Bus Advertising in Crosby Ravensworth

Get in touch

Bus Marketing in Crosby Ravensworth

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Crosby Ravensworth - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Crosby Ravensworth - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Crosby Ravensworth- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Crosby Ravensworth - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Crosby Ravensworth (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Newtown Arrowthwaite Burtholme Lyneholmeford Bonning Gate Bleatarn Row Townhead Brandlingill Great Salkeld Scalebyhill Keld Grinsdale Woodrow Cumwhitton Brunstock Brigflatts Hutton End Parton Colton Stainburn Winskill Kendal Witherslack Mansriggs East Curthwaite Wharton Stanthwaite Pool Bank Longburgh Broughton in Furness Roachburn Hurst Park Broom High Walton Dunnerdale Clifton Cummersdale Newton Arlosh Skitby Brockleymoor Longdales Newtown Dalton-in-Furness Lowca Mintsfeet Dearham Heads Nook Old Town Brackenber Brackenthwaite Stone House Long Marton Seathwaite Wheyrigg Townfoot Pennington Cardew Wood Broughton Hall Clifton Dykes Easton Upperby West Causewayhead Longthwaite Mirehouse East Shawfoot Bradley Wigton Ruckcroft Lowther Thornby Garlands Frizington Cat Bank Coupland Rusland Blencarn Holme Rooking Great Strickland Pategill Millness Askam in Furness Hutton Roof Skirwith Gawthrop Abbotsmead Meathop Langton Three Bridges High Scales Farleton Raughton Head Thornthwaite Nenthead High Nibthwaite Burneside Sunny Bank Faugh Orton Hartsop Swathwaite Head Beanthwaite Glasson Armathwaite Caldbeck Dubwath Briery Crossgates Greystoke Gill Croglin Haws Bank Scarrowhill Gosforth Staveley-in-Cartmel Carr Bank Crosby Villa The Flatt Grassgarth Ousby Baggrow Beckfoot The Common Barbon Shire Kents Bank Crosslands Butterwick Sockbridge Chestnut Hill Highbridge High Longthwaite Kidburngill Biglands Johnby Castlerigg Torpenhow Santon Bridge Calder Gatesgarth Pica Newton Rigg Rydal Leasgill Coniston Low Lorton Common End Winscales Hale Penny Bridge Dowbiggin Arrad Foot Kirksanton Wreay Nunclose Hole Low Knipe Newbiggin Wath Troutbeck Thackthwaite Coalfell High Harrington Barepot Stank Swarthmoor Kirkby Lonsdale Whitbeck Ennerdale Bridge Newbiggin Kingstown Sandylands Bridgend Kirkbride Dacre Watermillock Stainton South Newbarns Lockhills Beck Houses Hartley Bromfield Boot Low Geltbridge Ellenborough Lane Head Alston Mill Side Blackford Heron Hill Chapelburn Edderside Mossbay Crookdake Flookburgh High Biggins Field Broughton Scout Green Whiteclosegate Town Bank Easton Bransty Thornthwaite Ponsonby How Baldwinholme The Green Low Borrowbridge Hindpool Gatebeck Heaning Bowscar Milburn Sunderland Orton Rigg Great Asby Kelsick Doddick Whicham Great Corby Lamonby Stapleton Newtown Tower Wood The Sands Grasmere Low Biggins Lowick Green Hazelslack Lambfoot Low Cotehill Rookby Beck Wythop Cumrew Hesket Newmarket Low Moresby Silloth Dean Arkleby Canal Foot Tarraby Dufton Prizet Scar Head Middletown Ainstable Barrow Island Burgh by Sands Ravenstown Durdar The Nook Cautley Braithwaite Greengill Uppertown Kaber Hallow Bank Little Braithwaite Ulpha Glassonby Holme Mills Little Salkeld Newby West Force Forge Hayton Longlands Salta Sand Side Newby Bridge Towngate