Bus Advertising in Calder

Get in touch

Bus Marketing in Calder

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Calder - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Calder - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Calder- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Calder - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Calder (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Greenside Carleton Albyfield Moorthwaite Bardsea Green Colt Park Hoff Dent Chapelburn Scarrowhill Smithfield Seaton Bampton Bewaldeth Sandwith Fell Side Longdales Plumpton Salta Linstock Hall Dunnerdale Nether Row Seascale Buckabank Penton Watchhill Crookdake Allithwaite Low Borrowbridge Heathwaite Kinkry Hill Whasset Hunsonby Applethwaite Blennerhasset North Side Shire Blawith Keekle Cummersdale Grizedale Raise Ruleholme Kentmere Fingland Great Crosthwaite Culgaith Scales Boothby Sleetbeck Watchgate Todhills Hutton Row South Ulverston Whitehaven Holker Ruthwaite Roundthwaite Torver Beckfoot Barepot Roughsike Southernby Raughton Thursby Ludderburn Great Strickland North Dykes Middlesceugh Coupland Gilsland Mountain View Wampool Millthrop Belah Leece Wreaks End Little Blencow Wigton Coulderton Mawbray Kirkbride Rowell Moorhouse Birkby Moorhouse Low Nibthwaite Renwick Corby Hill Strands Wasdale Head Rottington Kirkhouse Red Dial Hethersgill Holme St Cuthbert Arnaby Sand Side Aldoth Aughertree Ruckcroft Plantation Bridge Hartley Ravenglass East Curthwaite Howtown Stonethwaite Stainton with Adgarley Shopford Croglin Haile The Flatt Hyton Town End Cotes Broadwath Oxen Park Raisbeck Ravenstown Carr Bank Canal Foot Blitterlees Whitrigglees Tindale Oldwall Gamelsby Newtown of Rockcliffe Standingstone Cartmel Row Stone House Ewanrigg Temple Sowerby Wall End Rosthwaite Clifton Dykes Baggrow Gatebeck Pennington Rosley Cowan Head Selside Newtown Mosedale Haws Bank Waterside Thomas Close Pooley Bridge Thrushwood Little Salkeld Hayton Caldewgate Greenodd High Hesket Flookburgh Garsdale Tarraby Hensingham Alston Low Geltbridge Aikhead Barrows Green Catlowdy Carlisle Bradley Wath Brow Newtown Longtown Lockhills High Cark Green Quarter Loppergarth Windermere Rosebank Boot Boltongate Cocklakes Greysouthen Penny Bridge Roosecote Moor Row Barrow Island Gillbank Hutton End Low Seaton Newton Rigg Waverton Crooklands Tower Wood Lazonby Raffles Allenwood Brockleymoor Woodhouse Angerton Walton Glassonby Great Urswick Birkett Mire Hawkshead Hill High Scales Newbiggin Slack Coniston Grange Fell Rockcliffe Cross Brackenlands Marton Nether Welton Felldyke Bow Beck Houses Uppertown Glen Dowlin New Mill Dundraw High Whinnow Irthington Great Orton Fletchertown Longrigg Town End South Stainmore Crosscanonby Portinscale Ivegill Dykesfield Plumbland Low Knipe Kirklinton Stank Whitbeck Garsdale Head Kirkbampton Woodhouses Croasdale Kirkborough Lea Yeat Scotsdike Hornsby Langrigg Warnell Castlerigg Firbank Brackenthwaite Sweetholme Hall Senna Hall Waberthwaite Stapleton Hartsop Barrow-in-Furness Greenscoe Cunsey Low Moresby Netherton Braystones Haresceugh Bandrake Head Isel Silecroft Bouth Weasdale Beanthwaite Ackenthwaite Lowgill Troutbeck Threapland Longburgh Baycliff Raby Colthouse Flimby Hole North Scale Barton Newtown Walby