Bus Advertising in Asby

Get in touch

Bus Marketing in Asby

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Asby - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Asby - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Asby- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Asby - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Asby (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Cockley Beck Whitbeck Cleator Moor Red Hills Cargo Four Lane Ends Wath Carleton Temple Sowerby Newbiggin Allerby Kinkry Hill Scalebyhill Shoregill Marthwaite Kirkby-in-Furness Sandside Hall Waberthwaite Caldewgate Barrows Green Crosscanonby Greenrow Raise Great Crosthwaite Maryport Foxfield Soulby Morton Bowland Bridge Lockhills Ellenborough Abbotsmead Stonethwaite Mossedge Rickerby Brockleymoor Edenhall Colton Beckces Bassenthwaite Stockdalewath Windermere Ludderburn Gaisgill Flakebridge Castle Carrock West Curthwaite Old Tebay Hayton Braystones Millthrop Moresby Parks Coniston Rosgill Tallentire Rosside Albyfield Roosebeck Dubwath Dykesfield Mallsburn Hall Dunnerdale Great Asby Carleton Shap Great Strickland Salterbeck Low Newton Chapels Great Salkeld Ennerdale Bridge Staffield Buttermere Whelpo Unthank Brow Edge Far Sawrey Hazelslack Greengarth Hall Stone House Plumgarths Westnewton Moor Row Goat Nether Welton Newtown Hunsonby Aldoth Swallohurst Oughterby Stainton Roadhead Mansriggs Linstock Old Hutton Lowick Green Yottenfews Lindale Johnby Aglionby Wellington Grasmere Catlowdy Plumpton Prior Rigg Corney Winskill Bank End Great Orton Harras Hampsfield Hawkshead Hill Croslands Park Bridgefoot Kirkby Stephen Plumbland Whitrigg Cockermouth Barbon Flimby Croasdale Ullock Catholes Knock Botcherby Carleton Allithwaite Little Salkeld Dragley Beck Friars' Ground Town End Kilnhill Wythop Mill High Water Head Bolton Woodend Great Urswick Docker Thwaite Flat High Newton Bleatarn Drybeck Ings Mellguards Row Wetheral Woodhouses Old Carlisle Wetheral Shield Biglands Kirksanton Winster Bowderdale Great Ormside Hale Burneside Heggle Lane Penny Bridge Keekle Fenton Garlands Holme St Cuthbert Kiskin Threapland Walton Clappersgate Catterlen Birkby Cat Bank Aikrigg Sprunston Egremont Colthouse Rowe Head Whicham Stubble Green Isel Thrimby Endmoor Glassonby Whitbarrow Village Grayrigg Crosby Villa Raughton Parkgate Mains Broughton Mills Broughton in Furness Mossbay Low Braithwaite Longthwaite Walby Branthwaite Edge Force Forge Brunstock Thickholme Park Broom Tummer Hill Milburn Blagill Beetham Alston Town Head Micklethwaite Westlinton Crookdake Carlisle Penrith Camerton Corkickle Wolsty Beanthwaite Glasson Hardendale Patton Bridge Drumburgh Ousby Newton Arlosh Bromfield Clawthorpe Oak Bank Longburgh Oxen Park Middlesceugh Little Ormside Talkin Wasdale Head Stanwix Stapleton Sunny Bank Kirkby Thore Downfield Gilcrux Sandwick Appleby-in-Westmorland Beckermet Fell Foot Beacon Hill Low Lorton Blencogo Beck Wythop Newtown of Rockcliffe Brackenlands Broughton Cross Lowther Thurstonfield Bow Bolton Low Houses Blackwell Blawith Backbarrow Watendlath Kents Bank Houghton Oxenholme Mill Side Newbiggin Hallthwaites Fothergill Spark Bridge Eaglesfield Hutton Satterthwaite Lowgill Howgill Bowscar Skinburness Brackenthwaite Pardshaw Hall