Bus Advertising in Runcorn

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Bus Marketing in Runcorn

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Runcorn - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Runcorn - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Runcorn- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Runcorn - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Runcorn (Cheshire)

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Other locations available for bus advertising
Dudlow's Green Hulme Walfield Frodsham Culcheth Winsford Pownall Park Piper's Ash Higher Hurdsfield Thurlwood Crabtree Green Norbury Common Ettiley Heath Danebank Aston Heath Roughhill Key Green Christleton Butt Green Broomhill Cross Town Elton Green Little Warford Howley Heath Mossley Peckforton Davenport Green Duddon Milners Heath Marton Little Bollington Higher Carden Puddington Littler Hob Hill Hilltop Castlefields Ravensmoor Spenmoss Sandbach Westfield Kermincham Heath Lower Kinnerton Brindley West Bank Dock Estate Way's Green Lostock Gralam Hatton Dee Banks Plemstall Brereton Green Butley Town Wimboldsley Midway Wright's green Higher Marston Sowcar Hartford Oakgrove Upper Threapwood Hope Green Bradley Green Utkinton Appleton Park Clutton Moston Green Chorley Church Minshull Overpool Gleadsmoss Clark Green Stretton Lower Walton Slaughter Hill Howbeck Bank High Legh Swan Green Littleton Church Lawton Bradwall Green Marley Green Willington Corner Marbury Booth Bank Manor Park Rhuddall Heath Dukesfield Whitegate Great Budworth Brookhouse Over Peover Cholmondeston Cross o' th' Hill Chorlton Netherton Smallwood Mossend Basford Weston Daresbury Morley Green Bucklow Hill Over Tabley Willaston Fivecrosses Hampton Heath Hoole Barrets Green Halton Brook Lane End Lymm Barrowmore Estate Stenhills Newhall Siddington Kerridge Blackden Heath Stockton Heath Bosley Heatley Moblake Wardle Bank Helsby Lindow End Hargrave Shaw Heath Wilmslow Dallam Hollinsgreen Allostock Churton Cobbs Hampton Green Cranage Sound Pewterspear Houghton Green Lyme Green Poulton Childer Thornton Barrows Green Boots Green Birchwood Great Sutton Arclid Green Lower Bunbury Barnton Handbridge Larden Green Eccleston Birchwood Park Willaston Bunbury Birch Heath Macclesfield Arley Green Quoisley Newton Oscroft Latchford Adlington Bulkeley Bradfield Green Cross Lane Cooksongreen Hallowsgate Dodleston Hatchmere Blakelow Rease Heath Hand Green Glazebrook Wood Head Meadowbank Tarvin Sands Broken Cross Oakmere Gibb Hill Stoke Bank Broxton Tabley Hill Longford Wades Green Bostock Green Marshfield Bank Maw Green Higher Wincham Gleadmoss Finney Green Bradley Mount Wirswall Weston Point Rowton Harden Park Hassall Green Murdishaw Cotebrook Clotton Common Shocklach Green Langley The Valley Buerton Padgate Boothsdale Styal Westy Beechwood Betchton Heath Whirley Grove Gurnett Lower Carden Kingsmead Lingley Green Croxton Green Duddon Heath Kelsall Curzon Park Daleford Moorside Holmes Chapel Lowerhouse Ashley Castletown Park View Wheelock Heath Buglawton Aldersey Green Rushton Aston juxta Mondrum Bunbury Heath Hoo Green Penketh Moston Hollyhurst Bartington Wettenhall Green Chapel End Twiss Green Keckwick Brereton Heath Rushgreen Great Barrow Davenham Tarporley Bank Quay Moss Bank Blakenhall Pott Shrigley Hatton Heath Ashton Hayes Grange Guilden Sutton Wells Green Sworton Heath Swettenham Croft Smith's Green Aldersey Park Pinsley Green Newtown Town Fields Lawton Heath End Barrow's Green Eaton Clive Green Fulshaw Park Gatesheath Upton Rocks Malkin's Bank Plumley Horton Green Weston Haymoor Green Callands The Bank Brickhouses Hockley Egerton Green Smethwick Green Little Leigh Hatherton Brownlow Outlet Village Wervin Birchwood Centre Prestbury Lower Peover Hallwood Park Winterley Brookvale Newtown Haughton Chorlton Lane Preston Brook Clannor Heath Spurstow Ball o' Ditton Hapsford Wharton Green Feldy Bunsley Bank New Lane End Gawsworth Sutton Green Over Eaton Bunbury Commons Somerford Arthill Checkley Green Kidnal Glazebury Alderley Edge Edge Green Hough Sutton Lane Ends Faddiley Sandbach Heath Risley Lea by Backford Hurdsfield Balderton Burton Mere Heath Wheelock Caldecott Green Higher Poynton Haslington Wrenbury-cum-Frith Middlewich Rostherne Overton Woolfall Whitbyheath Hollowmoor Heath Day Green Weetwood Common Wardle Illidge Green Mere Peover Heath Jodrell Bank Huntington Chowley Buerton Moss Calveley New Mills Orchard Park Upton Dale Brow Rocksavage Wolverham Bache Lane Ends Warrington Fowley Common Moss Houses Handley Lache Beeston-brook Harthill Hightown Wybunbury Shocklach Bradeley Green Frandley Burwardsley Newton Clifton Beeston Radmore Green Wornish Nook Hale Middlewood Hack Green Puddinglake Pot Bank Wildboarclough