Bus Advertising in Glen Dowlin

Get in touch

Bus Marketing in Glen Dowlin

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Glen Dowlin - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Glen Dowlin - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Glen Dowlin- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Glen Dowlin - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Glen Dowlin (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Heggerscales Felldyke Woodhouses Hewer Hill Longrigg Stonethwaite Coniston Glasson Bowston Flitholme Armathwaite Hutton End Lazonby Town Head Kirkbampton Knotts Red Dial Woodville Mealrigg Tarns Whale Newton Rigg Murton Burgh by Sands Alston Brampton Salt Coates Moat Cumdivock Isel Lee Houses Ireleth Harraby Eveninghill Southwaite Lea Yeat Morton Nealhouse Wellgill Dalton-in-Furness Elterwater Holme Mills Grange-over-Sands Wath Brow West Woodside Brigsteer Barras Raffles Gilgarran The Nook Albyfield Stainton Skinburness Slack Head Cunsey Low Row Haverthwaite Rowe Head Sand Side Brackenthwaite Cleator Middleshaw Helmside Brackenthwaite Waitby Yarlside Colby High Walton New Mill Uldale Beckfoot Cardurnock Welton Askham Bothel Winster Scarness Calvo Roundthwaite Buttermere Brackenber Carleton Hall Scales Newbiggin Plumptonfoot Towngate Winscales Cotehill Nether Welton Marton Dunnerholme Birkby Moss Side Brothybeck Rannerdale Hampsfield Allithwaite Rockcliffe Cross Nepgill Bonning Gate Broadwath Beck Wythop Great Strickland Mungrisdale Kilnhill Haltcliff Bridge North Walney Sandwith Newland Bottom Glenridding Swarthmoor Haverigg Hartley Castlerigg Little Langdale Canal Foot Soutergate Carwinley Farleton Kirkbride Longpark Westnewton Laversdale Lane Millbeck Holker Tottlebank Staveley-in-Cartmel Ireby Tirril Catholes Natland Ainstable Paradise Anthorn The Common Bullgill Nether Row Chalkfoot Irton Stockdalewath Penruddock Sunderland Cardew West Curthwaite Flimby West Silloth Townhead Crosscanonby Stone House Great Broughton High Water Head Brownrigg Grassgarth Kentrigg Bradley Salta Moorhouse Hazelslack Lanercost Threlkeld Greystoke Gill Bank End Park Broom Cumwhinton Westmoor End Stanwix Birkthwaite Crookdake Church Brough Mountain View Longthwaite Knipe Fold Moorhouse Winder Hardendale Foulbridge Santon Low Geltbridge Briar Rigg Vickerstown Sockbridge Oughterside Cark Kingmoor House Keld Kents Bank Outcast Low Wood Carleton Wampool Sprunston Thrimby Whitbarrow Village Monkhill Rampside Bleachgreen Clawthorpe Three Bridges Grizebeck Unthank Oxenholme Nethertown Nenthall Holmwrangle Ravenglass Lindal in Furness Casterton The Lound Aikton Ponsonby Gleaston Kirkandrews-on-Eden Laversdale Allenwood North Side Green Bank Stair Crackenthorpe Newton Arlosh Millom Oak Bank Pennington Buckabank Underbarrow Thurstonfield Water Yeat Baldwinholme Carr Bank Waverton Newby Bridge Little Loughrigg Grange Hallgarth Corby Hill Raby Barton Beckhouse Barbon Hutton Roof Gaisgill Walby Stainton Duddon Bridge Longcroft Strawberry Bank Aiketgate Greenscoe Roa Island Upper Denton Harriston Sunbrick Greenholme Storrs Milburn Bowness-on-Windermere Middletown Morland Mellguards Newby East Motherby Temple Sowerby Lyneholmeford Oakshaw Ford Knowefield Aughertree Dale Bottom Barepot Coulderton