Bus Advertising in Pitch Green

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Bus Marketing in Pitch Green

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Pitch Green - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Pitch Green - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Pitch Green- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Pitch Green - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Pitch Green (Buckinghamshire)

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Widmer End Colstrope Northall Cheddington Hambleden Danesfield Summer Heath Northend Alscot Bancroft Park Gibraltar Lake End Tattenhoe Wotton Underwood Rowsham Blakelands Blue Bridge Beacon's Bottom Cuddington Aston Sandford Redland End Walter's Ash Addington Wycombe Marsh Hulcott Sherington Stacey Bushes Church End Winslow Poundon Nether Winchendon Pheasant's Hill Wooburn Common Turweston Middle Green Ford Burnham Wing Ivinghoe Waddesdon Penn Bottom Willen Park Thorney Beanhill Oxley Park Sedrup Medmenham Lower Bois Lathbury Ledburn Mantles Green Denham Willen Holtspur Easington Bucklandwharf Wroughton Park Whitchurch Shenley Lodge Old Farm Park Broughton Crossing Southend Astwood Downley Northfield Saunderton Upper North Dean Bovingdon Green Bryant's Bottom Buckmoorend Shalstone Hitchambury Mount Pleasant Radnage Chackmore Chearsley Broughton Buckland Common Penn Street Heath End Akeley Milton Keynes Village Oldbrook Watermead Langley Corner Dadford Chalfont Grove Old Wolverton Farnham Park East Claydon Neath Hill Upper Hartwell Upper Pollicott Petsoe End Iver Marlow Bottom Walton Fleet Marston Walton Hall Buckingham Water Stratford Ilmer Little Frieth Micklefield Loughton Wolverton Dorney Chetwode Kingsey Woodham Startop's End Crownhill Griffitts Yard Water Eaton Hillesden Hamlet Emerson Valley Chesham Bois Beachampton High Wycombe Newton Longville Padbury Love Green Austenwood Warrington Shenley Church End Lane End Wooburn Moor Worminghall Boveney Ashley Green Dorney Reach Adstock Cholesbury Lower Pollicott Lee Gate Forty Green Nash Mundaydean Bottom Lower Woodend Hughenden Valley Woodhill Taplow Stratton Chase Cores End Pitstone Sills Yard Edgcott Weedon Foscote Ravenstone Horton East Burnham Bradenham Granborough Baker's Wood Great Hivings Quarrendon Elmhurst Ham Green Pheasants Peartree Bridge The Lee Cadmore End Iver Heath Terrick Church End Wavendon Gate Flowers Bottom Hedsor Bolbeck Park Dunton Fingest Great Horwood Tinkers Bridge Westcroft Piddington Seer Green Giffard Park Redmoor Central Milton Keynes Stratford Fields The Bowl Calverton Ashendon Amersham on the Hill Parslow's Hillock The Badgers Walton Court Amersham Old Town Kimble Wick Southcourt Greenlands Butler's Cross Skirmett Waterend Buffler's Holt Newton Blossomville Aston Clinton Studley Green Bradwell Abbey Hillesden Mobwell Wilton Park Fort End Woburn Sands Burcott Woughton on the Green Townsend Wendover Clanking Rooksley Farnham Common Skittle Green Little Missenden Ivinghoe Aston World's End Ley Hill Fullers Slade Green Hailey Bradwell Common Rush Green Monks Risborough Brook End Drayton Beauchamp Bledlow Ridge Eaglestone Little Kimble Little London Fern Nup End Sheepridge Hunt's Green Oakhill Shabbington Bottrells Close Little Wood Corner Bancroft Coffee Hall Pond Park Middle Weald Tongwell Turville Heath Westlington Well End Chivery Newport Pagnell Kingsash Linford Wood Wingrave Walnut Tree Chalkshire Bletchley Whitney Weston Underwood Lent Fenny Stratford Newton Leyes Cryers Hill Codmore Singleborough Green End Ashland Smokey Row Stantonbury Olney Church End Bradwell Hawridge Upper Weald Moor End Monkston Park Frieth Cressex Tinkers End Lavendon Long Street Littleworth Corner Stoke Goldington Ibstone Rotten Row Stokenchurch Browns Wood Fishermead