Scales Brough Hall Santon Carleton Seaton Tindale Catholes Millholme Hutton Row Catterlen Eamont Bridge Hallbankgate Bullgill St Bees Lee Houses Milton Smardale Plantation Bridge High Lorton Cleator Waitby Morland Seatoller Patton Bridge Branthwaite Edge Corby Hill Tarnside Greenscoe Gilwilly Greenwell Calvo Crewgarth Unthank End Edentown Crosthwaite Rosebank Waverbridge Garsdale Head Towcett Little Blencow Barbary Plains Blennerhasset Croftlands Little Urswick Warwick Bridge Borwick Rails Firbank Far Sawrey North Scale Waverton Thornhill Rickerby Greenbank Tebay Birkett Mire Embleton Summerlands Roughsike Eaglesfield Chapel Stile High Hesket Sandwith Newtown Stainton with Adgarley Penruddock Forest Head South Stainmore Walby Wilton Oldwall Mossedge Caldewgate Hallgarth Newbiggin Grange-over-Sands Glen Dowlin Cotehill Brownrigg Sunbiggin Cunsey Patterdale Blencogo The Lound Wellington Kirkhouse Great Urswick Scales High Whinnow Aspatria Carleton Old Carlisle Kirkcambeck Dale Bottom Yarlside Little Broughton Ormathwaite Hayton Kirkandrews-on-Eden Town End Helbeck Belah Castle Carrock Little Arrow Gaisgill Skelsmergh Saltcoats Scales Fenton High Bankhill Roger Ground Plumptonfoot Dalton Stainton Irton Low Braithwaite Bleachgreen Wetheral Pasture Thickholme Etterby Hardendale Melmerby Wythburn Nethertown Foulbridge Nealhouse Rheda Park Head Crag Lindal in Furness Rosley Bampton Grange Calder Bridge Clappersgate Kelleth Brownrigg Mealsgate Wetheral Parton Whelpo Hoff Rottington Wath Brow Brisco Raisbeck Arlecdon Haresceugh Scarness Hornsby Gate Burnbanks North Stainmore Brackenthwaite East Causewayhead Tarns Lamplugh Troutbeck Colby Allonby Moat Kinkry Hill Gamblesby How Little Langdale Eskdale Green Kiskin Knipe Fold Nether Wasdale Pelutho Seathwaite Sandale Moorend Littlebeck Yottenfews Townhead Clickem Hilton Moorhouse Rosgill Midgeholme Chalkfoot Low Row Middleshaw Workington Gaitsgill Risehow Deepdale Smithfield Roundthwaite Raffles Papcastle Lenacre Wythop Mill Roosebeck Beaumont Moss Side Storrs Watendlath Salkeld Dykes Bowness-on-Solway Docker Farlam Belle Vue Rowe Head Shap Crosby Kingmoor House Blackdyke Quality Corner Beetham Knowefield Dykesfield Fletchertown Little Strickland Blitterlees Waterside Little Corby Gilsland Melkinthorpe Egremont Shopford Milton Sprunston Thurstonfield Keswick Sandford Lady Hall Todhills Oak Bank Laversdale Burnhill Hall Dunnerdale Barugh Thrushwood Ludderburn Kirkby Thore Cowan Head Croasdale Grayson Green Fingland Parkhead Currock Bowmanstead Ploughlands Flimby Market Brough Unthank Whitrigglees Garrigill Broughton Mills Holmwrangle Mountain View Galligill Colthouse Torver The Howe Sebergham Kirkbarrow Killington Orthwaite Legburthwaite Staveley Winton Calthwaite Seaville Mirehouse Angerton Middlesceugh North Side Low Seaton Brackenlands Whitehaven Arnaby Hall Waberthwaite Great Crosthwaite Blindcrake Harraby North Walney Spark Bridge Meal Bank Burrells Scales Murton Banks Hawcoat Kirkoswald Pardshaw Hackthorpe Beckces Clawthorpe Greysouthen Westlinton Rockcliffe Cross Moss Side Aldingham Langrigg Cargo Bayles Sellafield Haverthwaite Wiggonby Standingstone Goat Wampool Scaws Ireleth Outgate Stair Water Yeat Warcop Lea Yeat Southerfield Beckfoot Harriston Waterhead King's Meaburn Glenridding