Bus Advertising in Tremar Coombe

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Bus Marketing in Tremar Coombe

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Tremar Coombe - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Tremar Coombe - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Tremar Coombe- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Tremar Coombe - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Tremar Coombe (Cornwall)

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Upton Piece Hallew Coombe Knightsmill Paramoor Carnhot Roseland Forda Chycoose Comfort St Clether Penstraze Treliver Truscott Cawsand Maders St Winnow Carnkie Griggs Lezant Nancemellin Barcelona Badharlick Drakewalls Godolphin Cross Angarrack Caudworthy New Mills Sennen Millpool Pencarrow St Anthony-in-Meneage Sandylake Tregorrick St Ewe Crows-an-wra Herniss Gooseham Pengegon Trematon Gerrans Budge's Shop Viscar Blisland Pensilva Penare Porthloo Boscean Treneere Edgcumbe Yeolmbridge Stithians Bishop's Quay Releath Northward Goverseth Kehelland Chenhalls Relubbus Shop Gunwalloe Fishing Cove Chyandour Lanteglos Highway Lansallos Crowan Cannalidgey Bodwen Bohetherick Coswinsawsin Latchbrook Little Beside Hele Trewint Kilkhampton St Teath Tremar St Agnes Wearde Hendra Croft Kerris Brightonwater Menna Kerthen Wood Roseworthy Darite Colan Mitchell Carlyon Bay Merrymeet Stonaford Tredinnick Lower Crackington Treskinnick Cross Trevadlock Looe Belowda Towan Cross St Eval Bilberry Treviscoe Trevellas Horningtops Washaway Downderry Flushing Mullion Bosleake Rosedinnick St Erney Nanquidno Rockhead Lower Menadue Tregidden Trezelah Berriowbridge Ponts Mill New Downs Rillaton Higher Reen Penhale Jakes Hannafore Trefrize Angarrick Higher Downs Frogwell Threewaters Lanstephan Grimscott Bangors Trevorrick Lower Bodinnar Truro South Petherwin Paul's Green Cutmadoc Polborder Chilsworthy Copperhouse Laneast Rezare Trevelver Redgate Trevarrian Tregolls Tregrehan Mills White Cross Trelights Dannonchapel Morwenstow Cross Rescassa Treswithian Downs Hellandbridge Freathy Maenporth St Ervan St Mawes Goon Gumpas Polbathic Higher Boscaswell Housel Bay Pillaton Badgall Lane-end Tolgullow Talskiddy Treburgie Water Pool Marazion Budock Water Gillan Wall Treleigh Millook Tregunna Trebehor Tolvaddon Degibna Portherras Penberth Kea Higher Tremarcoombe Millbrook East Taphouse Lower Ninnis Daw's House Great Work Tresmorn Tremayne Mullion Cove St Mewan South Pill Perranzabuloe Old Mill Grampound Road North Darley Treviskey Mongleath Cooksland Wheal Alfred Gam St Mabyn Coverack Trelion Newbridge Trefanny Hill Carnyorth Trewint Crugmeer Greensplat Boswednack Lewannick Medlyn Trewethern Merry Meeting Treyarnon Bowithick Penzance Lantyan Minions Henwood Trevilla Boduel Carnon Downs Berepper Trewennan Landrake Haye Fm Penpont Treal Watergate Plushabridge Gollawater Trevorgans Penhale Lower Rose Upton Tremaine St Erth Praze Carey Park Crimp Cubert Polbrock Little Downs Lavrean Kestle Mill Lanivet Whipsiderry Bolenowe Clowance Wood Sheffield Lower Treluswell Coad's Green Trenance St Stephens Albaston Manor Parsley Trevivian Roscroggan Lower Tremar Luckett Zennor Goonabarn Landulph Coppathorne Crowntown Rosudgeon Trevarren Golden Bank Saltash Little Petherick Lower Croan Probus Crantock Fonston Kestle Porteath Trevarth Estate Hellesveor Penhallick Polruan Holy Vale Treven Boskednan Caradon Town Brunnion Tregarland Cusgarne Downgate Sithney Buttsbear Cross Trevena Wringworthy Rising Sun Rinsey Croft Lower Treworrick Trerulefoot Port Gaverne Whitemoor Carclaze Helford Passage Pityme Higher Town Tregonna Bodieve Withiel Porthallow Woon Pendoggett Little Comfort Burniere Veryan Lostwithiel Goonhavern Parkengear Metherell Idless Tregorden Higher Dimson Old Town Sticker St Enoder Cocks Gwills Lower Tregunnon Helford Monkscross Lamorick Portmellon Delabole Tregurtha Downs Antron Bodmin Canon's Town Trevone Polmear Trelowth Trefrew Penhallow Tomperrow Trispen Creegbrawse Levalsa Meor Blackwater Reskivers Trekeivesteps Lower Sticker Gwithian Downinney Enniscaven Gloweth Higher Crackington Middle Dimson Paul Gorran Churchtown Stratton Morval Harrowbarrow Boswinger Middle Crackington Porkellis Helston Water Stursdon Halgabron Old Cardinham Castle St Levan Kenwyn