Bus Advertising in Camelford

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Bus Marketing in Camelford

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Camelford - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Camelford - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Camelford- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Camelford - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Camelford (Cornwall)

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Pityme Chapel Amble Penhale Jakes Pendoggett Tregavarras Perrancoombe Brighton Freewater United Downs Porth Navas Wainhouse Corner Tregonning Devoran Herodsfoot Mithian Downs St Merryn Jacobstow West Curry Newton Trevegean Boskenna Treator Plaidy Shop Penpethy Trelights Escalls Wendron South Carne Carn Brea Village Gunwalloe Tremedda Trelowth Budd's Titson Valley Truckle Trevoll Canon's Town Trerulefoot Trethewell Pensilva Longdowns Seworgan Bangors Cripplesease Mount Charles Polmassick St Ann's Chapel Crows-an-wra Constantine Treworld Tywardreath Highway Poltesco St Teath Four Lanes Ruan Lanihorne Carne Lewannick Porthgwarra Mullion Cove Castallack Rising Sun Burgois Treviskey Crelly St Stephens Costislost Kents Lower Clicker Brightonwater South Pill Sladesbridge Temple Treswithian Week Green Carloggas Sweetshouse Boscean Whitecross Clowance Wood Copperhouse Carnsmerry Halsetown Portreath Holywell Trevilla Upton Cross St Clether Tregarland East Taphouse Portlooe Mena Stursdon Degibna Rinsey Kestle Tregarlandbridge Highercliff Trewidland Hugh Town Plain-an-Gwarry Grampound Road Tolvaddon Mountjoy Medlyn Rosenannon Pelynt Penwithick Higher Town Resugga Green Hugus Goosewell New Mills Caudworthy Downgate Gluvian Lamorna Frogpool Treworga Fairy Cross Duloe Tregardock Manaccan Trevarrick Horningtops Treesmill St Lawrence Shutta Burlawn Wherry Town Trebilcock Tremaine Crimp Herniss Laity Moor Portmellon Hellescott Puddle Hellandbridge Housel Bay Penpont Brillwater Newhall Green Trewornan Treen Trecangate Newlyn St Mewan Lostwithiel Hick's Mill Nancemellin St Cleer Goonhavern Lesnewth Pengold Trevanger Linkinhorne Lawhitton Scorrier Crowlas Trewartha Perranwell Station Kerthen Wood St Erme Bodinnick Middlewood Paul's Green Tideford Polperro Botternell Otterham Halamanning Mousehole Paul Polgooth Tregamere St Just Rumford Tregew Allet Trembraze West Taphouse Penmayne Newtown Laneast Bolenowe St Mabyn Coombe Sandy Bottom Tregear Newbridge Trekenner Daw's House Canworthy Wringsdown Tregonna Trebursye Trussall Trebarwith Clerkenwater St Michael Penkevil Goonlaze Bosorne Gunnislake Coxford Trefanny Hill St Juliot St Pinnock Carnon Downs Maders Swanvale Carne Treloquithack Tolgullow Hendra Higher Porthpean Trethillick Tresavean Old Cardinham Castle Boswin Garras Tregoodwell Comford Lower Trebullett Bush Breage Carnkie Merther Pempwell Penhale Hayle Gorran Churchtown Manor Parsley Shortlanesend Barcelona Carbis Bay Treglasta Treveal Rock Tremar Sharptor Gweek St Jidgey Mixtow Pool Polkerris Killaworgey Trewoon Lanjeth Porth Kea Port Gaverne Bofarnel Lower Woon Mornick Gwennap Tregarne Cowlands Fentonadle Redruth Fraddam Busveal Twelvewoods Chynoweth Downrow Highlanes Wanson Banns Merther Lane Turfdown Perran Wharf Treyarnon Ruan Minor Milltown Forda Cox Hill Trerose Nine Maidens Downs Varfell Langdon Idless Praze-an-Beeble Insworke Tresowes Green Church Town St Newlyn East Foxhole Carnhot Hellesveor Trevarren Balnoon St Just in Roseland Davidstow Trengune Higher Larrick Heamoor Ninnes Bridge Treswithian Downs Lanteglos Highway Mellangoose Cardinham Haye Fm Gilbert's Coombe Treverva West Youlstone Maxworthy Towednack Carclew Carnkie Michaelstow Lower Sticker Chyvarloe Tregenna Hendra Lockengate Mullion Higher Dimson Piece Millbrook Sithney Green Lantyan Hallew St Martin Trevillett Lower Lank Stratton St