Bus Advertising in Cumbria

Get in touch

Bus Marketing in Cumbria

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Cumbria - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Cumbria - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Cumbria- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Cumbria - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Cumbria

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Silloth Westmoor End Roa Island Newbarns Skitby Ruckcroft Spark Bridge Ghyll Head Mealsgate Fletchertown Little Salkeld Hartsop Greystoke Gill How Common End Stanger Low Row Brigflatts Raffles Stanwix Homewood Plumbland Mossedge Whitbarrow Village Heads Nook Grasmere Far End Lambfoot Santon Bridge Three Bridges Beacon Hill Wasdale Head Dacre Cunsey Greysouthen Moor Row Colton Fell Side Ainstable Dowbiggin Staveley Yarlside Vickerstown Coalfell Little Loughrigg Patterdale Midgeholme Milburn Thurstonfield North Row Parton Arrowthwaite Strands Gawthwaite Raby Beckces Oughterby Aughertree Blindcrake Morton Nentsberry Rannerdale Orton Little Broughton Bleatarn Sadgill Hesket Newmarket Hawksdale Underbarrow Moss Side Hall Santon Church Brough Low Whinnow Crosby Villa Ormathwaite Shopford Heron Hill High Nibthwaite Blencarn Great Clifton Great Easby Middleshaw Rowe Head Warcop Stainton Barber Green Ireleth Greenbank Bowmanstead Middleton North Stainmore Edderside Kirksanton Abbeytown Bandrake Head Laithes Plumptonfoot Tirril Thornby Buttermere Slack Drybeck Birkthwaite Cotes Wordsworth Terrace Dundraw Skiprigg Sampool Millbeck Hartley Cleator Storrs Sellafield Tarns Stripes Watendlath Rosebank Bolton New Houses Sandylands Penny Bridge Carlisle Howgill Salta Wythburn Knock Moor Row Newby East Hethersgill Brough Garden Village Rickerby Uppertown Kirklinton Mosser Mains Wetheral Shield Dubwath Pool Bank Westlinton Pica Chestnut Hill Cumwhitton Blackbeck Greenwell Thwaite Flat Dykesfield Mallsburn Thickholme Wetheral Plain High Wray Sour Nook Lea Yeat Matterdale End Gamblesby Stubble Green High Cunsey Shawfoot Milnthorpe Newtown of Rockcliffe Southwaite Windermere Durdar Sunny Bank Dovenby Kershopefoot Metal Bridge Little Clifton Arnside Town Head Salt Coates Carr Bank Bampton Grange Bridgefoot Asby Garsdale Head Nateby New Rent Crosscanonby Bowscar Torver Oxenholme Winder Townhead Oddendale Greenscoe Little Bampton Hewer Hill Rampside Braithwaite Newbiggin Cliburn Brigsteer Aspatria Mirehouse Wetheral Pasture Green Bank Sandwick Croglin Beckfoot Bardsea Chapel Stile Haws Bank Wellgill Old Hutton Low Row Gillbank Boothby Grayson Green Seaville Eaglesfield Longtown Standingstone West Curthwaite Mite Houses Scotby Scuggate Lady Hall Silecroft Little Musgrave Grayrigg Brothybeck Whale Whitrigg Ullock Stone Raise Lowick Bridge Buckabank Westfield Middleton Place Harker Marsh Dunningwell Great Blencow Hurst Calder Caldewgate High Hesket Thornthwaite Witherslack Flimby North Walney Sebergham Willow Holme Dufton Hornsby Scales Boot Crooklands Loppergarth Thackthwaite Oak Bank High Seaton Woodland Catlowdy Rowrah Fingland Low Geltbridge Monk Moors Allenwood East Causewayhead Beck Wythop Crook Bampton Ruthwaite Winscales Papcastle Colt Park Skelton Blawith Prospect Dean Broadwath Newton Rigg Monkhill Moresby