Bus Advertising in Plas Madoc

Get in touch

Bus Marketing in Plas Madoc

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Plas Madoc - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Plas Madoc - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Plas Madoc- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Plas Madoc - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Plas Madoc (Clwyd)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Blue Bell Estate Caer Estyn The Dunks Pentre Bychan Dwygyfylchi Bryn-yr-Eos Nebo Walwen Smithy Gate Llanfihangel Glyn Myfyr Rhŷd-y-ceirw Stryt-issa Llangernyw Little Overton Cadnant Park Cock Bank Eglwysbach Ffrith Llannefydd Mynydd-llêch Ysbyty Ifan Mynydd-llan Groes Blaenau Gwespyr Rhosddu Graig-fechan Parkside Mount Pleasant Prion Moel-y-crio Gegin Talacre Lower Threapwood Ruthin / Rhuthun Bettws Gwerfil Goch Pant Cefn The Chequer Pontfadog Little Mancot Nant-bâch Brymbo Lavister Bont-newydd Rockcliffe Stansty Ridleywood King's Mills Burton Mynydd Marian Horseman's Green Darland Hope / Yr Hôb Druid Little Arowry Betws-yn-Rhos Singret Pant-y-buarth Pentre-Ffwrndan Terfyn Pentre Mount Pleasant Gellifor Llanasa Ponterwyl Bedlwyn Marian Cwm Lixwm / Licswm Coed-talon Pentre-Clawdd Pensarn Pentre Hafod-y-Green Pen-y-Coed Plas Coch Bryn Pen-y-lan Connah's Quay / Cei Connah Glan-y-don Cymau Pennant Rossett Picton Isycoed Glyndyfrdwy Aber-nant Terfyn Shotton Glan-yr-afon Ty'n-y-cefn Ffordd-las Pont Cysyllte Gwaenysgor Carrog Gwyddelwern Bodelwyddan Ewloe Green Windy Hill Rhiwddolion Pant y Wacco Craig-y-Don St Asaph / Llanelwy Llanfynydd Pentre Tal-y-bont Groesffordd Bryn Saith Marchog Gresford Lightwood Green Bryniau Colwyn Bay / Bae Colwyn Bryn Rhyd-yr-Arian Cloy Pentre Bach Halkyn Mountain Drury Lane Flint / Y Fflint Llansannan Rhosymedre Rhes-y-cae Nercwys Lawnt Pentrefoelas Green Myddleton Park Henllan Gwernaffield-y-Waun Gatewen Lower Mountain Pen-y-ffordd Rhewl-fawr Gyffin Rhydlydan Overton / Owrtyn Pant Rhosrobin Pont-Cyfyng The Smelt Cadney Bank Wallington Penmaen Rhôs Three Sisters Bontuchel Llangynhafal Pentre Cilgwyn Sontley Waen Pentre'r-felin Gell Cefn-y-bedd Trevor Uchaf Hirwaen Glascoed Naid-y-march Graig Bryn Common Maes-y-Dre Rhôs-on-Sea Pentre Isaf Bridge End Celyn-Mali Aber-oer Street Lydan Maerdy Capel Curig Llanbedr-y-cennin Gwernymynydd Glascoed Mochdre Pentre Llanfwrog Llanfair Dyffryn Clwyd Bretton Bangor-on-Dee / Bangor-is-y-coed Tynyfedw Capelulo Maenan Highfield Aston Graianrhyd Rhosnesni Mwdwl-eithin Caergwrle Pentre Burntwood Pentre Tremeirchion Llan-y-pwll Pant Whelston Drury Pwll-du Moss Rhosywaun Llanferres Buckley / Bwcle Trefriw Eryrys Caerhun Greenfields Llay Pentre-Llanrhaeadr Saith Ffynnon Halkyn / Helygain Hendre Ty'r-felin-isaf Padog Park Lane Pentre-tafarn-y-fedw Nant-y-Rhiw Bedwlwyn Mount Sion Acton Dolwyd Hanmer Pantasaph Little Acton Tre-lan Marian Cader Llidiart Annie Sandycroft Llysfaen Ddol Pentre Uchaf Brynford / Brynffordd Penrhyn Bay Groes-fawr Glasfryn Pengwern Glanyrafon Llangwm Nantglyn Graig Little Mountain Acrefair Penmaenan Gwersyllt Gogarth Lloc Llanynys Kinmel Bay / Bae Cinmel Rhosllannerchrugog Castell Wepre Mold / Yr Wyddgrug Walwen Belgrano The Roe Woodland Park Treuddyn Tan-y-Lan Lane End Croes-wian Mostyn Rhosrhedyn Bryn Merllyn Bagillt Llanarmon Dyffryn Ceiriog St Gwynan's Pentre'r Felin Pentre-bach Mwynbwll Trofarth Abergele Golch Hightown Glasdir Rowen Summer Hill Gorddinog Maes Maelor Pandy Melin-y-coed Melin-y-Wig Johnstown Rhydgaled Nant-y-Felin Tal-y-cafn Trewen Penrhyn-side Worthenbury Ysceifiog Pentrefelin Bwlchgwyn Glyn Ceiriog Overton Bridge Hendrerwydd Brynmorfudd Maeshafn Buckley Mountain Broughton Plas Madoc Berwyn Golly Tre-Mostyn Coedpoeth Cwm Penmachno Pandy Rhewl Bryn y Castell Penyffordd Tafarn-y-Gelyn Calcoed Sydallt Deganwy