Bus Advertising in Tresmorn

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Bus Marketing in Tresmorn

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Tresmorn - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Tresmorn - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Tresmorn- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Tresmorn - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Tresmorn (Cornwall)

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St Mawes Truscott St John Belowda Trehan Burras Trewithick Amalveor Trebehor Zennor Par Lanhainsworth Trethosa Tregew Higher Reen North Darley Victoria Treskerby Polgooth Trebilcock Carloggas Nance Trencrom Marazion Little Petherick Newquay Townshend Petherwin Gate Kuggar Roscroggan Trelion Ponjeravah St Austell Nancledra Gorran Churchtown Kerthen Wood Carpalla Curry Lane St Mewan Harlyn Tolcarne Polkerris Trevorrick Forder Gonamena Kingsand Kents Helford Passage Trevenen Bal Roseworthy Barton Moorswater Crelly Lockengate Chapel Amble Treworthal Trevilder Tregajorran Trezelah Trefanny Hill Rosenithon Blackwater Luxulyan Mitchell Illogan Highway Trevalga Bangors Torpoint Treknow St Mawgan Higher Menadew Coombe Bishop's Quay Highter Bojewyan Merther Penrose Tresinney Burniere Higher Town St Just Bodwen Tregardock Metherell St Pinnock Hersham St Eval Parkengear Tregiskey Enniscaven Church Cove Tintagel Chyvarloe Lower Dimson Perranwell Trengune Falmouth Corgee Landulph Cross Coombe Tregeare Sparnon Gate Rosedinnick St Enoder Castlegoff Tencreek Lower Kenneggy St Clement Treverva Comford Lower Denzell Treveor Northward Porthallow Penhole Polyphant Idless Coverack Bridges Higher Ninnis St Stephens Common Moor Relubbus Longrock Truthwall Horsedowns Trebartha Tremorebridge North Country Trewassa Portherras Gwedna Old Kea Perran Wharf Treviscoe Insworke Treburgie Peterville Kehelland St Stephen Tremayne St Dominick St Allen Winnard's Perch Trelissick Penpont Treleigh Dolphin Town Treslothan Gwavas North Hill Manely Trerulefoot Burlawn Allet Marhamchurch Halsetown Leedstown Trebarwith Clubworthy Brea Castallack Bude Trebarber Lane Polladras Lanner Buryas Br Whitecross Bolenowe Tremedda Fivelanes Wheal Rose Gam Rosudgeon Tresparrett Posts Pantersbridge Trewindle Tresamble Lanlivery Killivose Trevithal Mawnan Rose-in-the-bush Trussall Upton Trelowth Trevance Newtown Kilkhampton Carnon Downs Carland Cross Colan Reen Manor Mellangoose Woodford Millook Antony Treglasta 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Village Troswell Tremar Coombe Halton Barton Boduel Buttsbear Cross Porteath Brane Bowling Green Tresean Penare West Youlstone Trematon Castle Flushing Quethiock Brazacott Bolventor Trebell Green Otterham Clowance Wood Forder Calenick Higher Boscaswell Bunny's Hill Pencoys Pennance Camelford St Ervan Trewetha Penpol Sellan Cawsand Rosecare St Endellion Philleigh Tredannick Herniss Mount Ambrose St Agnes Lower Treworrick Penberth Newtown-in-St Martin Goonbell Reskivers Little Bosullow Bakesdown Perranwell Mount Charles Trenay Treveighan Newtown St Mellion Crowntown Carn Arthen Sharptor Parson's Park Trewarmett Trebyan Boswin White Cross Kilhallon Splatt Ruan High Lanes Cargreen Rosemergy Cox Hill Tolvaddon Downs Trevone Zoar Veryan Golberdon Bodilly Trew Grampound Road Tresmeer Hendra Portlooe Tregamere Trevenning Tywardreath Highway Bosavern Sutton Illand Merther Lane Middle Town