Parks Hawkshead Shoregill Kelsick Yanwath Soulby Kirkby Lonsdale Keld Ousby Aiketgate Longthwaite Micklethwaite Woodrow Wolsty Melkinthorpe Longrigg Lenacre The Sands Distington Belah Reagill Todhills Bleatarn Woodend Meathop Highmoor Hopebeck Grassgarth Pennington Rockcliffe Cross Waitby Wescoe Denton Holme New Hutton Brisco Bigrigg Bowland Bridge Finsthwaite New Mill Storth Hayton Galemire Santon Corkickle Parton Hornsby Gate Skelwith Bridge Faugh Nenthall Nook Rosley Aikhead Barugh High Braithwaite New Cowper Townhead Pardshaw Force Mills Highlaws Nether Welton Holmwrangle Kirkoswald Crewgarth Whitrigg Wath West Silloth Keisley Leadgate Brownrigg Haile Old Tebay Bootle Greenholme Sand Side Hutton Roof Grange-over-Sands Kirkbarrow Low Nibthwaite Parkside Renwick Aglionby Plumpton Gamelsby Hutton Moor End Moorend Beaumont Kelleth Rosthwaite North Scale Troutbeck Bridge Kirkcambeck Duddon Bridge Watchhill Mockerkin Southerfield Scales Skirwith Glen Dowlin Kirkborough High Water Head Newbiggin Calthwaite Park Broom Great Salkeld Unthank End Crosby Flookburgh Swathwaite Head Langwathby Albyfield Stainburn Halfpenny Gaisgill Millgillhead Kentrigg Kingstown Glenridding Waverbridge Carwinley Langrigg Dragley Beck Ponsonby Culgaith Longsowerby Mountain View Newtown South Ulverston Kirkland High Whinnow Nepgill Newbiggin-on-Lune Marthwaite Little Langdale Barclose Roughsike Ennerdale Bridge Clifton Holme St Cuthbert Bleachgreen Millom Edentown Park Head Kirkby Thore Moorhouse Broughton Moor Great Asby Roose Gate Biggar Eskdale Green Townhead Sunbrick Nealhouse Hetherside Dale Bottom Cautley Martindale Millthrop Bolton Low Houses Millholme Low Cotehill Upperby Ravenglass Gilgarran Howgate Castle Carrock Great Ormside Satterthwaite Four Lane Ends Boltonfellend Thursby Penruddock Sunbiggin Droomer Tebay Chalkfoot Outhgill Kaber Newby West Studholme Brigham Mains Coniston Ruleholme King's Meaburn Mirehouse West Fenton Low Knipe How Newlands Smardale Selside Rusland Cross Dalton Moorclose Tindale Dendron Harrington Ludderburn Hyton Pelutho Burthwaite Warwick Bridge North Side Bowston Keekle Yottenfews Lindale Broughton Mills Bradley Heathwaite Scotsdike Castlerigg Wiggonby Lowca Stainton Sandwith Newtown The Lound Haresceugh Clifton Dykes Kirkland Ackenthwaite East Curthwaite Glasson Roachburn Howtown Carleton Deepthwaite Saltcoats Slack Head Lupton Holme Mills Kirkland Guards Mintsfeet Bolton Wood Lane Parsonby Low Newton Sandside Ickenthwaite Townfoot Glasson Docker Kirkandrews-on-Eden Cartmel Killington Burton-in-Kendal Pategill Dockray Tower Wood Drumburgh Crossgates Mellguards Rosewain Allerby Heversham Skelsmergh Sandale Strawberry Bank Easton Market Brough Rockcliffe Kirkby-in-Furness Ellenborough The Howe Salkeld Dykes Hazelslack Brackenthwaite Waterside Sedbergh Prizet West Woodside Forest Head Thwaite Head Lockhills Holmrook Westward Near Sawrey Unthank Broughton Cross Hackthorpe Beck Head Mansergh Ewanrigg Fothergill Newland Garrigill Blackwell Nether Wasdale Wood Gate Casterton Far Arnside Grizebeck Plumgarths Drigg Lowgill Blackford Briar Rigg Brackenlands Head Crag Grange Fell Parkhead Belle Vue Scout Green Newton-in-Cartmel Kinkry Hill Watchgate Seascale Oulton Beck Laversdale Lane Low Biggins Wigton Harker