Bus Advertising in Lower Porthpean

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Bus Marketing in Lower Porthpean

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Lower Porthpean - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Lower Porthpean - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Lower Porthpean- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Lower Porthpean - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Lower Porthpean (Cornwall)

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Croft Plushabridge Barbican Thurdon Little Polgooth Trelissick Zennor Maders Penmarth Comfort Bealbury St Mawes Mousehole Monkscross Goon Gumpas Budock Water Portscatho Hallew Helford Passage Tregidden Calenick Carzise Tresparrett Posts Collamoor Head Maryfield Tredethy Lower Kenneggy Coverack Bridges Morvah Freathy Gam Ponsongath Treligga Trelights Currian Vale Mellingey Busveal Lockengate Pool Blisland South Hill Treslothan Tramagenna Carnkie Wilcove Penhalurick Tremaine Lower Bodinnar Marhamchurch Tremayne Bodilly Bosoughan Sandplace Tywardreath Highway Boduel Trevena Treliver Pipers Pool Buttsbear Cross Trevone Higher Reen Brillwater Roscroggan Higher Boscaswell Newquay Rosecraddoc Porthleven Trenance Kerley Downs Sparry Bottom Tregullon Tolgus Mount Middle Dimson Bodiggo Praze-an-Beeble Black Cross Hick's Mill Threewaters Gummow's Shop North Beer Falmouth Redtye Trevarren Rosenannon Holy Vale Treveighan Trescowe Mena Ruan Minor Penrose Treworgans Whipsiderry Tomperrow Castlegoff Gonamena Porthilly Red Post Lamorick Carnhell Green St Ives Polborder Gwavas Trevowhan Budge's Shop Crantock Trenhorne Longstone Treworga Wheal Baddon Tregada Kenneggy Lower Treluswell Tregear Foundry Hallworthy Carnhot Kerthen Wood West Watergate Brent Mawgan Hellesveor Sheviock Treburgie Water Trequite Larrick Tregarlandbridge Launcells Cross Seaureaugh Moor Sennen Twelveheads Bodieve Viscar Tregarne Carn Towan Trebarber Moorswater Lower Lank Marazanvose Brea Ringwell Tremorebridge Carnebone St Issey Broadlane Tremar Ashton Bridgetown Trewoodloe Tubbs Mill Harrowbarrow West Curry Higher Menadew Lower Porthpean Frogwell Stoke Climsland Bodinnick Trerulefoot Guildford Talskiddy Bosorne Trelill Pengold Barripper Treninnick Porcupine Porth Navas Treal Penrose Hill Crows-an-wra Troan Goonpiper Chyanvounder Twinbrook Park Roseworthy Mount Charles Bolingey Barcelona Trewellard High Street Caradon Town Trevarrack Tregamere Carthamartha Roskear Croft Trenance Manhay Nancledra Polkerris Rosevean Meudon Chapel Ruan Major Gweek Treskerby Burraton Coombe Varfell Trelake Treworlas Highertown Cardinham Wheal Busy Parkfield Penwartha Pencuke Valley Truckle Lamorna Menagissey Downgate Wall Clowance Wood Port Gaverne Clitters Todpool Lanteglos Mount Charles Treskillard St Ervan Rising Sun Tregeseal Phillack Shop Treverva Bissoe Sparnon Gate Treween Venterdon Wearde Petherwin Gate Truro Perran Downs Withiel Greensplat Lanteglos Highway Mount Ambrose Rame Nancegollan Jolly's Bottom Carn Arthen Crafthole Rosenithon Trevigro Badharlick Trewarmett Washaway Tregonetha Amalveor Garras Perrancoombe Trelowia Colan Townshend Portloe Botternell Portherras Lower Town Newbridge Tresowes