Bus Advertising in Greenholme

Get in touch

Bus Marketing in Greenholme

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Greenholme - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Greenholme - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Greenholme- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Greenholme - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Greenholme (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
High Wray Whitbarrow Moresby Parks Greenodd Cumwhinton Dalton-in-Furness Cotes Windermere Rooking Gaitsgill Unthank Welton Netherton Edenhall Ormathwaite Heads Nook Brandlingill Barras Lazonby Denton Holme Wescoe Linstock Croftlands Pica The Lound Kidburngill New Cowper High Harrington Cargo Heggerscales New Rent Little Musgrave Rottington Papcastle Catterlen Dacre Chapel Stile Warwick Bridge High Bankhill Croslands Park Blackwell Westlinton Blackford Sweetholme Yarlside Mirehouse West Beanthwaite Howtown Lamplugh Wreay Greenside Wetheral Plain Mountain View Newland Bottom Thornby Salkeld Dykes Dowbiggin Burrells Martindale Rosgill Barrow-in-Furness Crewgarth Southerfield Little Corby Station Hill Mealsgate Loweswater Moor Row Kershopefoot West Causewayhead Blagill Rowe Head Kells Old Hutton Skiprigg Wreaks End Aldingham Rockcliffe Cross Tallentire Smithfield Hunsonby Row Newtown of Rockcliffe Hewer Hill Isel Santon Bridge Roosecote New Mill Abbotsmead Plumptonfoot Millgillhead Wall End Sowerby Row Ravenglass Cardew Allenwood Newby Knock Vickerstown Morland Edentown Thornthwaite High Water Head Dale Bottom Natland Haltcliff Bridge Kiskin Bransty High Sellafield Skitby The Howe Thornthwaite Ireby Prizet Lessonhall Kingmoor House Melkinthorpe High Hesket Boot The Sands South Stainmore Hawksdale Orton Waitby Haverigg Newby Bridge Lower Hawthwaite Kentmere Barclose Newbiggin-on-Lune Milton Town End Boothby Skelton Roose Biggar Heversham Currock Harker North Scale Great Clifton Monk Moors Coulderton Asby High Casterton Warcop Kentrigg Scaws Haverthwaite Kirkland Foulbridge Barber Green Ayside Brigham Hartsop Tirril Townfoot Bonning Gate Milnthorpe Banks Outgate Torpenhow Sandwith Newtown Bromfield Seatoller Corkickle Long Marton Saltcoats Milton Thwaite Moss Brunstock Powhill Coalfell Scalebyhill Pelutho Flakebridge Skelton Wood End Townhead Ireleth Roa Island Whasset Rusland Cross Grizebeck Brackenber Low Crosby Endmoor Underbarrow Oughterside Clappersgate High Scales Sand Side Yanwath Aiketgate Kirkland Castle Carrock Deepdale Baycliff Raise Firbank Carleton Far Arnside Eaglesfield Winskill Great Crosthwaite Crosscrake Kearstwick Sunbrick Flookburgh Pardshaw Beaumont Lambfoot Hallow Bank Greenholme Stockdalewath Swinside Cunsey Boltongate Cat Bank Carlisle Drybeck Holmrook Oldwall Stank Gosforth Bolton Low Houses Crosby Villa Sleetbeck Roachburn Bomby Allonby Glenridding Broughton Beck Dendron Mungrisdale Raughton Brisco Gaisgill Lea Yeat Burtholme Storth Cocklakes Soulby Haresceugh High Oaks Cleator Cark Fingland Kelleth Croglin Castletown Tarns Woodend Westfield Ellonby Threapland Rannerdale Little Clifton High Nibthwaite Hall Waberthwaite Willow Holme Watermillock Grizedale Alston Blawith Fletchertown Roughsike New Hutton Head Crag Steel Green Eskdale Green Dufton Whelpo