Bus Advertising in Oakley

Get in touch

Bus Marketing in Oakley

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Oakley - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Oakley - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Oakley- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Oakley - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Oakley (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Micklefield Wymbush Mursley Netherfield Ivinghoe Aston Danesfield Southend Woodrow Prestwood Water Stratford North Marston Bragenham Addington Radnage Wooburn New Bradwell Milton Keynes Chalkshire Hulcott Buckingham Wroughton Park Tongwell Emerson Valley Tattenhoe Shenley Church End Upper Pollicott Cheddington Tyler's Hill Wolverton Mill Butler's Cross Walton Hall Stonebridge Pennyland Smokey Row Tinkers Bridge Little Frieth Little Kingshill Hanslope Bancroft Park Haydon Hill Hazlemere Worminghall Latimer Lower End Wexham Street Blue Bridge Lenborough Wavendon Gate Nup End The Lee Green End Frieth Townsend Great Hampden Walter's Ash Chalfont St Peter Two Mile Ash Fulwell Aston Sandford Little Crawley Sands Pednor Bottom Creslow Barton Hartshorn Fulmer Knotty Green Central Milton Keynes Brook End Turweston Twyford Easington Ellesborough Codmore Dunton Bradenham Wilton Park Well End Linford Wood Bryant's Bottom Fort End Crownfield Sprig's Alley Great Horwood Weston Turville Littlecote Greenleys Parmoor Bledlow Shipton Lee Baker's Wood Darvillshill Furzton Waddesdon Downley Turville Heath Waterside Woodhill Widmer End Mentmore Green End Hardmead Edlesborough The Bowl Calverton Chilton Boveney Radclive Bledlow Ridge Steeple Claydon Adstock Stantonbury Wendover Farnham Park Bedgrove Church End Grove Bradwell Common Ascott Lower North Dean Linden Village Colstrope Gerrards Cross Sheepridge Wycombe Marsh Upper Winchendon Water Eaton Drayton Parslow Chartridge Pitchcott Middle Weald Tetchwick Richings Park Nearton End Hedgerley Green Goddards Owlswick Saunderton Wing Monkston Coffee Hall Waterend West Wycombe Barley End Walton Monks Risborough Lee Gate Langley Corner Iver Holmer Green Grange Farm Ley Hill Burnham Whiteleaf Tylers Green Oakley Oxley Park Pond Park Old Wolverton Shipton Cressex Holly Green Bye Green Saunderton Lee Manor Park Taplow Bucklandwharf Oakhill Newlands Flowers Bottom Bury End Saunderton Filgrave Brinklow Soulbury Singleborough Lake End Bellingdon Tilbrook Whitchurch Great Brickhill Cadmore End Simpson Tickford End Buckmoorend Marsh Gibbon Bradwell Abbey Petsoe End Bourne End Little London Mobwell Summer Heath Bolter End Hodge Lea Heath End Speen Elmhurst Willen Park Marlow Bottom Wotton Underwood Beacon's Bottom California Stoke Goldington Ham Green Tyringham Mop End Bradville Greenlands Griffitts Yard Pitstone Green Farnham Common Bolbeck Park Drayton Beauchamp Lavendon Nash Southcourt Rose Hill Lower Weald Broughton Crossing Whitney Marlow Common Longwick Botolph Claydon Crafton Hillesden Hamlet Studley Green Hedsor Hillesden Knowlhill Great Missenden Lee Common Lower Pollicott Moor End Long Crendon Chalfont Grove Ballinger Bottom Parslow's Hillock Kimble Wick Emberton Page Hill Honeyburge Higher Denham Sherington Lower Bois Upper North Dean Wolverton Mill South Clifton Reynes Kingsmead Tinkers End Chessmount Lane End Whelpley Hill Holtspur Hollingdon Northfield Hyde Heath South End Little Kimble Kingsey Love Green Newton Blossomville Pednormead End Furzton Lake Monkston Park Cryers Hill Chesham Bois Willen Chalfont St Giles East Burnham Fullers Slade Weedon Lower Cadsden Newport Pagnell Brill Oldbrook Rout's Green Gibraltar Wood Green Nash Lee Naphill Milton Keynes Village Dorton Littleworth Common Wooburn Moor Little Brickhill Bradwell Stony Stratford