Plumptonfoot Metal Bridge Brougham Salkeld Dykes Southwaite Colby Edentown High Casterton Whitrigg Sadgill Glen Dowlin Cumdivock Lyneholmeford Belah Low Geltbridge Kingstown Rosley Waverbridge Hayton Beckhouse Oughterside Fletchertown Kendal Lowick Bridge High Sellafield Kirkland Sand Side Mealsgate Mosedale Aldingham Standingstone Wath Brow Branthwaite Forest Head Stone Raise Sandwith Harker Marsh Winder Torver Scar Head Cocklakes Blindcrake Near Sawrey Scarrowhill Scales Garsdale Corby Hill Roughsike Haile Droomer The Green Hawkshead Willow Holme Parkhead Troutbeck Greysouthen Low Walton Cartmel Bowness-on-Windermere Wheyrigg Cartmel Fell Gatesgarth Crosby Garrett Langton Cowgill Sandford Etterby St Bees Beck Side Angerton Grange Fell Grassgarth Wreaks End Far Arnside North Row Laithes Brigflatts Moss Side Thornhill Bolton Wood Lane Pallaflat Bowston Swinside Thornthwaite Ruckcroft High Harrington High Wray Morton The Flatt Knipe Fold Skelsmergh Beaumont Roosecote Broughton Moor Ivegill Millhouse Outgate Stainton Clifton Wreay Stainton with Adgarley Ulverston Dalton-in-Furness Holker Crewgarth Dundraw Bewaldeth Melmerby Little Clifton Sunbrick Little Urswick Ulpha Boustead Hill Currock Loweswater Bothel Cotes Troutbeck Bridge Sampool Skiprigg Foulbridge Low Crosby North Dykes Hetherside Brocklebank Newby East Saltcoats Heversham Stanger Little Orton Caldbeck Annaside Kearstwick Natland Hutton Row Rosewain High Bankhill Dunnerdale Kirkandrews-on-Eden How Ainstable Clickem Newton Force Mills Silloth Burnrigg Midgeholme Bandrake Head Fell End Roachburn Seaville Harrington Little Langdale Hall Senna Roa Island Sebergham Western Bank Ambleside Carr Bank Rannerdale Roose Gate Wescoe Arlecdon Tarnside Stainton Branthwaite New Hutton Kirkbarrow Gosforth Winton Staveley Workington High Walton North Side Renwick Harraby Crosslands Seathwaite Dent Steel Green Upperby Langrigg Little Broughton Monk Moors Loppergarth Low Hesket Great Easby The Howe Aikhead Little Loughrigg Grange-over-Sands Holmrook Gilwilly Station Hill Newbiggin Greenside Rookby Cardurnock Lee Houses Mirehouse West Fingland Bradley Tirril Wetheral Plain Yearngill Castlerigg Mosser Mains Haggbeck Hartbarrow Woodrow Dovenby Raisbeck Longrigg Beck Houses Greenbank Crooklands Ayside Greengill Garden Village Littlebeck Little Arrow Burthwaite Storrs Wilton Banks Dufton Brackenthwaite Hutton End Nateby Barclose Blencarn Wallthwaite Hornsby Gate Hawksdale Hutton Moor End Hallow Bank Burtholme High Row Middleshaw Boot Powhill Tebay Plantation Bridge Croglin Long Marton Kingmoor House Kirkby Lonsdale Middleton Place Haltcliff Bridge Powter How Vickerstown Rheda Park Low Row Holme Mills Coupland Uppertown Whale Cautley The Hill Brownber Kershopefoot Lowca Hartsop Bridgend Thomas Close Hethersgill Salta Winscales Roger Ground Parton North Scale Mealrigg Longrigg North Walney Scotsdike Brampton Wampool Sandale Highbridge High Waverbridge Nealhouse Scuggate Witherslack Watchgate Kirklinton South Stainmore Chestnut Hill Kelleth Port Carlisle Little Corby Lower Hawthwaite Parsonby Studholme Millgillhead Waverton Chapelburn Green Quarter Burgh by Sands Ploughlands Townhead Garnett Bridge Gamblesby Cliburn Applethwaite Skelton Wood End Seaton Bampton Nethertown