Thornthwaite Waterhead Whitrigglees Annaside Moor Row Hawkshead Beckfoot Sandford Hawkshead Hill Strands Bolton New Houses Shopford Skelsmergh Plantation Bridge Blitterlees Applethwaite Lenacre High Ireby Mossedge Leece Little Urswick Hesket Newmarket Bayles Rowell Tarraby Aikhead Arlecdon Little Blencow Longsowerby Hale Barugh Grinsdale Carleton Edenhall Chapelburn Prizet Monk Moors Mintsfeet Raise Kirkby-in-Furness Ulverston Wood Gate Highmoor Aglionby The Green Kidburngill Crosby-on-Eden Blackbank Dowbiggin Bewcastle Great Ormside Outgate Hutton High Seaton Roosecote Sandwick Ruckcroft Nenthead Sandylands Blackwell Rosside Allonby Blackford Tarnside Brunstock Wallthwaite Bridgend Broughton Beck Bardsea Wythburn Drigg Keisley Longrigg Plumbland Brougham Cartmel The Hill Ormsgill Goodyhills Wilton Gamelsby High Nibthwaite Workington Newlands Newbiggin South Ulverston Stone Raise Gatesgarth Mawbray Port Carlisle Broughton Moor Westward Unthank Station Hill Hornsby Gate Hallthwaites Rooking High Hesket Cardewlees Seathwaite Borwick Rails Greenside Knock Soulby Hutton Moor End Moss Side Howgate Kingstown Ruleholme Kirkhouse Bow Laithes Calder Bridge Stainton Netherton Micklethwaite Southernby Park Head Great Salkeld Dundraw Tower Wood Stripes Scotby Gaitsgill Low Hesket Ulcat Row Warwicksland The Flatt Beanthwaite Backbarrow Glen Dowlin Bowscar Cowan Head Southerfield Lane Head Risehow Brackenlands Dearham Highbridge Satterthwaite Boot Hallbankgate Millholme Ruthwaite Bassenthwaite Easton Hackthorpe Fell Side Scotsdike Great Blencow Hartbarrow Carleton Ackenthwaite Newton Heaning Sandside Blackdyke Mallsburn Middleton Place Ambleside Hayton Uppertown Soulby Arnaby Scales Greenbank Sowerby Row Orthwaite Lowgill Seaton Ickenthwaite Kaber Beckbottom Winton North Dykes Millness Kells Edentown Penton Faugh Brockleymoor Force Forge Redmain Houghton Lowther Bransty Yottenfews Boothby Ullock Wetheral Rosebank Kirkland Croasdale Aldoth Low Seaton Townhead Newtown Tebay Great Easby Lamonby Crewgarth High Cark Market Brough Arkleby Helton Catlowdy Cat Bank Renwick High Bankhill Keekle Thrushwood Ludderburn Rottington Preston Patrick Ayside Kershopefoot Skiprigg Old Tebay Rosewain Branthwaite Raughton Head Sour Nook Wood Broughton Hall Glasson Row Harras Willow Holme Scarrowhill Howtown Newland Patton Bridge Mosedale Pardshaw Pool Bank Greenodd Culgaith Whasset Brackenthwaite Halfpenny Greysouthen Finsthwaite Hutton Roof Seaville Townfoot Eden Mount Kirklinton Etterby Wescoe High Braithwaite Hurst Brownrigg Dalston Troutbeck Burton-in-Kendal Green Quarter Braystones Low Braithwaite Thornhill Thomas Close Endmoor Parton Crossgates Hubbersty Head Baggrow High Waverbridge Kirkland Guards Rosthwaite Dovenby Colthouse Millthrop Haws Bank Hall Dunnerdale Brigham Banks Kendal Hoskethill Watendlath Blencogo Seatoller Whitrigg Clifton Dykes Newby Head Braithwaite Dubwath Haresceugh Dalton High Cunsey Low Whinnow Little Asby Camerton Pica Oxen Park Waverbridge Wordsworth Terrace Legburthwaite How High Lorton Thursby Briery Silecroft Cargo Bolton Wood Lane Arrowthwaite Greystoke Brigham Hall Santon Stank Great Crosthwaite Matterdale End Lupton Birkett Mire Plumpton Head Homewood Bridekirk Mosser Great Musgrave Hartsop Steel Green Kingside Hill