Rainow Audlem Somerford Booths Ditton Warmingham Thelwall Waverton Nantwich Poynton Fourlanes End Manley Cold Moss Heath Higher Bunbury Lawton-gate Duddon Common Wistaston Leftwich Calrofold Ruloe Farndon Higher Wych Higher Burwardsley Manor Park Comberbach Bewsey Oakhanger Woodbank Eaton Hall Bickley Town Vicarscross Nether Alderley Ness Holt Barbridge Marton Kemincham Stud Green Greendale Wilmslow Park Upton Heath Lightwood Green Stoak Mickle Trafford Sound Heath Whisterfield Locking Stumps Cuddington Longhill Danebridge Bruche Backford Cross Hulseheath Stapeley Hankelow Upton Ebnal Widnes Wood Lanes Crowton Ellesmere Port Holtridge Moore Lostock Green Englesea-brook Winnington Hodgehill Arley Marthall Bollington Cross Brown's Bank Saighton Handforth Rudheath Woods Kingswood Kettleshulme Tilstone Fearnall Warren Longbarn Adder's Moss Stanlow Lowcross Hill Antrobus Smithy Green Duckington Oldcastle Heath Tiverton Delamere Brownlow Heath Cuerdley Cross Cinnamon Brow Moss Side Ness Collins Green Grappenhall Crow Wood Halton Village Hollins Green Ginclough Higher Whitley Abbot's Meads Macclesfield Forest Deansgreen Wardsend Aston Davenport Norton Stowford North Rode Astbury Marsh Coddington Booths Hill Greenbank Mottram St Andrew Kerridge-end Paddington Chester Hough Green Barton Twemlow Green Westminster Park Lower Pexhill Danes Moss Lower Whitley Barnhill Birchall Moss Gorse Covert Appleton Thorn Woolstanwood Shavington Bickleywood Wettenhall Barnett Brook Whitehouse Worleston Cuddington Heath Anderton Marston Sydney Higher Shurlach Hinderton Little Heath Dane in Shaw Tytherington Woodhey Green Dunham-on-the-Hill Newtown Stanthorne Radnor Aston Swettenham Heath Bickerton Higherfence Simm's Cross Wharton Henbury Mobberley Wrenbury Heath Checkley Capenhurst Gallantry Bank Fuller's Moor Wistaston Green Farnworth Allgreave Tatton Dale Whitecross Abbot's Mead Lacey Green Tattenhall Gauntons Bank Halton Lea Marton Green Rode Heath Boughton Heath Cuckoo's Nest Northwich Sandymoor Newsbank Broken Cross Balterley Heath Brassey Green Diggle Green Pickmere Oakwood Rainowlow Lach Dennis Hassall Windle Hill The Brow Hunsterson Disley Grange Sproston Green Old Hall Rowton Moor Astbury Manley Common Minshull Vernon Walgherton Lane Ends Two Mills Great Sankey Hooton Newton Highlane Huxley Kenyon Rixton Doe Green Brown Knowl Croughton Aldford Occlestone Green Burtonwood Mouldsworth Hebden Green Lower Withington Elton Stamford Bridge Gorstage Stoneley Green Burland Bottom-of-the-Oven Congleton Merelake Foxwist Green Bradley Threapwood Lawton Heath Prince Hill Ridley Statham Runcorn Burton West Heath Brownedge Higher Disley Norcott Brook Little Barrow Kingsway Backford Norbury Stretton Hollinfare Higher Runcorn Preston on the Hill Moss End Whiteley Green Greenlooms Saughall Norley Cloud Side Bridgemere Rudheath Royal's Green Coppenhall Moss Bickley Hermitage Green Goostrey Broomhall Green Lea Green Hoofield Weston Burleydam Crewe Green Whitby Sandiway Oughtrington Morley Winwick Tilston Neston Moston Woodworth Green Arclid Little Stanney Gravel Sandlow Green Parkgate Wimbolds Trafford Sutton Weaver Skellorn Green Little Neston Paddockhill Wigshaw Hulme Ollerton Snow Hill Walker Barn Moulton Lugsdale Siddington Heath West Bank Lower Heath Monk's Heath Hoole Bank Tarvin Gorstella Church Green Great Warford Styal Cross Martin's Moss Westbrook Clotton Wincle Timbersbrook Over Knutsford Wincham Row-of-trees Belgrave Brown Moss Spen Green Dutton Mollington Moss Lane Swanley Alvanley Wilderspool Pulford Gemini Marsh Green Acton Bridge Fearnhead Picton Hillcliffe Little Town Bridge Trafford Bate Heath Radway Green Buckoak Newtown Daresbury Delph Havannah Withington Green Crewe Alpraham Kingsley Hood Manor Coppenhall Crewe-by-Farndon Astmoor Byley Knutsford Malpas Bollington Woolston Higher Walton Whatcroft Martinscroft Hunsterson Four Lane End Alsager Snelson Little Sutton Swanbach Thornton-le-Moors Hale Bank Town Park Halton View Weaverham Lingley Mere Elworth Kinsey Heath Palace Fields Booth Green Windmill Hill Salterswall Lunts Heath Winwick Quay Longmoss Knolls Green Fanshawe Ince Clive Acton Blacon Ackers Crossing Noonsun Hartfordbeach Thorns Green Mow Cop Dones Green Bruera Brookhouse Green Chelford Blackbrook Norton Cross Hough Little Budworth Coxbank Red Bull Newtonia Stonyford Sankey Bridges Wilkesley Appleton Grange Milton Green Dean Row Hetherson Green Ledsham Saltney Kingswood Whitley Reed Bell o' th' Hill Bickley Moss Burford Walley's Green Broomedge Barthomley Bradwall Onston Boughton No Man's Heath Four Lane Ends Budworth Heath Bath Vale Swanwick Green Yatehouse Green Lower House Scholar Green Lower Stretton New Pale Shotwick Nova Scotia Darnhall Newtown Shell Green Rodeheath Lea Forge Tilstone Bank