Hornick Polmarth Menagissey Meudon St Just Narkurs Grillis Treningle Middlewood Rock Leedstown Port Isaac Indian Queens Callestick Trelawne St Wenn Chyanvounder Newmills Trenance Calloose Trevarrack Carnkief Coombe Insworke Treen Durgan Come-to-Good Germoe Keybridge St Blazey Gate Egloskerry Poughill Trereife Falmouth Ponsanooth Highlanes Polladras Lanescot Barkla Shop Kersbrook Cross Lelant Escalls Troon Carkeel St Keyne Gwennap Goonamarris Nantithet Barripper Perranwell Station Coverack Bridges Wilcove Trebursye Trewidland Lanteglos Rame Tideford Cross Brane Kelynack Tencreek Chapel Town Crowlas Goosewell Trescowe Praze-an-Beeble Cremyll Ellenglaze Higher Menadew Woodford Little Bosullow Notter Pantersbridge Braddock Raginnis Helebridge Rilla Mill Withielgoose Mills Mena Flushing Highertown Vellanoweth Threemilestone High Street Croft Mitchell Busveal Perranuthnoe Boscastle Penweathers Greenwith Common Porthoustock Gorran Haven Trencreek Mawnan Smith Gweek North Petherwin Poltesco Tregatta St Just in Roseland Trewen Higher Bojewyan Larrick Whitecross Botternell Sparnon Gate Trehan Cardinham Old Grimsby Trevollard Leburnick Goonvrea Doddycross Truthan St Austell Trethillick Warbstow Puddle 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Pits Otterham St Buryan Perranporth Roseworthy Manhay Lanner Trevarth St Stephen Porthleven Stoptide Lower Trebullett Trenoweth Tregadgwith Madron Ruthernbridge Tregole Lowertown Trebarber Widegates Bodinnick Tregonning Nance Hendra Trebeath Inchs Clerkenwater Ruan High Lanes Ruddlemoor Venterdon Lower Denzell Lesnewth Churchtown Tolcarne Moorswater Doublebois Norris Green Trerose Crow's Nest Currian Vale Highter Bojewyan Tresmeer Trematon Castle Blunts Illogan Highway Trevilley Treskilling Boscreege Trendeal Egloshayle Higher Truscott Wheal Baddon Sweets Withnoe Dimson St Ruan Treskerby Pentire Forder Tresparrett Carluddon Trebell Green Zelah Mulberry Tresowes Green Trembraze Bareppa Twinbrook Park Liskeard Heamoor Goonhusband Bush Sparnon Horsedowns St Ann's Chapel Paynter's Lane End Silverwell Forrabury Mawgan Eggbeare Kennards House Tremethick Cross Tregonce Peterville Maxworthy The Towans Marshgate Middle Town Bealsmill Gunnislake Trerise Rocky Hill Bolventor Lynstone Demelza Cadgwith Trevithal Port Quin Padstow Nanstallon Ruan Lanihorne Kenneggy Downs Lezerea Truthwall Scorrier Trevilder Saveock Trelill Herodsfoot Meaver Tregavarras Park Bottom Stepaside Trenance Lower Dimson Stibb Trillacott Restronguet Passage Flexbury Eastcott Duloe Redruth Ashton Lamorna Trevalga Tutwell Trelissick Trevanger Alverton Tremorebridge Lower Ninnes Porth Kea Trevowhan St Jidgey Catchall Penpethy Penmarth Quoit Plain Street Polpeor Tregiskey Trebarwith Plain-an-Gwarry Cold Northcott Penpillick St Neot Trewartha Trevia Tramagenna Boswarthen West Taphouse Mount Charles Crumplehorn Tregatillian Mawgan Porth Dolphin Town Rosevine Mousehole Tolvaddon Downs Charlestown Trewint Coxpark Newlyn Lower Clicker Polyphant Goonlaze Trebartha Gwedna Bohortha Georgia Treskillard Penryn Carpalla Newtown-in-St Martin Carne Grumbla Redmoor Launcells Goldsithney Treknow West Portholland Connor Downs Prussia Cove Highertown Trenear Warleggan Trewassa Gluvian Pengelly Church Cove Trenance Chynoweth Baldhu Quintrell Downs Coxford Botusfleming Trewennack Connon Menherion Shortlanesend Boslymon Parc Erissey Fowey Ninnes Bridge North Country St Michael Caerhays Higher Keason Linkinhorne Gulval Lawhitton London Apprentice Creed Townshend Pont Trevoll Terras Kilhallon Bakesdown Cripplesease Hay Pencuke Trebilcock Trevigro Four Lanes St Keverne Canworthy Water Rose Box's Shop Perranwell Trefula Par Pencoys Manaccan Gorran High Lanes Three Holes Cross Cargreen South Hill Stennack Treesmill Great Bosullow Tregonhawke Carclew Breage Goonbell Deveral Carleen Newtown Gwavas Tresavean Shortacross Portlooe Pendriscott Sutton Banns Vale Dizzard Crelly Portreath Lockengate Pempwell Lower Mill Nine Maidens Downs Paynter's Cross Boscadjack Tresevern Croft West Curry Marhamchurch St Gluvias Tregarlandbridge Timbrelham Sheviock Higher Tolcarne Porthgwarra Wenfordbridge Week St Mary Predannack Wollas Killivose Winnard's Perch Kensey Valley Meadow Week Green Traboe East Looe Trussall Seaton 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