Frizington Penruddock Redmain Newbiggin Skelton Town Bank Kidburngill Busk Pool Bank Beckfoot Moorend Flookburgh High Ireby Homewood Netherton Crook Barrow-in-Furness Mungrisdale Morland Scaws Harriston Fair Hill Townhead Barrow Island Crosby Allonby High Hesket Gullom Holme High Seaton Kirkoswald Great Clifton Sellafield Church Brough Ormsgill Hoff Orton Edderside Brisco Red Dial Kirkland Martindale Mintsfeet Marton Mawbray Cleator North Stainmore Oddendale Cowan Head High Braithwaite Sockbridge Newbiggin-on-Lune Ruleholme Felldyke Kaber Bootle Wordsworth Terrace Hall Santon Hallgarth Newtown Garsdale Head Little Braithwaite Low Nibthwaite Middletown Dearham Unthank Brough Sowerby Little Strickland Hartley Cumrew Tottlebank Townhead Holmwrangle Wood Broughton Hall Brigham Salt Coates Sedgwick Birkthwaite Rockcliffe Clifton Dykes Brough Helmside Gleaston Brampton Middleton Farleton Croftlands Armathwaite Unthank Gatebeck Elterwater Whiteclosegate Rosthwaite Easton Strands Carwinley Bleachgreen Thwaite Moss Ruthwaite Bampton Grange Aikton Todhills Crosby Ravensworth Glenridding West Woodside Arnside Keswick Embleton Newby Bridge Scout Green Heggerscales Portinscale Brackenthwaite Siddick Wellgill Low Row Murton Hackthorpe Ravenstown Smardale Pooley Bridge Shawfoot Sandylands Rottington Low Biggins Torpenhow Matterdale End Bolton New Houses Brownrigg Roundthwaite Low Seaton Bewcastle Moorthwaite Newbiggin Gilsland Hincaster Stanthwaite Water Yeat Barton Distington Birkett Mire Weasdale Yanwath Howbeck High Hill Soulby Dalton Kirkland Guards Greystoke Gill Seascale Baldwinholme Underbarrow Orthwaite Lamonby Thornthwaite Scarness Bayles Milnthorpe Rockcliffe Cross Southernby Ponsonby Great Blencow Knotts Haverigg Sleagill The Lound Askham Brigsteer New Cowper Woodhouse Dale West Silloth Parkside West Causewayhead Newtown New Mill Outhgill Blackford Cardew Sunderland Boltonfellend Harker Rooking Seathwaite Finsthwaite Bouth Yarlside Cunsey Haresceugh Grizedale Milton Arnaby Mirehouse Stair Head Crag Easton Raby Highlaws Brandlingill Wigton Kells Blackdyke Cummersdale Dendron Waterside Westfield Wiggonby Allenwood Barras Kirkland Bardsea Green Pardshaw Moorhouse Longdale Wythburn Green Bank Cardewlees Keisley Leadgate Mirehouse East Common End Raffles Haws Bank Hewer Hill Eden Mount Seatoller Sandwith Newtown Lindal in Furness Berrier Lanercost Lupton Arrowthwaite Longsowerby Scilly Bank Millom Holme Belle Vue Grange Pelutho Paradise Staveley-in-Cartmel Bridekirk Kirkbampton Broad Oak Ireleth Raughton Head Brigham Dowbiggin Greystoke Ravenstonedale Calvo Soutergate Sleetbeck Greenscoe Durdar Newbarns Kirkcambeck Barber Green Hoskethill Low Knipe Whasset Rusland Hilton Howtown Mosser Ghyll Head Tarraby Bigrigg Warwick Bridge Tarns Nunclose Nentsberry Deepdale Cumwhinton Killington High Biggins Bowness-on-Solway Eveninghill Shire Bonning Gate Watchhill Drigg High Cark Gawthrop Skitby Wreay Goodyhills Helton Millness Dacre Orton Rigg Bomby Sedbergh South Ulverston Kentmere Thornby Lakeside How Langwathby Welton Ewanrigg Longlands Uldale Newtown King's Meaburn Ellonby High Side Low Cotehill Low Whinnow Southerfield Newland Bottom Borwick Rails Scaleby Scales Longdales Glasson Coalfell The Common Woodville Braithwaite