Moorclose Stainton Low Cotehill Town Bank Barrow Island Orton Rigg Woodland Crosby Little Loughrigg Stainton Stone House Swarthmoor Stonethwaite Hopebeck Eamont Bridge Applethwaite Woodhouses Legburthwaite Bootle Blencarn Etterby Calvo Eden Mount Cliburn Wilton Easton Wath Pallaflat West Curthwaite Moss Side Tarraby Nentsberry Wythop Mill Tummer Hill Hackthorpe Parsonby Satterthwaite Marthwaite Wath Brow Cumwhitton Birkett Mire Lindal in Furness Hall Dunnerdale Low Row Scarrowhill Bolton Wood Lane Carr Bank Parton Newby East Forest Head Thwaite Head Nepgill Catholes Low Moresby Duddon Bridge Ruleholme Rosewain Broughton Cross Dundraw Bowmanstead Raby Laversdale Lane Mosser Mains Caldbeck Gamelsby Newbarns High Newton Grange Fell Cumrew Waberthwaite Chalkfoot Tottlebank Halfpenny Ferney Green Heggle Lane Sandwith Sellafield Melmerby Warnell Casterton Millom Nateby Helbeck Raisbeck Kirkbarrow Butterwick Edderside Lady Hall Kents Bank Barugh Hutton End Hayton Heathwaite Great Easby Lane Head Hawcoat Rosside Low Whinnow Middlesceugh Dovenby Penruddock Leadgate Canal Foot Cowan Head Langwathby Braystones Whitrigg Plumgarths High Cark Barbary Plains Holme North Stainmore Woodville Frizington Nook North Dykes Shoregill Lamonby Hensingham Parkside Lanercost Cardurnock Salta Stainton with Adgarley Pooley Bridge Red Hills Highlaws Low Newton Holker Kirkandrews-on-Eden Longrigg North Walney Stripes Newbiggin Watchhill Raughton Head High Side Mirehouse Abbeytown Blencogo Sandside Warwick-on-Eden Burgh by Sands Bewaldeth Laithes Sebergham Barugh Great Urswick Swathwaite Head Burton-in-Kendal Beckermet Stanger Portinscale High Row Longpark Hycemoor Mintsfeet Colby Gawthwaite Dearham Beacon Hill Wordsworth Terrace Langton Newbiggin Motherby Berrier Watchgate Dubwath Whitehaven Bolton New Houses Burnrigg Hartbarrow Bushfield High Whinnow Ivegill Dalton Garsdale Head Howbeck Whicham Annaside Penrith Wallthwaite Micklethwaite Scales High Side Beck Wythop Mains Middleshaw Storrs Skelwith Bridge Downfield West Silloth Little Arrow Westward Thwaite Flat Mite Houses Fothergill Oxen Park Dragley Beck Ackenthwaite Uppertown Bouth Market Brough Sedbergh Penton Broadwath Clifton Dykes Pennington Cockley Beck Boustead Hill Kirkbride Knotts Rydal Woodrow Burneside Kirkby-in-Furness Botcherby Homewood Flitholme Oddendale Great Asby Maulds Meaburn High Hill Aspatria Newtown Kirkland Guards Arlecdon Bassenthwaite Townhead Nethertown Blitterlees Branthwaite Salterbeck Newtown Rosebank Morton Corney Ravenstonedale Sunderland Carwinley Gilcrux Seascale Raffles Arkleby Leasgill Salt Coates East Curthwaite Bardsea Irthington Aikrigg Bolton Staffield Hurst Newbiggin Allerby High Lorton Laversdale Goodyhills Weasdale Little Orton South Ulverston Garnett Bridge Skinburness Brow Edge Longlands Park Head Farleton Winscales Keswick Bank End Friars' Ground Shire Newlands Calthwaite Sleagill Fell Foot Thornhill Parkgate Old Carlisle Broughton Moor Pardshaw Hall Garrigill Paradise Whale Row Brow Low Borrowbridge Kendal Mansergh Highbridge Oulton Sunbiggin Bowscar Four Lane Ends Heaning Winster Mill Side Wiggonby Low Biggins Newbiggin Belle Vue Kirkcambeck Keekle Ambleside Haggbeck Whitrigglees The Common Hall Santon Garden Village Bleatarn High Longthwaite