Pennyland Crownfield Terriers Twyford Fulmer Kiln Farm Fingest Chilton Sills Yard Caldecotte Sprig's Alley Lower Hartwell Hoggeston Wooburn Moor Turville Fleet Marston Griffitts Yard East Burnham Beamond End Lower Pollicott Spurlands End Middleton Lower Ascott Hambleden Slapton Church End Shipton Loudwater Kimble Wick Church End Hotley Bottom Ledburn Baker's Wood Moulsoe Walton Manor Lower Weald Chackmore Milton Keynes Village Skittle Green Middle Claydon Lavendon Diggs Lee Clump Upper Weald Steeple Claydon Akeley Chenies Fawley Bottom Moor End Whitney Great Linford Jordans Lower Cadsden Elmhurst Chalkshire Moor Common Horton Bradwell Common Saunderton Stoke Mandeville Bury End Amersham on the Hill Mursley Oving Bradwell Latimer Great Kingshill Middle Green Stewkley Dean Stoke Poges Chesham Colstrope East End Marsh Marsworth Austenwood Newton Blossomville Tatling End Stone Hedgerley Hill Buffler's Holt Filgrave Nearton End Waddesdon Monks Risborough Gayhurst Iver Heath Brook End Forty Green Quainton Denbigh West Chartridge Hedgerley Cadmore End Coffee Hall Stoke Goldington Tongwell Charndon Northfield Salden Warrington Newtown Bottrells Close Chalfont Common Ivinghoe Aston Tyringham Hilltop Sheepridge Parslow's Hillock Wycombe Marsh Manor Park Marlow Church End Turweston Bockmer End Lane End Bledlow Page Hill Newport Pagnell Ellesborough Tinkers End Calverton Widmer End Woolstone Downs Barn Pednor Bottom Petsoe End Ballinger Bottom Weston Turville Fenny Stratford Amersham Old Town Oakhill Princes Risborough Dunton Burroughs Grove Flowers Bottom Wexham Street Waterend Fox Milne Brook End Richings Park Chessmount Mantles Green Buckingham Walton Woodham Amersham Willen Park Giffard Park Atterbury Hardwick Fort End Winslow Singleborough Creslow Long Crendon Fishermead Hazlemere Farnham Common Beaconsfield Wolverton Well End Owlswick Fulwell Saunderton Lee Pheasant's Hill Linford Wood Northall Danesfield Little Crawley Bennett End Waterside Wavendon Gate Bancroft Park World's End New Denham Beacon's Bottom Grove Ibstone Bucklandwharf Springfield Neath Hill Knotty Green Little Wood Corner Great Brickhill Chalfont Grove Green Hailey Monkston Broughton Hunt's Green Frieth Wolverton Mill Orchard Leigh Bledlow Ridge Cublington North End Furzton Lake Church End Addington Dunsmore Boveney Littleworth Corner Little Marlow Littleworth Common Buckland Greenleys Aston Clinton Meadle Winterhill Hollybush Hill Berghers Hill Lenborough The Badgers Wood Green Hyde End South End Little Boys Heath Shenley Church End Nash Lee Mobwell Love Green Longwick Codmore Westcroft Cold Brayfield Dorney Little Chalfont Widmoor Ashley Green Bedgrove Stokenchurch High Wycombe Stratton Chase Calvert Middle Weald Brinklow Rockwell End Greatgap Lathbury Aston Sandford Knowlhill Oakley