Towan Tresarrett Tolcarne Wartha Vogue Goonpiper Great Work Hallew Whipsiderry Old Mill St Veep Trevilla Carne Deviock Trebarwith Strand Higher Porthpean Carey Park Poltesco Treneere Egloshayle Knightsmill Hessenford Ruthernbridge Lower Bodinnar Bealbury Hill Comfort Withielgoose Mills Millpool Wheal Alfred Bolingey Paul Trevollard Costislost Harcourt Wheal Kitty Ruan Minor Boscoppa Middle Crackington Coldvreath New Mills Carnkie Melinsey Caradon Town Portholland Swanvale Pendrift Redruth Parkfield Tregarne Church Coombe Treworlas Penzance Higher Keason Gummow's Shop Cripplesease Barcelona Lanivet Lamledra Polzeath Canworthy Water Budd's Titson Treburley Castle Gate St Buryan Tregidden Carzantic South Hill Durgan Stonaford Penhale Tredinnick Tregadgwith Frogwell Boscadjack Helston Water Lower Boscaswell Quintrell Downs Nine Maidens Downs Biscovey Trenewan Carclaze Polruan Daw's House Lower Woon Pityme Rose Bethel Bottoms Tredinnick Fonston Goverseth Tolborough Downgate Truro Tregonce Porthcothan Longdowns Callestick St Mabyn Boconnoc Holy Vale Higher Troswell Tregatta Portreath St Erth Praze Linkinhorne Boslymon St Lawrence Trispen St Blazey Merrymeet St Erney Boskednan Tuckingmill Woodabridge Trelowia Langdon Hendra Bosporthennis Cocks Bodellick Polpenwith Tideford Caroe Menherion Middlewood Penwartha Coombe Newtown Higher Stanbear St Columb Road Bradford Crackington Haven Cusgarne Cross Trevemper Trewidland Laneast Bohetherick Polbathic Banns Looe Lane-end The Residence Perranuthnoe Gooseham Trebudannon Brent Ruddlemoor St Michael Caerhays Charlestown Lerryn Herodsfoot Ruan Major St Neot Saveock Eastcott St Ives Higher Crackington Egloskerry Poughill Truthan Porkellis Bissoe Crofthandy Lantuel Skewes Yeolmbridge Luckett Trevorgans Whitstone Harrowbarrow Griggs Ladycross Trevelver Trewartha Laddenvean Inchs Lescrow East Looe Kenneggy Goonhavern Polborder Boslowick Bridgetown Stencoose Trethillick Trereife Predannack Wollas Roseland Padstow Molinnis Tregavarras West Taphouse Pencarrow United Downs Trevescan Ventongimps Trenance Rising Sun Wringworthy Trewedna Water 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Cross White Cross Gloweth Sheffield Penweathers Trekenning Sparnon Trewoon Shortacross Porthallow Wenfordbridge Higher Downs Treburgie Water Devoran Banns Vale Higher Land Stepaside Angarrack Mevagissey Sandylake Towednack Highertown Leburnick Tregona Treforda Pengold Tregoss Clerkenwater Carbis Hornick Vellanoweth Trevowhan Tomperrow Chyandour Poundstock Halwin New Downs Tilland Penpillick Stenalees Milltown Higher Dimson Trevarrack Horningtops West Tolgus Bodinnick Seworgan Gorran High Lanes Paynter's Lane End Middle Taphouse Angarrick Botusfleming Treath Meudon Trussell St Tudy Burgois Creegbrawse Widemouth Bay Tredrizzick Jacobstow West Antony Kingston Carluddon Launceston Trewoon Mylor Bridge Nanpean Edmonton Trewint Bohortha Badharlick Tregarland Penhallow Clapper Cadgwith No Man's Land Carwynnen Penhale Creed Trenarren Bissom Calvadnack Penbeagle Cremyll Nansladron West Watergate Mount Hawke Lantyan Twelvewoods Penwithick Engollan Porthtowan Bethany Trenance Higher Tolcarne Pendoggett Barbican Lizard Hayle Bosoughan Thurdon Kea Trescoll Hellandbridge Warbstow Launcells Traboe Notter St Keyne Antron St Michael Penkevil Reawla Roskear Croft Treween Trebursye St Clether Jolly's Bottom Treveal Cusveorth Coombe Troon Fletchersbridge Mithian Edgcumbe