Spurlands End Rush Green Iver Heath Hoggeston Upton Burcott Berryfields Walnut Tree Bottrells Close Wardrobes Ledburn Shalstone The City Mundaydean Bottom Little Chalfont Winchmore Hill Swan Bottom Bockmer End Fingest Heelands Bletchley George Green Walton Manor Lye Green High Wycombe Mantles Green Shenley Brook End Pitch Green South Heath Rockwell End Old Farm Park Princes Risborough Shenley Lodge Pheasants Chearsley Mill End Middle Claydon Chenies Willen Lake Austenwood Westbury Ravenstone Lillingstone Dayrell Ludgershall Grendon Underwood Lower Ascott Lent Moor Common Beanhill Fenny Stratford Walton Court Whaddon Downs Barn Loughton Heath End Green Hailey West End Church End Swanbourne Booker Springfield Skirmett Winslow Terrick Leadenhall Watermead Rowsham Widmoor Hambleden Astwood Lee Clump Cuddington Beaconsfield Penn Bottom Lent Rise Moulsoe Ilmer East End Tingewick Northend Woolstone Brook End Ford Great Holm Great Kingshill Woughton on the Green Stoke Mandeville Shenley Wood Horsenden Ashley Green Hunt's Hill Aston Clinton Forty Green Chesham Wavendon Quarrendon Wheeler End Westcroft Wendover Dean Fleet Marston Chackmore Fox Milne Oving Hazeley Hotley Bottom Great Linford Ballinger Common Padbury Leckhampstead Hardwick Calvert Quainton Ibstone Clanking Asheridge Northall Atterbury Wingrave Aston Abbotts Peartree Bridge Stratford Fields Dorney Stewkley North Lee New Denham Amersham Denbigh West Clayhill Conniburrow Eaglestone Stoke Hammond Woburn Sands Pheasant's Hill Chisbridge Cross Foscote Middle Green Kingswood Ivinghoe Broughton Broughton Fawley Lacey Green Upper Hartwell Fishermead Redland End Wolverton Mill East Kiln Farm Kents Hill Caldecotte Salden Buckland Common Ashland North Crawley Chicheley Downhead Park Bishopstone Hollybush Hill Amersham on the Hill Long Street Weston Underwood Horsleys Green Little Ickford Elfield Park Beachampton Little Horwood Giffard Park Diggs Stacey Bushes Meadle Bow Brickhill Poundon Sedrup Caldecote Hunt's Green Victoria Park Hitchambury Boarstall Neath Hill Lower Woodend Buffler's Holt Layters Green Tathall End Burcott Startop's End Aylesbury Buckland Stone Haversham Olney Amersham Common Sills Yard Crownhill Thornton The Badgers Littleworth Corner Horn Hill Church End Shabbington Cholesbury Coleshill Hedgerley Hilltop Loudwater Hughenden Valley Terriers Marlow Stewkley Dean Loosley Row Great Kimble Seer Green Horton Forty Green Kingston Dinton Amersham Old Town Coombe Gayhurst Chetwode Horton Wharf Greatgap Wooburn Common Nether Winchendon Thornborough Ditchfield Burroughs Grove Botley Hedgerley Hill Wolverton Medbourne Bleak Hall Towerage Gawcott Shreding Green Thorney Preston Bissett Egypt Newton Leyes Verney Junction North End Bovingdon Green Halton Tatling End Westcott Ashendon Mount Pleasant Hyde End Charndon Farnham Royal Browns Wood Newtown Upper Weald Chalfont Common Beamond End Piddington Middleton Alscot Hawridge Redmoor Bierton Turville Lower Hartwell Biddlesden Berghers Hill Pitstone Hill Newton Longville Stratton Chase Little Wood Corner Winterhill Akeley Far Bletchley Campbell Park Haddenham South End Little Linford Church End Askett Dorney Reach Walton Marsh Cold Brayfield Ickford Woodham Stoke Poges Stony Green Rotten Row Medmenham Fawley Bottom Skittle Green Kingsash Dadford Marsworth St Leonards Warrington Jordans Flackwell Heath Stokenchurch Denham Stoke Green Dunsmore Castlethorpe Penn Street Cores End Bennett End Lathbury Westlington Great Hivings Little Boys Heath Dagnall Woughton Park Slapton World's End Lillingstone Lovell Little Hampden Maids Moreton Chivery Little Missenden Wooburn Green Church End Orchard Leigh Penn Edgcott Cublington Granborough Pitstone Fern East Claydon Little Marlow Bancroft Blakelands Rooksley