Bron-y-Nant Talwrn Broadoak Little Green Berth-ddu Four Crosses Llandudno Junction / Cyffordd Llandudno Northop Hall Flint Mountain / Mynydd y Fflint Abermorddu / Yr Hôb Ty-nant Dolywern Axton Brymbo Froncysyllte Bryn-y-maen Old Colwyn Bettisfield Penley Old Sontley Llandrillo Pantymwyn Nant Mawr Afon Eitha Ddol Pwll-clai Wern-y-gaer Argoed Walwen Ffos-y-go Marford Afon-wen Groes Efa Peniel Maes-y-Dre Alltami Felin Puleston Rhôs Soughton / Sychdyn New Brighton Pen-y-felin Gwytherin Bryn Dulas Gwern Estyn Galltegfa Llanbedr-Dyffryn-Clwyd Gronant Queensferry / Y Fferi Isaf Rhosllanerchrugog Cefn-bychan Redbrook Bylchau Commins Rhiw Copenhagen Llandyrnog Cerrigydrudion Llanrhos Burton Green Llandegla Rhosymadoc Pentre Trevalyn Meliden / Gallt Hendre Garden City Llannerch-y-môr Bryn Eithen Brookhouse Dyserth Babell Rhydymwyn Pen-y-Ball Top Cefn Berain Berthengam Dobs Hill Bronington Sarn Clawdd Poncen Capel Siloam Trevor Esgyryn Fron-Bache St George / Llansan Sior Cefn Pontybodkin Llandudno Bowling Bank Ty'n-y-groes Prestatyn Fedw Llandynan Brynteg Carmel Gwynfryn Y-Ffrith Kinnerton Green New Brighton Crabtree Green Llangwstenin Tanlan Banks Knolton Bryn Rackery Bryn Offa Tallarn Green Gardd Estyn Nant-y-Pandy Rhewl-Mostyn Rhuddlan Cefn-mawr Blaenau dolwyddelan Borras Erbistock Higher Kinnerton Garth Trevor Pentre Isaf Geufron Higher Shotton Loggerheads Cefn-eurgain Northop / Llan-eurgain Pentre Halkyn / Pentre Helygain Derwen Pandy Tudur Llanrhaeadr Per-ffordd-llan Tregeiriog Fron-dêg Llechwedd Cefn-brith Rhewl Pwll-melyn Trelogan Pentre Hawarden / Penarlâg Pant-pastynog Pentre-celyn Garth Ruabon / Rhiwabon Llanarmon-yn-Ial Pen-y-lan Kelsterton Llidiart-y-Parc Pentre-bont Caerwys Bryn-yr-ogof Tan-y-Graig Pen-y-cefn Rhewl Geinas Morfydd Mancot Royal Lower Wych Talwrn Rhyd-y-meudwy Towyn Llangollen Pen-y-stryt Pen-y-bryn Pant Llanddoged Pabo Penmaen Park Hên-efail Plâs Berwyn Gorsedd Dre-gôch Bryn Pydew New Brighton Bodfari Talwrn Coppa View Sandy Lane Leadmill Pen-Ucha'r Plwyf Dolphin Dawn Marchwiel Saron Waen Llanrhychwyn Ffynnongroyw Wern Pant-glâs Mynydd Isa Spon Green Bedwell Rhydtalog Llanddulas Fenn's Bank Pont-Ystrad Rhosesmor Cilcain Bryn-rhys Tyddyn Angharad Pen-rhewl Tywyn Gyrn Gyfelia Rhiwbebyll Maes Pennant Efenechtyd Rhandir Cumber's Bank Pen-y-cae Rhyl Penmaenmawr Minera Pentre-llyn-cymmer Tan-y-fron Honkley Greenfield / Maes-Glas Cwm Llanelidan Oakenholt Fron Isaf Dinas Mawr Three Fingers Gellioedd Whitford / Chwitffordd Waen Llong Fron Groesffordd Marli Pontwgan Denbigh / Dinbych Trefechan Glanwydden Pentre Broughton Llandrillo-yn-Rhôs Cwlach Llanfair Talhaiarn Eyton Brynhovah Hendre-ddu Bryneglwys Merehead Aberwheeler / Aberchwiler Rhostyllen Newbridge Lenten Pool Nant-y-Patrick Llansanffraid Glan Conwy Henryd Milwr Southsea Betws-y-Coed Tan-yr-allt Bonwm Ponciau Sealand Soar Big Mancot Pentre Capel Garmon Pentre-dwfr Pandy Ty'n-y-ffordd Llanelian-yn-Rhôs Llwyneinion Garizim Padeswood Knolton Tai-nant Dolwyddelan Cynwyd The Moor Dolgarrog Bryn Celyn Pen-llain-wen Dolwen Cyffylliog Pont-y-pant Pentre Newmarket / Trelawnyd Rhuallt The Wern Pentre Maelor Pwll-glâs Chweffordd Chirk Green The W auns Groes Talwrn Garden Village Little Mountain Clwt Llanfairfechan Bersham Holywell / Treffynnon Pentre Chirk / Y Waun Whitewell Holt Cadole Golftyn Nannerch Waen Goleugoed Pen-y-maes Sutton Green Catch Trefnant Holway Corwen Arowry Pennant Eglwys Cross Pwll-Glas Gwernol Pontblyddyn Rhyd-y-foel Prenbrigog Clawdd-newydd Nant Bryngwyn Moelfre Ochr-y-foel Castell Halton Croes Eneurys Gadlys Wrexham / Wrecsam Conwy Ewloe Ysgeibion Old Warren Clocaenog Cross Lanes Bryn-newydd Dinmael Pentre Nant Alyn Llwynmawr Leeswood / Coed-Llai Tanyfron Pont-y-blew Aifft Pandy'r Capel Pont-newydd Bradley Llanrwst New Broughton Waen-trochwaed Pentrefelin Penmachno Llangwyfan