Dominick Curgurrell Trenhorne Trewarmett Saltash Baldhu Paynter's Cross Gwedna Barripper Penryn Carwynnen Holy Vale Pennance Kehelland St Michael Penkivel Three Holes Cross Trenoweth Nansladron Widegates Lower Boscaswell Lower Menadue Higher Reen Duporth Helford Landulph Woodabridge Roseworthy West Tolgus Whitecross Lower Porthpean Drakewalls Latchbrook Bissoe Parc Erissey Sheviock Trenance Trenance Looe Mills Bodieve Boskednan Shortacross Pentewan Philleigh Newtown Trehunist Pengegon Torfrey Trebell Green Trevone Trew Treneague Deveral Hendra Croft Dannonchapel Tresparrett Gorran High Lanes Congdon's Shop Brill Tregolls Nance Trewedna 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Portwrinkle Warbstow Rosecare Lower Tregunnon Kuggar Little Bosullow Polbathic Trewen Ladycross Westdowns Jolly's Bottom Falmouth Sandylake Bodmin Lezant Carey Park Mawla Trehan Manhay Treligga Nantithet Treworrick Tywardreath Trewindle St Kew Highway St Endellion Bodilly Boscreege Carthew Treleigh Roseland Wadebridge St Eval Golberdon Bolingey Rosenithon Truthwall Flushing Helston Water Trevescan Darite Guildford Thurdon Talland Townshend Terras Frogwell Bissom Millpool Lanteglos Trescoll Woon Penhole Kerris Creegbrawse Ventongimps Dolphin Town Nanstallon Kenwyn Cubert Higher Crackington Bokiddick Cawsand Old Grimsby Church Town Broad Langdon Tregreenwell Porthallow Castlegoff No Man's Land Torpoint Lower Crackington Lower Woodley Brent Redtye Sennen Trenay Butteriss Gate Rosewarne Cambrose Lanjew Beeny Crean Trevia Crowan Higher Bal Tremail Higher Land Metherell St Stephens Bealsmill Milltown Slaughterbridge Rescassa Traboe Wringworthy Timbrelham St Ives Langore Tresawle Hendra St 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Tilland Flushing Downgate Percuil Portscatho Tubbs Mill Carpalla Porthcurno Halwin Dutson Goonamarris Barbican Carlyon Bay Treal Splatt Sithney Welltown Trequite Higher Condurrow Common Moor Lower Ninnis London Apprentice St John Porteath Viscar Hendra Buryas Br Trebullett Penrose Menherion Trelissick Trevarrian Merry Meeting Pengelly Nancegollan Badgall Downderry Hallworthy Stennack Golden Bank Week St Mary New Grimsby Saveock Tregiffian Pantersbridge Penhallick Caradon Town Tuckingmill Gorran Haven Churchbridge Scarcewater Polborder Burraton Tolcarne Wartha Tregeseal Keybridge Tregole Penare Rosecraddoc Laddenvean Lynstone Carnkief Cargreen Penzance Kenneggy Downs Boswyn Perranuthnoe Longrock Quintrell Downs Porthcothan Poundstock Tremar Coombe Gulval Old Town Trevalga Truthan Trelawne Charaton Cross Trevenning Lerryn Bude Torwell Menadarva Goonvrea Gummow's Shop Truro Penelewey Upton Killivose Port Isaac Perranzabuloe Calvadnack Trewen Mount Charles Meaver Tresamble Tremore Mayon 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Trewithian Amalveor Stithians Broadlane Trematon Castle Summercourt Carleen Coombe Tresawsen Newtown Paynter's Lane End Trenear Sheffield Redpost Tredaule Longstone Calenick Trevowhan Lamorran Launceston St Winnow Trelake Redmoor Portloe Gooseham St Hilary Relubbus Sandplace Trenoon Trewint Lescrow Mount Hawke Reskivers Harrowbarrow Tregiskey Sithney Common Mount Toldish Zennor Lantuel Kilkhampton Kestle Poniou Blunts St Austell Hersham Nanpean Mawgan Chycoose Goonbell Little Beside Cross Coombe Roserrow Polpeor Praa Sands Tresarrett Newton Tregonetha Hale Mills Larrick Retire East Looe Trewennan Trereife Rocky Hill Lane-end West Watergate Releath Winnard's Perch Notter Trewellard Trenault New Polzeath Trencreek Morval Skewes Lower Treluswell Bossiney Yeolmbridge Bodwen South Hill Higher Tolcarne Trefrew St Erney Lamledra Gam Lower Tremar Trevalgan Trussell Trewetha Twelveheads Helston Boscastle Perranwell Trelash Comfort Helland Crooklets Barkla Shop Hessenford Lower Town Pencuke 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