Little Orton High Bankhill Thornthwaite Bow Laversdale Waterhead Newton Arlosh Heggle Lane Linstock Melmerby Whasset Brough Sowerby Bayles Carleton Deanscales Red Hills Beckbottom Little Blencow Kirkhouse Summerlands Aldingham Yearngill Scarrowhill Coupland Holker Lane Head Stanthwaite Stank Whicham Whitbarrow South Stainmore Harraby Barbon Low Wood Plumpton Head Skirsgill Isel Roose Allonby Elterwater Cat Bank Greenside Barrow-in-Furness Eveninghill Cardurnock Port Carlisle Brow Edge Threapland Hardendale Wreay Towngate Unthank Bassenthwaite Wall End Old Carlisle Nether Row Brackenber Low Seaton Great Strickland Newby Head Swarthmoor Lindal in Furness Ploughlands Anthorn Great Crosthwaite Aldoth Brampton Crosby Ravensworth Morland Great Corby High Side The Green Greenodd Scalebyhill Wilton Eamont Bridge Highbridge High Ireby Coulderton Little Corby Tallentire Low Crosby Braystones Low Lorton Water Garth Nook Whitehaven Calder Bridge Crackenthorpe Knipe Fold Hutton End Newland Bottom Stapleton Row Brow Kiskin Woodville Goodyhills Broughton in Furness Tummer Hill Gatesgarth Low Braithwaite High Newton Briery Wreaks End Bouth Hall Dunnerdale Helton High Walton Banks Allithwaite Little Strickland Cummersdale Edenhall Brownber Crookdake Scales Deepdale Grinsdale Pooley Bridge Ravenstonedale Row Irthington Ellonby Beetham Hoff Mirehouse East Temple Sowerby Gilwilly Kirkland Backbarrow Whitbeck Holme Raise Lamonby Paradise Broughton Beck Clawthorpe Ulverston Mealrigg Wood Broughton Hall Longlands Blencogo Threlkeld Low Walton Littlebeck Rheda Park Leasgill Askham Thrushwood Fell Foot Woodhouse Bridgend Ireby Woodhouses Busk Bowness-on-Solway Farleton Brampton Flakebridge Carleton Askam in Furness Milton Eccle Riggs Eden Mount Beckfoot Wharton Butterwick Bromfield Cockley Beck Morton Low Moresby Hilton The Hill Newbiggin Burneside Barugh Aikton Kents Bank High Oaks Hall Waberthwaite Bewcastle Rosside Cotehill Garth Row Greengarth Hall Pardshaw Hall Ulpha Whelpo Helbeck Maulds Meaburn Newbiggin High Sellafield Rooking Greengill Wath Brow Sunderland Hale Garlands Lowther Ivegill Penton Motherby Kingmoor House Force Forge Hole Irton Plantation Bridge Burgh by Sands Bolton Milton Cargo Town End Baldwinholme Beck Houses Rottington Cardewlees Newbiggin Fell End Westnewton Netherton Shap Walby Johnby Newby Bridge Oxen Park Seatle The Common Preston Patrick Croslands Park Kentmere Salterbeck Scaws Murton Kendal Berrier Weasdale Maryport Wallthwaite Arnaby Longcroft Gosforth Kirkbride Branthwaite Firbank Soulby Baggrow Wheyrigg Great Orton Beanthwaite Sowerby Row Arlecdon Longdales Parkgate Dent Rowell Corney Roosebeck Cleator Moor Barepot Nethertown Hawcoat Dalston Cark Gatebeck Dale Aikrigg Prior Rigg Shire Helmside Winskill Sedgwick The Nook Arrad Foot Heaning Barrows Green Grange Cocklakes Brunstock Botcherby Lower Hawthwaite Hallgarth Langton Hallbankgate Wythop Mill Goat The Flatt Angerton Little Braithwaite Garsdale Cumrew Cumdivock Etterby Great Musgrave Burnbanks Bridekirk Hunsonby Kirkbampton High Harrington Hincaster Low Hesket Outcast Sockbridge Hoskethill Haltcliff Bridge Middletown Warnell Cartmel Fell Oughterside Down Hall Brocklebank Birkby Brownrigg Scaleby Waverton Stonethwaite Penrith Southernby Mungrisdale