Trewalder Tregorrick St Minver Tregarlandbridge St Cleer Escalls Busveal Flexbury Treven Pillaton Carnkief St Day Trevarrian Greenwith Common Chapel Kestle Mill Lower Menadue Carnkie Langore Tresparrett Trebullett Two Burrows Trenant Feock Kestle Plain Street Lansallos Mawnan Smith Ponsanooth Praa Sands Mount Coxpark North Tamerton Lower Clicker Newbridge Penelewey Whitemoor Downgate Tywardreath New Grimsby Varfell Manaccan Tremail Trethevey Zelah Lower Porthpean Knave-Go-By Middle Town Trevanger Stoptide Pipers Pool Nantithet Treliske Perrancoombe Pennytinney Stoke Climsland Sennen Werrington Trevia Halvosso Netherton Carleen Downrow Lower Trefrize Withiel Week St Mary Old Cardinham Castle Hale Mills Congdon's Shop Hendra Croft Boscreege Alverton Carnhell Green Darite Indian Queens Balwest Tregatillian Lower Ninnes Burnthouse Dunmere Woolley Mawgan Norris Green Porthleven Carminow Cross Hatt Ringwell Trevarrick Trenoweth Chacewater Nanquidno Gang Tredinnick Parc Erissey Wadebridge Wendron Treskilling Chilsworthy Trevalgan Box's Shop St Gluvias Highercliff Mabe Burnthouse Mawla Doublebois Launcells Cross Carn Towan Tregrehan Mills Perranwell Station Kestle Budge's Shop Mornick Carlyon Bay Roche Tremar Crimp Trekeivesteps Botternell Maxworthy Releath Higher Condurrow The Town Manhay Plaidy Freewater High Street Treverbyn Botallack Tregavarah Paul's Green Mousehole Tregunna Lanescot Gollawater Sweets Criggan Stithians St Ewe Mineshope Bodelva Westdowns Duporth Gillan East Taphouse St Columb Minor Trelawne Copperhouse Rosevean Helford Scorrier Penryn Gwills Ladock St Columb Major Tregurtha Downs Cury Polgigga Boyton Dunveth Boskenna Fraddon Laity Moor Pendriscott Morwenstow Trewethen Holywell Raginnis Higher Tremarcoombe Tregoodwell Gerrans Treninnick Come-to-Good Tremaine Bofarnel Tubbs Mill Rame Trevoll Constantine Bay Lower Brynn Penwartha Carne Lower Ninnis Drym Trendeal Trelake Church Town Downinney Higher Cransworth Crowlas Treyarnon Burraton Coombe Foundry Mawgan Porth Penhallick Canworthy Wherry Town Lanteglos Highway Splatt Bareppa Trevanson Hugus Georgia Higher Larrick Retire Brightonwater Portmellon Menadarva Cross Lanes Percuil Barkla Shop Little Beside Tresowes Green Stratton Tregullon Lezant Tresawle Cambrose Little Downs Lower Tremar Ruthvoes Porthloo Landulph Mylor Churchtown Lamorick Boswednack Levalsa Meor Rosecraddoc Trevarrack Paramoor Porthmeor Bocaddon Kelly Bray Clampits Black Cross Trevadlock Newmills Carlidnack Veryan Green Polmassick Wheal Baddon Goonamarris Blowinghouse Treswithian Rilla Mill Rosenannon Polperro Beeny Carnebone East Portholland Pentewan Duloe Mellingey Trethewell Bokiddick Fowey St Hilary Medlyn Grampound Trenwheal Grimscott Henwood Lynstone Lower Town Perranarworthal Rosewarne Bowithick Tregolls Lavrean Lesnewth St Ive Cross Boscastle West Portholland Maenporth Trelash Sticker Halamanning Trethellan Water Larrick Talskiddy Whitecross Plushabridge Lower Croan Fairy Cross West Looe Sladesbridge Roskorwell Helstone Hannafore Hallworthy St Thomas Millbrook Brunnion Coppathorne Demelza Carbis Bay Polbrock Treningle Higher Bosavern Rillaton Crowan Mingoose Ashton Mithian Downs Tramagenna Twelveheads Wanson Pont Sparry Bottom Trewellard Trefrize Helebridge Venterdon Gothers Great Tree Kensey Valley Meadow Butteriss Gate Shop Kenwyn Mulfra Goon Gumpas Blunts Carzise Warleggan Fentonadle Coombe Dimson Perran Downs North Beer Carnsmerry