Bus Advertising in Wotton Underwood

Get in touch

Bus Marketing in Wotton Underwood

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Wotton Underwood - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Wotton Underwood - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Wotton Underwood- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Wotton Underwood - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Wotton Underwood (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Quarrendon Bragenham Southcourt Stratford Fields Bradville Shreding Green Botley Little Boys Heath Mill End Bourne End Pennyland Upper Hartwell Bow Brickhill Fleet Marston Marsh Gibbon Woolstone Grange Farm Two Mile Ash Ballinger Bottom Princes Risborough Hedgerley Hill Love Green Lenborough Bancroft Park Forty Green Dorney Reach Newton Blossomville Manor Park Poundon Fenny Stratford Stony Green Great Kingshill Lent Emerson Valley Cuddington Lake End Ham Green Eaglestone Pednormead End Crownhill Upper North Dean Kingsey Pheasant's Hill Kimble Wick Stokenchurch Page Hill Netherfield Horsenden Moor End Wendover Dean Hughenden Valley Micklefield Dorney Heath End Fox Milne Ledburn Widmer End Pitstone Hill Monkston Park Fishermead Twyford Hillesden Hamlet Lavendon Bye Green Little Hampden Rose Hill Nup End Wilton Park Littleworth Corner Central Milton Keynes Orchard Leigh Furzton Lake Prestwood Baker's Wood Downley Stoke Goldington Woodham Farnham Park Longwick Penn Dadford Cholesbury The Badgers Bennett End Little Ickford Little Marlow Walton Hall Chivery Bledlow Chalfont St Peter Nash Lee Chesham Littlecote Oldbrook Hardwick Creslow Loughton Lent Rise Bockmer End Watermead Holtspur Tilbrook Oakley Medmenham Startop's End Sands Speen Middle Weald Shenley Wood Linden Village Tattenhoe Cryers Hill Chalfont Common Taplow Sherington Thorney Church End Buckingham Chartridge West Wycombe Marsworth Fort End Great Brickhill Terrick Lacey Green Pitchcott Pitstone Tickford End Middle Green Chearsley Bradenham Lower Cadsden Church End Tathall End Weston Underwood Grendon Underwood Griffitts Yard Lower North Dean Tingewick Broughton Foscote Buffler's Holt Lower Woodend Townsend Saunderton Coffee Hall Old Farm Park Atterbury Walnut Tree Kingsash Skittle Green Lower Pollicott Whelpley Hill Addington North Crawley Mundaydean Bottom Wood Green Beamond End Brill Pheasants Green End Little London New Denham Greenleys Hodge Lea Wexham Street Chackmore Ibstone Upper Pollicott Weston Turville Olney Monks Risborough Crafton Far Bletchley Granborough Langley Corner Clanking Emberton Forty Green Verney Junction Boarstall Little Brickhill Upper Weald Easington Newton Leyes Mantles Green Hedgerley Pitstone Green Holmer Green Long Street Bucklandwharf Slapton Littleworth Common Walton Turweston South End Burnham St Leonards Walton Court Wavendon Conniburrow Bierton Hanslope Botolph Claydon Kiln Farm Clifton Reynes Higher Denham Amersham on the Hill Gawcott Diggs Church End The Lee Heath End Lye Green Shalstone Lee Gate Wingrave Bradwell Farnham Royal Halton Mop End Shipton Biddlesden Seer Green Willen Edgcott Hedgerley Green Bledlow Ridge The City Dunsmore Hollybush Hill Great Linford Farnham Common Tylers Green Water Stratford Ashland Ludgershall Chalfont St Giles Greenlands Stantonbury Buckland Common Stoke Hammond Broughton Stony Stratford Sedrup Fullers Slade Shipton Lee East Claydon Westlington Aston Sandford Horton Wharf Wooburn Penn Bottom North Lee Coleshill Horton Little Linford Northfield Buckmoorend Westcott Terriers Clayhill Woodrow Rotten Row Cheddington Rockwell End Well End Stewkley Petsoe End Pond Park Westcroft Brinklow Dagnall Stoke Mandeville Lower Bois Chalkshire Codmore George Green Brook End Denbigh West Darvillshill Piddington East Burnham Askett