Netherfield Pitchcott Hyde Heath Grange Farm Biddlesden Atterbury Middleton Pennyland Princes Risborough Beaconsfield South End Brill Ludgershall Little Marlow Crownfield Beamond End Horton Wharf Rose Hill Flackwell Heath Buckland Stone Hollybush Hill Edlesborough Stewkley Tathall End Leadenhall Soulbury Chenies Terriers Botley Lower Ascott Weston Turville North Marston Hanslope Clayhill Green End Pitch Green Amersham Halton Denbigh West Richings Park Tyler's Hill Pednor Bottom Greenleys Gawcott Great Kingshill Ellesborough Gerrards Cross Tyringham New Denham Quainton Dinton Chartridge Shreding Green South End Moor Common Ditchfield Wood Green Charndon Thornton Manor Park Long Crendon Loudwater Aston Abbotts Fulmer Spurlands End Westcott Aylesbury Layters Green Shipton Swanbourne Hollingdon St Leonards Thornborough Far Bletchley Wendover Dean Lower Weald Stoke Poges Lower End Honeyburge Widmoor Lee Clump West Wycombe Little Kingshill Maids Moreton Hedgerley Hill Mill End Great Hampden North End Clifton Reynes Creslow Haydon Hill Downhead Park Steeple Claydon Newlands Lillingstone Lovell Winchmore Hill Springfield Great Holm Mop End Horsleys Green Stoke Green Farnham Royal Little Boys Heath Simpson Goddards Saunderton Chisbridge Cross The City Fox Milne Bradville Ascott Coleshill Hedgerley Brook End Kingsmead Forty Green Longwick Willen Lake Chalfont St Giles Dorton Cublington Prestwood Barton Hartshorn Mentmore Marlow Heath End Berghers Hill Saunderton Lee Dagnall Great Brickhill Asheridge Little Crawley Hyde End Shenley Brook End Marsh Tickford End Pitstone Green Bourne End Furzton Lake Hardwick Great Kimble Pitstone Hill Broughton Chicheley Grove Wolverton Mill East Little Chalfont Filgrave Bishopstone Turville Chalfont Common Ballinger Common Ballinger Bottom Tingewick Sands Great Linford Owlswick Newtown Gayhurst Wexham Street Hazeley Waterside Towerage Barley End Twyford Dunsmore California Lower Hartwell Marsworth New Bradwell Woodrow Penn Fulwell Lent Rise Tylers Green Downs Barn Whiteleaf Horn Hill Littlecote Tilbrook Diggs Lillingstone Dayrell Chessmount Hotley Bottom Lower Cadsden Kingston Kiln Farm Chesham Heelands Hazlemere Nearton End Wavendon Grendon Underwood Stoke Hammond Fawley North Lee Bolter End Cold Brayfield Drayton Parslow North Crawley Brinklow Tetchwick Wooburn Milton Keynes Naphill Parmoor Amersham Common Boarstall Jordans Stony Stratford Radclive Whaddon Botolph Claydon Rockwell End Moulsoe Bedgrove Lee Common Little Ickford Emberton Meadle Hoggeston Coombe Burroughs Grove Kents Hill Kingswood Lye Green Burcott Lenborough Marlow Common Stewkley Dean Hodge Lea Castlethorpe Elfield Park Orchard Leigh Woughton Park Little Linford Bennett End Oving Bierton Walton Bellingdon Wolverton Mill Upper Winchendon Linden Village Askett Sprig's Alley Bledlow Hardmead Shipton Lee Wheeler End Bye Green Wymbush Shenley Wood Wooburn Green Westbury Oakley Knotty Green West End Pednormead End Crafton Page Hill Chalfont St Peter South Heath Little Hampden Lower North Dean Egypt Little Horwood Rout's Green Stony Green Winterhill Upton Stonebridge Higher Denham Darvillshill Walton Manor Calvert Speen Medbourne Nash Lee Haversham Mursley Berryfields Swan Bottom Holly Green Knowlhill Loosley Row Hedgerley Green Woolstone Great Missenden Middle Claydon Tatling End Slapton Caldecotte Little Brickhill Ickford Verney Junction Haddenham Bow Brickhill Monkston Greatgap Leckhampstead Latimer Whelpley Hill Church End Bragenham Bockmer End George Green Hilltop Littleworth Common East End Lacey Green Chilton Fawley Bottom Conniburrow Preston Bissett Marsh Gibbon Stoke Mandeville Bury End Holmer Green Campbell Park Victoria Park Caldecote Church End Two Mile Ash Booker Wolverton Mill South Horsenden Salden Bleak Hall Furzton Wardrobes Hunt's Hill