Bus Advertising in Walton

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Bus Marketing in Walton

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Walton - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Walton - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Walton- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Walton - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Water Stratford Emberton Lane End Leckhampstead Pednormead End Wooburn Moor Hedgerley Green Ham Green Little Wood Corner Atterbury Penn Bottom Kents Hill Great Kingshill Shipton Lee Mill End Cuddington North Marston Hambleden Bottrells Close Emerson Valley Marlow Common Terrick South Heath Downhead Park Amersham Old Town Downs Barn Little Missenden Stokenchurch Fishermead Sheepridge Brill Beachampton Chalfont St Peter Oxley Park Woughton Park Soulbury Oldbrook Newport Pagnell Horsenden Wilton Park Kingswood Old Farm Park Wood Green Walton Court Little Kimble Bow Brickhill Princes Risborough Ashley Green Honeyburge Wolverton Mill East Ludgershall Church End Oakley Calverton Adstock Wooburn Common Haydon Hill Nash Lee Willen Lake Bancroft Filgrave Darvillshill Westbury Whitney Walnut Tree North Crawley Cublington Crafton Stony Green Turville Blakelands Leadenhall Stoke Mandeville Oakhill Hedgerley Seer Green Chivery Easington Flowers Bottom New Bradwell Medbourne Hunt's Hill Ascott Netherfield Far Bletchley Lower End Woodrow Old Wolverton Dorney Sprig's Alley Walton Church End Chalfont Common Walton Manor Newtown Lye Green Coleshill Thornton Denham Parslow's Hillock Fawley Bottom Great Kimble Stone Ashland Austenwood Upper Pollicott Beamond End Wardrobes Gibraltar Middle Claydon Layters Green Whelpley Hill Moulsoe Clifton Reynes Pennyland Colstrope Bletchley Littlecote Pond Park Hillesden Hamlet Mop End Forty Green Lenborough Wexham Street Waterside Hotley Bottom Chesham Bois Pednor Bottom Rush Green Lower Hartwell Stantonbury Flackwell Heath The City Dunton Little Crawley Redland End Broughton Hoggeston Westlington Iver Monks Risborough Bradwell Abbey Kimble Wick Grendon Underwood Ravenstone Tinkers Bridge Hollingdon Upper Weald South End Pitchcott Bleak Hall Chilton Newlands Lent Long Crendon Dorton Fulwell Northfield Startop's End Aston Sandford Victoria Park Tattenhoe Towerage Stacey Bushes Fern Great Hivings Mursley Mundaydean Bottom Studley Green Asheridge Berghers Hill Knowlhill Lavendon Bockmer End The Badgers Chearsley Monkston Bragenham Great Horwood Marsworth Hedsor Wymbush Booker Nether Winchendon Tathall End Hulcott Loudwater Hitchambury Westcroft Orchard Leigh Woodham Elmhurst Church End Stonebridge Two Mile Ash Kingsmead Browns Wood Gawcott Calvert Shenley Lodge Peartree Bridge Burroughs Grove Horton Wharf Central Milton Keynes Marsh Gibbon Kingsey Terriers Shabbington Grange Farm Bradenham Lee Clump Richings Park Wing Halton Clanking Brinklow Mount Pleasant Shipton Creslow Taplow Chesham Lillingstone Dayrell Gerrards Cross Thorney Gayhurst Townsend East End Wavendon Waterend Campbell Park Codmore Meadle Milton Keynes Dinton Penn Redmoor Winslow Turville Heath The Bowl Rowsham Swan Bottom Coffee Hall Barton Hartshorn Micklefield Whaddon Widmoor Great Holm Woodhill Shalstone Chalkshire Church End Ilmer Downley Griffitts Yard Stratford Fields Boveney Springfield Pitstone Green Bishopstone Long Street Hardwick Tatling End Beanhill Grove Petsoe End Aston Clinton Longwick Drayton Parslow Greenlands Speen Butler's Cross Page Hill Woolstone Kiln Farm East Claydon Ley Hill Pitch Green Sands Southend Warrington Ibstone Medmenham Crownhill Brook End Goddards Linden Village Bolbeck Park Cheddington Conniburrow Weston Underwood Marsh Wheeler End Forty Green Manor Park Knotty Green