Soulby Longrigg Harrington Kirkbampton Slack Head Bushfield Green Bank Pardshaw Hall Heggerscales Newland Upper Denton Powhill Parkside Welton Longsowerby Mallsburn Ullock Carleton Hall Newby East Nether Row Broughton Beck Roose Gate Sandwick Greystoke Aglionby Buttermere Hutton Roof Hall Senna Wescoe Finsthwaite Hethersgill Duddon Bridge Bolton Low Houses Barrows Green Preston Patrick Mains Aikrigg Askham Raby Greenholme Newbiggin-on-Lune Knotts Motherby West Silloth Carlisle Sour Nook Cocklakes Southernby Metal Bridge Thwaite Moss Gamelsby Kentmere Longpark Barrow-in-Furness Burton-in-Kendal Whitbarrow Village Garden Village Eveninghill Helton Greengarth Hall Newton-in-Cartmel Dunnerholme Plumgarths Wallthwaite High Newton Dundraw Warwick-on-Eden Strands Mealrigg Town Head Middleton Birkthwaite Kentrigg Redmain Raughton Mungrisdale Penrith Low Nibthwaite Millgillhead Irthington Bootle Beck Side Newton Reigny Far Arnside Beck Head Ackenthwaite Salterbeck Moorthwaite Hensingham Newby Plumbland Bowland Bridge Drigg Greenrow Sadgill Parsonby Mawbray Nepgill Dale Millhouse Bridgefoot Pooley Bridge Outcast Underbarrow Oakshaw Ford Dunningwell Kirkland Rosside Weasdale Gillbank Crosby Garrett Middleton Place Marton Monk Moors Newtown of Rockcliffe Cartmel Fell Wetheral Plain Milnthorpe Silecroft Little Orton Kirkby Stephen Moor Row Keisley Bampton Haile Corney Blackbeck Haggbeck Ireby Dendron Powter How Nateby Aikhead Boustead Hill Cockermouth Force Mills Raise The Hill Cliburn Garth Row Lindale Beck Micklethwaite Unthank Bigrigg Oddendale Homewood Cardewlees Scotby Talkin Soutergate Little Loughrigg Lessonhall Newbiggin Far End Greenside Sleagill Barclose Great Easby Longcroft Walton Dragley Beck Shoregill Lowick Bridge Sunbrick Sleetbeck Birkby Bassenthwaite Abbeytown Low Hesket Crosby Ravensworth Asby Natland Howgill Tirril Anthorn Bolton Plumpton Head Hutton Moor End Bewcastle Outhgill Western Bank Red Hills Edenhall Mosser Mains Eden Mount Low Newton Old Tebay Coulderton Foxfield Whitrigg North Row Fothergill Row Brow Staffield Broadwath Kells Felldyke Skinburness Newtown Ulverston High Seaton High Casterton Waberthwaite Howbeck Bardsea Green Bank End Mite Houses Stonethwaite Wreaks End Rockcliffe Westmoor End High Wray Stanwix Wood Gate Grizedale Croslands Park Moor Row Ewanrigg Buckabank Oughterby Stripes Oulton Wasdale Head Vickerstown Great Orton Crosby-on-Eden New Mill Bowness-on-Windermere Seatle Dockray Ormsgill Kirkland Guards Ellonby Wall End Millom Troutbeck Bridge Kirkborough Allenwood Castletown Helmside Kirklinton Beckermet Beacon Hill Ruthwaite Maryport Bardsea Crook Winster Parkgate Studholme Mellguards Glasson Holker Cotes Hycemoor Tottlebank Brownber Blackwell Fair Hill Martindale Dent Morton Old Hutton Bewaldeth Burthwaite Skelton Wood End Botcherby Bouth Great Blencow Howgate Roose Knock Great Musgrave Ulcat Row Garnett Bridge Ravenstonedale Swinside Water Garth Nook Cark Thursby Kearstwick Port Carlisle Watchhill Low Wood Roosecote Kingside Hill Kirkby-in-Furness Four Lane Ends Leadgate Wordsworth Terrace Oughterside Uldale Kilnhill Burnrigg Langwathby Hawkshead Hill Moorhouse Nook Low Whinnow Broad Oak Stubble Green Newby Head Church Brough Southwaite Whale Deepthwaite Temple Sowerby Brow Edge Distington