Bus Advertising in Crafthole

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Bus Marketing in Crafthole

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Crafthole - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Crafthole - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Crafthole- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Crafthole - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Crafthole (Cornwall)

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Woodabridge Turfdown Venterdon Mitchell Port Quin Pengersick Trematon Castle Tremar Noonvares Coverack Trevowah Trewen Poltesco Antony Seaureaugh Moor Trethurgy Porth Kea Tregorden Whipsiderry Wadebridge Roskear Croft Penhallick Porthleven Clampit Castlegoff Wheal Alfred Lanlivery Nancemellin Hellesveor Tresowes Green Lower Treluswell Kersbrook Cross Penweathers Badgall Trewithian Tresparrett Pantersbridge Polgear Wheal Kitty Treven Poundstock Tregeseal Helford Passage Trelake Comfort United Downs Bohortha Barbican Tremorebridge Congdon's Shop Tregrehan Mills The Town Tredinnick Killivose St Tudy Prospidnick Henwood Mellangoose Barcelona St Stephens Portlooe Deveral Cutmere Little Comfort Trevone Bodmin North Hill Herniss Keybridge Rose-an-Grouse Trevenen South Pill Hellescott White Cross Mithian Downs Twelvewoods Lower Lank Melinsey Carnhell Green Penhalvean St John Deviock Bunny's Hill Zelah Lamellion Markwell Lezant Camelford Praa Sands Newport Gracca Treloquithack St Agnes Budge's Shop Trewint Penponds Old Grimsby Blackwater Woolley Trewollock St Winnow Summercourt Bolitho Tremaine East Tuelmenna Holmbush Coombe Treknow Durgan Gothers Carn Brea Village Higher Ninnis White Cross Halamanning Barripper Bradford Trelan Lower Dimson Four Lanes Hatt The Towans Rosedinnick Charaton Cross Tolgullow Phillack Trebartha Bray Shop Nanquidno Three Holes Cross Coxpark Michaelstow Rosecraddoc Kensey Valley Meadow Doddycross Clitters Boscreege Lamledra Middle Crackington Three Burrows Tregolls Carloggas Laity Moor Ponjeravah Tredrizzick Crahan Sithney Golberdon Treforda Bethany Marhamchurch Trevarrick Looe Old Kea Demelza Cannalidgey Helscott Tintagel Chapel Trethewey Launcells Cross Tregonetha Downderry St Germans Lower Crackington Piece Tregidden Costislost Treworlas St Gennys Billacott Skewes Chapel Town Meaver Cambrose Traboe Langore Torpoint Goosewell Carnsmerry Trevilla Chilsworthy Trewoon Launceston Breage Treskinnick Cross Upton Cross Hellandbridge Hessenford Merther St Day Lower Sticker Carnhot Reskivers Bathpool Pendeen Freathy Treen Millbrook Wilcove Tregona Brill St Veep Valley Truckle Kilkhampton Pennytinney Marshgate Barkla Shop Parkengear Feock Millpool Polbathic Perranwell Shop Kennards House Upton West Youlstone Week St Mary Higher Bosavern Lidwell Grade St Levan Lerryn St Mabyn Stencoose Jewell's Cross Kerris Cross Lanes Stoptide St Ives Higher Larrick Trewennan Davidstow Treworgans St Erth Praze Trevarren Two Burrows Gwithian South Wheatley Drym Trevollard Gluvian Trengune Harlyn Withielgoose West Curry Lizard Retire Pengold Ruddlemoor Percuil Trebarwith Whitemoor Boslymon Penelewey Carclaze Crows-an-wra Antony Passage Rising Sun St Stephens Burniere Boyton Liskeard Comford Drift Resugga Green Stibb Terras Lower Rose Amalveor Tredinnick Launcells Mellingey Lockengate