Bus Advertising in Brookhouse Green

Get in touch

Bus Marketing in Brookhouse Green

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Brookhouse Green - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Brookhouse Green - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Brookhouse Green- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Brookhouse Green - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Brookhouse Green (Cheshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Greenbank Goostrey Clannor Heath Gorse Covert Manor Park Bickley Havannah Daleford Aldersey Park Appleton Thorn Gorstage Kermincham Heath Hope Green Calveley Haslington Blackbrook Brown's Bank Spen Green Wardle Bank Paddockhill Moore Ollerton Wolverham Duckington Barbridge Stamford Bridge Tarvin Brownlow Heath Gorstella Brownedge Backford Cross Elton Green Manor Park Hampton Green Gurnett Brereton Heath Hulseheath Acton Arley Whirley Grove Kingsway Lea by Backford Malkin's Bank Hollowmoor Heath Bickleywood Fearnhead Higher Bunbury Cold Moss Heath Davenport Green Moston Lightwood Green Kingsley Tilstone Fearnall Wirswall Barrows Green Wimbolds Trafford Bollington Cross Cranage Upton Moulton Way's Green Ashton Hayes Wharton Foxwist Green Hallowsgate Knolls Green Church Lawton Kenyon Stenhills Duddon Heath Wistaston Green Brookvale Ledsham Betchton Heath Crewe-by-Farndon Blacon Maw Green Hartford Englesea-brook Hightown Peover Heath Lache Cuckoo's Nest Puddington West Bank Dock Estate Grappenhall Handforth Croft Wettenhall Abbot's Mead Henbury Gauntons Bank Dane in Shaw Brownlow Pownall Park Little Stanney Edge Green Stockton Heath Milners Heath Hankelow Huxley Hulme Stanlow Mouldsworth Coddington Cotebrook Dutton Clifton Birchall Moss Marton Buerton Hoole Hurdsfield Windle Hill Grange Dudlow's Green Saltney Saighton Weaverham Great Sutton Rocksavage Hallwood Park Hooton Lane Ends Wells Green Sutton Lane Ends West Heath Sworton Heath Birchwood Lower Pexhill Crabtree Green Bruera Lower Stretton Little Budworth Little Neston Halton Lea Plumley Tilstone Bank Hough Norton Cross Hodgehill Westfield Wardle Hapsford Upton Widnes Lower Whitley Locking Stumps Aston Heath Aldford Whiteley Green Old Hall Higher Whitley Church Green Twemlow Green Cross o' th' Hill Mottram St Andrew Bollington Longbarn Mollington High Legh Burleydam Cobbs Wervin Keckwick Cuddington Aston Callands Appleton Marbury Higher Marston Barnhill Simm's Cross Newton Bulkeley Stretton Illidge Green Winwick Quay Barthomley Sproston Green Rowton Moor Newton Larden Green Middlewood Prestbury Clark Green Radway Green Yatehouse Green Tabley Hill Little Warford Ackers Crossing Minshull Vernon Hilltop Cross Town Birchwood Centre Wigshaw Statham Winnington Elworth Halton View Delamere Kinsey Heath Bunbury Spenmoss Vicarscross Westminster Park Finney Green Moss End Coppenhall Slaughter Hill Barnett Brook Farnworth Burtonwood Wheelock Lower Carden Radmore Green Longmoss Moston Green Deansgreen Stretton Wrenbury-cum-Frith Barnton Davenham Bickley Moss Lymm Burton Westy Poulton Nova Scotia Comberbach Two Mills Kidnal Arclid Green Christleton Bosley Nether Alderley Nantwich Preston on the Hill Holtridge Rushgreen Wilmslow Weston Oldcastle Heath Siddington Smith's Green Higher Runcorn Bridge Trafford Higher Wych Sandlow Green Rode Heath Swanwick Green Disley Tarvin Sands New Pale Bradley Checkley Norbury Common Littler Latchford Lingley Green Somerford Eaton Plemstall Neston Ditton Thornton-le-Moors Lower Walton Sandiway Newtonia Wharton Green Whisterfield Spurstow Greendale Woodhey Green Hollinsgreen Swettenham Heath Penketh Brookhouse Green Astbury Thelwall Castletown Newtown Higher Hurdsfield Bradeley Green Weston Moss Lane Castlefields Aston Crow Wood Midway Northwich Budworth Heath Brickhouses Meadowbank Balterley Heath Pinsley Green Barrow's Green Hollinfare Bunbury Heath Morley Green Four Lane Ends Bickley Town Gawsworth Stapeley Little Bollington Arley Green Malpas Saughall Winterley Eccleston Newton Egerton Green Kingswood Fourlanes End Broomedge Shocklach Green Lea Forge Waverton Higher Disley Radnor Hale Bank Heath Kelsall Moblake Hollyhurst Diggle Green Longford Farndon Booths Hill Guilden Sutton Sutton Green Winsford Moss Houses Hatton Lowerhouse Shavington Moss Side Croxton Green Lostock Green Faddiley Weston Point Bradwall Newtown Broomhill Bache Kingsmead Gleadmoss Haughton Picton Pewterspear Harthill Crowton Newhall Sandbach Heath Stoneley Green Whatcroft Withington Green Hatherton Arclid Mickle Trafford Kemincham Merelake Netherton Tatton Dale Dukesfield Broken Cross Daresbury Delph Daresbury Hinderton Backford Butley Town Prince Hill Wilmslow Park Capenhurst Over Wybunbury Handley Thurlwood Marston Tattenhall Harden Park