Lowca Harrington Hawkshead Crosby-on-Eden Kendal Crosby Villa Scout Green Aikton High Seaton Bowderdale Currock Cargo Whicham Market Brough Great Blencow Forest Head Cartmel Fell High Cunsey Wreay Arlecdon Micklethwaite Arrowthwaite Broughton Moor Common End Scotby Ings Edentown Brigham Cumwhinton Newby East Stainton Hayton Dunnerdale Great Musgrave Cark Botcherby Knowefield Newby Troutbeck Bridge West Curthwaite Dale Bottom Briery Milton Garlands Outhgill Parkside Raughton Head Knock Galemire Stainton West Causewayhead Far End Ennerdale Bridge Parsonby High Ireby Monkhill Low Braithwaite Briar Rigg Powter How Friars' Ground Arkleby Blackford Blackbank Harker Sunny Bank Winscales South Newbarns Hindpool Brigsteer Tirril Nentsberry Morton Barras Brandlingill Wiggonby Brow Edge Great Asby Bromfield Ullock Great Easby Studholme Cleator Moor Roose Johnby Boustead Hill Oddendale Wythburn Kiskin Leasgill Far Arnside Beck Busk Wreay Deepthwaite Deepdale Low Biggins Bayles Matterdale End Wellington Mallsburn Cardurnock Haltcliff Bridge Downfield Soulby Tebay Skitby Warwick Bridge Edenhall Tummer Hill Rowe Head Lakeside Burgh by Sands Longlands Glasson Low Cotehill Patton Bridge Denton Holme Corney Salterbeck Great Broughton Port Carlisle Halfpenny Strawberry Bank Lenacre Newby West Garden Village Buttermere Calder Bridge Garnett Bridge Stripes Crosslands Whitrigg Motherby Sandside Great Corby Blackwell Whiteclosegate Greenrow Nealhouse Low Walton Newtown Crossgates Gleaston Crewgarth Burtholme Scilly Bank Little Langdale Milnthorpe Low Newton Dalston Mill Side Branthwaite Askham Arnside Brackenthwaite Bowmanstead Southerfield Lessonhall New Cowper Shoregill Kingside Hill High Lorton Rannerdale Swarthmoor Lamonby Laithes Langwathby Rookby Cliburn Askam in Furness Sour Nook Waberthwaite Armathwaite Rosgill Little Loughrigg Nateby East Causewayhead Little Arrow Scales Town Head Row Abbeytown Low Whinnow Wolsty Pardshaw Hall Metal Bridge High Oaks Cowgill Easton Croslands Park Ulverston Salkeld Dykes Pallaflat Barber Green Prior Rigg Oxenholme Penrith Bushfield Vickerstown Carleton King's Meaburn Barbon Farleton Bolton Wood Lane Burnrigg Low Row Yearngill Tallentire Colby Mungrisdale Great Ormside Langton Highbridge Bleatarn Staveley-in-Cartmel Ploughlands Heaning Hutton Moor End Stainton Lamplugh Goodyhills Fenton Gamblesby Harras Westmoor End Highmoor Roa Island Bothel Bigrigg Stanthwaite Kirkby Thore Newby Head Sedbergh Kirkland Wilton Whitrigg Brunstock Belle Vue Holmrook Grange-over-Sands Greystoke Woodville Lower Hawthwaite Longpark Westlinton Melkinthorpe Aldingham Seathwaite Gilcrux Brackenber Force Mills Gawthwaite Little Broughton Brougham Penruddock Old Hutton Farlam Greenwell Townhead Preston Patrick Little Corby Deanscales Swallohurst Smardale Skelton Wood End Embleton Casterton Cumdivock Orton Talkin Greengill Blencogo Santon Torpenhow Kidburngill Meathop Skirwith Siddick Bampton Grange Sunbiggin Swathwaite Head Milton Hincaster Kingmoor House Lowick Green Chapel Stile Arrad Foot Mockerkin Lambfoot Sandwick Newbiggin Towngate Millhouse Summerlands Bowness-on-Windermere Western Bank Killington Orton Rigg Gawthrop Rowrah Church Brough Lanercost Woodland Winton Finsthwaite Long Marton Green Bank Aglionby