Green Boswarthen Truscott Foxhole Tregorrick Pentire Higher Bal Tintagel Lanescot Lane Tregonning Sladesbridge Polladras Hatt Trethillick Trewen Rose-in-the-bush Trescoll Merther Lesnewth Pencarrow St Agnes Escalls Perranwell Boswednack St Clether Towan Cross Trevollard Coldvreath Victoria Morwenstow White Cross Cockwells Treswithian Downs St Erth Praze Michaelstow Trenant Coombe Creed Dimson South Tehidy Higher Condurrow Upton Cross Castle Gate Trelissick New Downs Crumplehorn Trevemper Trebeath Kenneggy Downs Trembraze Trewint Bethany Polbathic Trevarrack Housel Bay Boscreege Kestle Trewennan Kelly Bray Kilhallon Lanstephan Clerkenwater Flushing Carlyon Bay Trevilla Langdon St Columb Road Godolphin Cross Penwartha Coombe Retallack Menna Ruan Lanihorne Trewint Withnoe Millpool Stoptide St Buryan St Just Portholland Trebyan Resugga Green Lower Woodley St Eval Tencreek Gorran High Lanes Portlooe Penberth Carn Brea Village Lower Rose Redgate Crowntown Wenfordbridge Lanjew Trevilson Boskednan Merrymeet Withielgoose Mills Chynhale St Lawrence Sancreed Tremethick Cross Cargreen Silverwell Helston Highter Bojewyan Antony Torrpark Scarcewater Tregatillian Werrington St Anthony Tresparrett Hendra Carnkie Goonlaze Polruan Zelah Linkinhorne Egloskerry Higher Dimson Lezerea Newmills Golant Downrow 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Mills Dobwalls Higher Town Rocky Hill Polwheveral Buryas Br Treswithian Penryn Woodabridge Trehan Palmersbridge Trewoon Plaidy Mornick Addington Trebarwith Cusgarne St Martin Prospidnick Carpalla Bodellick Doddycross Bude Coppathorne Mount Hawke Rosedinnick Levalsa Meor Porthtowan Laddenvean Trenance Treesmill Higher Downs Trussall Creegbrawse Carharrack Grillis Tregarland Bray Shop Bodmin Gulval Retire Burniere Tregoss Newlyn Kestle Trencrom Treneere Old Town Griggs Treburgett Idless Trenale St Breock Higher Bosavern Treen Trevarth Estate Stenalees Bodelva Poniou Paul Trecangate Trevarth Molinnis Carloggas Indian Queens Boswin Polmassick Lerryn Pennance Laneast St Germans Helscott Canworthy Tregiffian Trevanger Ruthvoes Ludgvan Treburgie Mawnan Smith Landrake Mount Tregadillett Mullion Brane Hayle Carnkief Ellenglaze Church Town Gooseham Carbis Bay Keybridge Halamanning Landulph Cross Trereife Latchbrook Hersham Lezant Berepper Trevenen Enniscaven Higher Crackington Little Petherick 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Wenn Woodford Lower Amble Rillaton Kilkhampton Bakesdown Blackwater Maxworthy Crimp St Erth Plusha Coombe South Wheatley Releath Trevenning Roseland Parc Erissey Roskorwell Kingston Gospenheale Menherion Goonhusband Henwood Redruth Ponsanooth Fletchersbridge Trebullett Gwinear Downs No Man's Land Par Treskinnick Cross St Mewan Golberdon St Stephens Carkeel Carloggas Doublebois Bottoms The Town St Stephen Restronguet Passage Veryan Green Rosemelling Tresamble Rinsey Calstock Lelant Downs St Michael Caerhays Treloquithack Boscean Trenoon Treningle Marazion Trelash Trewidland Treleigh Brightonwater Cross Coombe Downend Treen Portmellon Carnsmerry Lantyan Trevarrick Banns Vale Treviskey Port Quin Boyton St Levan Polmear Hele Holmbush Mawla Old Mill Demelza Lanner Castledore New Polzeath Stencoose Lamellion