Bus Advertising in Huntingdon

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Bus Marketing in Huntingdon

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Huntingdon - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Huntingdon - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Huntingdon- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Huntingdon - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Chettisham Freestones Corner Bridgefoot Guilden Morden Fenstanton Weston Green Great Boleness Field Caldecote Chapel Head Church End Soham Great Staughton Balsham Whaddon Gap Peterborough Shepreth Fen Drayton Denton Harlton Saxon Street Old Fletton Papworth Everard Little Paxton New Fletton Carlton Green West Wickham Chittering Morborne Coldham North End Hauxton Ridgeway Village Briggate Wenny Severals Roman Hill Tipps End Hardwick Walton Hilton Badgeney Dyer's Green Lode Deeping Gate Six Mile Bottom Southoe Tetworth Willingham Paston Thorney Toll Teversham Cherry Hinton Holywell Stonea Lark Hall Corner Castor Manea Wicken Whittlesford Harston Werrington Tadlow Stuntney Little Gidding Elm Sawtry Sutton Red Barns Tydd St Giles Hampton Hargate Wimpole Burrough End Waterbeach Upware Little Raveley Brinkley Down Field Diddington Weald Witchford Orton Waterville Wistow Orwell Little Ditton Eldernell Claypit Hill Pondersbridge Gamlingay Cinques Eaton Ford Needingworth Girton Colnefields Old Hurst Lolworth Fenton Little London Easton Stow cum Quy Ellington East Hatley Hildersham West End The Lipneas Murrow Dutter End Fulbourn Croydon Romsey Town Eastrea Willingham Green South Bridge Field Wisbech Widgham Green Bury Wyton Orchard Park Millfield Lynch Wood Old Wimpole Ickleton Stow Longa Alconbury Weald Haroldsbridge Camps End Horningsea Chainbridge Sutton Litlington Snailwell Hatley St George Eastgate Cheveley Town End Steeple Gidding Brington Way Head Weston Colville Oxlode Newnham Nene Terrace Black Horse Drove Broad Hill Morden Green Eye Odsey Turves West Perry Abington Pigotts Wennington Newnham Fordham Boxworth Chiswick End Shudy Camps Redmere Newborough Childerley Carlton Arrington Dullingham Ley Little Green Old Weston Great Wilbraham Caldecote Godmanchester Badlingham Ramsey Hollow Westry Holme Orton Wistow Stretham Molesworth Great Paxton Ramsey Gold Hill Ellington Thorpe North Field Oldeamere Hemingford Abbots Babraham Soham Cotes Upton Maxey Guyhirn Gull Thorney East Perry Ashley Castle Camps Longthorpe Bassingbourn Orton Malborne Kneesworth Eastfield Little Shelford Reach Rogues Alley Helpston Flood's Ferry Little Stukeley Covington Bar Hill Little Chishill Ramsey Forty Foot Sibson Waterside Whaddon Graveley Keyston Christchurch Bainton Thornhaugh Alwalton Begdale Trumpington Buckworth Great Shelford Stanground Glinton Ring's End Kings Hedges Wintringham Orton Brimbles Wardy Hill Eddington Peakirk Gatley End Leverington Common Stibbington Upthorpe Great Abington Mill Green Orton Goldhay Warboys Reach Wendy Wood Walton Tilbrook Swavesey Littleport Padney Chippenham Bassenhally Field Kingston Wentworth Ravensthorpe Black Bank Comberton Colne Cambridge Offord Cluny Queen Adelaide Folksworth Pampisford Abbotsley Newnham Croft Norwoodside Pymoor Swingbrow Alconbury Weston Prickwillow Huntingdon Inham's End Hook Heathfield Coppingford Linton Coates Fen Ditton Steeple Morden Sawston Broughton Eltisley Gunthorpe Woodditton Isleham North Side Westley Bottom Milton Upton Duxford Woodhurst Elford Closes Great Gransden Kings Ripton Abbots Ripton Leverington Offord D'Arcy Dullingham Mill End Madingley Water Newton Etton Crow End Church Field Great Gidding Elsworth Pidley Eynesbury Hemingford Grey Landbeach Guyhirn Chesterton Barton Glatton Bythorn Staughton Highway Grafham Streetly End Islands Common Kimbolton Northstowe Over End Stirtloe Westlands Wood End Nosterfield End Owl End Fengate Knapwell Oakington Hinxton Catworth Dogsthorpe Cottenham Highfields Caldecote Toseland Castle End Longstowe Impington Upwood Barway Newton North Brook End Barham Hardwick Ramsey St Mary's Somersham Burrough Green Dillington Little Downham Stapleford High Cross Norman Cross Coveney Kirtling East End Upend Childerley Gate Little London Conington Parson Drove Bunker's Hill Denny End Shingay Ramsey End Eye Green Great Raveley Lolham Benwick Frog End Winwick The Thrift Long Meadow Horseheath Washingley Cambourne Arbury Little Heath Gorefield Northborough Swaffham Bulbeck Coldham's Common Green End Thriplow Haddon Wothorpe Little Abington Barrington Friday Bridge Haslingfield Ailsworth Wilburton St Ives Wimblington Newton-in-the-Isle Chapel End Foxton Papworth St Agnes Bartlow Great Chishill Spaldwick Houghton Little End Hinchingbrooke Old Pembroke Farm Westley Waterless Leighton Bromswold Great Eversden Clayhithe Horseway Earith Melbourn Stanground South Pilsgate Aldreth Dennis Green Stilton Ditton Green Caldecote Yelling Kennett Flint Cross Buckden Waresley Stetchworth Walsoken Southorpe Westwick Cardinal's Green Ufford Little Thetford Whittlesey Woodston Hartford Bourn Commercial End Dunkirk Woolley Newark Orton Southgate Over Stukeley Westwood Dry Drayton Newtown Hail Weston Sapley Caxton Chatteris Second Drove Coton Burwell Green End Grantchester Ely Histon Church End Meldreth London End King's Dyke Newtown Farcet East Fen Common Milking Nook Downham Hythe Lower Cambourne March Peas Hill Newtown Fitton End St Neots Great Stukeley Heydon Ashton Elton Little Eversden Quy Waters Upper Cambourne Tholomas Drove Mepal Yaxley Hampton Vale Alconbury Sutton Gault Ramsey Heights Stonely Little Wilbraham Mile End Conington Staughton Green Little Ouse Little Catworth Kirtling Green Hamerton Ramsey Mereside Swaffham Prior River Bank Witcham Wansford Fowlmere Little Gransden Bottisham Knight's End Green End Orton Longueville Cross Green Broad Green Haddenham End Field Barcham Corner Longstanton Bluntisham Gamlingay Eastwood End Wisbech St Mary Foul Anchor Four Gotes Toft Boxworth End East End West Wratting Chesterton Brampton Croxton Barnack Orton Northgate White Cross Hill New England Welches Dam Belle Isle Brampton Park Marholm Eaton Socon Gamlingay Great Heath Great Green Bretton Rampton Wittering Haddenham Purls Bridge Doddington