Bus Advertising in Southsea

Get in touch

Bus Marketing in Southsea

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Southsea - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Southsea - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Southsea- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Southsea - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Southsea (Clwyd)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Pantasaph Garden City Pentre Isaf Llanfynydd Celyn-Mali Maeshafn Pont-y-blew Gyffin Llandrillo Llong Tremeirchion Overton / Owrtyn Tafarn-y-Gelyn Llangwm Bridge End Cerrigydrudion Llwynmawr The Smelt Bryn Merllyn Pont-Cyfyng Bradley Maes Pennant Terfyn Talwrn Trefriw Eryrys Pontfadog Flint Mountain / Mynydd y Fflint Trevalyn Prion Glan-y-don Croes Eneurys Commins Pentre-Llanrhaeadr Rhosymadoc Llanddulas Broughton Waen Bryn Celyn Buckley Mountain Pwll-Glas Rhydgaled Tallarn Green Acton Nannerch Bonwm Johnstown Waen Ty'n-y-groes Chweffordd Pentre-bach Rhosrhedyn Dolwyd Brymbo Cumber's Bank The Chequer Glasfryn Cefn Cefn-eurgain Knolton Bryn Betws-y-Coed Ewloe Catch Aberwheeler / Aberchwiler Pentre Uchaf Bronington Trevor Wrexham / Wrecsam Gell Bryn y Castell Eglwysbach Buckley / Bwcle Pentre Bach Holway Pentre-celyn Ffordd-las Bettws Gwerfil Goch Cader Rackery Chirk Green Connah's Quay / Cei Connah Pen-y-cae Llanelidan Dinas Mawr Highfield Newmarket / Trelawnyd Pandy Tudur Bangor-on-Dee / Bangor-is-y-coed The Dunks Rhyd-y-meudwy Saron Lane End Mostyn Bryn Saith Marchog Hafod-y-Green Green Merehead Gyfelia Llidiart Annie Walwen Fron-dêg Lloc New Brighton Henryd Hightown Meliden / Gallt Melin-y-coed Pentre Broughton Cefn Rossett Pant Mwynbwll Betws-yn-Rhos Bryn Rhyd-yr-Arian Bryn Offa Woodland Park Little Mancot Gorsedd Rhydtalog Fenn's Bank Ffynnongroyw Corwen Mold / Yr Wyddgrug Waen Llanfwrog Llanynys Kinmel Bay / Bae Cinmel Tan-y-Graig Blaenau Fron Gorddinog Picton Bron-y-Nant Hendre Capel Curig Rhuddlan Groes Wepre Llan-y-pwll Rhostyllen Redbrook Bretton Tynyfedw Honkley Rhosesmor Waen-trochwaed Nant-y-Felin Cyffylliog Llandegla Geufron Cefn-brith Talwrn Rhôs-on-Sea Four Crosses Little Mountain Maenan Llanarmon Dyffryn Ceiriog Tan-y-fron Llangwyfan Groes-fawr St Gwynan's Bodfari Efenechtyd Deganwy Llanfairfechan Llangwstenin Brymbo Trelogan Bont-newydd Derwen Isycoed Smithy Gate Bryneglwys Kinnerton Green Berth-ddu Pentre-Ffwrndan Llangollen Fron-Bache Oakenholt Tre-Mostyn Greenfields Glasdir Aifft Moss Mancot Royal Rhiwddolion Pentre-bont Halton Soar Bryn Eithen Lower Threapwood Graianrhyd Trefnant Rhewl Bylchau Groesffordd Marli Park Lane Leeswood / Coed-Llai Bedwell Tregeiriog Marchwiel Hendre Llysfaen Old Warren Melin-y-Wig Bryn-newydd Ty'r-felin-isaf Y-Ffrith Plas Madoc Rhewl-fawr Tyddyn Angharad Rhuallt Three Fingers Ysbyty Ifan Pen-y-maes Prenbrigog Greenfield / Maes-Glas Rhes-y-cae Pentre Gardd Estyn Llanrhychwyn Ty'n-y-ffordd Bryn Dulas The Moor Leadmill Minera Llandrillo-yn-Rhôs Trevor Uchaf Blue Bell Estate Llanrwst Fron Isaf Dre-gôch Lavister Pandy Treuddyn Caer Estyn Colwyn Bay / Bae Colwyn Pen-y-felin Towyn Pen-rhewl Shotton Cadole Dolwyddelan Nant Pentre Blaenau dolwyddelan Overton Bridge Glan-yr-afon Moel-y-crio Tal-y-cafn Rhyl Llanasa Rowen Gadlys Southsea Old Sontley Tywyn The Wern Gwersyllt Denbigh / Dinbych Gellioedd Pontblyddyn Gresford Conwy Pen-y-Ball Top The Roe Pentre-llyn-cymmer Little Arowry Horseman's Green Hirwaen Lightwood Green Gwyddelwern Broadoak Pentre Rhosllannerchrugog Tre-lan Terfyn Rhosddu Arowry Llandyrnog Ruthin / Rhuthun Pen-y-Coed Glascoed Whitewell Llanbedr-y-cennin Nercwys Per-ffordd-llan Pennant Llangernyw Pentrefoelas Erbistock Padeswood Pant Pentre Llanrhos Caerwys Hên-efail Dwygyfylchi Penmaen Rhôs Castell Lenten Pool Rockcliffe Lixwm / Licswm Pentre Halkyn / Pentre