Unthank End Skinburness Rooking Drumburgh Scaws North Walney Wheyrigg Winder Loweswater Threlkeld Reagill Row Brow Staffield Skiprigg Thornthwaite Fell End Bridgend Drybeck Dean Sprunston Mansergh Stanwix Mirehouse West Crackenthorpe Unthank Moor Row Greenholme Brocklebank Little Urswick Rosside Dockray Barbary Plains Allerby Kershopefoot Seathwaite Millholme Stanger High Wray Duddon Bridge Biggar Ickenthwaite Distington Head Crag Heversham Bewcastle Waverbridge Thrimby Highlaws High Side Longthwaite Endmoor Station Hill North Stainmore Langrigg Sandylands Aikrigg Scarness Broughton Cross Frizington Willow Holme Marthwaite Dacre Melmerby High Casterton Wetheral Plain Garth Row Burneside Scar Head Ainstable Kearstwick Parton Brackenthwaite Midgeholme Dufton Mansriggs Bomby Brownrigg Scuggate Millom Newton Reigny Hutton Roof Grizebeck West Woodside Littlebeck Little Bampton Helton Thwaite Flat Newbiggin-on-Lune Hutton Roof Gaitsgill Birkthwaite Newton Low Lorton Flakebridge Carleton Beckces Bonning Gate Hetherside Kentrigg Elterwater Hallthwaites Flitholme Prizet Rosewain Hawcoat Papcastle Rydal The Common Wood Broughton Hall Westfield Backbarrow Ponsonby Cockley Beck Moresby Parks Chestnut Hill Easton Old Town High Harrington Camerton Ayside Eamont Bridge Gullom Holme Scales Greengarth Hall Keisley Old Tebay Patterdale Oughterside Orthwaite Hurst Dendron Crosby Ravensworth Near Sawrey Hardendale Rusland Cross The Nook Sowerby Row Clifton High Water Head Beaumont Wellgill Far Sawrey Cumwhitton Tarns Field Broughton Greenbank Caldbeck Keswick Helbeck Brough Sowerby Rheda Park West Silloth Grasmere Maulds Meaburn Longdale Meal Bank Dragley Beck High Braithwaite Newby Bridge Redmain Gosforth Crosthwaite Hallow Bank Catholes Docker Bowland Bridge Swinside Towcett Eveninghill Seatle Bowscar Sadgill Laversdale New Rent Thornby Mossbay Hesket Newmarket Clappersgate Scalebyhill Boltonfellend Aspatria The Hill Three Bridges Cat Bank Droomer Mite Houses Outgate Appleby-in-Westmorland Kents Bank Braithwaite Broughton Mills Annaside Middleshaw Bransty Galligill Holme High Sellafield Ireleth Quality Corner Ulpha Broughton in Furness Allonby Greystoke Gill Yottenfews Beetham Beck Side Spark Bridge Thackthwaite Upperby Townhead Longcroft Stubble Green High Side Bowston Doddick Mosser Mains Hycemoor Middletown Calthwaite Bardsea Kirkandrews-on-Eden Low Row Crosby Dalton-in-Furness Waitby Brownrigg Broughton Beck High Nibthwaite Crook Kirkcambeck Bank End Oak Bank Prospect Westward Santon Bridge How Low Hesket Moat Paradise Ireby Blackdyke Unthank Ravenstonedale Silloth Brownber Pardshaw Rockcliffe Stair Whale Browtop Wescoe Natland Millgillhead Plumpton Head North Row Beckbottom Cleator Kirkoswald Kelsick Foulbridge Longrigg Workington Lowick Bridge Barugh Durdar Storth Shawfoot Heggle Lane Banks Blackbeck Beckermet Down Hall Dunnerholme Egremont Castle Carrock Bridekirk Murton Haverigg High Walton Anthorn Butterwick Aiketgate Ambleside Hornsby Gate Woodend Hackthorpe Grassgarth Clawthorpe Soulby Whitbarrow Wetheral Welton Plumgarths Sandwith Newtown Rickerby Whelpo Thornhill Roose Gate Chalkfoot Milburn Cockermouth Wath Beck Wythop Great Salkeld Bridgefoot Eccle Riggs Grayson Green Dearham Blencarn Mossedge Fair Hill Little Asby