Askam in Furness Heron Hill Thwaite Flat Little Ormside Red Hills Keswick Abbotsmead Woodend Westfield Cotes Pategill Chapel Stile Brandlingill Grizedale Kentmere Little Arrow Garlands Troutbeck Lamplugh Wharton Low Knipe Slack Melkinthorpe Oddendale Pooley Bridge Thornthwaite Blagill Belah Brough Middleton Garth Row Gawthrop Little Salkeld Low Row Ousby Hilton New Rent Broughton in Furness Wheyrigg Lowick Bridge Swinside Goat Seascale Skelton Bampton Grange Melmerby Brow Edge How Weasdale Gilsland Westlinton Grange Fell Summerlands Castle Carrock North Stainmore Bleatarn Townhead Caldbeck Great Urswick Arrad Foot High Sellafield Farlam Greengill Silloth Thickholme Cockermouth Yanwath Howbeck Hayton Gillbank Townhead High Harrington Wetheral Shield Prospect Distington Fair Hill Salkeld Dykes South Newbarns Thornby Maulds Meaburn Hall Senna Lakeside Frizington Whelpo Butterwick Wetheral Plain Longdales Crosby Beetham Parton Bowness-on-Solway Croglin Egremont Threapland Field Broughton Kirkbarrow Bowderdale Crook Warwick Bridge Barrows Green High Wray Gilcrux Newby Old Town Brigflatts North Row Rydal Caldewgate Aikrigg Wasdale Head Currock Colt Park Dufton Coalfell Newbiggin Sandale High Scales Witherslack Langwathby Holme St Cuthbert Catterlen Loppergarth Cumrew Newbiggin Coupland Staveley Mains Little Orton Middlesceugh Firbank The Howe Mirehouse West Lowca Biglands Heggle Lane Busk Bleatarn Warnell Beacon Hill Barrow-in-Furness Head Crag Hallow Bank Lowick Green Scales Siddick Little Musgrave Great Clifton Lower Hawthwaite Barugh Kinkry Hill Lindale Bampton Sellafield Todhills Croslands Park Hawksdale Swallohurst Roger Ground Troutbeck Bridge Newbiggin Salterbeck Newbarns Fell Foot Dykesfield Longdale Plumpton Kirksanton Seatle Heads Nook New Hutton Bromfield Swathwaite Head Mansriggs Wellington Milton Bouth Spark Bridge Hyton Whitehaven Sleetbeck Roughsike Low Lorton Parkgate Angerton Crosby Villa Leasgill Grasmere Oughterby Ravenstonedale Kirkland Dendron Newby West Hindpool Winskill Ormathwaite Great Corby Stainton with Adgarley Denton Holme Clickem Pardshaw Hall Biggar Beckfoot Grayrigg Berrier Ulpha Oldwall Row Brow Langrigg Pelutho Highlaws Raisbeck Drumburgh Roadhead Beck Head Moor Row Whitrigg Eskdale Green Flookburgh Powhill Burnhill Docker Plumgarths Moresby Parks Powter How Gawthwaite Mirehouse Kirkby Stephen Abbeytown Hethersgill Drybeck Rusland Cross High Longthwaite Bomby Ellenborough Orton Rigg Browtop Waberthwaite Mosser Mains Hutton Row Newtown Burtholme Low Cotehill Beckermet Plasketlands Sandwith Newtown Boltongate Burthwaite Wiggonby Embleton Water Garth Nook Yearngill Scales Newton Reigny Arnside Newtown Moorclose Low Walton Papcastle East Causewayhead Rusland Dacre Allerby Durdar Unthank End Barber Green Hensingham Brocklebank Lessonhall Flakebridge Selside Roachburn High Side Blawith Mirehouse East The Sands Scilly Bank Blindcrake Wetheral Pasture Brownber Bandrake Head Penrith Leadgate Croftlands Nook Saltcoats Littlebeck Torpenhow Shire Moorthwaite Thackthwaite Woodhouse Low Crosby Little Strickland Long Marton Deepdale Scout Green Scuggate Sedbergh Town Bank Meathop Low Moresby Kirkborough Crosscrake Sleagill St Bees Mealsgate Mite Houses Killington Ravenstown Barclose Wall End Stainburn