Lower Trebullett Perran Wharf Baldhu Millbrook St Mabyn Polzeath Box's Shop Trenarren St Anthony-in-Meneage Hay Mongleath Bradford West Taphouse Rose-an-Grouse Halton Barton Duloe Roseworthy Barton Feock Pengegon St Pinnock Halgabron Higher Tolcarne Scorrier Longstone Trevorgans Upton Carne St Blazey Sandylake Penhalvean Plain Street Mulberry Degibna Couch's Mill Stepaside Grampound Road St Neot Veryan Leedstown Raginnis St Minver Trevadlock Sweetshouse Trebarwith Strand St Mellion Traboe Treyarnon Polgigga St Ewe Gwallon Penweathers Canworthy Water Lower Trewellard Tregurrian Trethellan Water Mevagissey Sweets Fernsplatt Stratton Tregolls St Tudy Bohortha Drakewalls Bunny's Hill Carclew Stithians Roserrow Herland Croft Treglasta Trevia Hendra Dunveth Mayon Herniss Reskadinnick Parkengear Cannalidgey Saltash Tregadgwith Playing Place Tresevern Croft Bolventor Boslowick Trevilder Lanivet Rescassa Fonston Catchall Medlyn Castallack Nanpean St Austell Costislost Antron Higher Keason Tutwell Horsedowns Trewoon Coxford Towednack Truthan Rezare Crelly Polbrock Penpont Noonvares Tresoweshill Polpenwith St Gluvias St Columb Minor Paul's Green Whitstone Belowda Criggan South Carne The Residence Church Coombe Beeny Mabe Burnthouse Tideford Cross Budd's Titson Lowertown Yeolmbridge Trenerth Wheal Alfred Botusfleming Pendeen Goldsithney Dunmere Tregardock Helford Towan Kents North Dimson Burraton Treburrick Lewannick Sheffield Threemilestone Trebetherick Kestle Mill Tresean Jewell's Cross Troon Lower Brynn Lower Tremar Fentonadle Quintrell Downs Rame Rescorla Davidstow Gracca Scredda Farms Common Plain-an-Gwarry Porth Fowey Illogan Highway Banns Brunnion Barkla Shop Landulph Pennytinney Lower Ninnis Helstone North Country Maypole Lidwell Engollan Pantersbridge Great Tree Torpoint Angarrick Trillacott Corgee Dunslea Halwin Burgois Roche Wainhouse Corner Edgcumbe Harlyn St Teath Crackington Haven Higher Bojewyan Tredannick Mullion Cove Widemouth Bay Goonamarris Quoit Lower Crackington Tredinnick Nantithet Gerrans Porthmeor Gorran Churchtown Billacott Laity Moor Newport Holmbush Manely St Kew Highway Little Bosullow Carzantic St Erme Meaver Splatt Croft Mitchell St Allen Trewartha Hugus Tresawle Balwest Lower Clicker North Darley Highlanes Porthoustock South Pill Trussell Hendrabridge Heamoor Camborne Carne Trevowah Devoran Poughill Hale Mills Gillan Penare Newtown Tregorden Trevescan Carclaze East Portholland Cooksland Trevalgan Padstow Woolley Newhall Green Pendrift North Petherwin Rosudgeon Polgooth No Man's Land Gunwalloe Fishing Cove St Dennis Two Burrows Perranwell Station Trewethen Winnard's Perch Kingbeare Upton Middlewood Morval Trencreek Goosewell Higher Tremarcoombe Horningtops Norris Green Boslymon Trenault Tolcarne Tregreenwell Saveock St Columb Major Warbstow Cross Bridgend Tresinney Charlestown Sellan Highercliff Porthcothan Penhallick Helland Breage Bush Nanceddan Trendeal Burlawn Week Green Trevail Mountjoy Kensey Valley Meadow Hill Georgia Whitecross St Veep Crean Germoe Church Town Madron Goverseth New Mills Chyvarloe Newton Seaton Bodwen Lanjeth Gloweth Gang Lower Sticker Drawbridge Hugh Town Kestle Crowan 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