Calthwaite Plasketlands Faugh Little Blencow Patterdale Knowefield Whitehaven Barugh High Scales High Longthwaite Chalkfoot Woodland Arkleby Colt Park Lambfoot Flitholme Haverthwaite Stripes Aspatria Little Bampton Asby Bowmanstead Lenacre Lamplugh Sweetholme Dunnerholme Newlands Briar Rigg Moat Thackthwaite Melkinthorpe Motherby Leasgill Longtown Greenodd Gawthwaite Blennerhasset Hycemoor Abbeytown Doddick Bushfield Calder Bridge Bardsea Askam in Furness High Oaks Low Borrowbridge Field Broughton Dean Heron Hill Barbary Plains Oldwall Towngate Santon Bridge Nook The Sands Pica Slack Gaitsgill Millbeck Hornsby Galligill Kirkborough Greenholme Dunningwell Little Asby Slack Head Wharton Crosscrake Howgate Kingside Hill Burton-in-Kendal Laversdale Moorhouse Bullgill Thackthwaite Ireby Tindale Silecroft Irton Oakshaw Ford Swarthmoor Brothybeck Brackenber Boltongate Cark Nepgill Newby Townfoot Garth Row Tower Wood Troutbeck Dockray Prizet Crackenthorpe Beckfoot High Nibthwaite Warwicksland Eccle Riggs Canal Foot Shopford Pennington Galemire Kelsick Hubbersty Head High Lorton Ackenthwaite Parton Ferney Green Carleton Hall Warcop Culgaith Lessonhall Penton Swathwaite Head Anthorn Lazonby Longcroft Warnell Waberthwaite Hutton Roof Ulcat Row New Rent Low Wood Baggrow Quality Corner Reagill Hyton Gillbank Laversdale Lane Hopebeck Pategill Market Brough Smithfield Maulds Meaburn Mansergh Hindpool Great Musgrave Mockerkin Plumpton Head South Newbarns Bransty Buckabank Lea Yeat Scales Kirkhouse Row Blackbeck Prospect Halfpenny Great Broughton Castletown Arrad Foot Whitrigglees Little Musgrave Newton Rigg Three Bridges Broadwath Crosby-on-Eden Preston Patrick Farlam Kentrigg Summerlands Kirkbride Langrigg Strawberry Bank Rampside Towcett East Curthwaite Thrushwood Coulderton Watermillock Rosebank Westward Rowell Beckfoot Park Head Keld Greenwell Gilgarran Dalston Heathwaite Hurst Risehow Burrells Blackbank Milton Newton-in-Cartmel Scales Scotby Sour Nook Grizebeck Eskdale Green Moss Side Nether Wasdale Meathop Grayson Green Nenthead Barugh Great Corby Burnbanks Lady Hall Santon Town End Butterwick Newton Reigny High Side Water Garth Nook Papcastle Newby West Upper Denton Selside Stainburn Eamont Bridge Duddon Bridge Stank Whitbarrow Westmoor End Cotehill Barepot Levens Briery Waterhead Moorclose East Causewayhead Highmoor Skelwith Bridge The Nook Rusland Cross Newbiggin Aiketgate Chapel Stile High Whinnow Hallbankgate Low Moresby Garrigill Skirwith Ickenthwaite Aughertree Hawcoat Nenthall Down Hall Waitby Casterton Beck Head Millholme Denton Holme Ravenglass Longpark Baycliff Far End Row Brow Fell Side Grisdale Grinsdale Burnhill Dale Bottom Cumwhitton Deepthwaite Wetheral Pasture Threlkeld Crossgates Bleatarn Boothby Storth Seatle Calder Broughton Beck Mountain View Hesket Newmarket Gamelsby Moor Row Heaning Newland Hole Irthington Thursby Ormathwaite Outcast Hutton Roof Deanscales Heads Nook Biggar Rydal Wall End Blitterlees Townhead Brownrigg Sowerby Row Newby Head Beck Thwaite Head Browtop Oulton Skirsgill Old Town Helbeck Hensingham Legburthwaite Warwick-on-Eden Sunbiggin Firbank Monkhill Mite Houses Rowrah Crosthwaite Lane Head Nether Row Unthank End Roose Leece Wood Gate Meal Bank Beckbottom How High Cunsey