Roosebeck Colt Park Langrigg Townhead Greystoke Gill Calder Fell End Newton Arlosh Rosley Ghyll Head Ellenborough Thrimby Drumburgh Galligill Stainburn Lupton Soutergate Great Corby Wharton Waverbridge Penny Bridge Glasson Greengarth Hall Grisdale Little Ormside Elterwater Ludderburn Branthwaite Edge Millthrop Galemire Blackbeck Cardewlees Rheda Park Gilsland Kirkoswald Staveley-in-Cartmel Bothel Mellguards Bridgend Bowness-on-Solway Smardale Eveninghill Thackthwaite Rowrah Cockermouth Fenton Seathwaite Howgate Maryport Town Head Howgill Troutbeck Harraby Culgaith Millhouse Green Bank Coupland Carleton Hall Parton Brackenthwaite Heron Hill Anthorn Holme Mills Marton Staveley Grasmere Sprunston Red Dial Hutton Roof Brocklebank Winder Crackenthorpe Kirklinton Green Quarter Brough Sowerby Finsthwaite Oxenholme Gleaston Brockleymoor Mansriggs Seathwaite Millholme Longburgh Lenacre Nether Row Lowther Scales Grange Albyfield Towcett Strawberry Bank Ormsgill Ulpha Little Braithwaite Warwicksland Bayles Appleby-in-Westmorland Sunny Bank Bowderdale Brough Brigflatts Helmside Gullom Holme Kirkby Thore Stainton Johnby Yottenfews Walton Dockray Ainstable Garlands Stone Raise Colthouse Gilgarran Beckfoot Watendlath Stapleton Holmwrangle Dunnerholme Swallohurst Longrigg Westmoor End Baldwinholme Clifton Bowland Bridge Ickenthwaite Low Walton Browtop Plumpton Head Wheyrigg Plumpton Middletown Oak Bank Thomas Close Flimby Wetheral Arnaby Faugh North Row Moss Side Mockerkin Mirehouse East Nealhouse Crosby Ravensworth Hawkshead Gilwilly Little Blencow Brownrigg Millbeck Backbarrow Old Town Stanwix East Causewayhead Lowick Bridge Troutbeck Silloth Chestnut Hill King's Meaburn Force Forge Briery Bewcastle Force Mills Calder Bridge Greysouthen Loppergarth Bradley Powter How Moor Row Woodhouse Beckces Sampool Water Yeat Nether Welton Croasdale Roger Ground Nenthead Hubbersty Head Sadgill Harriston Wood Gate Kirkhouse Low Lorton Bridgefoot Waterside Cotehill Gillbank Little Salkeld The Green Meathop Crosscanonby Haile Mosedale Longdale Biglands Aldoth Aglionby Milburn Hutton Roof Great Strickland Felldyke Brackenthwaite Hutton Row Hazelslack Aughertree Caldewgate High Braithwaite Irton Temple Sowerby Belah Grange-over-Sands Knipe Fold Dunnerdale Whitrigg Bampton Grange Grassgarth Wythburn Walby High Cunsey Barepot Little Langdale Low Wood Burnbanks Hutton Moor End Newtown Longdales Moorend Wellington South Newbarns Langrigg Leece Crosslands Docker Scales Baggrow Slack Head Beck Glasson Great Broughton Knowefield Newton-in-Cartmel Barbon Greenrow Bandrake Head Low Row Beckhouse Thrushwood Whiteclosegate Middleton Place Down Hall Scarness Unthank Three Bridges High Ireby Thackthwaite Hayton Harras Studholme Durdar Santon Whitbeck High Seaton Soulby Greenbank Buttermere Brigsteer Highmoor Dent Blackdyke Talkin Nunclose Summerlands Hesket Newmarket Crosby Garrett Uldale Selside Brackenthwaite Hyton North Side Arnside Clawthorpe Low Seaton Deepthwaite Grayson Green Kelsick Lindale Hincaster Chapelburn Cartmel Birkthwaite Hoskethill Siddick Gatebeck Yearngill Ponsonby Bow Broughton in Furness West Woodside Sandwick Branthwaite Gawthrop Lowgill Moat Hawkshead Hill Corby Hill Mossedge Plasketlands Grayrigg Carleton Newbiggin Egremont Scar Head