Little Frieth Poundon Woburn Sands Whitchurch Bourne End Pitstone Hill Furzton Parmoor Cryers Hill Fort End North End Quarrendon Heelands Holtspur Cadmore End Horton Dunsmore Stratton Chase Hollybush Hill Lower Ascott Egypt Wendover Dean Swanbourne Lillingstone Lovell Stewkley Southcourt Twyford West Wycombe Botolph Claydon Weedon Great Linford Little Linford Bolter End Quainton Upton Cressex Wroughton Park Stony Stratford Greatgap Olney Eaglestone Naphill Chicheley Marlow Bottom Edgcott Lower Pollicott Upper North Dean Middle Weald Pitstone Hawridge Chenies Stoke Goldington Newton Blossomville Chisbridge Cross Bye Green Bradville Woughton on the Green Walter's Ash Haversham Walton Thornborough Wycombe Marsh Smokey Row Piddington Little Chalfont Wooburn Maids Moreton Tyringham Littleworth Corner Wotton Underwood Rockwell End Alscot Burnham Kingston Nearton End Hazlemere Hunt's Green Rout's Green Crownfield Mobwell Farnham Common Newton Longville Weston Turville Slapton Hodge Lea Edlesborough Lower North Dean Shenley Church End Lent Rise Chackmore Boarstall Chartridge Blue Bridge Pheasants Higher Denham Amersham on the Hill Bucklandwharf Upper Winchendon Wooburn Green Stewkley Dean Tongwell Bedgrove Little Horwood Wolverton Steeple Claydon Tylers Green Hedgerley Hill Fingest Tetchwick Frieth Newton Leyes Ditchfield Watermead Tinkers End Hillesden Ledburn Bovingdon Green Little Boys Heath Lower Bois Barley End Great Missenden Ivinghoe Mantles Green Caldecotte Biddlesden Ballinger Bottom Elfield Park Denbigh West Bierton Tickford End Middle Green Wingrave Fawley Castlethorpe St Leonards Stoke Green Winchmore Hill Buckland Turweston Broughton Brook End Spurlands End Tyler's Hill Cores End High Wycombe South End New Denham Little Marlow Farnham Park Sills Yard Amersham Monkston Park Ashendon Latimer Horsleys Green Dorney Reach Heath End Widmer End Lower Woodend Lake End Sedrup Water Eaton Buckland Common North Lee Fenny Stratford Langley Corner Northend Furzton Lake Green End Akeley Ford Owlswick Hazeley Green Hailey Verney Junction Farnham Royal Ivinghoe Aston Bledlow Ridge Dadford Diggs Loughton Fullers Slade Bradwell Shenley Wood Neath Hill Bradwell Common Hyde Heath Lee Common Lathbury Giffard Park Little Ickford Kingsash Wolverton Mill Simpson Green End Salden Linford Wood Worminghall Holmer Green Moor Common Little Hampden Ballinger Common Bennett End Beaconsfield Lower Cadsden Coombe Nup End World's End West End Tingewick Wendover Hyde End Caldecote Penn Street Askett The Lee Chetwode Stoke Hammond Amersham Common Summer Heath Fox Milne Saunderton Dagnall Horn Hill Clayhill Stoke Poges Skittle Green Baker's Wood Singleborough Foscote Willen Park Heath End Willen Jordans Iver Heath Walton Hall Little London Upper Hartwell Hardmead California Holly Green Ellesborough Aylesbury Cold Brayfield Saunderton Lee Chalfont Grove Lower Weald Preston Bissett Saunderton Addington Botley Skirmett Chessmount Well End Rotten Row Broughton Crossing Bury End Radclive Berryfields Bledlow Burcott George Green Cholesbury Pheasant's Hill Drayton Beauchamp Greenleys Lacey Green Northall Whiteleaf Marlow Padbury Fulmer Lee Gate Westcott Little Brickhill Great Brickhill Littleworth Common Middleton Danesfield Loosley Row Buckingham Church End Moor End Chalfont St Giles Wavendon Gate Haddenham Winterhill Prestwood Oving Sherington Rose Hill Nash Shenley Brook End Fleet Marston Little Kingshill Shreding Green Rooksley Granborough Astwood Bellingdon East Burnham Milton Keynes Village Wolverton Mill South Mentmore Ickford Burcott Love Green Waddesdon Hanslope Hilltop Charndon Great Hampden Hughenden Valley Buffler's Holt Tilbrook Bryant's Bottom Buckmoorend Radnage Bancroft Park Beacon's Bottom Aston Abbotts