Haye Fm Polgear Tregonna Bennacott St Just in Roseland Ruan Lanihorne Stibb Crumplehorn Trevelmond Gwenter Cannalidgey Seaton Newlyn Trenerth Bilberry West Pentire Porthilly Lank Tregellist Lamorna Bugle Woon Goonlaze St Juliot Cockwells Ludgvan Porth Kea Housel Bay Foxhole Marshgate Maryfield Treen Withnoe Carthew Crafthole Helscott Halgabron Golden Bank Withielgoose Meaver Plusha Fraddam North Dimson St Germans Tregear St Ann's Chapel Tredavoe Hugh Town Morval Constantine Cutmere Broadlane Palmersbridge Monkscross Trerise Coombe Highertown Grade Tregreenwell Treligga Gunwalloe Pendeen St Kew Highway Helston Carloggas Treovis Towan Cross Trewethern Milltown Crugmeer St Levan Darleyford Rumford Trevail Trewithian Hick's Mill Carnyorth Menna Phillack Lower Sticker Nanstallon Broad Langdon Forrabury Dobwalls St Keverne West Curry Viscar Calloose Lamorran St Michael Penkivel Rinsey Sheviock Nancenoy Landrake Roseworthy Portscatho Ninnes Bridge Greensplat Burlorne Tregoose Kerley Downs Retallack St Winnow Saltash Bridgend Gwinear Downs Little Comfort Tolvaddon Bodiggo Pengersick Kingbeare Connon Tregenna Minions Tolgullow Penhale Jakes Trembraze Resugga Green Gospenheale Porthoustock Boswyn Lower Trewellard Garker Chycoose Puddle Hendrabridge Cowlands Tresmorn Grumbla St Kew Millendreath Trillacott Treburrick Bossiney Pencuke St Anthony Kestle Tredaule Trevellas Higher Bojewyan Killaworgey Treesmill Newport Higher Bal Tresavean Lamellion Rockhead Rescorla Tremethick Cross Herland Croft Port Quin Carnhot Muchlarnick Crooklets Nanceddan Tideford Cross Great Bosullow Ashton Redpost Welltown Port Gaverne Downend Bealsmill Troan Treworga Terras Lostwithiel Newtown Boswinger Charaton Cross Curgurrell Addington Boscean Trevilley Menheniot Deveral Lower Crackington Ellenglaze Cutmadoc Sithney Green Treneglos Widegates Ponsongath Quoit Dunslea Drift Trebetherick Lower Treluswell Couch's Mill Chynhale Trethewey Torfrey Millpool Gorran Haven Penhalurick Coad's Green St Newlyn East Timbrelham Trehunist Breage Little Polgooth Tregeseal Treviskey Wheal Busy Kennards House Chenhalls The Towans Carharrack Doddycross Mount Stennack St Merryn Lower Rose Goonown Gunnislake Penhallick St Anthony-in-Meneage Madron Trelights Treskillard Cross Coombe Rocky Hill Wilcove Freathy Tregonhawke Slaughterbridge Trenale Pengelly St Breward Hendra Lelant Trevena Trematon Trethurgy Tresawsen Bray Shop Holmbush Gilbert's Coombe Clitters Plain-an-Gwarry Pengegon Illogan Tresoweshill Cardinham Trebeath Budock Water Bodmin Lower Tregunnon Tredinneck Callington Porth Upton Cross Kerris Skinner's Bottom Roserrow Grillis Crows-an-wra Readymoney Boquio Drawbridge Higher Hampt Michaelstow Watergate Drakewalls Chynoweth Penrose Hill Scredda Summercourt Kenneggy Downs Pengover Green Penhalvean Downderry St Dennis Tregonetha Blisland Treburgett Trenault St Agnes Trevenen Trevigro Four Lanes Trescowe North Petherwin Malpas Maders Redgate Fernsplatt Cooksland Eggbeare Rezare Delabole Three Holes Cross Trequite Berepper Gwinear Lanjew Carkeel St Martin Tregadillett Altarnun Antony Passage Trelissick Trewennack Otterham Station Old Town Forda Godolphin Cross South Pill Trehemborne Collamoor Head St Martin Tresevern Croft Farms Common Mullion Cove Bolitho Manor Parsley Park Bottom Red Post Lower Amble Fenton Pits Merry Meeting Trethowel Treworgans Tolgus Mount Keybridge Porthcurno Church Town Marazanvose Newbridge