Watchgate Eccle Riggs Harker Marsh Hopebeck Prior Rigg Fell Foot Grange Fell Bothel Stockdalewath Aikton Oxenholme Winder Brothybeck Sandwith Wreay Hampsfield Appleby-in-Westmorland Woodville Skelwith Bridge Harker West Curthwaite Netherton Woodend Chapels Nentsberry Beckhouse Stainton Hunsonby Thrimby Great Ormside Ghyll Head Grisdale Branthwaite Woodland High Side Townhead Matterdale End Townhead New Rent Denton Holme Near Sawrey Maulds Meaburn Sedgwick Longrigg Cockley Beck Rusland Cross Thwaite Head Moresby Parks Busk Skirsgill Crooklands Bowderdale Highlaws Annaside Brigham Bow Backbarrow Hallthwaites West Woodside Renwick Ambleside Hyton Crosscrake Grizebeck Thwaite Flat Barras Lanercost Ravenglass Ivegill Hewer Hill Penton Endmoor Low Row Barugh High Cark Sampool Prospect Threlkeld Casterton High Water Head Nether Welton Heathwaite Browtop Rosthwaite Gilgarran Sedbergh Rowrah Laversdale Lane Boothby Aldoth Grange Moorclose Haltcliff Bridge Mockerkin Aiketgate Millthrop Hutton Longtown High Cunsey Millbeck Whitbarrow Albyfield Gilcrux Wolsty Ings Holmrook Ferney Green Lowgill Laithes Plasketlands Rosewain Lazonby Tallentire Down Hall Green Quarter Cowgill Great Clifton Hawksdale High Oaks Colt Park New Hutton Blackbank Flakebridge How Ickenthwaite Brough Sowerby Lupton Oxen Park Dalston Little Bampton Ruleholme Newlands Beckbottom Downfield Hawkshead Cardurnock Strawberry Bank Warwicksland Highmoor Newland Bottom Hincaster Unthank Yearngill Satterthwaite Houghton Mosedale Linstock Blawith Baycliff Barton Little Clifton Elterwater Allithwaite Branthwaite Whitrigg Westward Cleator Moor Rannerdale Threapland Corkickle Red Dial Westfield Brigham Boltongate Newton Greenodd Thackthwaite Windermere Bridekirk Little Ormside Hetherside Levens Whasset Flitholme Siddick Gullom Holme Nenthall Sandside Kirkland Swallohurst Yanwath Bolton New Houses Heversham Arnside Wetheral Shield Willow Holme Langrigg Morton Mansergh Westnewton Brackenthwaite Applethwaite Steel Green Scuggate Holme St Cuthbert Broughton Cross Goodyhills Mosser Garsdale Carwinley New Cowper Reagill Galemire Stanger Brougham Fell Side Low Crosby Slack Hartbarrow Paradise Kirkland Hornsby Santon Newbiggin Scaleby Bowston South Ulverston High Row Droomer Brampton Bolton Wood Lane Cumwhinton Leece Skelton Portinscale Hubbersty Head Halfpenny High Braithwaite Rampside Bandrake Head Loppergarth High Ireby Deanscales Roa Island Sowerby Row Warnell Storth Row Fell End Little Musgrave Lakeside Ayside Braystones Briar Rigg Park Head Newbarns High Side Dovenby High Waverbridge Skiprigg Woodhouses Kershopefoot Grayrigg Heggle Lane Haverigg Seascale Keekle Isel Lower Hawthwaite Boltonfellend Crosscanonby Culgaith Selside Tummer Hill Crackenthorpe Drumburgh Stone Raise Little Asby High Hill Brampton Bomby Harras Howtown Mirehouse West Aughertree North Dykes Berrier Longdale Cartmel High Sellafield Cumdivock Barber Green Plumpton Hoskethill Woodhouse Low Walton Pallaflat Soulby Allerby Marthwaite Beckfoot Catlowdy Gleaston Brocklebank Brigsteer Rowell Drybeck Newbiggin Bleatarn Friars' Ground Town End Camerton Blagill Scotsdike Great Broughton Wellgill Scilly Bank Broughton Moor Gawthwaite Sweetholme Salt Coates Roadhead Station Hill Biggar Carleton Monkhill Thomas Close Loweswater