Nentsberry Meal Bank High Whinnow Hoff Scaleby Little Corby Patterdale Grisdale Row Cautley Kirkoswald Burnbanks Longburgh Newtown of Rockcliffe Sedgwick Woodland North Scale South Stainmore Beaumont Asby Cartmel Fell Crosby Garrett Deepthwaite Holmrook Outhgill Eccle Riggs Haggbeck Botcherby Scaws How Hall Waberthwaite Milnthorpe Mill Side Oulton Old Hutton Force Mills Loweswater Hetherside Cleator Moor Gosforth High Newton Smithfield Fenton Dunnerdale Lambfoot Burneside Blencarn Skirsgill Kirkby Thore Dockray Shap Kiskin Heathwaite Skitby Dragley Beck Brisco Greengarth Hall Barbary Plains Martindale Ivegill Roosebeck Brough Sowerby Great Orton Wreay Cliburn Warcop Blennerhasset Dean Stanger Blackbeck High Hill Fingland Pallaflat East Curthwaite Rosgill Rheda Park Gamblesby Little Bampton Roose Gate Rookby Wolsty Cowgill Ellonby Shawfoot Branthwaite Milton Ings Nateby Belle Vue Tummer Hill Hincaster Watchhill Low Borrowbridge Low Newton Glassonby Far End Chapels Friars' Ground Irthington Skirwith Baycliff Staffield Newton-in-Cartmel Whiteclosegate Mockerkin Parkhead Sadgill Garsdale Head Shoregill Great Asby Town End Bewaldeth Penny Bridge Greenwell Howgill Crosslands Near Sawrey Old Carlisle Bowmanstead Broughton Cross Parsonby Moorend Garden Village Harker High Side Fletchertown Reagill Wythop Mill Four Lane Ends Whitbeck Forest Head Standingstone Torver Bolton Low Houses Woodrow Thackthwaite Holme Millhouse West Causewayhead Upperby Thwaite Head Dale Barrow Island Brampton Harrington Crosby Ravensworth Scalebyhill Garnett Bridge Ploughlands Carlisle High Row Heversham Prior Rigg Aspatria Studholme Bootle Kirkby Lonsdale Longlands Hopebeck Sweetholme Hole Mossbay Newbiggin-on-Lune Foxfield Cumwhitton Sampool Kearstwick Boltonfellend Clifton Far Arnside Nunclose Greenrow Newbiggin Lockhills Droomer Talkin Skelton Wood End Seathwaite Windermere Whicham Corkickle Broad Oak Portinscale Aldingham Kelsick Wigton Beck Houses Bowland Bridge Cocklakes Langton Stanthwaite Garrigill Watchgate Appleby-in-Westmorland Kirkland Bolton Low Nibthwaite Nether Wasdale Unthank Clappersgate High Biggins Wath Garsdale Haile Edderside Low Biggins Eamont Bridge Little Clifton Thwaite Moss High Casterton New Cowper Chestnut Hill Down Hall Harker Marsh Towcett Watermillock Dent Morton Ghyll Head Fell End Little Braithwaite Raughton Ewanrigg Millgillhead Wreay Downfield Roose Mansergh Rockcliffe Far Sawrey Cummersdale High Oaks Stapleton Castletown Bridgefoot Beck Maryport Burrells Hunsonby Tallentire Little Broughton Kirkcambeck Rosley King's Meaburn Common End Smardale Wreaks End Skelwith Bridge Fothergill Orton Hycemoor Galligill Sunbiggin Santon Bridge Parkside Hawcoat Deanscales Beckces Newtown Corney Calthwaite Johnby Gatebeck Quality Corner Midgeholme Levens Cockley Beck Rickerby Eaglesfield Broughton Mills Easton Storth Beck Side Stubble Green Gullom Holme Kelleth Boustead Hill Western Bank Doddick Metal Bridge Helbeck Whitbarrow Bushfield Grayson Green Tindale Bigrigg Calder Colton Galemire Scar Head Branthwaite Edge Lady Hall Walton Hornsby Langrigg Rowrah Gilwilly Ennerdale Bridge Marthwaite Waterside Dunningwell Crooklands Ferney Green Sunny Bank Town End Crosthwaite Burnrigg Bardsea Green Linstock Sebergham Warwick-on-Eden Longtown