Holme St Cuthbert Great Orton Preston Patrick Scales Greenwell Spark Bridge Oughterby Angerton Orthwaite Busk How Kingstown Catlowdy How Little Urswick Cleator Moor Park Broom Newbiggin Near Sawrey Shawfoot Patton Bridge Armathwaite Troutbeck Bridge Ruckcroft Ruthwaite Tarnside Upperby Murton Aikton Wampool Silecroft Droomer Seaville Hole Lowick Green Southernby Meal Bank Wetheral Pasture Low Hesket Fell Side Ings Aikhead Great Blencow Kaber Askham Wood Broughton Hall Morton Cummersdale Newtown Crooklands Drigg Hallgarth Burthwaite Kingside Hill Sockbridge Waterhead Far Sawrey Outhgill Moorhouse Bardsea Green Monkhill Shap Broad Oak Waverton Kirkby Stephen Reagill Grinsdale Gatesgarth Little Asby Skelsmergh Kirkby Lonsdale Killington Eccle Riggs Camerton Wellgill Barton Farlam Doddick Field Broughton Bowness-on-Windermere Levens Ravenstown Beckfoot How Hindpool Wasdale Head Beck Houses The Hill Kirkland Hallbankgate Sour Nook Borwick Rails The Flatt Bleachgreen Brownrigg Hetherside Sandylands Arrad Foot Skirwith Workington Askam in Furness Birkby Strands Greenscoe Stanthwaite Brownber Westnewton Littlebeck Unthank Seaton Crossgates The Nook Lakeside Scuggate Sandford High Walton Oakshaw Ford Dale Hartley Metal Bridge Hoff Little Bampton Low Nibthwaite Ploughlands Colton Hampsfield Standingstone Kirkborough Chapels Wreay Hale Brougham Prospect Kirkbampton Scilly Bank Clickem Far End Lee Houses Dykesfield Deanscales Port Carlisle Winton Common End Longcroft Carleton Blindcrake Coniston Low Braithwaite Ousby Thurstonfield Cumdivock Prior Rigg Cautley Mealrigg Tebay Greystoke Newton Rigg Southwaite Keisley Hall Senna Buckabank Sedgwick Moorhouse Renwick Beck Head Boltonfellend Ulcat Row Cowgill Barrows Green Town End Bampton Midgeholme Patterdale Dunningwell Longtown Allithwaite Wolsty Crookdake Hornsby Gate Crook Scotby Witherslack Kilnhill Pategill Easton Rockcliffe Todhills Mosser Rickerby Water Garth Nook Burnhill Tindale Haws Bank Bridekirk Ewanrigg Pool Bank Bowston Hornsby Hutton Mallsburn Roundthwaite Newton Arrowthwaite Crosthwaite Kinkry Hill Wetheral Shield Threlkeld Scout Green Scotsdike Wigton Glassonby Cartmel Fell High Waverbridge Dalston Roose Gate Kirksanton Great Ormside Shopford Ennerdale Bridge Torver Newland Castlerigg Bleatarn Embleton Roadhead Rampside Upper Denton Broughton Mills Greengill Stubble Green Seatle Beckbottom Longsowerby Rowell Little Strickland Garsdale Longthwaite Mossbay Blackbank Hardendale Newby Head Whitbarrow Village Ullock Outcast Sandale Distington St Bees Hilton Gamblesby Harrington Crosby-on-Eden High Biggins Beetham Towngate Parkhead Great Musgrave Stair Bigrigg Beck Side Briar Rigg Old Tebay Middleton Unthank End Lowca Quality Corner Row Plantation Bridge Garth Row Glen Dowlin Brigham Keld Plumbland Lockhills Ulverston Redmain Hallthwaites Foxfield Nether Wasdale Scaleby Harker Marsh Newby West Blennerhasset Millness Lyneholmeford Fair Hill Braithwaite Risehow Little Broughton Tower Wood Thickholme Dean Western Bank Moorthwaite Rosthwaite Rusland Low Geltbridge Great Salkeld Nenthall Brampton Rookby Newton Reigny Mawbray Brothybeck Thursby Low Knipe Matterdale End Slack Brackenlands Goat Houghton Townhead Hethersgill Bullgill Brampton Beckfoot Skirsgill Church Brough Helton