Helygain Brynhovah Three Sisters Ochr-y-foel Chirk / Y Waun Brynmorfudd Coppa View Soughton / Sychdyn Llangynhafal Tanlan Banks Trefechan Pentre'r-felin Crabtree Green Rhewl Bryn-yr-ogof Pont-y-pant Berthengam Eyton Lawnt Loggerheads Bryngwyn Afon-wen Gwernymynydd Bryn Common Tal-y-bont Pontybodkin Clawdd-newydd Nant-y-Pandy Garth Holywell / Treffynnon Pentre Golftyn Tai-nant Llay Pontwgan Talacre Marian Sydallt Geinas Gwespyr Ruabon / Rhiwabon Pont-newydd Halkyn Mountain Llanbedr-Dyffryn-Clwyd Caerhun Pentrefelin Mochdre Croes-wian Trewen Aber-nant New Brighton Golch Cross Lanes Big Mancot Llanfair Talhaiarn Aber-oer Cefn Berain Marian Cwm St Asaph / Llanelwy Wern-y-gaer Groes Efa Kelsterton Cefn-bychan Lower Mountain Rhewl Bagillt Pen-y-ffordd Penrhyn Bay Ponterwyl Old Colwyn Parkside Gwytherin Spon Green Gwynfryn King's Mills Bontuchel Hawarden / Penarlâg Newbridge Burton Green Ysgeibion Pentre-tafarn-y-fedw Trofarth Pentre Tan-yr-allt Glyn Ceiriog Rhosymedre Ty'n-y-cefn Nant-bâch Moelfre Gwaenysgor Rhiwbebyll Padog Felin Puleston Pentre'r Felin Groesffordd Llwyneinion Pentre Isaf Fedw Coed-talon Drury Pwll-glâs Dobs Hill Mount Pleasant Hope / Yr Hôb Mynydd Marian Ffrith Ddol Gyrn Sarn Pandy Tan-y-Lan Cadnant Park Wern Pentre Cock Bank Borras Pentre Stansty Plâs Berwyn Mynydd-llan Llanrhaeadr Saith Ffynnon Mwdwl-eithin Higher Kinnerton Pentre-Clawdd Plas Coch Berwyn Aston Rhôs Pen-y-lan Penyffordd Pensarn Bodelwyddan Rhydlydan Penrhyn-side Sontley Cefn-y-bedd Flint / Y Fflint Gwern Estyn Holt Dolwen Llannefydd Brynford / Brynffordd Ponciau Sandy Lane Abergele Nant-y-Rhiw Llanddoged Carmel Pant Singret Little Mountain Marford Rhosrobin Pen-y-stryt Walwen Clawdd Poncen Burton Glyndyfrdwy Penmachno Mount Sion Gronant Little Overton Gwernol Henllan Pentre Rhosnesni Dolywern Mynydd-llêch Abermorddu / Yr Hôb Talwrn Maes-y-Dre Calcoed Ysceifiog Windy Hill Dolgarrog Worthenbury Gogarth Dyserth Pant-pastynog Cloy Brookhouse Ridleywood Caergwrle Nantglyn Dawn Little Acton Afon Eitha Pen-Ucha'r Plwyf Copenhagen Druid Castell Maerdy Cwm Penmachno Eglwys Cross Bedwlwyn Nant Alyn Sealand Rhydymwyn Milwr Carrog Waen Goleugoed Clwt Maes-y-Dre Pentre Dolphin Morfydd St George / Llansan Sior Queensferry / Y Fferi Isaf Llandudno Knolton Talwrn Llandynan Penmaenan Halkyn / Helygain Bryn-yr-Eos Tanyfron Penmaen Park Graig-fechan Cefn-mawr Dinmael Pentre Cilgwyn Froncysyllte Rhandir Mount Pleasant Llansanffraid Glan Conwy Pwll-clai Bwlchgwyn Pant Prestatyn Pant-y-buarth Maes Maelor Whitford / Chwitffordd Higher Shotton Bettisfield Whelston Pandy'r Capel Cwlach Bryn-y-maen Rhosllanerchrugog Rhosywaun Llandudno Junction / Cyffordd Llandudno Penmaenmawr Llanarmon-yn-Ial Lower Wych Glanyrafon Groes Nant-y-Patrick Cwm Gegin Belgrano Esgyryn Walwen Mynydd Isa Argoed Cadney Bank Drury Lane Northop Hall Myddleton Park Hendrerwydd Sutton Green Acrefair Pen-y-bryn Wallington Garth Trevor Pantymwyn Nant Mawr Garizim Little Green Capelulo Llanelian-yn-Rhôs Hanmer Bryniau Gwernaffield-y-Waun Pwll-du Babell Bryn Pen-y-lan Gatewen The W auns Pentre-dwfr Nebo Brynteg Pabo Rhŷd-y-ceirw Craig-y-Don Coedpoeth Rhiw Pen-llain-wen Darland Galltegfa Capel Garmon Pentre New Broughton Pentre Bychan Llidiart-y-Parc Ty-nant Llanferres Llansannan Llanfair Dyffryn Clwyd Capel Siloam Bryn-rhys Pwll-melyn Cymau Sandycroft Pengwern Pont Cysyllte Bedlwyn Llannerch-y-môr Cynwyd Graig Llechwedd Street Lydan Alltami Gellifor Pant-glâs Summer Hill Golly Cilcain Peniel Pentre Maelor Penley Glanwydden New Brighton Stryt-issa Ewloe Green Pen-y-cefn Bersham Clocaenog Hendre-ddu Pont-Ystrad Rhyd-y-foel Graig Ddol Bryn Pydew Pennant Burntwood Pentre Axton Pentrefelin Northop / Llan-eurgain Garden Village Rhewl-Mostyn Naid-y-march Glascoed Pandy Ffos-y-go Llanfihangel Glyn Myfyr Bowling Bank Pant y Wacco