Millook Saveock Bolenowe Trewassa Crimp Mawla Tregorrick Merrymeet Badharlick Trillacott Porthloo Yeolmbridge Perranporth Roseland Halton Barton Rumford Falmouth Lane North 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Fonston Portherras Goonabarn Relubbus Crow's Nest Lantyan South Tehidy Lower Mill Tregada Penhale Jakes Illogan Highway Muchlarnick Pencuke Penmarth Lamanva Manaccan Polgooth Trewidland Wheal Rose Lower Woon Carzantic Treator Philleigh Three Hammers Kelly Bray Coombe Old Cardinham Castle Cusveorth Coombe Polruan Treen Tredannick Trevia Trenewan Gwills Medlyn Penpillick Victoria Highter Bojewyan Carbis Bay Croft Mitchell Par Tresavean Trenear Tilland Higher Tolcarne Trebarber Flexbury St Wenn Temple Carfury Trethosa Halsetown Budock Water Egloshayle Middle Town Tregonce Timbrelham Bodilly Hay Treburgie Tresparrett Posts Treleigh St Kew Landulph Nancenoy Treligga Trekenning Middlewood Whitecross West Antony St Michael Penkevil Holmbush Hendra Trethellan Water Carthew Connor Downs Sancreed Trenault Frogwell Menherion Whitecross Tregeare Rilla Mill Splatt Bealbury Gunwalloe Tencreek Helstone Gorran High Lanes Hendra Bohetherick Tolskithy Tregavarras Tregarland The Residence Carnkie Crowntown Bolingey St Buryan Ruan High Lanes St Mellion Boconnoc Sandy Bottom Clampits Pont Mongleath Lansallos Landulph Cross Truro Northward Mullion Cove Polmear Treveal Trendeal Bofarnel Buttsbear Cross St Ewe Fentonadle Newtown Marazion Trenhorne Flushing Trevescan Sellan Rose Knightor Twelveheads Trembraze Blowinghouse Dunmere Penpoll St Ive Cross Delabole East Looe North Dimson Trevorrick Little Downs London Apprentice Church Town Higher Keason Morvah Lanjew Carn Arthen Polpeor St Mawes Forder Ruthvoes Griggs Lanteglos Highway Marazanvose Helston Porthallow Mount Ambrose Trewetha Stennack Longstone Trezaise Laddenvean Cross Coombe Newmills Gwallon Clapper Carclew Shortlanesend Guildford Degibna Forder Tresamble Carnkie Trebehor Box's Shop Menheniot Tregatta Sparnon Pensilva Penpol Ponsanooth Lanner Predannack Wollas Sweetshouse Goonamarris Trevivian Trevarth Boskednan Budd's Titson Trevenen Bal North Darley Allet Rock Trussell Carminow Cross Levalsa Meor Curgurrell Laneast 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Bilberry Canworthy Water Scredda Towednack Wearde Grimscott Boduel Kingbeare Bodelva Rosevear St Newlyn East Blunts Treburrick Trewellard Flushing Sticker Tolcarne Mulfra Inchs Kestle Trelew Fairy Cross Wanson Carpalla Tuckingmill Tresillian Nanstallon Callestick Notter Brent Trewennack Trevenning Daw's House Rame Perran Downs Trefula Tregajorran Trerose Criggan St Pinnock Gillan Gilbert's Coombe Calvadnack Tregiffian Insworke Polperro Dannonchapel Perranarworthal Carlidnack Chyanvounder Ponts Mill Menagissey Newtown-in-St Martin Farms Common Trevanson Hewas Water Merther Lane Werrington No Man's Land North Petherwin Park Bottom Withielgoose Mills Watergate Trefanny Hill North Country West Looe St Kew Highway Mingoose St Clement Carlyon Bay Germoe St Blazey Common Moor Halwin Lanreath Mylor Churchtown St Allen Crowlas Treninnick Higher Hampt Lamorna Trenoweth Dizzard Treslothan Ruan Lanihorne Bishop's Quay Tregole Trekenner Trewornan Church Cove Tremail Mevagissey Stenalees St Merryn 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