Mirehouse Thornthwaite Ousby Little Braithwaite Wythop Mill Beckhouse Kells Hallgarth Sebergham Howgate Legburthwaite Kirkland Guards Skelton Houghton Bleatarn Ghyll Head Keld Hopebeck Mealrigg Newlands Cardewlees Newbiggin Water Garth Nook Hartbarrow Leadgate Thwaite Moss Sockbridge Harker Marsh Yarlside Southwaite Eskdale Green Witherslack Lowther Skelsmergh Seaville Barclose Dunningwell Mellguards Westnewton Woodrow Pool Bank Brampton Mosser Ulcat Row Moorend Seatoller Roger Ground Grayrigg Bleachgreen The Howe Little Strickland Crosscrake Steel Green New Hutton Hutton Ellenborough Levens Ellonby Dovenby Tarnside High Longthwaite How Warwicksland The Green Bolton New Houses Roadhead Millness High Waverbridge Faugh Branthwaite Wordsworth Terrace Little Musgrave Yanwath Townhead Hallbankgate Lee Houses Kirkby Stephen Park Broom Grange Storrs Morland Risehow Goat Brigflatts Brigham Four Lane Ends Nenthead Hall Santon Barugh Blagill Beckfoot Knotts Cotehill Pelutho Newbiggin Longsowerby Shap Coalfell Cardew Ormsgill Asby Wharton Glasson Kirkby-in-Furness Garrigill Water Yeat Kirkland Lupton Holmwrangle Calder Nunclose Beacon Hill Bootle Lady Hall Eaglesfield Upper Denton Knipe Fold Gaisgill Ormathwaite Carwinley Beck Head Eden Mount Sedgwick Low Wood Beckfoot Kingstown Pica Waterhead Roachburn Newland Sandford Kirkland Castletown Homewood Crosby Garrett Moss Side Blindcrake Bolton Low Houses Haggbeck Newbiggin Hazelslack Kirkby Lonsdale Newton-in-Cartmel Brough Great Clifton Lindale Pategill Catterlen Newland Bottom Berrier Carleton Hall Saltcoats High Row Cautley Winster Oakshaw Ford Wetheral Shield Wood Gate Newbiggin Burton-in-Kendal Old Carlisle Parkgate Newbarns Abbotsmead Townhead Hubbersty Head Howgill Little Ormside Glenridding Helmside High Biggins Whitbarrow Village Sunbrick Low Crosby Kirksanton Baldwinholme Cumrew Bullgill Fothergill Thwaite Head Nook Kaber Warcop Harriston Gilgarran Soutergate Drigg Slack Head Stone Raise Stockdalewath Grisdale Hewer Hill Lyneholmeford Burnbanks Oulton Fell Foot Edderside Parton Hampsfield Burrells Rampside Mintsfeet Chapels Wallthwaite Bowness-on-Solway Unthank Newton Arlosh Thackthwaite Gilwilly High Bankhill Calvo Nenthall Corkickle Middleton Place Branthwaite Edge Brampton Scaleby Lindal in Furness Nethertown Uldale Parkhead Hale Moorclose Underbarrow Sellafield Bassenthwaite Watermillock Town Bank Dowbiggin High Hill Croftlands Scales Clickem Harraby Colton Plasketlands Mirehouse East Lane Head Foxfield Dalton Wetheral Pasture Haverthwaite Winskill Stainburn Mealsgate Warwick-on-Eden Brothybeck Rusland Monk Moors Howbeck Borwick Rails Sleagill Little Orton Little Clifton Irton The Sands Thurstonfield Plumptonfoot Kirkbarrow Townfoot Martindale Sandale Skelwith Bridge Maryport Tottlebank Heggerscales Ferney Green Moss Side Powhill Gatesgarth Force Forge Middleton Outcast Grinsdale Brisco Watendlath Millbeck Dale Kilnhill Red Hills Nepgill Burthwaite Etterby Hoskethill Sunderland High Newton Sampool Skirsgill Troutbeck The Lound Hawksdale Satterthwaite Nether Wasdale Salt Coates Heads Nook Biglands Bolton Staveley How Morton St Bees Dubwath Thickholme Hilton Kelleth Mains Oughterby Burnhill Laversdale Lane Holme Mills Broad Oak Roosebeck Heron Hill Park Head