Feldy Alvanley Piper's Ash Dale Brow Chorlton Lane Newtown Sutton Weaver Adder's Moss Threapwood Wimboldsley Mossley Royal's Green Longhill Brindley Bate Heath Puddinglake Gallantry Bank Warren Lingley Mere Boots Green Parkgate Swan Green Birch Heath Higherfence Tytherington Paddington Sound Culcheth Scholar Green Weetwood Common Milton Green Astbury Marsh Dones Green Wades Green Halton Brook Beeston-brook Oakwood Clive Green Appleton Park Doe Green Calrofold Acton Bridge Ness Danebridge Great Budworth Whitby Padgate West Bank Wood Lanes Mere Whitley Reed Onston Sandymoor Newtown Lach Dennis Brookhouse Day Green Astmoor Stanthorne Smallwood Smithy Green Kettleshulme Wornish Nook Buckoak Hetherson Green Hassall Green Stoke Bank Chorlton Roughhill Gemini Duddon Lyme Green Hunsterson Swanley Snow Hill Great Barrow Dallam Checkley Green Hermitage Green Skellorn Green Davenport Wardsend Coppenhall Moss Grange Little Barrow Higher Shurlach Howley Bickerton Audlem Dean Row Over Tabley Handbridge Whitegate Stonyford Broken Cross Stowford Shaw Heath Rixton Grange Bradwall Green Higher Burwardsley Fulshaw Park Buerton Moss Lower House Buglawton Horton Green Rushton Oughtrington Little Sutton Walley's Green Broxton Glazebrook Risley Dee Banks Hollins Green Mere Heath Lawton Heath End Brereton Green Mossend Basford Knutsford Runcorn Palace Fields Walker Barn Mobberley Highlane Bank Quay Over Peover Bunbury Commons Blakenhall Macclesfield Forest Hatchmere Lowcross Hill Wilkesley Booth Green Croughton Ellesmere Port Newsbank Morley Murdishaw Hob Hill Quoisley Wistaston Hale Byley Anderton Helsby Manley Common Upton Heath Bath Vale Little Heath Whitbyheath Little Town Willington Corner Gleadsmoss Clotton Stoak Moston Ashley Chapel End Orchard Park Wettenhall Green Winwick Bridgemere Belgrave Woodworth Green Lawton Heath Willaston Park View Brassey Green Haymoor Green Gibb Hill Greenlooms Houghton Green Childer Thornton No Man's Heath Rudheath Woods Overpool Macclesfield Wildboarclough Rease Heath Littleton Shell Green Rostherne Shocklach Lindow End Marton Green Ince Dodleston Alpraham Cuddington Heath Wrenbury Heath Abbot's Meads Row-of-trees Hunsterson Four Lane End Poynton Bottom-of-the-Oven Whitecross Thorns Green Monk's Heath Hassall Wright's green Upper Threapwood Wood Head Oscroft Hebden Green Gatesheath Broomhall Green Stud Green Ginclough Newtown Ball o' Ditton Lower Kinnerton Sydney Oakhanger Hood Manor Wilderspool Ettiley Heath Hatton Heath Hartfordbeach Birchwood Park Chowley Barrets Green Congleton The Valley Duddon Common Hand Green Halton Village Woodbank Manley Norcott Brook Arthill Burford Booth Bank Cholmondeston Pott Shrigley Balderton Clotton Common Chorley Occlestone Green Woolfall Gravel Upton Rocks Eaton Hall Ness Holt Red Bull Whitehouse Key Green Beechwood Noonsun Kerridge Sankey Bridges Bucklow Hill Curzon Park Timbersbrook Over Knutsford Frandley Butt Green Boughton Burton Church Minshull Brown Moss Hockley Wincham Aston juxta Mondrum Weston Ridley Siddington Heath Bell o' th' Hill Blackden Heath Fivecrosses Hoofield Lower Bunbury Little Leigh Worleston Fuller's Moor Caldecott Green Antrobus Rhuddall Heath Styal Hough Green Walgherton Rudheath Woolstanwood Higher Carden Brown Knowl Marsh Green Lower Heath Snelson Lane End Warmingham Norton Lostock Gralam Danebank Pot Bank Fowley Common Burwardsley Cloud Side Norley Huntington Overton Lunts Heath Glazebury Frodsham Swettenham Crewe Lea Green Outlet Village Jodrell Bank Boothsdale Leftwich Bradley Mount Barton New Lane End Tiverton Woolston Marthall Allostock Rowton Lower Peover Crewe Green Bradfield Green The Bank Peckforton Adlington Churton Allgreave Lacey Green Hulme Walfield Lower Withington Great Warford Collins Green Chester Westbrook Somerford Booths Burland Sound Heath Ravensmoor Cross Lane Shotwick Cooksongreen Lugsdale Bartington Hillcliffe Holmes Chapel Dunham-on-the-Hill Marley Green Kingswood Hargrave Coxbank Martinscroft Hoole Bank Marshfield Bank Willaston Bostock Green Alderley Edge Salterswall Oakgrove Utkinton Town Fields Alsager Tilston Wincle Middlewich Barrowmore Estate Chelford Rainow Hoo Green Cinnamon Brow Cuerdley Cross Lawton-gate Howbeck Bank Windmill Hill Langley Rainowlow Darnhall Lane Ends Moorside Ruloe Sowcar Hampton Heath Eaton Fanshawe Norbury Tarporley Martin's Moss Moss Bank Ebnal Oakmere Great Sankey Clutton Aldersey Green Rodeheath Hack Green Pickmere Danes Moss Boughton Heath Bradley Green Twiss Green Wheelock Heath Mow Cop Bewsey Higher Wincham Bunsley Bank Sandbach Beeston Blakelow New Mills North Rode Warrington Clive Higher Poynton Styal Cross Higher Walton Town Park Elton Pulford Heatley Kerridge-end Smethwick Green Preston Brook Marton Swanbach The Brow Hough Bruche