Newby Great Urswick Little Asby Langrigg Hampsfield Farlam Raughton Head Stone House Gleaston South Newbarns Unthank Station Hill Quality Corner Armathwaite Bowderdale Croasdale Marton St Bees Thornhill Ayside Gawthrop Hindpool High Longthwaite Risehow Townhead Scar Head Hensingham Beckermet Catholes Mossbay Middlesceugh Oakshaw Ford Tarraby Branthwaite Roundthwaite Nunclose Greenrow Natland Haverigg Legburthwaite Blennerhasset Workington Welton Branthwaite Edge Downfield Clickem Oldwall Friars' Ground Row Moat Uldale Fair Hill Mawbray Brackenthwaite Browtop Bothel Seatoller Raughton Boustead Hill Walton Crosscrake Carleton Hall Watermillock Galligill Skelton Wood End Kilnhill Thackthwaite Endmoor Lowick Green Swallohurst Ravenstown Kidburngill Town Bank Hubbersty Head Bowness-on-Windermere Haverthwaite Longpark Hall Senna Catterlen Gullom Holme Newtown Winster Glassonby Towcett Beckfoot Broad Oak High Scales Low Borrowbridge Hallthwaites Millhouse Caldbeck Chapelburn Tarnside Little Ormside Kirkby Stephen Orthwaite Beckhouse Longrigg Houghton Longburgh Dearham Steel Green Hartbarrow Far Sawrey Ferney Green Baycliff Warwick-on-Eden Greystoke Stainton Newbiggin Gilsland Levens Hutton Currock High Hill Moorhouse Kells Cowgill Mosser Little Urswick Beck Side Hallow Bank Upper Denton Stockdalewath Grisdale Scilly Bank Hutton Roof Grizedale Bardsea Green Orton Rigg Pallaflat Dunnerdale High Side Little Arrow Keswick Bullgill Hycemoor Bomby Red Dial Staffield Seathwaite Gaitsgill Leece Sleagill Burtholme Cumwhinton Roadhead Knotts Whitrigglees Barrow Island Birkett Mire High Waverbridge Tottlebank Lamplugh Lakeside Wellington Seathwaite Crosslands Biglands Brigham Lee Houses Whiteclosegate Kingside Hill Loweswater Moorthwaite Embleton Cowan Head Ambleside Gilcrux Waberthwaite Blackbank Bransty Town End Thrimby Garnett Bridge Mill Side Dalton-in-Furness Powter How Roosecote Croftlands Corby Hill Green Quarter Wampool Troutbeck Alston Rookby Stainton with Adgarley How Crosby-on-Eden Thomas Close Doddick Arkleby Boltongate Felldyke Ulcat Row Talkin Portinscale Warwicksland Plasketlands Egremont High Lorton Brandlingill Seaton Patton Bridge Howbeck Kearstwick Rusland Outgate Lessonhall Wetheral Appleby-in-Westmorland Powhill Long Marton Cardew Borwick Rails Barras Chapels Winton Mosedale Rosgill Applethwaite Blagill Raisbeck Frizington High Cark Old Town Lyneholmeford Bewaldeth Great Broughton Roger Ground Water Yeat Abbotsmead Field Broughton Newton Reigny Annaside High Row Wreay Scales Haggbeck Soutergate Heggerscales Longdale Barton Hutton Row Dunnerholme Rydal Lazonby Knowefield Castletown High Biggins Bonning Gate Western Bank Millness Scarness Burrells Sandford Foulbridge Clappersgate Newtown Thwaite Moss Brackenthwaite Barbary Plains Hayton Redmain Brockleymoor Blitterlees Brougham Bank End Cockermouth Moss Side Colby Blackdyke Burnhill Crosby Garrett Stair Lanercost Swinside Mansriggs Burnrigg Sprunston Hawkshead Hill Staveley-in-Cartmel Foxfield North Dykes Nenthead Canal Foot Siddick Smithfield Torpenhow Skinburness Ings Bushfield Crosthwaite Flitholme High Casterton Meal Bank Sandwith Calvo Harras Sweetholme Colthouse Camerton Sleetbeck Newtown Easton West Causewayhead Newton Troutbeck Harriston Ormsgill