Lathbury Horn Hill Grove Whiteleaf Mount Pleasant Wendover Wolverton Ickford Victoria Park Towerage Warrington Beaconsfield Holly Green Latimer Hitchambury Gayhurst Astwood Wolverton Mill East Flowers Bottom Fulwell Radclive Marlow Iver Adstock Jordans Wavendon Gate Milton Keynes Long Crendon Newton Longville Salden Little Wood Corner Calvert Stewkley Dean Ashley Green Ford Waddesdon Berryfields Stoke Green Pitch Green The Bowl Simpson Stone Booker Barley End Rowsham Butler's Cross Nether Winchendon Swanbourne Bradwell Common Tatling End Shenley Lodge Knotty Green Great Horwood Aston Clinton Coombe Leadenhall Waterside Lee Clump Hillesden Loudwater Fawley Burcott Downhead Park Kingsmead Loosley Row Kents Hill Steeple Claydon New Bradwell Buckland Bishopstone Boveney Bolter End Chicheley Wolverton Mill Lower Weald Winslow Monkston Ilmer Bletchley Little Kimble Weedon California Ashendon Walter's Ash Lee Common Studley Green Worminghall Bellingdon Nash Little Chalfont Shenley Brook End Newport Pagnell Woburn Sands Chesham Bois Maids Moreton Ley Hill Marsh Lower Hartwell Great Holm Heelands Redmoor Wycombe Marsh Hambleden Ivinghoe Hardmead Skirmett Stacey Bushes Milton Keynes Village Mobwell Hunt's Green Lower End Little Kingshill Oving Dunton Naphill Lillingstone Lovell Marlow Bottom Thornborough Singleborough Walton Manor Bedgrove Southend Radnage Tyringham Moor Common Hyde Heath South Heath Gibraltar Elfield Park Barton Hartshorn Little Horwood Hawridge Hyde End Ivinghoe Aston Middle Claydon Springfield Newtown Tinkers Bridge Lane End Tetchwick Church End Rooksley Newlands Woughton on the Green Amersham Old Town Upton Chenies Alscot Crownfield Lillingstone Dayrell Sills Yard Lower Ascott Shabbington Cublington Amersham Common Austenwood Marlow Common Stratton Chase Pednor Bottom Turville Chessmount Chilton Oxley Park Saunderton Moulsoe Widmoor Furzton World's End Upper Winchendon Colstrope Frieth Waterend South End East End Kingston Ascott Northend Sheepridge Ravenstone Chetwode Castlethorpe Beacon's Bottom Fawley Bottom Tongwell Hilltop Beachampton Filgrave Green End Hazeley Woodhill Wing Tinkers End Wooburn Moor Haddenham Soulbury Bleak Hall Woughton Park Hulcott Redland End Tyler's Hill Bryant's Bottom Little Missenden Berghers Hill Ballinger Common Honeyburge Wroughton Park Wolverton Mill South Drayton Parslow Cores End Edlesborough Aston Abbotts Ditchfield Old Wolverton Bolbeck Park Parmoor Quainton Wheeler End Gerrards Cross Winchmore Hill Egypt Bottrells Close Willen Lake Haversham Blue Bridge Cressex Cadmore End Wooburn Common Cold Brayfield Caldecotte Sprig's Alley Wymbush Rush Green Downs Barn Iver Heath Hollingdon Goddards Preston Bissett Elmhurst Asheridge Water Eaton Padbury Whitchurch Wooburn Green Aylesbury Church End Parslow's Hillock Peartree Bridge Akeley Flackwell Heath Burcott Drayton Beauchamp Chisbridge Cross Caldecote Northall Penn Street Great Hivings Fingest Nearton End Richings Park Walton Little Crawley Swan Bottom Bancroft Hotley Bottom Winterhill Shenley Church End North Marston Campbell Park Mursley Greatgap Wardrobes Oakhill Beanhill Great Missenden Bury End Turville Heath Calverton Linford Wood Meadle Browns Wood Blakelands Great Hampden Whitney Wotton Underwood Willen Park Mentmore Charndon Broughton Crossing Saunderton Lee Hunt's Hill Hazlemere High Wycombe Horsleys Green North End Owlswick Neath Hill Westbury Dorton Green Hailey Whaddon Spurlands End Stonebridge Bradwell Abbey Hedsor Little Frieth Hoggeston Summer Heath Thornton Great Kimble Stoke Poges Middleton Kingswood Denham Smokey Row Bovingdon Green Leckhampstead Haydon Hill Fulmer West End Brook End Amersham Layters Green Danesfield Medbourne Giffard Park Knowlhill Ellesborough Fern Dinton Burroughs Grove Rout's Green Chalfont Grove